--- title: 'Senior Manager, Public Relations at HelloFresh' canonical: 'https://feeny.ai/job/senior-manager-public-relations-hellofresh-new-york-4mcbvdw3n5gk' type: 'job' last_seen: '2026-10-20' --- # Senior Manager, Public Relations at HelloFresh - **Company:** HelloFresh - **Location:** New York, NY - **Compensation:** $145k–$170k - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-20 - **Apply:** https://careers.hellofresh.com/global/en/job/8242756?gh_jid=8242756 ## Job description Senior Manager, Public Relations – Factor Location: Hybrid position to the New York City HelloFresh Headquarters ## About Factor At Factor, we’re on a mission to make real food the new standard for how the world eats. We believe convenience should never come at the expense of quality. That’s why every Factor meal is chef-crafted with premium ingredients, thoughtfully prepared in our kitchens, and ready to enjoy in just two minutes. As one of the dominant food brands in America, we’re redefining convenient eating through better ingredients, better nutrition, and a brand that’s challenging the status quo. From partnerships with Serena Williams and Hyrox to premium ingredient innovation and breakthrough creative, we’re building a modern food brand at the intersection of food, wellness, fitness, and culture. We’re looking for a Senior Manager of Public Relations who can help make Factor impossible to ignore. The Opportunity This isn’t a traditional PR role. We’re looking for someone who knows how to create buzz, earn attention, and get people talking—not just secure coverage. As Senior Manager, Public Relations, you’ll help shape how consumers, media, creators, and industry leaders experience Factor. You’ll develop ideas and communications strategies built to travel across earned media, social, creators, partnerships, and culture. You’ll bring a social-first mindset to PR: identifying the stories, moments, conversations, talent, and creative ideas that can break through in feeds first and then expand into broader earned attention. You’ll own day-to-day public relations strategy, lead our agency partner, launch innovative products, amplify major brand partnerships, and find unexpected ways to put Factor into the cultural conversation. The goal is simple: create more moments people notice, share, talk about, and remember. Working across Brand Marketing, Creative, Organic Social, Growth, Culinary, Nutrition, Commercial, Legal, and Corporate Communications, you’ll play a critical role in building one of the most relevant and talked-about food brands in America. ## What You’ll Do Create Buzz & Cultural Relevance - Develop ideas designed to generate conversation, earned attention, social sharing, and cultural relevance. - Identify emerging trends, conversations, memes, creators, events, and cultural moments Factor can credibly participate in. - Create proactive PR moments rather than relying primarily on traditional announcements and press releases. - Partner with Creative and Organic Social to develop ideas that can live across earned, owned, creator, and social channels. - Continuously ask: What would make people actually talk about this? - Find unexpected ways to put Factor into conversations happening across food, wellness, fitness, sports, and culture. Lead With a Social-First Mindset - Approach communications through the lens of how stories will travel across social platforms, creators, media, and culture. - Work closely with Organic Social to identify real-time opportunities and turn cultural conversations into brand moments. - Help develop PR ideas with strong visual, video, creator, and social storytelling potential. - Identify opportunities for executives, chefs, nutrition experts, athletes, partners, and other brand voices to show up credibly in social conversations. - Think beyond the headline to how every major PR moment can generate content, conversation, and amplification. Develop Brand Communications Strategy - Develop and execute integrated communications strategies aligned with Factor’s business and brand priorities. - Create compelling narratives that reinforce Factor’s leadership in real food, nutrition, and convenient healthy eating. - Build annual and seasonal communications plans supporting major marketing campaigns, product launches, partnerships, cultural moments, and business milestones. - Identify proactive storytelling opportunities that earn attention beyond traditional product announcements. - Ensure PR, social, creators, partnerships, and brand storytelling work together as one connected system. Drive Earned Media - Build and maintain strong relationships with national business, consumer, lifestyle, food, health, wellness, fitness, and marketing media. - Develop distinctive, timely media angles that generate high-quality earned coverage. - Build stories editors and journalists genuinely want to cover—not simply stories we want to tell. - Write press releases, media pitches, briefing documents, talking points, FAQs, and other communications materials. - Manage inbound media inquiries and coordinate interview opportunities. - Pursue quality, relevance, and conversation—not impressions for impressions’ sake. Lead Product & Innovation Communications - Develop breakthrough communications strategies for menu innovations, seasonal launches, premium ingredients, and new product initiatives. - Translate sourcing, culinary craftsmanship, nutrition expertise, and product innovation into stories consumers, creators, and media care about. - Find the provocative insight, cultural tension, or creative idea that can turn a product launch into a broader brand moment. - Partner closely with Culinary, Nutrition, Product Marketing, Brand, Social, and Creative teams to identify newsworthy moments throughout the year. Amplify Brand Partnerships & Activations - Lead communications planning for strategic partnerships, sponsorships, talent, and major brand moments. - Maximize earned and social conversation surrounding athlete partnerships, experiential activations, and integrated marketing campaigns. - Develop creative ideas that extend partnerships beyond traditional announcements and sponsorship visibility. - Collaborate with talent, creators, internal teams, and agency partners to create moments with the potential to break through culturally. - Ensure every major partnership has an amplification strategy across earned media, social, creators, and content. Elevate Executive Visibility - Partner with senior leaders to build distinctive thought