---
title: 'Senior Marketing Analytics & Planning Specialist at G2'
canonical: 'https://feeny.ai/job/senior-marketing-analytics-planning-specialist-g2-bengaluru-xvhsag7bxb28'
type: 'job'
last_seen: '2026-10-15'
---

# Senior Marketing Analytics & Planning Specialist at G2

- **Company:** G2
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-12
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/g2/3597c3d3-3ca2-45ac-b848-b70cc92d6c84

## Job description

## About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with [Capterra](https://www.capterra.com/), [SoftwareAdvice](https://www.softwareadvice.com/), and [GetApp](https://www.getapp.com/) to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

## About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our [DEI](https://company.g2.com/dei) and philanthropic work (like our [G2 Gives](https://company.g2.com/gives) program) because it encourages us all to be better people.

## About The Role

We are looking for a Senior Marketing Analytics & Planning Specialist to support the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands. This role will report to the Director of Marketing Planning. You’ll be responsible for assisting with strategic budgeting and planning efforts which include acquisition, retention, and brand efforts across various channels. The goal of this position is to maximize ROAS by allocating spend in the most efficient and effective way across our program, as well as finding ways to improve and automate channel reporting to drive actionable insights. This role will work closely with Analytics, Data Science, Finance, and Marketing to accurately report on business and channel performance, optimize marketing budgets, manage forecasting, and provide insights to help drive decision-making and hitting of performance goals. You’ll have a direct impact on optimizing a significant marketing budget and help drive long-term growth. The ideal candidate is well-versed in B2C and B2B marketing programs, especially digital marketing, performance-oriented channels and is comfortable with large-scale budgets.

In This Role, You Will:

- Enable budgeting and strategic planning processes within the marketing department, including partnering with leadership and stakeholders to best calibrate efforts for our stated business goals and targets.
- Develop performance read-outs and support building leadership presentations around performance.
- Day-to-day performance management reporting (includes maintaining and improving current models, as long as proposing new ones) and daily support across channel teams, which includes analyzing channel results and providing recommendations for incremental spend, reallocation, or reduction.
- Build ad-hoc analysis and actionable insights on performance trends and gainers/drainers of performance.
- Identify optimization opportunities across the full funnel to optimize the efficiency of the program. Includes identifying opportunities of growth through category, country & channel expansion as well as elevating our performance reporting models.
- Leverage AI tools to enable advanced reporting & insight generation.
- Partner with Analytics, Data Science and Finance to build accurate forecasting & bidding models that enable scenario planning and accurate tracking into the marketing P&L.
- Guide learning agendas and testing & experimentation initiatives to help align impact from pre-planning to post-result stages and appropriately layer into forecasting and performance tracking.
- Work with Analytics to establish key requirements for marketing reporting dashboards.

Minimum Qualifications: We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

- 3-5 years of relevant experience in strategic analysis, planning, and insights generation, coupled with a deep understanding of performance marketing dynamics, data analytics, and corporate finance.
- Excellent business acumen, communication skills and storytelling ability that is fact-based, insight-rich, comprehensive, and solution-oriented – ultimately well distilled and tailored to the audience (executive-level, cross-functional, within marketing, etc).
- Strong scenario planning, forecasting, and financial modeling skills, combined with high competence in business intelligence platforms.
- Experience leveraging AI and machine learning tools (LLMs, AI agents, Python scripts) to automate manual reporting workflows and scale insight generation.
- Advanced data skills (e.g. SQL, Python) preferred.
- Experience with Lifecycle strategies including acquisition, retention, and customer cohort modeling as well as email marketing reporting.
- Experience managing marketing budgets in a marketplace or lead generation business model.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments [here](https://culture.g2.com/commitments).

--

For job applicants in California, the United Kingdom, and the European Union, please review [this applicant privacy notice](https://legal.g2.com/applicant-privacy-notice) before applying to this job.

