---
title: 'Senior Marketing Data Analyst at Viamericas'
canonical: 'https://feeny.ai/job/senior-marketing-data-analyst-viamericas-tijuana-baja-gdhet9tq2hh0'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Marketing Data Analyst at Viamericas

- **Company:** Viamericas
- **Location:** Tijuana Baja, CA
- **Work type:** hybrid
- **Posted:** 2026-08-15
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/viamericas/659e4128-bd7b-437c-a331-f841378147ba

## Job description

Viamericas is a #1 ranked and licensed money transmitter offering international money transfer, bill payment, check processing and a variety of other services at thousands of agent locations across the United States, and 287,885 locations in 95 countries.  At Viamericas, our ultimate objective is to help immigrants succeed and improve their lives by providing the highest quality financial services.  We are always seeking TOP TALENT – experienced individuals who embrace our core values of respect, integrity, empathy and creativity.

The Senior Marketing Data Analyst is responsible for transforming marketing, customer, agent, product, and geographic data into actionable insights that drive business growth, customer retention, operational efficiency, and strategic decision-making. This role develops and maintains dashboards, analyzes campaign and product performance, supports forecasting, identifies market opportunities, and delivers reporting for key marketing initiatives, including ViaMall. The position supervises a small team and partners closely with Marketing, Sales, Finance, Product, and Operations to improve business performance through data-driven decisions.

Duties and responsibilities

- Build and maintain daily, weekly, and monthly reporting tools that track business performance across core money transfer, digital products, agents, corridors, geographies, customers, and key marketing programs.
- Use Excel, SQL, Power BI, and other analytical tools to deliver accurate analysis, automated dashboards, metric reports, and data visualizations for Marketing, Sales, Finance, Product, Operations, and leadership teams.
- Support forecasting and planning processes by analyzing historical performance, seasonality, market trends, campaign activity, and product adoption patterns.
- Track, forecast, and measure the performance of marketing programs, communications, campaigns, and product adoption by geography, customer segment, agent, and channel. Build tools to evaluate ROI, business impact, and execution effectiveness.
- Maintain clear data definitions, reporting logic, quality checks, and documentation to ensure dashboards and analyses are accurate, consistent, and trusted across business teams.
- Monitor and analyze competitors’ pricing, distribution, market activity, promotional strategies, and available market-share indicators to identify risks, opportunities, and business implications.
- Use mapping and geographic analysis tools to identify opportunity areas, evaluate agent coverage, analyze customer and demographic patterns, and support market expansion decisions.
- Analyze customer behavior, demographics, transaction patterns, product usage, and retention trends to identify growth opportunities, market potential, and factors influencing demand.
- Own the operational management and reporting discipline for the ViaMall program, including inventory visibility, cost tracking, usage reporting, budget controls, and performance metrics. Supervise the buyer responsible for purchasing, vendor coordination, production follow-up, and physical distribution of POP materials.
- Supervise and develop a small team, including at least one analyst and one buyer, ensuring timely delivery of reporting, analysis, ViaMall operations, and stakeholder support.
- Partner with internal stakeholders across Marketing, Sales, Finance, Product, Operations, and leadership to understand business needs, define reporting requirements, and translate data into actionable recommendations.

Information Security Responsibilities

- Make sure you and your team read, acknowledge, and comply with Viamericas’ Staff Information Security Policy.
- Make sure you and your team attend periodic Information Security training provided by Viamericas.
- Report any event that might be an Information Security Incident: clicked on a malicious link, downloaded, and opened a suspicious file, etc.

## Qualifications

- Bilingual English and Spanish required.
- Bachelor’s degree in Business Analytics, Statistics, Economics, Finance, Marketing, Business Administration, Data Science, or a related field required. Master’s degree preferred.
- Minimum five years of experience in data analysis, business intelligence, marketing analytics, or related analytical roles, including experience working with large datasets and business stakeholders.
- Advanced Excel, SQL, and Power BI required.
- Experience working with customer, transaction, campaign, geographic, or financial performance data required.
- Experience with Python, R, Salesforce CRM, Amazon QuickSight, AWS, Google Analytics, or other digital/data analytics platforms preferred.
- Experience supervising, coordinating, or mentoring analysts, buyers, coordinators, or cross-functional support teams preferred.
- Detail oriented with an analytical mindset
- Creative critical thinker with excellent presentation skills, verbal and written communication skills, and interpersonal skills
- Highly motivated team player with a strong desire for success
- Valid U.S. visa and ability to travel to the United States as required.

Working Conditions

General office working conditions, and occasional travel to the US.

