--- title: 'Senior Marketing Automation Specialist at Wave HQ' canonical: 'https://feeny.ai/job/senior-marketing-automation-specialist-wave-hq-canada-cybxwj3eag85' type: 'job' last_seen: '2026-09-08' --- # Senior Marketing Automation Specialist at Wave HQ - **Company:** Wave HQ - **Location:** Canada - **Compensation:** $85k–$105k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-24 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/waveapps/eb531287-8212-4222-a22b-ec88d9a18124 ## Job description At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. Here's How You Make an Impact: - Own the execution and optimization of automated customer journeys across email, in-product and push channels — from audience creation and build through QA, launch, monitoring and continuous improvement. - Leverage Braze, Segment and Amplitude to turn customer data into action, using behavioral insights, product usage and lifecycle signals to build targeted audiences, trigger personalized journeys and identify opportunities to improve activation, engagement, conversion and retention. - Translate lifecycle strategies into scalable automation programs, partnering with Lifecycle, Product Marketing and Growth to determine the right audience, message, channel, timing and journey logic. - Drive experimentation and optimization through A/B and multivariate testing across messaging, creative, targeting, timing, cadence and journey design, turning results into actionable recommendations. - Own campaign performance and measurement, monitoring lifecycle and channel KPIs and partnering with Data & Analytics to understand customer behavior, measure impact and uncover opportunities for improvement. - Ensure the health and scalability of our marketing automation ecosystem, maintaining strong standards for QA, deliverability, data integrity, consent, documentation and campaign governance. - Serve as the marketing automation subject matter expert, partnering with Product, Data and Engineering to define the customer events, attributes and integrations needed to enable increasingly sophisticated segmentation, personalization and automation. You Thrive Here By Possessing the Following: - 5+ years of experience in marketing automation, lifecycle marketing operations, CRM, or a related discipline, ideally within a SaaS, fintech, subscription, or product-led growth environment. - Advanced hands-on experience with Braze, including building multi-step journeys, audience segmentation, behavioral triggers, personalization, and experimentation. - Experience working with Segment and Amplitude, with the ability to use customer and product behavioural data to inform segmentation, journey design, and lifecycle optimization. - Strong understanding of lifecycle marketing across onboarding, activation, engagement, conversion, retention, expansion, and re-engagement. - Strong analytical and experimentation skills, with experience designing tests, interpreting performance data, and translating insights into actionable recommendations and optimizations. - Strong knowledge of email, push and in-product messaging best practices, including deliverability, consent management, frequency management, and customer experience. - Working knowledge of HTML/CSS and Liquid templating; with the ability to troubleshoot personalized, dynamic communications. - Strong operational discipline and attention to detail, particularly across campaign QA, data accuracy, documentation and governance. - A collaborative, self-directed approach, with the ability to independently own execution while partnering effectively with Growth, Product and Lifecycle Marketing teams, Data, Product and Engineering. At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here! Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing careers@waveapps.com. We will work with you to meet your needs. We use Google Gemini, a secure AI assistant, during interviews for note-taking purposes only. Notes are kept confidential and are not shared outside the hiring process. This allows our interviewers to stay fully focused on you during the conversation. This advertised posting is a current vacancy. ## About Wave HQ ## Company Overview - **One-liner**: Wave HQ provides simple, all-in-one financial software—accounting, invoicing, payments, and payroll—for small businesses and solopreneurs. - **Entity Type**: Private (backed by H&R Block; raised multiple funding rounds including a Series A) - **Headquarters**: Toronto, Ontario, Canada - **Founded**: 2010 - **Founders**: Not publicly available ## Core Business - **Primary industry**: Financial technology (FinTech) / Small business software - **Target customers**: B2B – small business owners, freelancers, and solopreneurs in the U.S. and Canada - **Mission/purpose statement**: “To help our customers and teams reach their goals with confidence and ease. Simply put, our purpose is to help you find