---
title: 'Senior Marketing Engineer at Passage'
canonical: 'https://feeny.ai/job/senior-marketing-engineer-passage-toronto-c1xjtwedtdpx'
type: 'job'
last_seen: '2026-09-05'
---

# Senior Marketing Engineer at Passage

- **Company:** Passage
- **Location:** Toronto, Canada
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-07
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/passage/dd155559-55c1-4651-98c2-b40c38093c1e

## Job description

## ABOUT PASSAGE

Passage helps international students navigate their journey abroad — from choosing a program and getting admitted to financing their studies and helping with their visa.

## THE ROLE

You'll own Passage's marketing channels end to end — paid and organic, performance and brand. Meta and Google Ads are live across 15 countries today, organic search is instrumented, and TikTok, LinkedIn, and X are next. You'll decide where the money and effort go, keep the brand sharp on every surface, and answer for the numbers.

What makes this a marketing engineer role: at Passage, marketing runs on an AI-assisted platform built in-house — campaigns are launched, creative is built, audiences are sized, and performance is read in conversation with Claude, on top of real engineering (ads-API launch engines, MCP servers, policy guardrails). You'll operate through that platform and keep extending it. We're looking for the rare person who can both make the call to scale a channel and build the automation that scales it.

## WHAT YOU'LL DO

- Own the paid channels. Run Meta and Google Ads across 15 countries — budgets, audiences, creative rotation, scale/kill decisions — and take TikTok, LinkedIn, and X from zero to measured, live channels.
- Own marketing performance. A single cost-per-outcome metric ranks every dollar of spend across platforms. You'll run the weekly performance cadence, own funnel metrics from impression to conversion, and make budget moves with numbers behind them.
- Own the brand across every surface. Our brand system (palette, themes, type, tone, per-medium rules) is encoded so AI produces on-brand work by default. You'll hold that bar as channels and languages multiply — ad creative, carousels, programmatic video, decks, and social posts, localized across 15+ languages.
- Grow organic alongside paid. Search Console and SEO, an organic social presence built on the same brand system, and content that feeds the funnel — so the machine doesn't run on paid alone.
- Run everything through the platform — and extend it. Launch engines against the ads APIs (dry-run by default, created-paused, idempotent, policy-enforcing), in-house MCP servers, and Claude skills for the recurring workflows. When something is manual and repetitive, you automate it; when a new channel arrives, you wire it in.
- Measure honestly. UTM and naming conventions designed as data (they feed our BigQuery warehouse and attribution models), pixels and conversion events per platform, and dated cross-platform analyses that become the team's institutional memory.

## CHANNELS & STACK

Channels: Meta · Google Ads · TikTok (next) · LinkedIn · X · organic search & social Stack: Python (stdlib-first) · Meta Marketing API · Google Ads API / GAQL · Google Search Console · Claude Code + MCP (agent tooling) · Remotion (programmatic video) · BigQuery · policies-as-code by PR

YOU MIGHT BE A GREAT FIT IF YOU

- Have 4+ years spanning performance marketing and engineering — you've run real budgets and written production code (strong Python preferred).
- Have gone deep on at least two major ad platforms (Meta, Google, TikTok, LinkedIn, X) — at API depth, not just the UI: rate limits, learning phases, targeting quirks, attribution windows.
- Have genuine brand sensibility — you notice type, palette, and tone, and can tell on-brand from almost-on-brand at a glance.
- Are data-fluent: SQL, funnel math, attribution; comfortable defining a metric and defending it to leadership.
- Have safety instincts — dry runs, guardrails, idempotency — because your code and your decisions touch live ad spend.
- Are AI-forward: excited to work through agents and build the tooling that makes them safe and effective.

## NICE TO HAVE

- International, multilingual campaigns; localization at scale.
- SEO or content-marketing background.
- Programmatic creative or video (Remotion or similar).
- Experience building MCP servers, LLM agents, or AI workflow tooling.
- BigQuery/dbt or analytics-engineering exposure.
- Early-startup experience owning a function solo.

WHAT SUCCESS LOOKS LIKE IN THE FIRST SIX MONTHS

- Every live channel runs through you — budgets, creative, and the weekly performance review — and at least one new channel (TikTok, LinkedIn, or X) is launched and honestly measured.
- The brand is consistent everywhere, even as languages and surfaces multiply.
- Leadership sees per-channel cost-per-outcome they trust, and the platform has grown wherever the work was manual.

