--- title: 'Senior Manager, Website Content at WorldStrides' canonical: 'https://feeny.ai/job/senior-manager-website-content-worldstrides-united-states-tj6vsvwcwp4v' type: 'job' last_seen: '2026-09-11' --- # Senior Manager, Website Content at WorldStrides - **Company:** WorldStrides - **Location:** United States - **Compensation:** $55k–$85k - **Posted:** 2026-08-31 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/world4822stri986des/jobs/5406226008 ## Job description Company Introduction WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways. Job Description: WorldStrides' website is our most important marketing asset — and it is underperforming as a lead generation tool. As Senior Manager of Website Content, you will own the content strategy and execution across worldstrides.com and all program sub-sites, transforming them into high-performing, SEO-driven, conversion-optimized destinations for educators, students, and parents. You will bring together editorial strategy, SEO expertise, UX sensibility, and project management rigor to build a website content engine that drives organic traffic, captures leads, and tells the WorldStrides story at every stage of the funnel. Responsibilities: Website Content Strategy - Own the website content strategy across worldstrides.com and all program pages — from homepage messaging to destination content to conversion landing pages - Develop a segment-specific content architecture for K-12 Domestic, International, and Performing Arts that reflects each audience's distinct decision journey - Audit, prioritize, and systematically update existing content to improve quality, accuracy, SEO performance, and brand consistency SEO & Organic Traffic Growth - Own the SEO strategy — keyword research, content gap analysis, on-page optimization, and internal linking architecture - Build an editorial content calendar that supports organic search growth through destination guides, trip planning resources, and educator-focused content - Partner with Sr Manager, Paid Media to ensure landing pages convert paid traffic efficiently CMS Management & Execution - Manage the CMS day-to-day — publishing, updating, and A/B testing content across the site - Collaborate with Creative & Production on photography, video, and design assets for the site - Work with IT/Development on content improvements and UX enhancements - Maintain content governance — ensuring all published content is on-brand, accurate, and current ## WHAT SUCCESS LOOKS LIKE - Organic search traffic growing quarter-over-quarter across all program areas - Website MQL conversion rate improving through content optimization and CRO - All program pages meeting brand and SEO quality standards within 6 months - Bounce rate and time-on-site improving across key landing pages Qualifications: - 5–7 years of website content strategy, digital content, or SEO experience - Demonstrated ability to own a website content program end-to-end from strategy to execution - Strong SEO expertise including technical SEO fundamentals, keyword research, and content optimization - Experience managing a CMS such as WordPress, Contentful, or similar platforms - Excellent writing and editing skills — you produce compelling, on-brand content yourself - Analytical — you use GA4, Search Console, and content performance data to make decisions - Experience in education, travel, or destination marketing content (preferred) - UX or CRO background — you have run A/B tests and interpreted user behavior data (preferred) - Familiarity with Salesforce or HubSpot for understanding web-to-CRM lead flow (preferred) Work Perks - Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match. - Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement - Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually - Opportunities for paid and discounted travel - Flexible work schedule providing on-site, remote, and hybrid office opportunities - Encouraged participation in a wide variety of Employee Resource Groups - Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations - Paid parental, caregiver, and disability leave - Team Member Discount Program - Engaging, collaborative, and fun work environment The salary range listed for this position represents WorldStrides’ good-faith estimate of the base compensation for the role at the time of posting. Actual compensation will be determined based on factors such as relevant experience, skills and qualifications, geographic location, internal equity, and market conditions. The range does not include other forms of compensation or benefits that may be offered as part of the total rewards package. ## Compensation Range $55,000—$85,000 USD WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability. As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas. ## About WorldStrides ## Company Overview - **One-liner**: WorldStrides is the largest educational travel company in the United States, providing immersive travel experiences for K-12 and university students to learn beyond the classroom. - **Entity Type**: Private (backed by Eurazeo; earlier investors include Metalmark Capital) - **Headquarters**: Charlottesville, Virginia, United States - **Founded**: 1964 - **Founders**: Phil Wendel (social studies teacher) ## Core Business - **Primary industries**: Educational travel, experiential learning, student tourism, study abroad. - **Target customers**: B2B (schools, educators, administrators) and B2C (students and parents). Primarily serves K-12 and higher education institutions. - **Mission statement**: “Igniting a passion for lifelong learning, enabling learners to see beyond the classroom and to discover the world — and themselves — in new ways” [worldstrides.com/en-us/about](https://worldstrides.com/en-us/about). ## Products & Services - **K-12 Teacher-Led Programs**: Customizable educational tours for classes, led by teachers, designed to bring curriculum to life. - **K-12 Individual Student Programs**: Immersive career exploration, study abroad, and travel opportunities for students without a school group. - **Higher Education Programs**: Faculty-led study abroad, service learning, internships, and research trips with transferable academic credit. - **Heritage Festivals**: Performance-based travel experiences for music, dance, and theater groups. - **Oxbridge Academic Programs**: Summer study programs at Oxford, Cambridge, and other prestigious institutions. ## Market Standing - **Valuation**: Not publicly disclosed (private company). - **Key Metric**: Annual revenue of $125.1M (2025 estimate) – [LinkedIn](https://www.linkedin.com/company/worldstrides). - **Total Funding**: $20.0M across 2 rounds (historically raised from Metalmark Capital and others). - **Notable Investors/Partners**: Eurazeo (parent company), Metalmark Capital, partner universities worldwide. - **Growth Signals**: - 1,364 employees (+19.7% YoY, +358 people) – [LinkedIn](https://www.linkedin.com/company/worldstrides). - Operations in 38 countries with on-the-ground support. - Over 10 million students served since 1964; 800,000+ students travel each year. - 48,589 LinkedIn followers (+61.4% YoY). ## Competitive Advantages - **Scale & Experience**: 55+ years in educational travel, largest U.S. player with a vast global network. - **Safety Infrastructure**: Extensive health & safety systems built over decades, critical for student travel. - **Academic Rigor**: Programs tied to curriculum and transferable credit, trusted by educators. - **Vertical Integration**: Owns the entire student journey from marketing to on-tour support. - **Brand Trust**: Deep relationships with schools and administrators built over 55 years. ## Strategic Focus - **Expanding Programs**: Continues to add individual student programs (career exploration, study abroad) and seasonal offerings (Oxbridge, Heritage Festivals). - **Sustainability & Responsibility**: Committed to social, environmental, and ethical responsibility. - **People First**: Investing in team member growth with tuition reimbursement, ERGs, and inclusive culture (from careers page). - **Technology & Innovation**: Hiring in IT (Service Desk Analyst, Emergency Travel Coordinator) to modernize operations. ## Why Work Here - **Culture**: Purpose-driven, inclusive, and values-centered (“One Team, Elevated Standards,” “People and Communities First”). Employee resource groups (ERGs) foster community. - **Work Environment**: Offices in Charlottesville, VA (HQ); Vienna, VA; Chicago, IL; Orlando, FL; Mérida, Mexico, and more. Hybrid/remote flexibility possible (not explicitly stated, but multiple office locations). - **Perks & Benefits** (from [worldstrides.com/en-us/careers](https://worldstrides.com/en-us/careers)): - Generous PTO from day one. - Comprehensive medical, dental, prescription, vision insurance with HSA. - 401k with employer match. - 8 weeks paid parental leave for all new parents (including adoptive). - 4 paid mental health days per year. - Tuition reimbursement and certificate assistance. - Team member & family travel discounts on WorldStrides programs. - Discounts on car rentals, hotels, cruises via IATA membership. - Seasonal opportunities and internships for university students. - **Growth & Learning**: Robust online learning library, specialized training, tuition reimbursement; “lifelong learners” ethos. ## Sources 1. [worldstrides.com/en-us/about](https://worldstrides.com/en-us/about) – Company story, mission, values, leadership. 2. [worldstrides.com/en-us/careers](https://worldstrides.com/en-us/careers) – Benefits, culture, hiring priorities. 3. [worldstrides.com/en-us](https://worldstrides.com/en-us) – Homepage overview and program highlights. 4. [job-boards.greenhouse.io/world4822stri986des](http://job-boards.greenhouse.io/world4822stri986des) – Current job openings and roles. 5. [linkedin.com/company/worldstrides](https://www.linkedin.com/company/worldstrides) – Company size, revenue, funding, employee growth. ## Other roles at WorldStrides - [Health & Safety Coordinator](https://feeny.ai/job/health-safety-coordinator-worldstrides-merida-jnnxwh6xwstz) — Merida, Mexico - [Program Support Specialist](https://feeny.ai/job/program-support-specialist-worldstrides-merida-dq5vwjnrqhw7) — Merida, Mexico - [Internship Placement Coordinator](https://feeny.ai/job/internship-placement-coordinator-worldstrides-madrid-jqnkc47n8cgd) — Madrid, Spain - [Global Partnership Specialist](https://feeny.ai/job/global-partnership-specialist-worldstrides-united-states-pwsawt4d82x6) — United States - [International Program Consultant](https://feeny.ai/job/international-program-consultant-worldstrides-united-states-jdhmhqerrs0s) — United States - [Manager, University Relations & Venue Operations](https://feeny.ai/job/manager-university-relations-venue-operations-worldstrides-united-states-7j987qbcg9kt) — United States - [Senior Manager, Paid Media](https://feeny.ai/job/senior-manager-paid-media-worldstrides-united-states-bn6627h900kf) — United States - [University & Venue Operations Coordinator](https://feeny.ai/job/university-venue-operations-coordinator-worldstrides-merida-f82j4h2aeebk) — Merida, Mexico - [Senior Manager, Product Marketing](https://feeny.ai/job/senior-manager-product-marketing-worldstrides-vienna-g1sdskp37vep) — Vienna, VA / Charlottesville, VA / Austin, TX / East Coast Region - [Senior Manager, Events & Partner Marketing](https://feeny.ai/job/senior-manager-events-partner-marketing-worldstrides-united-states-szwqqmyc5c6v) — United States