---
title: 'Senior Marketing Analyst at CPI Security'
canonical: 'https://feeny.ai/job/senior-marketing-analyst-cpi-security-charlotte-north-carolina-bwjm412z6nte'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Marketing Analyst at CPI Security

- **Company:** CPI Security
- **Location:** Charlotte North Carolina, United States
- **Posted:** 2026-08-25
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/cpisecurity/jobs/4708328006

## Job description

CPI Security, a leader in security, smart home, and business automation solutions, is looking for a full-time Senior Marketing Analyst to join our growing Marketing team in office, in Charlotte, NC. In this role, you will lead marketing analytics strategies that support data-driven marketing, performance marketing, campaign optimization, lead generation, marketing ROI measurement, and omnichannel reporting. You’ll help build a strong test-and-learn culture, create measurement frameworks, improve marketing performance visibility, and provide actionable insights that support smarter decision-making across the organization. The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing, attribution, dashboarding, campaign performance analysis, marketing measurement, and data visualization.

## What You’ll Do

- Design and implement measurement frameworks for digital, traditional, and omnichannel marketing campaigns.
- Develop and maintain marketing performance dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, and other analytics platforms.
- Analyze marketing performance across channels to identify optimization opportunities, growth drivers, and customer journey insights.
- Measure marketing ROI, lead generation performance, conversion trends, and campaign effectiveness across channels.
- Create and maintain attribution models to better understand campaign impact and optimize marketing mix allocation.
- Design, execute, and analyze A/B tests, multivariate tests, and controlled experiments across marketing channels.
- Establish testing protocols, statistical significance requirements, and measurement standards for marketing experiments.
- Turn test results and performance data into clear, actionable recommendations that improve campaign performance and customer experience.
- Design and document analytics tracking specifications for marketing touchpoints, including web, mobile apps, email, social media, paid media, and offline channels.
- Partner with internal teams and external vendors to implement, test, QA, and debug analytics tracking solutions.
- Maintain data accuracy, completeness, and consistency across marketing analytics platforms.
- Work closely with Marketing, Sales, agencies, and external partners to translate business questions into actionable insights.
- Support campaign optimization through ongoing performance monitoring, reporting, and analysis.
- Maintain and optimize GA4, Google Tag Manager, Google and Bing Search Consoles, Invoca, Salesforce, paid media platforms, and marketing automation tracking.

## What We’re Looking For

- 3+ years of hands-on experience with marketing analytics platforms, including Google Analytics 4, Google Tag Manager, and marketing measurement tools.
- 2+ years of experience designing, executing, and analyzing marketing tests and experiments.
- Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related field preferred.
- Proficiency with Tableau, SQL, and data visualization tools.
- Experience creating dashboards, automated reporting, measurement frameworks, and campaign performance analysis.
- Understanding of digital marketing channels, including paid search, paid social, display advertising, email marketing, and omnichannel campaigns.
- Experience with marketing automation platforms, CRM systems, and paid media platform measurement.
- Working knowledge of JavaScript, HTML, and CSS to support analytics implementation and troubleshooting.
- Familiarity with backend paid media platform API integrations.
- Strong analytical mindset with the ability to translate data into actionable business insights.
- Excellent communication skills with the ability to present complex information clearly to diverse audiences.
- Strong project management skills with the ability to manage multiple initiatives at once.
- Detail-oriented approach to data quality, reporting accuracy, analytics QA, and testing methodologies.

## Preferred Experience

- Experience in security, home services, smart home, subscription-based, or related industries.
- Knowledge of customer lifetime value modeling and predictive analytics.
- Familiarity with marketing mix modeling, multitouch attribution, or other attribution modeling approaches.
- Experience with advanced analytics tools such as R, Python, or similar.
- Experience working with agencies, external vendors, Sales teams, and cross-functional Marketing partners.

At CPI Security, you’ll be part of a collaborative, mission-driven team that values people, innovation, service, and meaningful work. You’ll help shape how marketing performance is measured, tested, and optimized across the organization while contributing to work that helps customers feel safer, more connected, and more in control.

What We Offer:

- Aggressive pay and the opportunity to work for an iconic brand
- Great medical, dental, vision, short- & long-term disability and life insurance options
- Company paid holidays, floating holiday, and paid time off (PTO)
- 401(k) plan with competitive company match
- Eligible for free monitored security system after 90 days
- Education assistance – we encourage and support our employees who want to improve their skills and further their education
- Engaging and fun company culture that’s made up of a diverse group of people
- Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
- An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff

## About CPI Security

## Company Overview
- **One-liner**: CPI Security is a regional, full-service residential and commercial security provider offering monitored alarm systems, smart home integration, and 24/7 real-time response across the Southeastern United States.
- **Entity Type**: Private (bootstrapped/family-owned)
- **Headquarters**: Charlotte, North Carolina, United States
- **Founded**: 1991
- **Founders**: Not publicly disclosed on available sources

## Core Business
- **Primary industry**: Electronic Security / Home & Business Security Systems / Monitoring Services
- **Target customers**: Residential homeowners, commercial businesses, and new construction developers in the Southeast (primarily North Carolina, South Carolina, Tennessee, and Georgia)
- **Mission or purpose statement**: “Your Safety, Our Mission” — focused on helping and protecting others, with a commitment to customers, communities, and first responders throughout the Southeast.