Ready to join us?

We are building a company designed to expand access to life-changing opportunities around the world.

If you are excited about building systems, solving complex problems, and shaping how a company makes decisions, we would love to meet you.

Note: Artificial intelligence may be used in the screening or assessment of applicants.

If your experience does not match every requirement but you believe you can thrive in this role, we encourage you to apply.

Compensation: C$100K to C$150K + Offers Equity

## About Passage

## Company Overview
- **One-liner**: Passage is a Talent Success Platform that matches international students with PGWP-eligible Canadian programs aligned with labour-market shortages, finances tuition and living costs, and supports students through graduation and employment.
- **Entity Type**: Private (funding stage not disclosed)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2023
- **Founders**: Martin Basiri (CEO), Saif Iqbal (CTO) [ca.linkedin.com](https://ca.linkedin.com/company/passagehq)

## Core Business
- **Primary industry**: Education technology and student finance
- **Target customers**: International students from 100+ countries seeking Canadian education and post-graduation work pathways; Canadian public colleges and universities (DLIs)
- **Mission**: "A public commitment to change one million lives by the start of 2030" [passage.com](https://www.passage.com/)

## Products & Services
- **Match**: AI-guided intake platform that routes international talent into Canadian programs aligned with verified Government of Canada labour shortages, screened for PGWP eligibility [passage.com](https://www.passage.com/)
- **Finance**: Loans up to C$65,000 at 11.95% fixed APR for tuition and first-year living costs, underwritten using program, profile, and outcome signals rather than traditional credit history [passage.com](https://www.passage.com/)
- **Stay**: End-to-end support from pre-arrival study-permit guidance through on-the-ground academic and settlement help, job search, and PGWP-eligible placement [passage.com](https://www.passage.com/)
- **Afghan Program**: A dedicated initiative launched in 2024 to fund and admit up to 100 Afghan women through Canadian university and college programs [passage.com](https://www.passage.com/)

## Market Standing
- **Valuation**: Not publicly available
- **Key Metric**: Total funding not disclosed; team size of ~16 employees (as of early 2026) [builtin.com](https://builtin.com/company/passage-passagecom)
- **Notable Investors/Partners**: Not listed in available sources
- **Growth Signals**: Launched in 2023 with first cohorts arriving in 2024; active hiring across operations, finance, and engineering globally; expansion into onshore and offshore pathways for students from Africa, Asia, Middle East, and Latin America [passage.com](https://www.passage.com/)

## Competitive Advantages
- **Integrated model**: Combines matching, financing, and post-graduation support in one platform – unlike loan-only or recruitment-only alternatives.
- **Alternative underwriting**: Uses education and outcome signals instead of cross-border credit history, enabling financing for students traditionally priced out.
- **Labour-market alignment**: Programs selected based on verified Canadian shortages, increasing employability and PGWP success.
- **AI-driven consistency**: Policy enforcement, document validation, and audit trails ensure every applicant receives the same care [passage.com](https://www.passage.com/).

## Strategic Focus
- Scale the platform to serve more international talent and expand the network of Canadian partner institutions.
- Grow the lending book while maintaining low default rates via outcome-linked financial model.
- Build technology infrastructure (data platform, engineering) to support automated intake and policy application.

## Why Work Here
- **Mission-driven**: Direct, measurable impact on access to education and career opportunities for underserved international talent.
- **Small, ambitious team**: 16 employees in Toronto with a flat structure; roles in product, operations, finance, and law [builtin.com](https://builtin.com/company/passage-passagecom).
- **Work policy**: Hybrid/on-site at Toronto HQ for most roles; some remote positions available for global acquisition coordinators and growth leads in specific regions [passage.com](https://www.passage.com/).
- **Open roles**: Currently hiring for Business Operations Associate, Credit Strategy Analyst, Director of Data, Principal/Senior/Staff Software Engineer, Staff Analytics Engineer, and global growth/acquisition roles [builtin.com](https://builtin.com/company/passage-passagecom/jobs).
- **Engineering culture**: Emphasis on using AI to automate repetitive tasks so the team focuses on human-centric support; modern stack with data-driven decision-making.

## Sources
1. [passage.com](https://www.passage.com/)
2. [builtin.com](https://builtin.com/company/passage-passagecom)
3. [ca.linkedin.com](https://ca.linkedin.com/company/passagehq)

## Other roles at Passage

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