---
title: 'Senior Marketing Analyst at RADaR'
canonical: 'https://feeny.ai/job/senior-marketing-analyst-radar-clayton-missouri-ymx9387vkt5x'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Marketing Analyst at RADaR

- **Company:** RADaR
- **Location:** Clayton Missouri, United States / Columbia Missouri, United States / Kansas City Missouri, United States
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/radaranalytics/jobs/4357451009

## Job description

Open position in RADaR office locations, including Kansas City, MO, Columbia, MO, and St. Louis, MO; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Senior Marketing Analyst serves as a subject matter expert in marketing data architecture, media performance analysis, and data visualization. Working within our agency’s analytics department, this role is responsible for driving innovation in how we track and report on client success. The Senior Marketing Analyst guides our data team on building complex data connections between Google Analytics and the media platforms, builds and maintains sophisticated automated dashboards in Tableau, and translates multi-channel media data into actionable insights for strategists and clients. This individual will manage the full lifecycle of marketing data, from ingestion and validation to visualization, while providing mentorship and technical guidance to the broader analytics team.

Essential Duties and Responsibilities (Other duties may be assigned)

- Media Performance Subject Matter Expertise: Demonstrate deep expertise in marketing data connection, manipulation, and visualization, staying ahead of industry trends in AdTech and MarTech.
- Dashboard Development & Maintenance: Lead the development and ensure the integrity of automated client reports and interactive dashboards.
- Advanced Media Analysis: Execute comprehensive performance analyses across various media channels (Paid Search, Social, Programmatic, etc.) to identify trends, optimizations, and ROI drivers.
- Strategic Communication: Translate complex datasets into clear "storytelling" insights for internal strategists and external stakeholders, providing context on how data impacts business objectives.
- Pipeline Management: Manage and optimize processes for data intake and validation from various Media Platforms and Google Analytics, ensuring the integrity of the agency’s data ecosystem.
- Process Innovation: Adhere to and improve internal documentation and data management protocols to ensure scalability across client accounts.
- Mentorship & Training: Share technical expertise with the team to foster a high-growth learning environment; assist in training new hires and mentoring junior analysts on best practices in marketing analytics.
- Agency Collaboration: Maintain accurate time records and participate in internal training and client-facing meetings as the technical authority on media performance.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Professional Experience: Minimum of 3–5 years of experience in marketing data, media performance analysis, and visualization (agency experience is a significant plus).
- Tableau Mastery: Proficiency with a BI tool (Tableau, Power BI, or Looker) for building complex, automated marketing dashboards and data modeling.
- Google Analytics: Strong experience with GA4 reporting, including UTM setup and structure, event tracking, and traffic analysis.
- Media Platforms: Deep familiarity with reporting interfaces and data exports from major platforms (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Programmatic DSPs).
- Marketing Storytelling: Ability to bridge the gap between technical data and marketing strategy, presenting findings in a way that is accessible to non-technical audiences.
- Documentation: Proven ability to create training materials and SOPs for data processes.

## Preferred Skills

- SQL: Experience using SQL for data querying and manipulation within cloud-based warehouses (e.g., BigQuery).
- Data Engineering: Familiarity with ETL processes and API integrations for marketing tools to guide our data team.
- Statistical Modeling: Experience with attribution modeling, media mix modeling (MMM), multi-touch attribution (MTA), or A/B testing methodology.
- Leadership: Experience leading projects or mentoring junior team members in a professional setting.

Education

- Bachelor’s Degree: Required, preferably in Marketing, Advertising, Economics, Statistics, or a related quantitative field.

Total Perks Package

- The chance to be a part of a growing company and the next success story
- Amazing opportunities for career development
- Recognition programs
- Employee referral bonus
- Hybrid work schedule; 3 days in the office, 2 days working from home
- Fun and collaborative work environment
- Casual dress code
- Insurance Coverage (medical, dental, vision, life, and disability)
- 401(k) retirement plan, with employer 4% match
- Work/life benefits, including mental health and wellbeing support
- Flexible Time Off Policy
- Paid holidays, including agency soft closing Christmas Eve-New Year's Day
- Paid leave options, including sick leave, medical leave for self and family, and parental leave

California Residents - Please review our Privacy Notice [here](https://drive.google.com/file/d/1ScnONj7xW3Xy3ytStohy1If0HY6iVnLs/view?usp=sharing).