## About Viamericas

## Company Overview
- **One-liner**: Viamericas is a licensed money transmitter offering international money transfer, bill payment, check processing, and mobile top-up services through thousands of U.S. agent locations and a global network of over 100,000 payout points in more than 80 countries.
- **Entity Type**: Private (no public funding rounds disclosed; appears bootstrapped or self-funded since 2000)
- **Headquarters**: Coral Gables, Florida, United States
- **Founded**: 2000
- **Founders**: Joseph Argilagos (Co‑Founder and Chairman of the Board)

## Core Business
- **Primary industries**: Financial services / international remittances / payment processing
- **Target customers**: B2C (individuals sending money to family and friends abroad) and B2B (agent locations, partners using the Vianex API platform)
- **Mission or purpose**: “Connecting the world through money transfer” – helping families achieve their financial goals by providing affordable, reliable international payment services.

## Products & Services
- **Viamericas (Agent Network)**: In‑person money transfer, bill payment, check processing, and mobile top‑up available at thousands of agent locations across the United States and over 100,000 payout locations in Latin America, Africa, India, the Philippines, and other countries.
- **Vianex (Digital Platform)**: Online and mobile app allowing customers to send money 24/7 from the U.S. to numerous countries; includes secure login, transaction history, and rate locks.
- **Vianex APIs**: A full set of APIs that enable partners to integrate directly into Viamericas’ network for remittance, bill pay, mobile top‑up, compliance, and more.
- **ViaUniversity**: Online training platform for agents and employees covering FinCEN compliance, OFAC and KYC checks, and general payment services education.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metrics**:
  - Ranked **#1 remittance provider** by the Inter‑American Dialogue (source: corporate website)
  - **$600 billion** global remittance industry (referenced on site, not Viamericas’ revenue)
  - **100,000+ payout points** in 80+ countries
  - **Thousands of send agents** across all 50 U.S. states and Washington, D.C.
- **Notable Investors / Partners**: Not publicly listed; the company has grown organically and is not known to have taken venture capital.
- **Growth Signals**:
  - Expanding presence into Canada, Southeast Asia, and Africa
  - Operations centers in Mexico, Colombia, and the Philippines
  - Active hiring across multiple departments (Technology, Operations, Marketing, etc.)

## Competitive Advantages
- **Extensive payout network**: Over 100,000 locations in 80+ countries, with strong density in Latin America, Africa, India, and the Philippines.
- **One‑stop shop**: Combines money transfer, bill pay, check processing, and mobile top‑up in a single platform (both retail and digital).
- **Compliance expertise**: In‑house regulatory team with deep knowledge of anti‑money laundering (AML) laws, OFAC sanctions, and state licensing – the company handles compliance training and tools for its agent network.
- **API‑first approach**: The Vianex API set allows quick integration for partners, lowering the barrier to access Viamericas’ established network.

## Strategic Focus
- **Digital transformation**: Accelerating adoption of the Vianex online/mobile channel and expanding API partnerships to reach new customer segments.
- **Global expansion**: Penetrating new geographies, particularly in Africa, Asia, and Canada, while deepening coverage in core Latin American markets.
- **Regulatory leadership**: Maintaining best‑in‑class compliance to sustain trust and enable faster entry into new jurisdictions.
- **Talent development**: Investing in internal training (ViaUniversity) and promoting from within (e.g., CTO Esteban Bernal started as a DBA).

## Why Work Here
- **Culture**: Described by employees as a “huge family” that supports and encourages growth. (Source: careers page quote)
- **Work policy**: Mix of on‑site, hybrid, and remote roles depending on location and function (e.g., Infrastructure Intern in Medellin is on‑site; Senior Marketing Data Analyst in Tijuana is hybrid; Senior Software Developer in Medellin is hybrid).
- **Global offices**: Coral Gables (HQ), Los Angeles, Tijuana (Mexico), Medellin (Colombia), Manila (Philippines).
- **Career growth**: Proven track record of internal promotions – the CTO rose from Database Administrator through IT Manager to Vice President and ultimately CTO.
- **Training**: ViaUniversity provides ongoing compliance and professional development courses.
- **Hiring transparency**: Company uses AI tools to assist with resume screening but states that final hiring decisions are made by humans.

## Sources
1. [corporate.viamericas.com](https://corporate.viamericas.com/)
2. [corporate.viamericas.com/careers/](https://corporate.viamericas.com/careers/)
3. [corporate.viamericas.com/about/](https://corporate.viamericas.com/about/)
4. [corporate.viamericas.com/management/](https://corporate.viamericas.com/management/)
5. [jobs.lever.co/viamericas](https://jobs.lever.co/viamericas)

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