---
title: 'Senior Manager, Software Engineering (Experiences) at Tonal'
canonical: 'https://feeny.ai/job/senior-manager-software-engineering-experiences-tonal-san-francisco-xjkrq4ne6w1e'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Manager, Software Engineering (Experiences) at Tonal

- **Company:** Tonal
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-07
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.ashbyhq.com/tonal/2e8c60b1-24d5-4eed-b96b-5d4e8a5b0ad5

## Job description

## Overview

You will lead Tonal's Experiences team. Experiences own member happiness: the incremental improvements and new features that make existing subscribers get more out of Tonal and stay. The team works across the trainer, the mobile app, and the backend behind them, with Product, Design, Data Science and Content as close partners.

We need someone who can take ownership quickly, keep a strong team shipping, and raise the bar on how we build. Judgment about what to build, what to simplify, and what to stop matters as much as throughput.

## What You Will Do

- Lead a team of six engineers directly: set direction, run performance reviews, coach directly, and give hard feedback early rather than letting problems compound.
- Own delivery of the member experience roadmap with Product, Design, Data Science and Content. Make sure the team ships predictably and that what ships is good.
- Drive technical quality on the codebase: reliability, performance, test coverage, and release health. Decide where to invest in paying down debt versus shipping faster.
- Partner with other teams so your team gets fast feedback on their work and spends less time on coordination.
- Hire and grow the team. Define what good looks like at each level, run a fair and calibrated loop, and build a bench of engineers who can lead.
- Stay close to the work. You should be able to read a design doc critically, review a risky change, and understand the tradeoffs the team is making.

## Who You Are

- You have managed software engineers directly for several years, including hiring, performance management, and technical growth.
- You have shipped consumer-facing product experiences, on mobile, embedded devices, or web, and you understand what makes them feel fast and reliable to a user.
- You have a strong engineering background and have gone deep in at least one area. You can still read and reason about code and architecture.
- You communicate clearly with Product, Design, Data Science and executives, you’ve learned how to get to ‘yes’ without overcommitting the team.
- You can hold a direct, respectful conversation with someone who is underperforming, framed around the opportunity ahead of them.
- You use AI-assisted engineering tools yourself and can tell when their output is good and when it is not.

Extra Credit

- Experience with Android, Kotlin, Flutter, or Swift, or with software that ships alongside a physical product.
- Experience leading a team through a platform or release-process modernization.
- Background in connected fitness, consumer hardware, or digital health.
- Experience managing distributed or contract engineers.

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

## About Tonal

## Company Overview
- **One-liner**: Tonal develops a smart home gym system that uses digital resistance, electromagnets, and AI to provide personalized strength training.
- **Entity Type**: Private (Venture Capital-backed; Series F completed in 2023; latest debt round in March 2026)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Aly Orady (Founder & Advisor; former CEO and CTO)

## Core Business
- **Primary industry**: Smart fitness equipment / Recreational goods (connected home gym hardware & subscription software)
- **Target customers**: B2C – individuals and households seeking home strength training
- **Mission / purpose statement**: “Help everyone find their inner strength” and “make strength training accessible to all”

## Products & Services
- **Tonal Smart Home Gym**: A wall-mounted unit with digital weight resistance (up to 200+ lbs), touchscreen display, sensors, and AI-powered coaching. Replaces free weights, barbells, and cable machines.
- **Tonal Membership**: $59.95/month (12-month commitment) – includes personalized workout programs, automatic weight adjustment, advanced lifting modes (e.g., Drop Sets), form feedback, progress tracking, and unlimited user profiles per household.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed. Post-money valuation from earlier rounds is unknown; the latest round (Debt – $20M in March 2026) carries no valuation.
- **Key Metric (Private)**: Total funding raised ≈ **$678M** as of March 2026 (includes Series A through Series F and debt).
- **Notable Investors**: L Catterton (operating partner Todd Bartee joined as CEO), Sapphire Ventures, Team Builder Ventures, NextEquity Partners, Skip Capital, Big Loud Capital, and over 55 total investors.
- **Growth Signals**: 
  - New CEO Todd Bartee (Feb 2026) brings scaling expertise from L Catterton portfolio companies.
  - New CFO Hayden Tollas (Sept 2025) from Gap Inc. / Old Navy.
  - Debt financing of $20M in March 2026 indicates continued capital to support operations or growth.
  - Headcount of ~393 employees (as of mid-2026).
  - Active patent filings (e.g., drop set mode, form feedback, reserve estimates).

## Competitive Advantages
- **Digital resistance technology**: Uses electromagnets and real-time algorithms to adjust weight in 1‑lb increments, eliminating physical plates and racks.
- **AI‑driven personalization**: Automatically learns user strength and recommends adjustments; advanced modes (e.g., drop sets) that would require manual intervention in traditional gyms.
- **Compact, all-in-one design**: Fits in a home environment while delivering a full strength-training gym experience.
- **Proprietary IP**: Dozens of active patents covering digital exercise devices, form feedback, and resistance control.

## Strategic Focus
- **Scaling the consumer brand**: New CEO Todd Bartee aims to drive profitable growth and expand market reach, leveraging his DTC and consumer goods experience.
- **Product & content innovation**: Continued investment in software features (form feedback, new lifting modes) and content (workout programs, coaching).
- **Financial discipline**: Bringing in a CFO with retail/omni-channel background suggests focus on unit economics, profitability, and possible retail expansion.

## Why Work Here
- **Mission-driven culture**: “Tight-knit group of builders, thinkers, coaches, creators” dedicated to transforming fitness.
- **Work environment**: Hybrid/office presence in San Francisco HQ, New York Studio, and Toronto office. Bi-weekly catered team lunches, stocked kitchens, and a Tonal loaner program for employees.
- **Benefits**: Competitive salary, top-tier health care, commuter benefits, parental leave, mental health support, retirement savings, flexible time off, and Tonal discounts for employees and their families.
- **Inclusive atmosphere**: Emphasis on diversity and belonging; “welcome talented people with unique perspectives.”
- **Engineering & product focus**: Opportunities across hardware, software, data, and content teams; exposure to cutting-edge AI/ML and IoT.

## Sources
1. [tonal.com](https://tonal.com/pages/about) – Company overview, leadership, mission
2. [tonal.com](https://tonal.com/pages/careers) – Culture, perks, benefits
3. [pitchbook.com](https://pitchbook.com/profiles/company/125615-62) – Funding history, headcount, investor list
4. [tonal.com](https://tonal.com/) – Product details, membership pricing
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/tonal) – Current job openings

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