---
title: 'Senior Marketing Analyst – Audience Strategy & Insights-6376 at itD Tech'
canonical: 'https://feeny.ai/job/senior-marketing-analyst-audience-strategy-insights-6376-itd-tech-san-jose-7wk7q0gy9v2v'
type: 'job'
last_seen: '2026-11-10'
---

# Senior Marketing Analyst – Audience Strategy & Insights-6376 at itD Tech

- **Company:** itD Tech
- **Location:** San Jose, CA
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-10
- **Apply:** https://job-boards.greenhouse.io/itd/jobs/4480888009

## Job description

Senior Marketing Analyst – Audience Strategy & Insights

itD is seeking a Senior Marketing Analyst to lead audience segmentation, audience strategy, and revenue opportunity sizing for the enterprise marketing team of a leading global technology organization. This role uses expert SQL and large, complex datasets to turn audience analysis into recommendations that shape business, product, and investment decisions. The ideal candidate will bring deep experience in marketing analytics, B2B audience and customer analysis, and data partnership with Data Scientists and Data Engineers, and a track record of delivering quantified audience strategies, segment libraries, and automated reporting that influence senior leadership.

Location: Hybrid – San Francisco, CA; New York, NY; or Menlo Park, CA (onsite presence required on a hybrid schedule).

Pay Rate: $50–$52 per hour, depending on experience.

Duration: 12 months, full-time (40 hours per week), with potential for extension.

We provide comprehensive medical benefits, a 401k plan, paid holidays, and more.

Please note that we are only considering direct W2 candidates at this time, as we are unable to offer sponsorship.

## Responsibilities

- Deliver deep audience analysis, including segmentation, lifecycle and funnel analysis, growth and churn signals, and revenue and adoption attribution.
- Size revenue opportunities and build the business case for which audiences to prioritize.
- Define how business questions should be answered, including what to measure, the methodology to use, and which assumptions apply.
- Pull, clean, and analyze large datasets (millions of records) using advanced SQL, reconciling data across sources and root-causing discrepancies before they reach reporting.
- Partner with Data Scientists and Data Engineers to define business logic, data models, and pipelines, and validate what is built.
- Build automated reporting and self-service dashboards that eliminate manual data pulls.
- Translate audience definitions into campaign-ready segments in a customer data platform, in partnership with campaign and lifecycle owners, and present findings and recommendations to senior leadership and cross-functional partners.

Internal Responsibilities

- Attend regular internal practice community meetings.
- Collaborate with your itD practice team on industry thought leadership.
- Complete client case studies and learning material (blogs, media material).
- Build out material to contribute to the Digital Transformation practice.
- Attend internal itD networking events (in person and virtual).
- Work with leadership on career fast-track opportunities.

Required Qualifications and Skills

- 8+ years of experience in marketing analytics, data science, data engineering, or business analytics.
- Expert-level SQL, including complex queries, CTEs, window functions, and query optimization across datasets of millions of records.
- Proven track record owning audience or customer analysis end to end: segmentation, lifecycle and funnel analysis, revenue opportunity sizing, and quantitative business cases with clearly stated assumptions and limitations.
- Hands-on experience with a customer data platform (preferably Salesforce Data Cloud) to build and activate segments.
- Demonstrated ability to partner with Data Scientists and Data Engineers on business logic and data pipelines, manage multi-source data across CRM, product, engagement, and third-party sources, and stand up automated reporting and dashboards (e.g., Tableau).
- Background in B2B marketing, sales, or customer analytics, with experience presenting to and influencing senior leadership and communicating with both technical and non-technical audiences.

## Preferred Qualifications and Skills

- Hands-on pipeline building with dbt, Airflow, or equivalent orchestration tools.
- Experience with Hive and large-scale internal dashboarding environments, or comparable query and BI tools.
- Exposure to Salesforce Marketing Cloud and marketing automation workflows.
- Statistical modeling experience across propensity, LTV, attribution, forecasting, and experiment design.
- Fluency with CRM and account-level data models.
- Advanced Google Sheets/Excel, including pivot tables, lookups, and complex formulas.
- Basic Python for automation and API utilization.

Education

- Bachelor’s degree in a quantitative, technical, or business field, or equivalent practical experience, required.

Company Description About itD: We are part of a new generation of consulting and software development company that blends diversity, innovation, and integrity with real business results. Our structure rejects any strong hierarchy, empowering us to deliver excellent results. We are a woman- and minority-led firm. Every day, we challenge ourselves to be considerate, fair and to re-think what great outcomes mean for our customers. This permeates down to how we approach every interaction, on every project, for every client. You’ll thrive here if you are a dynamic self-starter, a difference-maker or someone who wants to deliver great results, without constraints.

The itD Digital Experience: Joining us means you’ll be part of our global community, you have a say about your own career journey, and you’ll get a chance to give back to causes that matter. You will experience working with Fortune 500 companies and high-performance teams across numerous industries. itD offers our employees excellent benefits such as medical, dental, vision, life insurance, paid holidays, 401K + matching, networking & career learning and development programs. We are growing and we want to see you grow! Visit https://itdtech.com/careers to learn more about what working at itD can mean for you.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. itD is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact us at recruiting@itdtech.com and let us know the nature of your request and your contact information.

Additional Info Dynamic environment in a culture of respect, empowerment and recognition for a job well done, apply today!

