---
title: 'Senior Market Researcher, Insurance Product & Marketing at Oscar Health'
canonical: 'https://feeny.ai/job/senior-market-researcher-insurance-product-marketing-oscar-health-new-york-gbacdynadpxm'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Market Researcher, Insurance Product & Marketing at Oscar Health

- **Company:** Oscar Health
- **Location:** New York, NY
- **Posted:** 2026-10-09
- **Last confirmed live:** 2026-10-15
- **Apply:** https://job-boards.greenhouse.io/oscar/jobs/8264996

## Job description

Hi, we're Oscar. We're hiring a Senior Market Researcher, Insurance Product & Marketing to join our Insights & Analytics team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the role:

Oscar is building a centralized Insights and Analytics function within our Technology organization, bringing together User Research, Data Science, Analytics, and Market Research to strengthen how the company learns, makes decisions, and builds. As a Senior Market Researcher on this team, you will independently lead research that deepens our understanding of consumers, market dynamics, and the competitive landscape. Your work will uncover the needs, attitudes, preferences, and decision drivers that shape how people evaluate, choose, and stay with health insurance—helping Oscar make informed decisions about growth, positioning, and insurance products.

You will partner closely with Marketing, Strategy, Insurance Product, Product, User Research, Data Science, and Analytics to translate business questions into focused research and actionable recommendations. This role is well suited to a hands-on researcher who combines strong quantitative skills with qualitative curiosity, manages projects from scoping through delivery, and connects findings to clear business implications. You will also contribute to how market research is documented, shared, and reused across Oscar.

You will report into the Vice President, Insights & Analytics.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $163,944.00 - $215,176.50 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, company equity grants and annual performance bonuses.

Responsibilities:

- Independently lead market research projects from scoping and study design through questionnaire or discussion guide development, fieldwork, analysis, synthesis, and presentation.
- Partner with stakeholders to clarify business questions, identify the decisions research should inform, and agree on scope, methods, timelines, and deliverables.
- Conduct research with consumers, prospective and current members, and brokers to understand market needs, audience segments, purchase drivers, barriers to enrollment, and reasons for retention or switching.
- Design and execute quantitative and qualitative studies, including surveys, interviews, concept and message testing, and brand and consideration research.
- Support audience segmentation and market opportunity assessments by combining primary research with secondary sources and internal data.
- Track competitor offerings, positioning, and consumer trends, translating relevant developments into implications for Oscar.
- Partner with User Research, Data Science, and Analytics to connect market attitudes and stated preferences with observed behaviors and business performance.
- Deliver clear recommendations that inform audience prioritization, value propositions, marketing strategy, and insurance product development; communicate methodological limitations and uncertainty.
- Manage research vendors and panel providers for assigned projects, including briefs, sampling requirements, data quality, timelines, and budgets.
- Contribute to shared research tools, repositories, and repeatable approaches; share methods and provide feedback to colleagues where appropriate.
- Use AI-enabled tools thoughtfully to support research efficiency and knowledge reuse while maintaining human oversight, analytical rigor, privacy, and compliance.
- Apply ethical and inclusive research practices, including appropriate consent, accessible participation, and consideration of underrepresented and hard-to-reach audiences.
- Comply with all applicable laws and regulations.
- Other duties as assigned.

Requirements:

- 5+ years of hands-on experience in market research, consumer insights, or a closely related applied research field.
- Experience independently delivering research projects involving multiple stakeholders, from business question through actionable recommendations.
- Strong quantitative research skills, including questionnaire design, sampling, data quality assessment, and analysis and interpretation of survey results.
- Experience applying qualitative methods to understand consumer motivations and explain quantitative findings.
- Experience conducting research that informs marketing, positioning, audience strategy, or product decisions.
- Ability to combine primary research, secondary sources, and internal data into a coherent, evidence-based point of view.
- Experience using survey platforms and analytical tools to work directly with research data.
- Strong written and verbal communication skills, including presenting findings and recommendations to non-research audiences.
- Ability to manage competing project priorities and work within ethical, privacy, compliance, and operational constraints.

Bonus points

- Experience in healthcare, health insurance, benefits, financial services, or another regulated industry.
- Experience researching insurance purchasing journeys or working with consumers, members, and brokers in a B2B2C environment.
- Experience with segmentation, brand tracking, market sizing, or choice-based research methods such as conjoint or MaxDiff.
- Experience managing external research agencies, panel providers, or syndicated research resources.
- Education or training in market research, marketing, psychology, sociology, economics, statistics, or a related field.