How We Use AI Technology in Our Hiring Process G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. For additional details about how we handle your information throughout the application process, please review [G2's Applicant Privacy Notice](https://legal.g2.com/applicant-privacy-notice).

## About G2

## Company Overview
- **One-liner**: G2 is the world’s largest and most trusted B2B software data source, connecting buyers and sellers through authentic peer reviews and real-time market intelligence.
- **Entity Type**: Private (Series D – $157M round raised)
- **Headquarters**: Chicago, Illinois, USA (with major offices in Bengaluru, London, Dublin, and Singapore)
- **Founded**: 2012
- **Founders**: Five entrepreneurs (names not disclosed in provided sources); known co-founders include Godard Abel and Tim Handorf (general knowledge, not from provided search results)

## Core Business
- **Primary industry**: B2B software reviews, market intelligence, and go-to-market solutions
- **Target customers**: Both B2B software buyers (200M+ annual buyers, including all Fortune 500 companies) and software sellers/services companies
- **Mission**: “Help businesses reach their peak potential by enabling confident buying and go-to-market decisions”

## Products & Services
- **G2 Marketplace**: The core platform where buyers read 100% validated reviews across 10,000+ product categories and 200,000+ products/services to make informed purchasing decisions.
- **G2 Marketing Solutions**: Tools for software sellers to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue.
- **G2 Investor Solutions**: Market intelligence for software investors to uncover trends and identify investment opportunities.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total funding $257M (including $157M Series D)
- **Notable Investors/Partners**: Not explicitly listed in provided sources; G2 is part of the Pledge 1% movement alongside other leading tech companies.
- **Growth Signals**:
  - 200M+ annual buyers, 2,100+ employees, 180,000+ products listed, 10,000+ categories
  - Most-cited B2B software source on AI-first search platforms
  - Fresh Series D funding fueling sustainable growth and talent development
  - Global expansion with offices in five cities across North America, Asia, and Europe

## Competitive Advantages
- **Authentic, pay-for-play-free reviews** – all reviews are validated, no biased marketing or analyst payola.
- **Trusted by every Fortune 500 company** – the platform is the go-to for enterprise buyers.
- **Disrupting the traditional analyst model** by putting real user voices front and center.
- **Data moat** – massive library of reviews and market data that becomes more valuable as AI-driven search grows.

## Strategic Focus
- Continue to be the dominant B2B software discovery platform, especially in the AI-search era.
- Expand global footprint and invest in sustainable growth (headcount, office locations).
- Deepen offerings for sellers and investors (Marketing Solutions, Investor Solutions).
- Commit to social impact via Pledge 1% (1% equity for STEM education) and G2 Gives (charitable donations per review).

## Why Work Here
- **Culture**: Based on PEAK values – Performance, Entrepreneurship, Authenticity, Kindness. Emphasis on authenticity (“be boldly you”) and conscious leadership.
- **Work model**: Hybrid work flexibility in all locations (Chicago, Bengaluru, London, Dublin, Singapore).
- **Benefits** (varies by location):
  - Unlimited PTO, summer/winter company-wide time off
  - 12-week parental leave with gradual return, paid sabbatical after 5 years
  - Wellness stipend, home office setup stipend, cell/internet reimbursement
  - Medical/dental/vision, 401(k) match (US), pension contributions (UK/Ireland)
  - Continued education reimbursement, charitable matching donations
- **Growth**: Fresh funding means new opportunities; career development and internal mobility are encouraged.
- **Inclusion**: Diverse teams, DEI commitments, POSH committee in India, Employee Assistance Program.

## Sources
1. [G2 About Page](https://company.g2.com/about)
2. [G2 Careers Page](https://company.g2.com/careers)
3. [G2 Open Positions](https://company.g2.com/careers/open-positions)
4. [G2 Benefits Page](https://company.g2.com/benefits)
5. [G2 Main Website](https://www.g2.com/)

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