## About itD Tech

## Company Overview
- **One-liner**: itD Tech helps enterprises become AI‑ready by evolving systems, governance, operations, and customer ecosystems through a combination of consulting, managed services, and proprietary SaaS platforms.
- **Entity Type**: Private (privately held, woman‑ and minority‑owned)
- **Headquarters**: Campbell, California, United States (Silicon Valley) – also listed as San Jose, CA on its website
- **Founded**: 2005
- **Founders**: Renée La Londe (CEO)

## Core Business
- **Primary industry/industries**: IT Services and IT Consulting; Digital Transformation; AI Readiness; Software Development
- **Target customers**: B2B – Fortune 500 enterprises across technology, healthcare, and finance
- **Mission or purpose statement**: “Innovate Transform Deliver” – solving the toughest business challenges by combining the experience of a full‑service consultancy with the agility of a specialized firm. The company’s motto is “Impossible drives us.”

## Products & Services
- **ChaMa® (Change Management)**: A proprietary SaaS platform that digitizes enterprise change management, helping organizations measure, track, implement, and manage change at scale.
- **SmartConX™ (Integration as a Service)**: A PaaS offering pre‑built connectors and custom integrations to seamlessly connect digital experiences.
- **fastr.ai (Intelligent Recruiting Platform)**: An AI‑powered cloud platform that re‑engineers the recruiting process by enabling talent teams to instantly discover candidates.
- **Enterprise Search & Personalization (powered by Coveo)**: An AI/ML‑driven search and data management solution for IT, e‑commerce, and customer support.
- **AI‑Ready Enterprise Foundations**: Services to clean data pipelines, achieve data parity, and build scalable infrastructure for production‑grade AI.
- **AI‑Enabled Operations & Workforce**: Leveraging ChaMa® to automate high‑volume technical tasks and shift teams from reactive execution to strategic innovation.
- **Intelligent Customer Ecosystems**: Federated search, LLM‑powered M&A assistants, and SmartConX™ integrations that turn support into a revenue engine (e.g., $54M in annual case deflections, 50% increase in self‑service).
- **Secure & Governed AI**: Automated governance frameworks and proactive moderation models for compliance and audit‑readiness.
- **Other services**: BI, data & analytics, software engineering, cloud engineering, PMO, managed services, digital accessibility, enterprise community management, and quality assurance.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (privately held)
- **Key Metric**: Annual revenue not formally disclosed. Third‑party data (LinkedIn) estimates USD $310,000, but this appears inconsistent with the company’s scale and client base; the website cites over $500M in leaked revenue identified and $121M+ in revenue generated/protected through its work.
- **Notable Investors/Partners**: No external funding rounds identified; company appears organically grown. Partners include Coveo, Khoros, and major enterprise technology firms. Clients include Fortune 500 names across tech, healthcare, and finance.
- **Growth Signals**:
  - 400+ zero‑disruption rollouts delivered with on‑time record
  - 100% data parity in migration of 24,000+ complex M&A records
  - 5,000+ manual ops hours reclaimed annually through automation
  - 54% improvement in customer experience metrics
  - 25+ Stevie Awards, multiple Forrester and Khoros awards, “Disruptor Company of the Year”

## Competitive Advantages
- **20 years of enterprise delivery** with a track record of on‑time, zero‑disruption rollouts for Fortune 500 clients.
- **Proprietary SaaS platforms** (ChaMa®, SmartConX™, fastr.ai) that embed change management and automation directly into engagements.
- **People‑first change management** methodology that ensures technology adoption sticks – a key differentiator in AI transformation projects.
- **Woman‑ and minority‑owned** certification (WBENC) that attracts a diverse talent pool and provides a unique perspective for clients.
- **Global delivery model** with onshore/nearshore/offshore centers in the US, India, Poland, Mexico, Ireland, and the UK, enabling follow‑the‑sun support.

## Strategic Focus
- Helping enterprises become **AI‑ready** by modernizing data governance, operations, and customer ecosystems.
- Expanding the use of its proprietary SaaS products (ChaMa®, SmartConX™, fastr.ai) as revenue‑generating platforms.
- Deepening expertise in **secure and governed AI** to turn compliance into a competitive advantage.
- Continuing to invest in **enterprise search, LLM‑powered tools, and intelligent self‑serve** for customer experience.

## Why Work Here
- **Culture**: Core values of “Trust above all,” “Extreme teamwork,” “Relentless innovation,” “Make success personal,” and “Diverse people. Divergent thinking.” The company emphasizes a flexible, ambitious environment where employees can “define your own journey.”
- **Remote/Hybrid**: Many roles are listed as fully remote (e.g., Remote PST, CST/EST), though there are physical offices in San Jose (HQ), San Francisco, Austin, Wichita, Hyderabad, Krakow, Guadalajara, London, and Cork.
- **Benefits** (per careers page):
  - **Health**: Health, dental, vision insurance; Health Savings Account
  - **Future**: Life insurance, disability insurance, 401K matching, financial advisor
  - **Time**: Flexible hours, holidays, competitive wages, bereavement leave
  - **Well‑Being**: Employee assistance, tuition reimbursement, commuter benefits, company events
- **Employee Sentiment**: LinkedIn employer rating 3.7/5 (125 reviews) – Work‑Life 3.8, Compensation 3.4, Culture 4.0, Career 3.7.
- **Diversity & Giving**: Woman‑owned business; runs the Girls Leadership Academy Meetup (GLAM) and provides internships to female engineering students through the Institute of Technology & Science for Women.

## Sources
1. [itdtech.com](https://www.itdtech.com/) – Main website
2. [itdtech.com/careers](http://itdtech.com/careers) – Careers page
3. [itdtech.com/careers/work-with-us](http://itdtech.com/careers/work-with-us) – Work With Us page
4. [itdtech.com – Overview Flyer (PDF)](https://itdtech.com/wp-content/uploads/2025/08/itD_Overview_Flyer.pdf) – Company overview
5. [linkedin.com/company/itd-tech](https://www.linkedin.com/company/itd-tech) – LinkedIn company page (employees, financials, reviews)

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