## Products & Services
- **Residential Security Systems**: Customizable packages including 24/7 monitoring, smart cameras, sensors, and smart home integration. All packages include free professional installation.
- **Commercial Security Systems**: Tailored security solutions for businesses, including installation and service.
- **Real-Time Response (Real-Time Response℠)**: Proprietary monitoring service featuring real, local people (not just AI) who proactively safeguard homes and respond immediately to alerts.
- **Smart Home Integration**: AI-powered monitoring systems integrated with smart home technology (e.g., cameras, door locks, automation).
- **Flexible Payment Options**: Equipment can be purchased upfront or financed via monthly plans.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over 230,000 customers; one of the nation’s top 10 largest security providers; over 750 employees (as of 2026)
- **Notable Investors/Partners**: Not publicly disclosed (private). Key partnerships include local first responders and communities.
- **Growth Signals**: Expanded from 10 employees and 300 customers in 1991 to 750+ employees and 230,000+ customers; named SDM Dealer of the Year (twice), Central Station of the Year, and Marvel Award winner; recognized as one of the Carolinas’ Top 25 Best Places to Work; The Monitoring Association named CPI Security 2023 Enterprise Monitoring Center of the Year.

## Competitive Advantages
- **Real-Time Response℠**: Differentiator of having real, local people monitoring and responding to alarms, not just AI or call centers. This human-in-the-loop approach is positioned as superior care and faster response times.
- **Regional Focus**: Branches throughout the Carolinas, Tennessee, and Georgia enable local knowledge, faster on-site response, and personalized service.
- **Award-Winning Excellence**: Industry-recognized for alarm response times, technology, and customer service. SDM Dealer of the Year (twice) and Enterprise Monitoring Center of the Year (2023).
- **Free Professional Installation**: A key customer perk that lowers friction for adoption.
- **Long-Standing Reputation**: Founded in 1991, providing decades of trust and stability in a competitive market.

## Strategic Focus
- **Growth & Expansion**: Continuing to expand its regional footprint across the Southeast (currently in NC, SC, TN, GA) with active hiring for sales, installation, and support roles in new and existing markets.
- **Technology Innovation**: Investing in cutting-edge, AI-powered monitoring systems and smart home integration to stay ahead of industry trends and evolving threats.
- **Customer Retention & Lifecycle**: Actively hiring for roles like Marketing Manager – Customer Retention & Lifecycle and Customer Retention Manager, indicating a focus on long-term customer value and reducing churn.
- **Operational Excellence**: Prioritizing fast alarm response times, professional installation, and exceptional customer service as core operational pillars.

## Why Work Here
- **Culture & Recognition**: Consistently ranked as one of the Carolinas’ Top 25 Best Places to Work. Emphasizes a supportive, community-focused environment.
- **Benefits**: Competitive salary, 401(k) match, wellness program with incentives, education assistance, professional development, paid volunteer time, charitable giving, team events, birthday and work anniversary recognition.
- **Work Environment**: Hybrid/office roles available depending on position (e.g., corporate roles in Charlotte, field roles across the region). Hands-on work with cutting-edge security technology (AI, smart home systems).
- **Community Impact**: Employees get paid volunteer time off to participate in charitable activities. The company is deeply embedded in the communities it serves.
- **Career Growth**: Opportunities for advancement across corporate (marketing, finance, HR, IT, product), sales, customer support, installation, and service roles. Active hiring for senior roles (e.g., Product Owner, Corporate Controller, FP&A Director, Senior Data Engineer).
- **Engineering & Tech Roles**: Hiring for Salesforce Engineer, Senior Data Engineer, Product Owner, HR Data & Systems Specialist — indicating a growing tech and data team.

## Sources
1. [cpisecurity.com - Home Page](https://cpisecurity.com/)
2. [cpisecurity.com - About / The CPI Story](https://cpisecurity.com/the-cpi-story/)
3. [cpisecurity.com - Careers Page](https://cpisecurity.com/about/careers/)
4. [job-boards.greenhouse.io - CPI Security Jobs](https://job-boards.greenhouse.io/cpisecurity)

## Other roles at CPI Security

- [New Construction Security Sales Representative](https://feeny.ai/job/new-construction-security-sales-representative-cpi-security-greenville-south-93cw4v9h7eqt) — Greenville South Carolina, United States
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- [Residential Installation Technician](https://feeny.ai/job/residential-installation-technician-cpi-security-wilmington-north-carolina-17a71yfvd8jm) — Wilmington North Carolina, United States
- [Commercial Installation Technician](https://feeny.ai/job/commercial-installation-technician-cpi-security-columbia-south-carolina-t2pr8g3k4y0y) — Columbia South Carolina, United States
- [Commercial Sales Representative](https://feeny.ai/job/commercial-sales-representative-cpi-security-myrtle-beach-south-carolina-ae8y1jd2jawg) — Myrtle Beach South Carolina, United States
- [Inside Sales Advisor](https://feeny.ai/job/inside-sales-advisor-cpi-security-charlotte-north-carolina-1m05dg8x3nde) — Charlotte North Carolina, United States
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- [Facilities Maintenance Lead](https://feeny.ai/job/facilities-maintenance-lead-cpi-security-charlotte-north-carolina-11kezv97nr0t) — Charlotte North Carolina, United States
- [Columbia Commercial Sales Representative](https://feeny.ai/job/columbia-commercial-sales-representative-cpi-security-columbia-south-carolina-jwdct20sjgnh) — Columbia South Carolina, United States