your thrive.” ## Products & Services - **Wave Accounting**: Online bookkeeping software to track income/expenses, manage cash flow, and generate financial reports (SaaS). - **Wave Invoicing**: Create and send professional invoices and estimates, with customizable templates (SaaS). - **Wave Payments**: Secure online payment processing via credit card, bank transfer, or Apple Pay (integrated service). - **Wave Payroll**: Reliable payroll management for employees and contractors, handling tax compliance (SaaS). - **Wave Mobile App**: On‑the‑go companion for iOS and Android to manage invoices and payments (mobile app). - **Wave Pro Plan**: Premium tier unlocking additional features for advanced money management (subscription). ## Market Standing - **Valuation**: Not disclosed (parent company is H&R Block, Inc.) - **Key metric**: Annual revenue of **$78.2M** (LinkedIn estimate). Total funding of **~$22.3M** across multiple rounds (Series A, Venture, Seed). - **Notable investors/partners**: H&R Block (parent company); earlier investors from Series A, Venture, and Seed rounds (names not specified in search results). - **Growth signals**: - Serves **5.9 million small business owners** in the U.S. and Canada. - Processed **$21 billion in online payments and payroll** since 2012. - Sends **22.5 million invoices** and processes **1.5 billion accounting transactions** annually. - Active job postings increased **+28.6% YoY** (9 open roles as of latest data). - Key strategic hires in machine learning and growth marketing. ## Competitive Advantages - **Purpose‑built for non‑accountants**: Simple, user‑friendly interface designed for small business owners, not professional accountants. - **All‑in‑one platform**: Integrated accounting, invoicing, payments, and payroll in a single system, reducing tool switching. - **Strong security posture**: PCI‑DSS Level 1 Service Provider; 256‑bit SSL encryption for all connections. - **Free starter plan**: Low barrier to entry with a free tier, encouraging adoption and upsell to Pro Plan. - **Established brand trust**: 15+ years in market, backed by H&R Block, and trusted by millions of small businesses. ## Strategic Focus - **Artificial Intelligence & Machine Learning**: Hiring Machine Learning Engineers to enhance product intelligence (e.g., automation, insights). - **Growth Marketing**: Investing in product lifecycle marketing, organic growth, and web experience to drive customer acquisition and retention. - **Payroll & Payments expansion**: Continuing to deepen payroll and payment capabilities as high‑value add‑ons. - **Mobile experience**: Improving the mobile app to serve on‑the‑go small business owners. ## Why Work Here - **Flexible work model**: Remote‑first culture with “freedom to be flexible” – employees can define their ideal working style. Offices in Toronto, with distributed team across Canada, U.S., South Africa, and Bahamas. - **Competitive benefits**: 100% covered health benefits, Flex Fund for wellness and healthcare spending, and remote work support. - **Inclusive culture**: Employee‑led Thrive Networks to advance equity and community. Values include genuine, humble, inclusive, and compassionate. - **Growth opportunities**: Emphasis on continuous learning, sharing knowledge, and “challenge yourself, grow from the learnings”. - **Impactful mission**: Work directly helps underserved small business owners achieve financial confidence. ## Sources 1. [waveapps.com](https://www.waveapps.com/) – Product details, mission, and security info. 2. [waveapps.com/about-us/culture](https://www.waveapps.com/about-us/culture) – Culture page (flexibility, benefits, values). 3. [waveapps.com/about-us/about](https://www.waveapps.com/about-us/about) – Company stats, purpose, and backers. 4. [linkedin.com/company/wave-hq](https://linkedin.com/company/wave-hq) – Workforce data, revenue, funding, tech stack, and employee trends. 5. [jobs.lever.co/waveapps](https://jobs.lever.co/waveapps) – Current job openings and career info. ## Other roles at Wave HQ - [Machine Learning Engineer](https://feeny.ai/job/machine-learning-engineer-wave-hq-canada-q0sgjznr4bqb) — Canada - [Group Product Manager - Core Services](https://feeny.ai/job/group-product-manager-core-services-wave-hq-toronto-7k9211wcp6px) — Toronto, Canada - [Accounting Associate](https://feeny.ai/job/accounting-associate-wave-hq-toronto-c6h6wnf5dzk3) — Toronto, Canada - [Senior Product Manager, Risk Operations](https://feeny.ai/job/senior-product-manager-risk-operations-wave-hq-canada-8z3ndy27vkce) — Canada - [Product Designer](https://feeny.ai/job/product-designer-wave-hq-canada-ptsj1pgkx28m) — Canada - [Senior Manager, Product Lifecycle Marketing](https://feeny.ai/job/senior-manager-product-lifecycle-marketing-wave-hq-toronto-2zv6azta26q4) — Toronto, Canada - [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-wave-hq-toronto-7dfqd0c850av) — Toronto, Canada