---
title: 'Senior Marketing Automation Manager at monday.com'
canonical: 'https://feeny.ai/job/senior-marketing-automation-manager-monday-com-tel-aviv-2we899negv96'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Marketing Automation Manager at monday.com

- **Company:** [monday.com](https://feeny.ai/companies/monday-com)
- **Location:** Tel Aviv, Israel
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/monday.com/889c33d3-b05f-45d5-9f57-3b9f6da67065/application

**Skills:** Braze, Marketing Automation, Lifecycle Marketing, CRM, Hubspot, SQL, Looker, Data Analytics

> Join monday.com's Lifecycle Marketing team to govern an AI-augmented campaign execution model. You will ensure brand integrity, compliance, and quality for campaigns deployed via Braze and Hubspot while building operational processes and collaborating with cross-functional stakeholders.

## Job description

[monday.com](http://monday.com) is the AI work platform powering the most ambitious teams. 250,000+ customers across departments use us to bring people, workflows, and AI agents together on one flexible platform where AI doesn’t just assist, it executes. We move fast, build things that matter, and foster an ownership-driven culture where you’re empowered to shape how organizations work and outpace their competition. We are looking for a Senior Marketing Automation Manager to own and evolve the technology, architecture, and operating infrastructure behind Lifecycle Marketing athttp://monday.com/[monday.com](http://monday.com). This is a senior, hands-on individual contributor role at the intersection of lifecycle marketing, marketing technology, data, and AI. You will own how our lifecycle platforms are structured and scaled, while building the systems that enable teams acrosshttp://monday.com/[monday.com](http://monday.com) to safely and independently execute campaigns, in-app experiences, and automated flows. A major part of the role will be helping us transform how lifecycle marketing gets built: migrating existing programs into our new platform and architecture, reducing manual execution, enabling self-service across the business, and developing increasingly AI-powered and agentic ways to create, QA, and launch campaigns at scale. You won’t just operate the system. You’ll build the system that enables others to operate.

## What you’ll own

Platform architecture & operations

- Own the architecture, governance, and health of our lifecycle marketing platforms, with Braze at the center.
- Define scalable structures for campaigns, Canvases, audiences, events, attributes, templates, channels, permissions, and integrations.
- Establish standards for QA, suppression logic, overlap management, sensitive accounts, regional requirements, and platform governance.
- Own technical implementation and troubleshooting for complex lifecycle programs.
- Partner with Data and Engineering to ensure the right events, attributes, integrations, and behavioral signals are available for targeting, personalization, and automation.

Business enablement & self-service

- Build the operating model that enables teams acrosshttp://monday.com/[monday.com](http://monday.com) to independently create and launch campaigns, in-app experiences, and automated flows.
- Develop reusable templates, components, audience frameworks, workflows, and guardrails that make self-service fast and safe.
- Design permissions, approval processes, QA mechanisms, and governance that balance autonomy with quality and control.
- Create documentation, training, and enablement that allows partners to use the platform effectively without relying on Lifecycle for every execution.
- Identify recurring requests and turn them into scalable capabilities rather than ongoing operational work.

Platform migration & transformation

- Help lead the migration of existing lifecycle programs and automated flows from legacy platforms into our new lifecycle ecosystem.
- Assess existing flows and determine what should be migrated, redesigned, consolidated, automated, or retired rather than simply recreating everything as-is.
- Establish migration standards and reusable patterns that accelerate the transition.
- Ensure continuity and measurement throughout migration while improving the underlying architecture as we move.
- Partner across Lifecycle, Marketing Operations, Data, Engineering, Growth, PMM, and other teams to manage dependencies and drive adoption of the new platform.

AI & agentic campaign operations

- Lead the evolution toward AI-powered and increasingly agentic campaign creation.
- Identify where campaign creation, audience building, content assembly, QA, experimentation, and deployment can be automated.
- Build workflows that reduce repetitive manual execution while maintaining appropriate human judgment and approval.
- Evaluate new AI and marketing technology capabilities and determine how they should fit into our lifecycle ecosystem.