leadership platforms. - Identify media interviews, awards, podcasts, social platforms, and executive profile opportunities. - Develop clear points of view that executives can credibly own. - Create messaging, briefing materials, talking points, and interview preparation. - Help position Factor leaders as provocative, credible voices across food, nutrition, wellness, culture, and marketing. Lead the PR Agency - Lead the day-to-day relationship with Factor’s public relations agency. - Set a high bar for creativity, proactivity, speed, and cultural awareness. - Establish priorities, objectives, budgets, timelines, and performance expectations. - Push agency partners to bring proactive ideas—not simply execute briefs. - Hold partners accountable for generating meaningful attention, conversation, and business impact—not simply media impressions. - Build an always-on pipeline of stories, cultural opportunities, and breakthrough ideas. Protect & Strengthen the Brand - Monitor brand sentiment, media conversations, and social dialogue to identify reputational risks and opportunities. - Help ensure consistent messaging across all external communications. - Move quickly and thoughtfully when conversations around the brand change. ## What You’ll Bring - Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field. - 6–9 years of public relations, brand communications, social, or integrated communications experience. - Experience working with high-growth consumer brands, preferably within food, CPG, wellness, lifestyle, fitness, sports, or consumer technology. - A track record of creating ideas or moments that generated meaningful buzz, earned attention, social conversation, or cultural relevance. - A strong understanding of how PR, social, creators, content, and culture increasingly work together. - Proven success developing integrated communications strategies that generate high-quality earned media. - Strong media relationships across national consumer, lifestyle, business, and trade outlets. - Experience managing external agencies and cross-functional stakeholders. - Outstanding writing, storytelling, presentation, and communication skills. - Strong creative instincts and an ability to recognize what will—or won’t—break through. - Exceptional project management skills and attention to detail. - Ability to operate with speed, curiosity, and good judgment in a fast-moving environment. - Experience working with celebrity talent, athletes, creators, or major partnerships - Experience creating social-first or culturally driven brand moments. - Passion for food, nutrition, wellness, fitness, and sports. Success in This Role In your first year, you’ll: - Make Factor a more talked-about and culturally relevant brand. - Create a consistent pipeline of buzz-worthy ideas and moments that generate earned and social conversation. - Increase the quality, consistency, and impact of earned media coverage. - Establish a proactive, social-first communications calendar that consistently creates newsworthy moments. - Deliver standout communications around major brand campaigns, partnerships, product launches, and cultural moments. - Build stronger integration across PR, Organic Social, Creative, creators, and partnerships. - Build reporting that demonstrates the impact of communications on brand health, awareness, conversation, and business outcomes. - Become a trusted strategic and creative partner across Brand Marketing and the broader organization. You’ll get… (do not edit this list) - Competitive salary, 401k with company match that vests immediately upon participation - Generous PTO and parental leave of up to 16 weeks - Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment - Tuition reimbursement for continuing education (upon 2 years of service) - Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) - Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ - Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. #Factor #JD1008 #Public Relations New York Pay Range $145,000—$170,000 USD ## About HelloFresh ## Company Overview - **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable. - **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange) - **Headquarters**: Berlin, Germany - **Founded**: 2011 - **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson ## Core Business - **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions - **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets. - **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste. ## Products & Services - **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods. - **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods. - **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods. - **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods. - **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods. - **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods. - **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods. ## Market Standing - **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data). - **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025. - **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025. - **Key Metric (Employees)**: +29,000 employees globally. - **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers. - **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands. ## Competitive Advantages - **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization. - **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs. - **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering. - **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets. ## Strategic Focus - **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity. - **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping. - **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency. - **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories. ## Why Work Here - **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation. - **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table." - **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science. - **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day." - **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies. ## Sources 1. [hellofreshgroup.com](https://hellofreshgroup.com/en/) 2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/) 3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh) 4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh) 5. 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