This employer participates in E-Verify. For more information, see the [E-Verify Participation Poster](https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) and [Right to Work Notice](https://www.e-verify.gov/about-e-verify/whats-new/new-right-to-work-poster) (English and Spanish).

## About RADaR

## Company Overview
- **One-liner**: RADaR (Research, Analytics, Data, and Results) helps businesses consolidate their data sources into custom-built, easy-to-understand visual dashboards and provides ongoing expert analysis to make data actionable.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Columbia, Missouri, United States
- **Founded**: 2019 (as a standalone entity; the team began offering data and analytics solutions in 2015)
- **Founders**: Not publicly available (Parent company is Meet The People, LLC)

## Core Business
- Primary industry/industries: Data Infrastructure and Analytics, Data Consulting
- Target customers: B2B, serving businesses across all industries (originally focused on media, now expanded broadly)
- Mission or purpose statement: "We make data easy to understand and, most importantly, easy to use." Their goal is to make data "digestible, relatable, and most importantly, actionable" and to help clients "uncover the untold stories hidden in your data."

## Products & Services
- **Custom Data Dashboards**: Personalized, visual dashboards that aggregate all of a client's data sources into a single, easy-to-understand view.
- **Ongoing Data Analysis & Consulting**: A dedicated team of data specialists and business consultants who perform regular analyses to discover actionable insights and provide guidance.
- **Custom Data Solutions**: Tailored solutions ranging from unique dashboards to personalized support, designed to meet the specific needs of each client.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding: Not publicly available (Privately held)
- **Notable Investors/Partners**: Parent company is Meet The People, LLC. The company is part of the True Independent Holdings family (which includes True Media US, True Media Canada, Coegi, and RADaR).
- **Growth Signals**: Headcount grew +13.3% year-over-year (to 18 employees). Active job postings increased +150% month-over-month and +42.9% quarter-over-quarter. The company has expanded its presence to Brazil.

## Competitive Advantages
- **Human-Centric Approach**: Unlike many analytics firms that rely on chatbots or anonymous helplines, RADaR provides direct access to a dedicated team of experts who know the client's data and business intimately.
- **End-to-End Service**: They don't just deliver numbers; they provide the tools and ongoing support to understand and act on data, bridging the gap between raw data and business decisions.
- **Custom-Built Solutions**: Dashboards and analyses are not templated but are custom-built for each client's unique needs.
- **Proven Track Record**: The team has been providing data solutions since 2015, with a focus on continuous research and improvement.

## Strategic Focus
- **Expanding Reach**: The company is actively hiring, with a significant increase in job postings, indicating a focus on growth and scaling its team.
- **Deepening AI Capabilities**: The recent departure of the Head of Artificial Intelligence (April 2026) suggests a potential restructuring or evolution of their AI strategy.
- **Continued Industry Diversification**: Having started in media, RADaR now serves businesses across all industries, indicating a strategy of broadening its market.

## Why Work Here
- **Culture of Expertise and Support**: The company prides itself on having a team of "data-driven business consultants" and "experts who know the ins and outs of your data — and your business." This suggests a collaborative, high-skill environment.
- **Impactful Work**: Employees get to work on real-life decisions for clients, from media spend to sports analytics, and see the direct impact of their work on a client's bottom line.
- **Growth Trajectory**: With a 13.3% headcount growth, a surge in job postings, and an expanding client base, the company is in a growth phase, offering potential for career advancement.
- **Diverse Team**: The workforce is split across departments including Research (29%), Marketing (24%), and Technical (18%), providing a multidisciplinary environment.
- **Remote/Hybrid Policy**: Not explicitly stated, but the company has offices in Columbia, Missouri, and a presence in Brazil, suggesting some level of distributed work.
- **Notable Perks**: The company is an E-Verify participant and emphasizes a non-discriminatory workplace. They encourage cover letters with applications.

## Sources
1. [RADaR Analytics Website](https://radar-analytics.com/)
2. [RADaR Careers Page](https://radar-analytics.com/about/careers/)
3. [RADaR LinkedIn Profile](https://www.linkedin.com/company/radaranalytics)
4. [RADaR Job Board (Greenhouse)](http://job-boards.greenhouse.io/radaranalytics)
5. [RADaR Welcome Page](https://radar-analytics.com/welcome-to-radar/)

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