---
title: 'Senior Market Development Manager, Therapy & Oncology at Tactile Medical'
canonical: 'https://feeny.ai/job/senior-market-development-manager-therapy-oncology-tactile-medical-boston-e5k2k94tzer4'
type: 'job'
last_seen: '2026-10-27'
---

# Senior Market Development Manager, Therapy & Oncology at Tactile Medical

- **Company:** Tactile Medical
- **Location:** Boston, MA / Indianapolis, IN / Minneapolis, MN / San Diego, CA / Washington, DC
- **Compensation:** $116k–$173k
- **Posted:** 2026-10-23
- **Last confirmed live:** 2026-10-27
- **Apply:** https://job-boards.greenhouse.io/tactilemedical/jobs/4425935009

## Job description

At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.

Position Overview The Senior Market Development Manager, Therapy & Oncology serves as the national strategic marketing lead for Tactile Medical’s Therapy and Oncology provider segments. This role sets the long-range segment vision, identifies and sizes growth opportunities, develops market development strategies, creates provider adoption plans, and drives referral growth across assigned specialties. Working at the intersection of Product Marketing, Sales, Field Marketing, Medical Affairs, Strategic Accounts, Market Access, and Marketing Ops, this individual translates business objectives, clinical insights, and product strategies into customer-focused programs that increase awareness, adoption, and market penetration.

The Senior Market Development Manager owns national segment strategy, annual market development planning, campaign direction, and portfolio prioritization. Field Marketing Managers partner with this role to localize and execute programs within regional markets. This is a highly collaborative leadership opportunity for a strategic marketer who can navigate ambiguity, influence senior cross-functional stakeholders, and turn complex market insights into scalable action.

This position is open to candidates residing anywhere in the United States and may be performed remotely. Employees who reside within 50 miles of our Minneapolis, MN office will be expected to follow the company's hybrid work policy.

## What You’ll Do

Lead Market Development Strategy

- Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.
- Develop annual market development plans and strategies aligned with commercial growth objectives.
- Build a clear segment thesis by identifying untapped patient populations, referral pathway gaps, adoption barriers, competitive threats, and unmet customer needs.
- Define customer segmentation, target audience priorities, provider archetypes, and national referral growth strategies.
- Map referral pathways, identify where patients are lost, and prioritize interventions that improve recognition, referral, and treatment.

Drive Integrated Campaign and Commercialization Strategy

- Create national campaign strategies and annual campaign roadmaps for assigned segments.
- Translate product positioning, clinical evidence, and commercialization priorities into provider-focused campaigns and market development programs.
- Define campaign objectives, target audiences, desired behavior changes, message priorities, activation requirements, and success measures.
- Develop segment briefs, message architecture, customer journeys, objection-handling strategies, and field activation playbooks.
- Maintain national campaign governance so programs operate as connected strategies rather than isolated tactics.
- Provide Field Marketing Managers with national strategy, campaign objectives, target account archetypes, audience priorities, and execution guidance for regionalization and delivery into the field for execution.
- Identify opportunities to build awareness and credibility through conferences, education, speaker programs, advisory boards, and provider initiatives.

What Success Looks Like

- Referral growth and increased market penetration across assigned Therapy and Oncology segments.
- Clear annual market development plans with measurable objectives, prioritized audiences, and defined interventions.
- Documented referral pathway maps with identified leakage points and strategies to address them.
- Integrated campaigns adopted by field teams and translated effectively into regional execution.
- Improved provider engagement and measurable behavior change in program-touched accounts.
- A disciplined portfolio of professional society, education, and commercial KOL activities tied to segment objectives.
- Strong cross-functional partnership and stakeholder satisfaction across the business.

## What You’ll Bring

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, Life Sciences, or a related field, or an equivalent combination of education and relevant experience.
- 7+ years of progressive experience in healthcare marketing, market development, product marketing, commercial strategy, field marketing, or sales enablement, including experience leading complex, cross-functional strategies or programs.
- Experience developing and executing marketing, commercialization, or growth strategies that support measurable business objectives.
- Demonstrated success leading complex, cross-functional initiatives, aligning senior stakeholders, and influencing without direct authority.
- Ability to translate customer, market, clinical, and business insights into clear strategies, campaigns, and action plans.
- Strong analytical skills and demonstrated ability to use data to prioritize opportunities and make recommendations.
- Executive-level written, verbal, presentation, and facilitation skills, with the ability to communicate complex strategies clearly and drive decisions.
- Ability to travel approximately 30% for customer meetings, field engagement, conferences, and internal planning.

## Preferred Qualifications

- Experience in medical device, pharmaceutical, diagnostics, digital health, healthcare services, or another regulated healthcare environment.
- Healthcare provider, referral, or HCP marketing experience, particularly within a referral-driven commercial model.
- Experience supporting a field sales organization and converting national strategy into field-executable programs.
- Experience developing go-to-market strategies, commercialization plans, integrated campaigns, or new-segment growth initiatives.
- Experience presenting recommendations and performance updates to senior commercial or executive leadership.
- Experience in oncology, rehabilitation, physical or occupational therapy, lymphatic health, wound care, vascular care, or chronic disease management.
- Experience launching new products, indications, clinical evidence, services, customer segments, or strategic initiatives.
- Experience with professional societies, commercial KOL programs, advisory boards, or healthcare provider education.
- Familiarity with marketing analytics, CRM platforms, marketing automation, and campaign performance reporting.
- MBA, MPH, MHA, or another advanced business, marketing, or healthcare degree.

Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.

Below is the starting salary or hourly range for this position, although offers may differ based on the candidate's location, job-specific knowledge, skills and experience.

US Pay Range $115,600—$173,250 USD

To learn more about our Privacy Statement follow this link - https://tactilemedical.com/privacy-statement/

To learn more about our California Privacy Notice follow this link - https://tactilemedical.com/california-privacy-notice/

## About Tactile Medical

## Company Overview
- **One-liner**: Tactile Medical develops at-home pneumatic compression devices to treat lymphedema and chronic venous insufficiency, helping patients manage chronic swelling at home.
- **Entity Type**: Public (ticker not listed in provided search results)
- **Headquarters**: Minneapolis, Minnesota, USA (corporate HQ); manufacturing in New Brighton, Minnesota
- **Founded**: Not publicly available
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Medical devices (lymphedema treatment, chronic venous insufficiency, airway clearance)
- **Target customers**: B2B (clinicians, hospitals, clinics) and B2C (patients)
- **Mission**: “We reveal and treat people with underserved chronic conditions and help them care for themselves at home” [tactilemedical.com/about-us/](https://tactilemedical.com/about-us/)

## Products & Services
- **Flexitouch® Plus system**: Advanced pneumatic compression device for treating lymphedema and chronic venous insufficiency. Clinically proven to reduce swelling and discomfort throughout the body. [tactilemedical.com/](https://tactilemedical.com/)
- **Nimbl™**: Small, light, compact pneumatic compression controller designed for portability and improved patient experience. [tactilemedical.com/](https://tactilemedical.com/)
- **AffloVest**: Airway clearance therapy device for chronic respiratory conditions and neuromuscular disorders, helping loosen and move mucus for easier breathing. [tactilemedical.com/](https://tactilemedical.com/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available from search results
- **Key Metric**: Not publicly available (no revenue or funding data in search results)
- **Notable Investors/Partners**: Not publicly available from search results
- **Growth Signals**: Nationwide team of Territory Account Managers and Patient Education Consultants; tens of thousands of patients treated annually; expansion into airway clearance with AffloVest; US-based manufacturing. [tactilemedical.com/about-us/](https://tactilemedical.com/about-us/)

## Competitive Advantages
- **Patient-first approach**: Comprehensive support including personalized setup, training, follow-up, and reimbursement navigation. [tactilemedical.com/about-us/](https://tactilemedical.com/about-us/)
- **Clinically proven devices**: Backed by clinical research and used by tens of thousands of patients annually.
- **US domestic manufacturing**: Engineering, Quality, R&D, and Supply Chain teams in New Brighton, MN, ensuring quality control and innovation. [tactilemedical.com/about-us/careers/](https://tactilemedical.com/about-us/careers/)
- **Integrated care model**: Combination of innovative devices, personalized care, and support services increases clinical efficacy and reduces healthcare costs.

## Strategic Focus
- **Current priorities**: Expanding patient access to lymphedema and chronic venous insufficiency treatments; developing next-generation devices (e.g., Nimbl); entering new therapeutic areas (airway clearance with AffloVest); strengthening field sales and patient education network.
- **Direction for growth**: Continued innovation in at-home therapy devices, broadening reimbursement coverage, and scaling the national field team to reach more underserved patients.

## Why Work Here
- **Culture highlights**: Values include transparency, drive, collaboration, embracing change, and compassion. Emphasis on patient-first mindset and making a meaningful difference. [tactilemedical.com/about-us/](https://tactilemedical.com/about-us/)
- **Work setting**: Hybrid (corporate HQ and manufacturing), remote, field-based, and office roles available. Field roles include Territory Account Managers and Patient Education Consultants. [tactilemedical.com/about-us/careers/](https://tactilemedical.com/about-us/careers/)
- **Notable perks**: Opportunity to work with a mission-driven team focused on improving quality of life for patients with chronic conditions; comprehensive support from reimbursement experts and clinical staff; US-based manufacturing and R&D.

## Sources
1. [tactilemedical.com/about-us/](https://tactilemedical.com/about-us/)
2. [tactilemedical.com/about-us/careers/](https://tactilemedical.com/about-us/careers/)
3. [tactilemedical.com/](https://tactilemedical.com/)
4. [tactilemedical.com/about-us/leadership/](https://tactilemedical.com/about-us/leadership/)
5. [tactilemedical.com/about-us/careers/our-purpose/](https://tactilemedical.com/about-us/careers/our-purpose/)
6. [job-boards.greenhouse.io/tactilemedical](https://job-boards.greenhouse.io/tactilemedical)

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