--- title: 'Senior / Marketing Associate at ShopBack' canonical: 'https://feeny.ai/job/senior-marketing-associate-shopback-singapore-wfmsstf8g3eq' type: 'job' last_seen: '2026-11-04' --- # Senior / Marketing Associate at ShopBack - **Company:** ShopBack - **Location:** Singapore - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-04 - **Apply:** https://jobs.lever.co/shopback-2/d8ece3b0-0efc-4de8-afc3-e10f13cf77e1 ## Job description Our Journey The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners. ## About the Role We're looking for a Marketing Campaign Associate / Senior Associate to join our Marketing team and own end-to-end marketing campaigns for ShopBack and our brand and merchant partners. You'll lead campaigns from planning and strategy through execution and post-campaign analysis, working cross-functionally to drive strong outcomes. ## What You'll Own - Own end-to-end campaign planning, strategy, execution, and post-campaign analysis for ShopBack, brand, and merchant campaigns - Manage partner campaigns, including product launches and other integrated brand initiatives - In-Store Marketing expertise: Work together with the design and operations team to continuously optimize In-Store point of sale materials (POSM) and processes to amplify ShopBack’s value proposition at every consumer touchpoint. - Coordinate closely with Business Development, local Operations, Regional Operations, Product, Graphic Design, CRM, and other relevant teams - Able to collaborate closely with stakeholders confidently. - Identify campaign issues early and work directly with the appropriate stakeholders to resolve them - Use campaign data to evaluate performance, identify insights, and recommend improvements - Support effective campaign messaging and provide copywriting suggestions to improve brand performance - Use AI tools to research, analyze information, structure thinking, and solve day-to-day campaign challenges more effectively Essentials to Succeed Must-have: - 2-5 years of relevant experience in marketing campaign planning and execution - Experience managing campaigns from initial planning through launch and post-campaign analysis - Experience in offline marketing (i.e. POSMs) - High level of ownership, initiative, independence, and sound judgement - Strong stakeholder management and collaboration skills across multiple functions - Hands-on approach to execution, with tenacity to work through challenges and competing priorities - Fluency with AI tools, including writing effective prompts, evaluating outputs, refining approach, and using AI to support analysis and problem-solving - Strong communication skills and ability to contribute thoughtful copywriting recommendations Nice-to-have: - Experience in e-commerce, online travel, or technology company - Familiarity with CRM campaigns and lifecycle marketing ShopBacker Traits Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done. Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters. Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar. Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way. ## What's in it for ShopBackers Career growth opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on performance. Candid, open, and collaborative culture where feedback is valued. ## About ShopBack ## Company Overview - **One-liner**: ShopBack is a Singapore-based shopping, rewards, and payments platform that enables shoppers to earn real cash back from purchases made through its network of over 20,000 online and in-store merchant partners. - **Entity Type**: Private (Series F) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Henry Chan, Joel Leong ## Core Business - **Primary industry/industries**: E-commerce, Rewards & Cashback, Fintech, Payments - **Target customers**: B2C (shoppers) and B2B (merchant partners); primarily targets consumers across 13 markets, with a focus on the Asia-Pacific region and growing presence in the US and Europe. - **Mission or purpose statement**: “To make every day more rewarding” by revolutionizing shopping and making every purchase more rewarding for shoppers while helping advertisers market more cost-effectively. ## Products & Services - **Cashback & Rewards Platform**: The core offering. Shoppers earn real cash back (not points) when they click through ShopBack to partner merchant sites and complete a purchase. Cash back is paid out via bank transfer, PayPal, or other local methods. - **ShopBack Pay**: A payments product that allows users to pay and earn cash back at partner stores, both online and in-store. - **AI Assistant**: An AI-powered feature that lets users ask in plain words to compare options and find the best cash-saving offers across merchants. - **Search by Photo**: Users can snap a photo of a product, and AI identifies it, finds the price, and surfaces the best cash-saving offers. - **Picked For You**: AI-curated product recommendations based on user preferences, highlighting the best-value picks. - **Smart Alerts**: AI monitors prices and notifies users only when it’s worth buying, based on price drops and cash-back rates. