--- title: 'Senior Marketing Associate - Content Focused at Lalamove' canonical: 'https://feeny.ai/job/senior-marketing-associate-content-focused-lalamove-istanbul-qyf3ne9tkm20' type: 'job' last_seen: '2026-09-13' --- # Senior Marketing Associate - Content Focused at Lalamove - **Company:** Lalamove - **Location:** Istanbul, Turkey - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-13 - **Apply:** https://jobs.lever.co/lalamove/c78da5d2-e9bb-45b2-aeb3-00f42b30445b ## Job description Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at home, at work, or on the go. Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 12-year-old company reached unicorn status in 2018, is well-funded by prominent VCs, and has kept growing at tremendous speed since. Our strength lies in our internal values: Passion in serving local communities, empowering SMEs, and our driver partners; Execution and Grit because that is how we differentiate ourselves by never giving up and striving for excellence; and Humility – awareness in ourselves to learn from others and never stop improving. We are currently looking for a talented and driven Senior Marketing Executive to join our team in Istanbul. As a key member of the Lalamove Turkey marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the Turkish market. Join us and be part of Lalamove’s exciting journey in Turkey! 💛 ## Key Responsibilities - Campaign Execution: Plan and execute end-to-end user retention, driver recruitment, and growth campaigns across digital and offline channels. - Content & Storytelling: Craft compelling brand stories, blog posts, and marketing copy that resonate with local users and drive brand affinity. - AppComm & Email Marketing: Build and deploy lifecycle messaging—including email workflows, push notifications, and in-app popups—to boost activation and retention. - Social Media Collaboration: Partner closely with the Social Media Manager to execute platform strategies (Instagram, TikTok, etc.), maintain content schedules, and protect brand voice consistency. - Intern Mentorship & Supervision: Direct, mentor, and oversee a Marketing Intern, delegating daily execution tasks, guiding creative output, and supporting their professional development. - GEO & Modern SEO: Structure web and editorial content for both traditional SEO and emerging AI search engines (ChatGPT, Google AI Overviews). - Optimization & Analytics: Track performance metrics across channels, manage audience segmentation, and run A/B tests on copy and creatives to maximize conversions. ## What We're Looking For - Experience: 3+ years in multi-channel digital and offline marketing, with strong hands-on experience in content, copywriting, and campaign management. - Language: Native Turkish and fluent English (written & spoken). - Core Skills: - Copywriting & brand storytelling across social, web, email, and app channels. - Setting up push notifications, in-app messages, and email marketing workflows. - Solid understanding of social media channels, community management, and brand voice alignment. - Emerging leadership and task-delegation skills to guide and support junior team members/interns. - Familiarity with modern search practices (SEO & GEO / AI search). - Tools & Market Knowledge: Experience with CMS (HubSpot), Web/App Analytics (Google Analytics), and CRM/AppComm tools. Deep understanding of the Turkish market and consumer trends. - Project Management Mindset: Manage each task like a project, prepping, executing and delivering results and learnings. To all candidates: Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights, and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice ## About Lalamove ## Company Overview - **One-liner**: Lalamove is an on-demand delivery technology platform that connects individuals, small businesses, and corporations with a diverse fleet of professional drivers for fast and reliable same-day deliveries across 17 markets. - **Entity Type**: Private (Unicorn, Series F funded) - **Headquarters**: Hong Kong - **Founded**: 2013 - **Founders**: Chow Shing-Yuk (founder), John H.K. Tang (co-founder) ## Core Business - **Primary industries**: On-demand logistics / last-mile delivery, software development (delivery technology) - **Target customers**: Individuals (B2C), small-and-medium businesses (SMB), and large enterprises (B2B) - **Mission**: To empower local communities by making deliveries fast, simple, and affordable ## Products & Services - **On-Demand Delivery Platform (App & Web)**: Mobile-first service that enables users to book deliveries from a fleet of vehicles (motorcycles, sedans, vans, trucks up to 12,000 kg) with real-time GPS tracking and transparent, upfront pricing. - **Business Solutions**: Tailored logistics support for MSMEs and large enterprises, including dedicated account management, pooling options, and API integrations. - **Lalamove Driver App**: Connects driver-partners with delivery and transport requests, providing flexible earning opportunities. ## Market Standing - **Valuation**: Unicorn; total funding raised is approximately $2.476B, with the most recent Series F round (January 2021) led by Hillhouse Investment and HSG at $1.5B (conflicting reports of $1.0B–$1.5B may exist). - **Key Metric**: Annual Revenue of ~$1.04B (2025 estimate); total funding ~$2.48B ([LinkedIn financials](https://linkedin.com/company/lalamove)). - **Notable Investors/Partners**: Hillhouse Investment, HSG, Shunwei Capital, MindWorks Capital, Crystal Stream Capital, and others across 8 funding rounds. - **Growth Signals**: 1,562 employees (+33.8% YoY), presence in 400 cities across 17 markets (Asia, Latin America, EMEA), strong headcount growth driven by expansion into new geographies like Bangladesh, UAE, Saudi Arabia. ## Competitive Advantages - **Scale & Network Effects**: Operating in 17 markets with a large base of driver-partners and users creates a strong moat in local last-mile delivery. - **Technology Platform**: Proprietary matching algorithm, real-time tracking, and dynamic pricing provide efficiency and reliability. - **Asset-Light Model**: No ownership of fleet—works with professional driver-partners, reducing capital expenditure and enabling rapid scaling. - **Multi-Vehicle Fleet**: Covers small parcels (motorcycles) to heavy freight (trucks), serving a wide range of customer needs. ## Strategic Focus - **Geographic Expansion**: Continued growth in Latin America (Brazil, Mexico) and EMEA (UAE, Saudi Arabia), as well as deepening presence in existing Asian markets. - **Tech & AI Innovation**: Hiring for AI roles (e.g., Senior AI Engineer focusing on OCR/VLM) and investing in Business Intelligence, suggesting a push toward automation and data-driven operations. - **Talent Development**: Launch of Global Trainee Program and Tech Graduate Program to build senior leadership and engineering talent pipelines. ## Why Work Here - **Culture**: Described as fast-paced, dynamic, and challenging—employees work in a “startup unicorn” environment with meaningful impact on local communities. - **Work Policy**: Mixed; roles are often listed as on-site (e.g., Hong Kong, Mexico City) with some regional or hybrid positions. - **Growth Opportunities**: Structured graduate programs (Global Trainee, Tech Graduate) and clear career progression across departments (Operations, Sales, Tech, Marketing). - **Perks**: Not explicitly listed, but the company emphasizes “endless opportunities to learn, advance, and grow” and a culture of overcoming challenges as a team. - **Employer Rating**: 3.5/5 on LinkedIn (based on 954 reviews), with strengths in mission-driven work but room for improvement in career development (2.8/5). ## Sources 1. [Lalamove Career Page](https://www.lalamove.com/careers) 2. [LinkedIn Company Profile](https://linkedin.com/company/lalamove) 3. [CB Insights Company Profile](https://www.cbinsights.com/company/lalamove) 4. [Lalamove Philippines About Page](https://www.lalamove.com/en-ph/about-lalamove) 5. [Lalamove Job Board (Lever)](https://jobs.lever.co/lalamove) ## Other roles at Lalamove - [Customer Service Associate](https://feeny.ai/job/customer-service-associate-lalamove-paranaque-ktxqm7gfv248) — Parañaque, Philippines - [People Operations Associate](https://feeny.ai/job/people-operations-associate-lalamove-ho-chi-minh-city-2y63dfd4wseg) — Ho Chi Minh City, Vietnam - [Driver Operations Associate (Visayas and Mindanao Expansion)](https://feeny.ai/job/driver-operations-associate-visayas-and-mindanao-expansion-lalamove-visayas-and-h8q45z9xxc6e) — Visayas and Mindanao, Philippines - [Fleet Associate](https://feeny.ai/job/fleet-associate-lalamove-paranaque-4vd95akq5dav) — Parañaque, Philippines - [Accountant](https://feeny.ai/job/accountant-lalamove-singapore-asdwy2jam0nw) — Singapore - [Digital Marketing Associate](https://feeny.ai/job/digital-marketing-associate-lalamove-paranaque-g7jtvs4r235w) — Parañaque, Philippines - [Senior Data Analyst, Driver Operations](https://feeny.ai/job/senior-data-analyst-driver-operations-lalamove-hong-kong-nmgg1v3wn4ab) — Hong Kong, China - [Sales Executive](https://feeny.ai/job/sales-executive-lalamove-paranaque-54q4dgj8tk43) — Parañaque, Philippines - [Project Coordinator (Hourly Rated)](https://feeny.ai/job/project-coordinator-hourly-rated-lalamove-singapore-20mqaj9bqcfe) — Singapore - [Customer Service Associate](https://feeny.ai/job/customer-service-associate-lalamove-kuala-lumpur-xvgctatbjnwy) — Kuala Lumpur, Malaysia