--- title: 'Senior Manager, YouTube Strategy & Operations at Feld Entertainment' canonical: 'https://feeny.ai/job/senior-manager-youtube-strategy-operations-feld-entertainment-ellenton-y6zkxenh8986' type: 'job' last_seen: '2026-09-12' --- # Senior Manager, YouTube Strategy & Operations at Feld Entertainment - **Company:** Feld Entertainment - **Location:** Ellenton, FL - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-14 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.lever.co/feldinc/c528d41b-6cec-43bf-a7ce-d50c322b6fce ## Job description Feld Entertainment seeks a dynamic, collaborative, and strategic Senior Manager to lead our YouTube efforts across all brands. This role will serve as the central point of coordination for all YouTube activities, ensuring alignment, consistency and growth across multiple channels and teams. The Senior Manager will work closely with internal cross functional teams and external partners to execute a unified YouTube vision that drives audience engagement, optimizes content performance and maximizes revenue. Here is an opportunity to lead the YouTube strategy for some of the world’s most iconic live entertainment brands! Essential Job Functions Strategic Leadership & Coordination - Serve as the primary architect and coordinator of Feld Entertainment’s YouTube strategy, aligning efforts across Monster Jam, SMX, Ringling, Disney On Ice, and future channels. - Develop and execute YouTube strategies across Feld Entertainment brands, in alignment with broader Digital objectives and brand priorities. - Coordinate YouTube activities across Monster Jam, SMX, Ringling, Disney On Ice and future channels, ensuring consistent best practices, publishing cadence and channel growth. - Develop and maintain cross-brand programming schedules, ensuring consistent publishing cadence, seasonal planning, and series rollouts. - Facilitate collaboration among internal teams (Digital Marketing, Creative Services, Integrated Marketing, Media Monetization, Public Relations, etc.) and external agencies/partners. - Lead regular cross-functional meetings to ensure alignment, share best practices, and resolve operational challenges. Channel & Content Management - Coordinate the creation, customization, and optimization of all YouTube channels, including new launches (e.g., Kids, multi-language, Shorts). - Ensure consistent branding, metadata optimization (thumbnails, titles, descriptions, playlists), and merchandising across all channels. - Manage content pipeline and facilitate collaboration with content creators, producers, editors, and internal cross-functional teams. - Guide the repurposing of content for Shorts, social, and other formats to maximize reach and engagement. - Monitor and analyze channel performance (watch time, views, CTR, retention, subs, traffic sources) and drive continuous improvement and content innovation through data-driven insights. Community & Collaboration - Foster active engagement with YouTube communities through comments, Community tab posts, polls, and creator/fan interactions. - Help monitor collaboration hit list, identifying and pursuing partnership opportunities with relevant YouTube creators and influencers. - Develop and oversee community engagement strategies that strengthen audience relationships, encourage participation, and provide actionable insights to inform content and programming decisions. Revenue & Monetization - Partner with Media Monetization to identify opportunities to improve YouTube revenue performance, including channel optimization, content packaging, sponsorship opportunities and emerging monetization capabilities. - Support evaluation and implementation of new YouTube monetization opportunities, including YouTube Select, BrandConnect, licensing and other emerging revenue opportunities. - Collaborate with Media Monetization and external partners to maximize revenue streams and protect IP. Operational Excellence - Standardize channel access, permissions, and contributor roles to ensure security and clarity. - Document and streamline workflows for content review, asset creation, and publishing. - Stay current on YouTube platform changes, trends, and best practices; educate and upskill internal teams as needed. Job Qualifications - Bachelor’s degree in Marketing, Communications, Media, or related field - 5+ years of experience in digital media, social media, video platforms, or YouTube, with demonstrated experience managing and optimizing YouTube channels. - Thorough understanding of YouTube platform, best practices, and culture. - Demonstrated success growing YouTube channels and using platform analytics to improve content performance. - Strong project management and organizational skills, with demonstrated ability to manage multiple projects, deadlines, stakeholders, and priorities simultaneously. - Experience using project management tools such as Asana to track workflows, deliverables, timelines, and cross-functional dependencies. - Excellent communication, presentation, and interpersonal skills. - Deep understanding of YouTube analytics, SEO, monetization models, and community engagement. - Experience working with creative, marketing, and analytics teams; agency/consultant management a plus. - Passion for entertainment, family content, and digital innovation ## About Feld Entertainment Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information. ## Equal Opportunity Employer Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world. ## About Feld Entertainment ## Company Overview - **One-liner**: Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences, including iconic shows like Monster Jam, Disney On Ice, and Ringling Bros. and Barnum & Bailey Circus. - **Entity Type**: Private (Family-owned) - **Headquarters**: Ellenton, Florida, United States (also listed as Palmetto, FL) - **Founded**: 1967 - **Founders**: Irvin Feld (family-owned and operated, currently led by Chairman and CEO Kenneth Feld) ## Core Business - **Primary industry**: Live family entertainment, touring productions, motorsports, and theatrical events. - **Target customers**: B2C – families, children, and live-event enthusiasts globally. - **Mission**: “Create memories and moments that light up arenas, stadiums, stages, homes and hearts around the world.” ## Products & Services For each major offering: - **Monster Jam™**: High‑octane monster truck touring series featuring custom‑built trucks, freestyle competitions, and stadium shows. - **Disney On Ice™**: Ice skating productions featuring Disney characters and stories, performed in arenas worldwide. - **Ringling Bros. and Barnum & Bailey® Circus**: The “Greatest Show on Earth” – a live circus spectacle with acrobats, animals, and clowns. - **Monster Energy AMA Supercross**: Professional motorcycle racing series on indoor tracks. - **SuperMotocross World Championship**: A championship combining outdoor motocross and supercross events. - **Feld Entertainment also produces other touring shows, special events, and merchandise/logistics support for its portfolio.** ## Market Standing - **Valuation/Market Cap**: Not publicly available (private, family‑owned). - **Key Metric**: Total funding – not applicable (bootstrapped, family‑owned). Annual revenue is not disclosed. - **Notable Investors/Partners**: Family‑owned; no external investors. Key partners include Disney, Monster Energy, and AMA (American Motorcyclist Association). - **Growth Signals**: Operates in more than 80 countries across six continents; continues to expand touring schedules and add new productions (e.g., SuperMotocross World Championship). ## Competitive Advantages - **Exclusive licenses**: Holds long‑term rights to produce Disney On Ice and Monster Jam, creating a strong moat. - **Global reach and experience**: Decades of experience in logistics, touring, and live‑event production across diverse markets. - **Brand recognition**: Iconic properties (Ringling Bros., Monster Jam) with built‑in fan bases. - **Vertical integration**: Owns production, marketing, and distribution capabilities for its live shows. ## Strategic Focus - **Current priorities**: Expanding international touring, enhancing digital engagement (e.g., streaming or digital content), and developing new live‑event formats. - **Direction for growth**: Deepening relationships with existing IP partners, exploring new family‑friendly entertainment concepts, and leveraging data to optimize routing and marketing. ## Why Work Here - **Culture highlights**: Family‑oriented, inclusive environment that “celebrates diversity.” Employees are part of creating magical experiences for millions. - **Remote/hybrid/office policy**: Most roles are on‑site at the Florida headquarters or at touring locations (e.g., warehouse in Jessup, MD). Some positions involve extensive travel with touring shows. - **Notable perks** (from careers page): - 401(k) with company match (defer 1–60% of pretax earnings) - Medical, dental, vision insurance (pre‑tax deductions) - Paid time off: 18 days/year (0–3 years), 23 days (4–10 years), 28 days (10+ years) - 8 paid holidays - Tuition reimbursement up to $2,000 per year (based on grades) - Free show tickets (24 complimentary tickets per year to select shows) - Employee discount programs (local restaurants, gyms, national retailers) - Volunteer program (4 hours/month for local charity) - Life insurance, disability coverage, flexible spending accounts ## Sources 1. [Feld Entertainment – Official Site](https://www.feldentertainment.com/) 2. [Feld Entertainment – Careers](https://www.feldentertainment.com/careers/) 3. [Feld Entertainment – All Positions (Lever)](https://jobs.lever.co/feldinc) 4. [Indeed – Feld Entertainment Company Profile](https://www.indeed.com/cmp/Feld-Entertainment,-Inc.-3) ## Other roles at Feld Entertainment - [Digital Advertising, Media Buying & Strategy Manager](https://feeny.ai/job/digital-advertising-media-buying-strategy-manager-feld-entertainment-ellenton-y73qayrrmewc) — Ellenton, FL - [Associate Audio Producer](https://feeny.ai/job/associate-audio-producer-feld-entertainment-ellenton-1hbw0415rsad) — Ellenton, FL - [Manager, Global Public Relations – Monster Jam](https://feeny.ai/job/manager-global-public-relations-monster-jam-feld-entertainment-ellenton-gke4cqf5gk0j) — Ellenton, FL - [International Tax Analyst](https://feeny.ai/job/international-tax-analyst-feld-entertainment-ellenton-n3yem9pmadj0) — Ellenton, FL - [Experiential Activation Assistant Tour Manager - PRN](https://feeny.ai/job/experiential-activation-assistant-tour-manager-prn-feld-entertainment-show-unit-kybbhtd2zjzt) — Show Unit/Traveling Show - [Manager, Global Public Relations - SX](https://feeny.ai/job/manager-global-public-relations-sx-feld-entertainment-ellenton-4w5qjqpjbmc4) — Ellenton, FL - [Assistant Video Editor](https://feeny.ai/job/assistant-video-editor-feld-entertainment-ellenton-pg1jjfapzdvs) — Ellenton, FL - [Experiential Activation Tour Manager / CDL-A Driver](https://feeny.ai/job/experiential-activation-tour-manager-cdl-a-driver-feld-entertainment-show-unit-9qakkdzpsgwq) — Show Unit/Traveling Show - [Tailor / Draper](https://feeny.ai/job/tailor-draper-feld-entertainment-ellenton-bj1zc9rktnxd) — Ellenton, FL - [Public Relations Project Manager, Global Communications](https://feeny.ai/job/public-relations-project-manager-global-communications-feld-entertainment-adr9b4myj6k5) — Ellenton, FL