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Total funding of **$355M** across 8 rounds. Latest round: Series F (two tranches) in 2022, totaling $160M led by Asia Partners and 65 Equity Partners. Annual revenue estimated at **$87.7M**. - **Notable Investors/Partners**: Temasek Holdings, Asia Partners, 65 Equity Partners. Partners with over 20,000 merchants including Amazon, Walmart, Expedia, eBay, and major regional brands. - **Growth Signals**: - Operates in **13 markets** across Asia-Pacific, Europe, and the US. - Serves **50 million+ shoppers** globally. - Processes **over half a million transactions daily**. - Launched officially in the **United States** in May 2025, offering exclusive cashback from over 2,000 merchants. - Workforce of ~619 employees (+1.3% YoY). - Strong LinkedIn following of ~94,600. ## Competitive Advantages - **Network Effects**: The platform creates a virtuous loop—more shoppers attract more merchants, which in turn offers better cashback rates, attracting even more shoppers. - **Scale & Reach**: Operating in 13 markets with a dominant presence in Asia-Pacific provides a massive, established user base and merchant network that is hard to replicate. - **AI-Powered Personalization**: Investment in AI features (AI Assistant, Search by Photo, Smart Alerts) differentiates the user experience from traditional coupon/cashback sites. - **Real Cashback (Not Points)**: A simple, transparent value proposition that builds trust and loyalty compared to points-based rewards programs. - **Pay-for-Performance Model for Merchants**: Merchants only pay when a sale is completed, not for clicks or impressions, making it a low-risk, high-ROI channel for advertisers. ## Strategic Focus - **Global Expansion**: Following a successful launch in the US, the company is likely focused on scaling its presence in North America and Europe. - **Deepening Fintech Integration**: Growing ShopBack Pay as a payment method to embed cashback directly into the transaction flow. - **AI & Personalization**: Continued investment in AI to improve product discovery, price monitoring, and personalized recommendations to increase user engagement and conversion. - **Building the “World’s Most Rewarding Way to Shop”**: The company’s stated ambition is to become the primary shopping companion for users globally. ## Why Work Here - **High-Impact Scale**: Employees work on products used by 50 million shoppers across 13 markets, processing over half a million daily transactions—real scale with tangible impact. - **Global & Diverse Teams**: Engineering, product, data, and commercial teams are distributed across Singapore, Malaysia, Taiwan, Vietnam, Australia, China, and the US, offering a multicultural work environment. - **Innovation & AI Focus**: The company is actively building AI-powered features, presenting opportunities for engineers and data scientists to work on cutting-edge consumer tech. - **Hybrid & Flexible Work**: Some roles (e.g., Assistant Marketing Manager in Sydney) are hybrid. Roles in Austin, Texas offer relocation support. Internships are often on-site (e.g., Shenzhen). - **Culture**: Rated 4.0/5.0 for culture on LinkedIn (567 reviews), indicating a generally positive internal culture. The company emphasizes being “adventurous” and “driven.” - **Career Growth**: With recent US expansion and ongoing scaling, there are opportunities for rapid career progression. The company has hired talent from top regional tech firms (Shopee, Grab, Lazada, ByteDance). - **Perks**: Real cashback for employees (a natural perk of the product), plus standard benefits for a late-stage growth company in Singapore. ## Sources 1. [corporate.shopback.com](https://corporate.shopback.com/) 2. [jobs.lever.co/shopback-2](https://jobs.lever.co/shopback-2) 3. [LinkedIn - ShopBack](https://ph.linkedin.com/company/shopback) 4. [Silicon Valley Investclub - ShopBack Profile](https://siliconvalleyinvestclub.com/companies/shopback/) ## Other roles at ShopBack - [Risk Operation Lead (Fraud Operations)](https://feeny.ai/job/risk-operation-lead-fraud-operations-shopback-kuala-lumpur-jx49qjttbkzx) — Kuala Lumpur, Malaysia - [Management Associate Program - Commercial Track](https://feeny.ai/job/management-associate-program-commercial-track-shopback-singapore-g0vkpk0awetf) — Singapore - [Business Development Executive (Financial Service)](https://feeny.ai/job/business-development-executive-financial-service-shopback-singapore-nwsq5w46jwnf) — Singapore - [Contract Content Creator, ANZ (6 months)](https://feeny.ai/job/contract-content-creator-anz-6-months-shopback-sydney-x98rcb0n7yyf) — Sydney, Australia - [Sports Partnerships Marketing Intern](https://feeny.ai/job/sports-partnerships-marketing-intern-shopback-texas-6p3215swgt44) — Texas, United States - [Regional CRM Manager](https://feeny.ai/job/regional-crm-manager-shopback-jakarta-r7fy99wvfbrs) — Jakarta, Indonesia - [Regional Senior CRM Associate](https://feeny.ai/job/regional-senior-crm-associate-shopback-jakarta-4450t0dy0wez) — Jakarta, Indonesia - [Assistant Finance Manager](https://feeny.ai/job/assistant-finance-manager-shopback-kuala-lumpur-9xp3vexkb3x6) — Kuala Lumpur, Malaysia - [HR Operations Specialist](https://feeny.ai/job/hr-operations-specialist-shopback-kuala-lumpur-q2s6hkjzvqm4) — Kuala Lumpur, Malaysia - [Software Engineer Intern](https://feeny.ai/job/software-engineer-intern-shopback-new-york-zkcspsksrjjx) — New York, NY