---
title: 'Senior Marketing Analyst (Tracking & Measurement) at Welltech'
canonical: 'https://feeny.ai/job/senior-marketing-analyst-tracking-measurement-welltech-romania-g4brp6b6j7wn'
type: 'job'
last_seen: '2026-09-17'
---

# Senior Marketing Analyst (Tracking & Measurement) at Welltech

- **Company:** Welltech
- **Location:** Romania
- **Employment:** contract
- **Work type:** remote
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-17
- **Apply:** https://jobs.ashbyhq.com/welltech/fc155a65-b592-4bd0-a44c-7940cf2a7fc2

## Job description

Who Are We? Welltech is a global wellness technology company with Ukrainian roots. Our mission is to build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.

We are one of the most established players in the wellness app space, and we are accelerating. Over 25.5 million people across the world use our apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. Every subscription represents a real person making a real change in their life, and we take that seriously.

With 500+ people across hubs in Cyprus, Ukraine, Poland, Spain, and the UK, we combine the scale of a market leader and the drive of a team that's just getting

## What We're Looking For

We spend significantly on Meta, Google Ads and TikTok, and those platforms optimise only as well as the conversion data we send them. Signal quality is a performance lever for us, not a maintenance task. In this role, you’ll own how conversion events reach every ad network, whether they arrive complete and on time, and whether a change we make actually improves campaign performance. You'll work at the intersection of performance marketing, tracking implementation and privacy, partnering with Marketing, Product, Data Engineering, and directly with representatives from Ad Networks.

Main Responsibilities

- Marketing & signal optimization — Partner with ad platform representatives to improve conversion signals, assess platform changes, investigate signal-related performance issues, and design measurement approaches for signal/tracking experiments.
- Ad network S2S integrations — Design and maintain conversion pipelines for ad networks with support from the Data Engineering team. Ensure timely, deduplicated, and high-quality signal delivery.
- New ad platform onboarding — Set up and launch integrations with new ad platforms, covering conversion signal delivery and reporting data feeds for Marketing
- GTM management — Manage GTM releases across multiple web properties. Design event architecture for data layers.
- Signal quality & monitoring — Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads. Build monitoring and alerts for errors, latency, coverage, and discrepancies.
- UTM & Attribution — Maintain UTM parameters and campaign naming conventions and ensure correct attribution.
- Reporting & analytics — Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics. Define Signal Engineering metrics.
- Marketing datasets — Build and maintain custom marketing performance datasets

Required Skills and Experience

- 4+ years of experience in ad tech, martech, digital measurement or marketing technology
- Hands-on with Google Tag Manager, both client-side and server-side
- Experience with conversion APIs — Meta CAPI, Google's equivalent, or similar — and server-side event delivery
- Strong understanding of browser-side and server-side tracking, and what breaks in each
- Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies and conversion setup
- Comfortable working operationally with data and SQL — able to query it, diagnose issues and verify signal quality without depending on an analyst
- Experience partnering with performance marketing/user acquisition stakeholders and ability to explain complex measurement concepts to performance marketers in plain language
- English at B2 or above, written and spoken — you'll hold relationships with Meta and Google representatives directly

## Nice to Have

- Experience with value-based bidding, predicted LTV, or conversion value optimisation — especially for subscription products
- Understanding of privacy, consent management and GDPR-compliant tracking
- Familiarity with incrementality and holdout testing (Meta or Google Conversion Lift, geo-experiments) to validate whether signal changes actually moved performance
- Background in high-growth consumer subscription, e-commerce, marketplaces or gaming
- Experience with Google Tag Gateway or first-party serving setups
- Experience with first-party data activation or CDPs

Candidate journey ⭕️ Recruiter call --> ⭕️ Technical interview --> ⭕️ Take-home Task --> ⭕️ Panel presentation --> ⭕️ Competency Interview

Check out some of our products Muscle Booster — https://musclebooster.fitness/ Yoga-Go — https://yoga-go.io/ WalkFit - http://walkfit.pro

## About Welltech

## Company Overview
- **One-liner**: Welltech is a global mobile app developer creating engaging fitness and wellness solutions to help millions of users build healthy habits.
- **Entity Type**: Private (Bootstrapped/Founder-backed)
- **Headquarters**: Limassol, Cyprus
- **Founded**: 2015
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Wellness and Fitness Services (Mobile Apps)
- **Target customers**: B2C; individuals seeking fitness, yoga, walking, and general wellness guidance (beginners and intermediate users)
- **Mission/purpose statement**: "Move everybody to start and stay well for life."

## Products & Services
- **[Muscle Booster]**: A fitness app focused on strength training and muscle building, offering personalized workout plans. (SaaS/Mobile App)
- **[Yoga-Go]**: A yoga app designed for beginners and intermediate practitioners, providing guided sessions and routines. (SaaS/Mobile App)
- **[WalkFit]**: A walking and running app that encourages daily activity with structured plans and tracking. (SaaS/Mobile App)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 220 million total app installs
- **Notable Investors/Partners**: Not publicly available (appears bootstrapped or funded by founders)
- **Growth Signals**: 700+ employees (up from ~609 in mid-2025, indicating ~15% headcount growth), operates across 5 European hubs (Cyprus, Poland, Spain, Ukraine, UK), expanding product portfolio with 3 core apps.

## Competitive Advantages
- **Scale & Reach**: With 220M+ installs, Welltech has a massive, proven user acquisition engine.
- **Product Portfolio Diversification**: Covers multiple facets of fitness (strength, yoga, walking) under one roof, allowing cross-promotion and user retention.
- **Data-Driven Personalization**: Heavy emphasis on using data to understand users and improve their experience, creating sticky, habit-forming products.
- **Strong Talent Network**: Employs a highly skilled workforce with a significant engineering (19%) and product (8%) talent base, attracting talent from top companies like Glovo, Playrix, and Deloitte.

## Strategic Focus
- **Product Expansion & Innovation**: Continuously improving existing apps and exploring new wellness solutions to be an "ultimate wellness partner."
- **User-Centric Growth**: Focus on turning "small choices into lasting, joyful habits" through data-driven product iterations.
- **Global Talent Acquisition**: Building a diverse, distributed team across Europe to fuel innovation and scale operations.

## Why Work Here
- **Mission-Driven Work**: Employees directly impact the health and wellness of millions of users globally.
- **Flexibility**: Offers both fully remote and hybrid work options depending on location and role. Relocation assistance is available for certain positions.
- **Strong Culture & Perks**: Comprehensive benefits include company-covered health insurance for employee and family, mental healthcare access, annual wellness/sports budget, individual L&D budget, foreign language lessons, paid time off (vacation, sick, maternity/paternity, compassionate, training days), and gifts for special moments.
- **Global & Diverse Team**: 700+ employees from over 25 nationalities across 5 European hubs. The culture emphasizes growth, collaboration, and "well-making."
- **Career Development**: Dedicated L&D budget, language learning platform, and support for internal mobility.

## Sources
1. [welltech.com](https://welltech.com/about-us/)
2. [welltech.com](https://welltech.com/)
3. [welltech.com](https://welltech.com/career/)
4. [LinkedIn - Welltech](https://cy.linkedin.com/company/welltech22)

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