---
title: '(Senior) Marketing Analyst (m/f/d) - Hamburg at Freenow by Lyft'
canonical: 'https://feeny.ai/job/senior-marketing-analyst-m-f-d-hamburg-freenow-by-lyft-hamburg-mcedrtw1tez6'
type: 'job'
last_seen: '2026-09-10'
---

# (Senior) Marketing Analyst (m/f/d) - Hamburg at Freenow by Lyft

- **Company:** Freenow by Lyft
- **Location:** Hamburg, Germany
- **Posted:** 2026-06-19
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/freenow/jobs/8015316

## Job description

Location: Come and join us in Hamburg, Berlin or Barcelona!

As a (Senior) Marketing Analyst at Freenow you will become a key expert on customer data and retention mechanics. Working within the marketing data team, you will be responsible for developing, analyzing, and optimizing Freenow’s CRM and lifecycle marketing activities across Europe.

## YOUR DAILY ADVENTURES WILL INCLUDE:

- You actively support and consult the CRM department with deep-dive analyses, troubleshooting, and actionable recommendations to optimize our end-to-end customer lifecycle strategy.
- You analyse customer data to identify trends, patterns, churn risks and opportunities for enhancing engagement, while also developing advanced customer segmentations to tailor marketing efforts and improve personalization
- You contribute to the implementation of next generation marketing tech, helping to design, test, and deploy AI driven projects and agentic workflows that automate and scale hyper personalized customer journeys.
- You help stakeholders track and understand all relevant marketing metrics, while building dashboards to evaluate the performance of campaigns and complex multi channel automations.
- You keep a constant and proactive eye out for potential improvements in analytics processes, data quality and data sources/tools.

TO BE SUCCESSFUL IN THIS ROLE:

- Very good degree in business studies, computer science, psychology or another subject with a significant mathematical, statistical or scientific focus
- An analytical mindset and the ability to handle database queries yourself (i.e. in SQL, R, Python, etc.)
- You understand how to engage and influence decision makers through data visualisation & storytelling using BI tools like Tableau
- Solid experience working specifically with CRM, Lifecycle Marketing or Customer Insights, supporting targeted campaigns across multiple channels.
- A plus, not a must - Hands on experience with predictive modeling (e.g., churn prediction, LTV forecasting, or propensity modeling) to fuel advanced segmentations.
- Strong communication and interpersonal skills as well as excellent written and spoken English

BENEFITS & PERKS IN A NUTSHELL:

- Flexible working arrangements
- LinkedIn Learning
- Sabbatical & special leave policies
- WeRoad partnership
- Birthday, 24th + 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program

## DIVERSITY, EQUITY & INCLUSION:

FREE NOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We want you to grow and evolve,[bring your true self to work](https://www.youtube.com/watch?v=dOUL_n8pSGQ).

## ABOUT US:

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.

In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?https://www.linkedin.com/company/free-now/life/2b1603ea-741a-49f8-9847-f1214f483a1a/

## About Freenow by Lyft

## Company Overview
- **One-liner**: Freenow is a European multi-mobility app (formerly mytaxi) that connects users to taxis, private hire vehicles, carsharing, e-scooters, e-bikes, e-mopeds, and public transport across 180+ cities in nine European markets.
- **Entity Type**: Private (Subsidiary of Lyft, acquired July 2025)
- **Headquarters**: Hamburg, Germany
- **Founded**: 2009
- **Founders**: Niclaus Mewes, Sven Külper, Tomás Ó Riain

## Core Business
- **Primary industry**: Mobility as a Service (MaaS) / Internet Marketplace Platforms
- **Target customers**: B2C (passengers), B2B (corporate travel via Freenow for Business), and B2B (drivers/transport providers)
- **Mission or purpose**: To make urban mobility safe, reliable, accessible, and sustainable for all — providing mobility that sets people free.

## Products & Services
- **Freenow App (Consumer)**: A single mobile app offering taxis, private hire vehicles (PHV), carsharing, e-scooters, e-bikes, e-mopeds, car rental, and public transport integration across 9 European markets.
- **Freenow for Business**: A corporate travel management solution allowing companies to manage employee ground transportation with invoicing, tracking, and policy controls. Used by over 15,000 companies across 9 countries and 150+ cities.
- **Freenow Driver App**: A platform for drivers providing flexibility, real-time trip tracking, quick payments, and support.

## Market Standing
- **Valuation/Market Cap**: Acquired by Lyft in July 2025 for €175 million.
- **Key Metric**: Total funding of $100.6M across 9 prior funding rounds (prior to acquisition). Headcount of ~1,685 employees (2025).
- **Notable Investors/Partners**: Formerly owned by the BMW/Daimler joint venture "Your Now" (which invested €1B in mobility services); now wholly owned by Lyft.
- **Growth Signals**: Headcount grew +2.1% year-over-year; active job postings up +69.4% quarterly and +5.2% yearly; operates in over 180 cities across 9 European countries; allocated €100M+ for fleet electrification (2021-2026).

## Competitive Advantages
- **Broadest multi-mobility offering in Europe**: Combines taxis, PHV, carsharing, e-scooters, e-bikes, e-mopeds, and public transport in a single app — a unique aggregation play.
- **Lyft backing**: Post-acquisition, Freenow gains access to Lyft's global scale, technology, and operational expertise, creating a transatlantic mobility powerhouse.
- **Deep taxi industry integration**: Strong relationships with local taxi fleets and regulators across 9 European markets, built over 15+ years.
- **Sustainability focus**: Committed to promoting eco-friendly mobility and reducing greenhouse gas emissions, with a €100M+ electrification program.

## Strategic Focus
- **Post-acquisition integration**: Deepening ties with Lyft to create a seamless global mobility platform across North America and Europe.
- **Autonomous vehicle readiness**: Active hiring for "Senior Partnership Manager - Autonomous Vehicle" and "City Fleet Manager - Autonomous Vehicle" roles, indicating strategic preparation for AV deployment.
- **Market expansion**: Maintaining and strengthening presence in 9 core European markets after withdrawing from Portugal, Romania, and Sweden in 2022.
- **Sustainability**: Accelerating fleet electrification and reducing carbon emissions across operations and marketplace.

## Why Work Here
- **Culture**: Described as "go-getting, people-loving cityholics" with values of decisive action, high-performing team mindset, and data-driven decision-making. Teams are diverse (70+ nationalities across 26 offices).
- **Flexibility**: Flexible work options with remote opportunities across the EU; can work up to 20 business days every 6 months from any EU country or Switzerland.
- **Perks**: Mobility benefits card (monthly budget to try different transport options), sabbatical leave after two years, birthday off, welcome & anniversary gifts, employee assistance program.
- **Growth**: Dedicated training courses, regular development check-ins, and career progression opportunities.
- **Work environment**: Fast-paced, inclusive, collaborative with a focus on impact and innovation.

## Sources
1. [Freenow About Us](https://www.free-now.com/fr-en/about-us/)
2. [Freenow Careers Page](https://www.free-now.com/career/)
3. [Freenow Job Board (Greenhouse)](http://job-boards.greenhouse.io/freenow)
4. [Freenow LinkedIn](https://de.linkedin.com/company/freenow)
5. [Freenow Wikipedia](https://en.wikipedia.org/wiki/Freenow)

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