This is an authentic Oscar Health job opportunity.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency:  Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our [AI Guidelines](https://oscarhealth.com/careers/ai-guidelines) outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant’s disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants’ personal information as well as applicants’ rights over their personal information, please see our [Privacy Policy](https://oscarhealth.com/privacy-policy).

## About Oscar Health

## Company Overview
- **One-liner**: Oscar Health is a healthcare technology company that builds a full-stack health insurance platform to make high-quality, affordable healthcare accessible for individuals, families, and employers.
- **Entity Type**: Public (NYSE: OSCR)
- **Headquarters**: New York City, USA (TriBeCa)
- **Founded**: 2012
- **Founders**: Mario Schlosser (CTO & Co-Founder); additional co-founders are not publicly detailed in the provided sources.

## Core Business
- **Primary industry**: Health insurance / healthcare technology
- **Target customers**: B2C (individuals, families, Medicare beneficiaries) and B2B (employers through Small Group plans and ICHRA)
- **Mission**: “Make a healthier life accessible and affordable for all.”

## Products & Services
- **Oscar Individual & Family Plans** – Health insurance sold on- and off-exchange, featuring $0 virtual urgent care, $3 generic medications, and dedicated Care Teams.
- **Medicare Advantage** – Medicare health plans launched in 2020, available in select states.
- **Oscar for Employers (Small Group / ICHRA)** – Employer-sponsored health benefits, including Individual Coverage Health Reimbursement Arrangements (ICHRA).
- **Oscar Provider Platform** – A technology platform that connects providers with Oscar’s member engagement tools.
- **Oscar App & Care Router** – Digital engagement platform that routes members to appropriate care (virtual or in-person) and enables 24/7 communication with a Care Team.

## Market Standing
- **Valuation/Market Cap**: Not directly provided in the search results; as a public company, market cap is available via SEC filings (e.g., ~$6B as of recent market data, but not confirmed in these sources).
- **Key Metric**: Serves approximately 1.6 million members as of August 2024 (the company also reports a figure of ~3.2 million members, possibly including additional plan types or a different measurement).
- **Notable Investors/Partners**: Not specified in the provided search results; the company went public in 2021 and counts major venture firms among its early investors.
- **Growth Signals**: Active in 20 states; member base grew from 1 million in 2022 to over 1.6 million; launched Medicare Advantage in 2020; has 238 active job postings as of the search date, indicating expansion.

## Competitive Advantages
- **Full-stack technology platform** – Oscar owns the entire insurance stack (claims, care management, provider network), enabling data-driven personalization and member engagement.
- **High member trust and engagement** – 68% of members trust Oscar for care guidance; 44% are digitally engaged; Net Promoter Score of 66; 76% have interacted with digital or Care Team channels.
- **Care Team model** – Every member is assigned a dedicated Care Team that coordinates care, reduces costs, and improves outcomes.
- **Virtual care integration** – $0 virtual urgent care with 97% member satisfaction; virtual primary care in some markets.

## Strategic Focus
- **Geographic expansion** – Entering new states and markets, including Medicare Advantage.
- **AI and technology** – Actively investing in AI to improve care routing, cost savings, and member experience (see “AI @ Oscar” page).
- **Provider platform growth** – Scaling the Oscar Provider Platform to partner with independent providers and health systems.
- **Employer market** – Expanding ICHRA and Small Group offerings to reach more businesses.

## Why Work Here
- **Mission-driven culture** – “Change healthcare for good” with a focus on making insurance simple, transparent, and human. Values include transparency, grit, scientific thinking, and “members above all.”
- **Comprehensive benefits** – Health insurance (obviously), 10+ weeks of parental leave, wellness days, fitness classes, mental health support, 401(k) plan, HSAs, and learning & development programs.
- **Offices** – Headquarters in New York City (TriBeCa), plus offices in Los Angeles (Silicon Beach) and Tempe, Arizona (Health Hub). Remote/hybrid policy not explicitly stated, but many roles appear location-flexible.
- **Growth opportunity** – With 238 open positions and recent member growth, employees can work on challenging problems at scale.
- **Diverse and inclusive environment** – Publishes a diversity report and emphasizes belonging; employees describe culture as collaborative and high-impact.

## Sources
1. [hioscar.com/about](https://www.hioscar.com/about)
2. [hioscar.com/careers](https://www.hioscar.com/careers)
3. [hioscar.com/careers/life](https://www.hioscar.com/careers/life)
4. [linkedin.com/company/oscar-health](https://www.linkedin.com/company/oscar-health)
5. [hioscar.com](https://www.hioscar.com/)

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