Operational excellence

- Continuously identify bottlenecks, capability gaps, and unnecessary manual work and drive solutions.
- Build visibility into campaign activity and platform usage across teams.
- Establish standards and best practices that allow the lifecycle ecosystem to scale without increasing operational complexity at the same rate.
- Act as a senior technical partner to Lifecycle and teams across the business, translating marketing needs into scalable platform solutions.

## What we’re looking for

- 4+ years of experience in lifecycle marketing technology, CRM, marketing automation, or marketing operations, ideally within a high-growth SaaS or technology company.
- Deep hands-on experience with Braze or a comparable sophisticated customer engagement platform, with strong Braze experience highly preferred.
- Experience owning or significantly influencing marketing automation architecture, not only executing campaigns within an existing setup.
- Experience building self-service marketing capabilities that allow non-technical or distributed teams to execute within defined guardrails.
- Experience with platform migrations, large-scale flow or campaign migrations, or significant marketing technology transformations.
- Strong understanding of lifecycle orchestration, segmentation, personalization, experimentation, triggers, and cross-channel experiences.
- Strong technical fluency and comfort working with events, attributes, data structures, APIs, integrations, and permissions.
- Experience partnering directly with Data and Engineering.
- Experience designing scalable processes and automation that reduce manual campaign production.
- Practical experience applying AI or automation to marketing workflows is highly valuable.
- Ability to operate independently as a senior IC. Identifying problems, defining solutions, making decisions, and driving implementation without requiring detailed direction.
- Experience with Liquid, SQL, HTML/CSS, APIs, or similar technical capabilities is a strong advantage.

What success looks like

- Teams acrosshttp://monday.com/[monday.com](http://monday.com) can safely build and launch more of their own lifecycle experiences without creating operational bottlenecks.
- Our legacy flows have been thoughtfully migrated into a cleaner, more scalable architecture — not simply copied into a new platform.
- Braze and the broader lifecycle stack have clear architecture, governance, and reusable building blocks.
- Campaign creation becomes increasingly automated and agentic, with humans focused on strategy and judgment rather than repetitive execution.
- And as lifecycle activity grows acrosshttp://monday.com/[monday.com](http://monday.com), operational complexity doesn’t have to grow with it.

## About monday.com

## Company Overview
- **One-liner**: monday.com is a global software company that develops a browser-based AI work platform to help teams manage their work, automate processes, and achieve more together.
- **Entity Type**: Public (Nasdaq: MNDY)
- **Headquarters**: Tel Aviv, Israel (with major offices in New York, London, Warsaw, Tokyo, Singapore, Melbourne, and Munich)
- **Founded**: February 2012 (originally as dapulse, rebranded to monday.com in 2017)
- **Founders**: Roy Mann and Eran Zinman

## Core Business
- **Primary industry/industries**: Process management, project management software, productivity software, team management, customer relationship management (CRM), collaborative software
- **Target customers**: B2B - serving over 250,000 customers globally, including over 60% of the Fortune 500
- **Mission or purpose statement**: "Shape how the world works" - helping teams get more work done with AI-powered tools that automate, build, and scale impact end-to-end.

## Products & Services
- **monday.com Work OS**: The core platform, a customizable, no-code work operating system for managing projects, workflows, and processes across teams and departments.
- **monday AI Platform**: An enterprise-grade AI infrastructure that allows users to build and deploy AI agents to automate tasks, with features like simulation mode, full user control, and a guarantee that customer data is never used to train AI models.
- **monday CRM**: A customer relationship management solution built on the Work OS.
- **monday Dev**: A product management tool tailored for software development teams.
- **monday Sales CRM**: A dedicated CRM for sales teams.
- **monday Marketer**: A work management solution for marketing teams.
- **Open API & Integrations**: An open platform allowing third-party developers to build custom views, dashboard widgets, automations, and integrations with other work apps.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. During its last private round in 2019, it was valued at $1.9 billion. The company went public in June 2021.
- **Key Metric**: Over $1.232 billion in annual revenue (2025), with over $1 billion in ARR.
- **Notable Investors/Partners**: Insight Partners, Sapphire Ventures, Hamilton Lane, HarbourVest Partners, ION Crossover Partners, and Vintage Investment Partners were key investors in its growth rounds.
- **Growth Signals**: The company has grown to over 3,155 employees (2025), serves over 250,000 customers, and is trusted by over 60% of the Fortune 500. It is aggressively expanding its AI capabilities with its new AI work platform and agent features.

## Competitive Advantages
- **Platform Stickiness**: monday.com is a highly customizable, no-code platform that becomes deeply embedded in a customer's daily workflows, creating high switching costs.
- **Data Privacy & Trust**: The company explicitly states that customer data is never used to train AI models, a major differentiator for enterprise clients concerned with data security.
- **Enterprise-Grade Security**: Offers robust security, governance, permissions, and compliance features, making it a trusted partner for large organizations.
- **Strong Brand & Scale**: With over 1 billion in ARR and a massive customer base, the company has significant resources for R&D and market expansion.

## Strategic Focus
- **AI-First Platform**: monday.com is pivoting heavily to become "The AI Work Platform for People & Agents," allowing users to build, validate, and deploy AI agents to automate work. This is the company's primary growth vector.
- **Expanding Enterprise Footprint**: Deepening its penetration into large enterprises by offering a secure, scalable, and customizable platform.
- **Product Ecosystem Growth**: Continuously expanding its suite of specialized products (CRM, Dev, Marketer) to capture more of the enterprise software market.

## Why Work Here
- **Product-First Culture**: The company is deeply committed to building intuitive, powerful, and easy-to-use products that solve real customer problems.
- **Impact & Ownership**: Employees are given significant ownership over their work from start to finish, fostering a culture of personal investment and high impact.
- **Hybrid Work Model**: monday.com offers a hybrid work environment, with most teams spending three days a week in the office for collaboration and the rest working remotely.
- **Career Growth**: The company provides learning programs, mentorship, development opportunities, and an internal mobility process to support diverse career paths.
- **Global & Diverse Team**: With 3,000+ employees across 15+ locations and 17 teams, the company offers a truly international and diverse work environment. It is an equal opportunity employer committed to inclusion.
- **Strong Financial Health**: As a profitable, publicly-traded company with over $1B in ARR, monday.com offers stability and long-term growth potential for its employees.

## Sources
1. [monday.com Careers Page](https://monday.com/careers)
2. [monday.com Official Website](https://www.monday.com/)
3. [Built In - monday.com Company Profile](https://builtin.com/company/mondaycom)
4. [Wikipedia - Monday.com](https://en.wikipedia.org/wiki/monday.com)
5. [LinkedIn - monday.com](https://uk.linkedin.com/company/mondaydotcom)

## Other roles at monday.com

- [Channel Partner Manager - Spanish market](https://feeny.ai/job/channel-partner-manager-spanish-market-monday-com-paris-bdsbfrgktk19) — Paris, France
- [Account Executive Enterprise](https://feeny.ai/job/account-executive-enterprise-monday-com-united-states-jt6tmecmmhkm) — United States
- [Mid-Market Account Manager](https://feeny.ai/job/mid-market-account-manager-monday-com-tel-aviv-dg1k8wt58n9z) — Tel Aviv, Israel
- [Communications Manager, Social (Maternity leave cover)](https://feeny.ai/job/communications-manager-social-maternity-leave-cover-monday-com-tel-aviv-akkzvfp9p4h4) — Tel Aviv, Israel
- [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-monday-com-london-14gcvnyy9msn) — London, United Kingdom
- [Forward Deployed Consultant](https://feeny.ai/job/forward-deployed-consultant-monday-com-brazil-qv2yb3tbryed) — Brazil
- [People Tech Product Manager](https://feeny.ai/job/people-tech-product-manager-monday-com-tel-aviv-g7pjp4v5artz) — Tel Aviv, Israel
- [Deployment Strategist](https://feeny.ai/job/deployment-strategist-monday-com-denver-bws47xarzabr) — Denver, CO
- [Deployment Architect (Solutions Architect)](https://feeny.ai/job/deployment-architect-solutions-architect-monday-com-denver-k3vbf3kcda12) — Denver, CO
- [Partner Deployment Strategist](https://feeny.ai/job/partner-deployment-strategist-monday-com-new-york-23frtp8t0xvw) — New York, NY