---
title: 'Senior Marketing Lead - Fixed Term - 15 Months at The Economist Group'
canonical: 'https://feeny.ai/job/senior-marketing-lead-fixed-term-15-months-the-economist-group-london-raqse7shg5rp'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Marketing Lead - Fixed Term - 15 Months at The Economist Group

- **Company:** The Economist Group
- **Location:** London, United Kingdom
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.eu.greenhouse.io/theeconomistgroup/jobs/4956992101

## Job description

## Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow [@EconomistCareers](https://www.instagram.com/economistcareers/) on Instagram to discover the people, stories and opportunities that make TEG unique.

An opportunity has arisen for a motivated and experienced marketer to join Economist Enterprise Events, part of The Economist Group, as a Senior Marketing Lead on a fixed term basis. Each year Economist Enterprise organises around 150 events for individual corporate, governmental and NGO clients called “custom events” on a range of interesting, timely subjects such as the diffusion of AI, reproductive health and political polarisation.

The successful candidate will be based out of our London office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of co-located events. These events are held in conjunction with other gatherings such as the World Economic Forum in Davos and the United Nations General Assembly.

The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. You will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity. This is a rare opportunity to join an ambitious team who are truly innovative and committed to delivering the very best results for our clients.

How you will contribute:

- Take full ownership of creating marketing strategies for our portfolio of co-located events including roundtables, leaders clubs and long form multi-day events
- Develop and execute campaigns for our calendar of co-located events using a range of channels (web and email campaigns, telemarketing, social media, PPC, etc.)
- Validate potential co-located event opportunities through thorough market research and data analysis to ensure they align with our strategic portfolio goals and target audience needs.
- Provide guidance and complete clarity to marketing team members delivering co-located events, ensuring all events deliver on the defined marketing strategy and hit the required audience quantity and quality goals
- Work closely with internal marketing teams across The Economist Group to cross promote products, leverage shared audiences and maximise portfolio visibility
- Ensure all event copy and marketing messaging adheres to The Economist Group’s quality standards and editorial guidelines
- Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly
- Regularly and proactively report on milestone tracking, campaign performance and event KPIs to senior stakeholders
- Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
- Complete post event marketing debriefs and integrate key performance learnings into future campaigns
- Complete thorough marketing debriefs and ensure learnings are translated into future marketing strategies and campaigns
- Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process
- Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience
- Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape
- Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

The ideal skills for this role are:

- Proven event marketing experience
- A Bachelor’s degree or equivalent recognised marketing qualification
- Excellent client and external stakeholder management skills
- Exceptional time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
- A strong understanding of the customer journey, acquisition process and digital marketing channels
- Self-motivated, naturally curious and a strong sense of personal accountability
- Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent  (or equivalents) and back-end website editing tools like WordPress
- Driven to explore new marketing tactics and optimise traditional channels
- Excellent written English and proof-reading skills with a commitment to standards of excellence and attention to detail
- Commercially minded and highly motivated to exceed targets
- Campaign tracking, reporting and analytical skills at campaign and customer level

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

## What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

## About The Economist Group

## Company Overview
- **One-liner**: The Economist Group is a global media and information-services company dedicated to providing independent analysis, intelligence, and influence to individuals, businesses, and governments.
- **Entity Type**: Private (ownership structure prevents any individual or organization from holding a majority shareholding; has an indicative share value of £31.50)
- **Headquarters**: London, United Kingdom
- **Founded**: 1843
- **Founders**: James Wilson

## Core Business
- **Primary industry/industries**: Media & Publishing, Information Services, Business Intelligence, Executive Education, Events & Thought Leadership
- **Target customers**: B2B (enterprise clients, governments, institutions) and B2C (high-value subscribers, business leaders, decision-makers, and globally-minded individuals)
- **Mission or purpose statement**: "Dedicated to the pursuit of progress for individuals, organisations and the world."

## Products & Services
- **The Economist**: The flagship weekly newspaper and digital platform offering independent journalism covering global news, politics, finance, science, and culture. Available in print, online, app, podcasts, films, and social media.
- **Economist Enterprise** (launched 2026): Combines research, thought leadership, events, and partnerships to help organizations navigate complexity. Integrates capabilities previously delivered through Economist Intelligence and Economist Impact.
- **Economist Intelligence (EIU)**: A leader in country analysis, macroeconomic forecasting, and geopolitical risk data that empowers strategic decision-making for businesses and governments.
- **Economist Impact**: Helps organizations achieve strategic influence and reputational leadership through premium audience access, targeted advertising, branded content, independent research, and industry-leading events.
- **Economist Education**: Offers online executive courses led by expert practitioners and guided by The Economist's journalists, helping current and future leaders develop skills to navigate global shifts.
- **EuroFinance**: Provides expertise on treasury, cash management, and finance for corporations.

## Market Standing
- **Valuation/Market Cap**: Not publicly listed; indicative share value of £31.50 (2024 & 2025). Private ownership structure with no majority shareholder.
- **Key Metric**: £368.5 million revenue (FY2025, up from £359.5m in FY2024); £48.1m operating profit; 1.25 million subscriptions; 85% of new subscriptions are digital-only.
- **Notable Investors/Partners**: Ownership structure is private and designed to protect editorial independence. Trustees protect the independence of the company and editorial. No majority shareholder permitted.
- **Growth Signals**: Revenue grew 2.5% year-over-year; 6% subscription revenue growth at constant currency; operating profit increased to £48.1m; launched Economist Enterprise brand in 2026; 34% reduction in annual greenhouse-gas emissions since 2020 while growing the business; net cash of £37.7m; 1,540 colleagues across 26 countries.

## Competitive Advantages
- **Unmatched Editorial Independence**: Constitution prevents any individual or organization from gaining a majority shareholding. The editor is appointed by independent trustees, free from commercial, political, or proprietorial influence. This independence is a core brand asset and trust signal.
- **179-Year Heritage & Brand Trust**: Founded in 1843, The Economist is one of the world's most respected and recognizable media brands, known for rigorous, fact-based analysis and a distinctive global perspective.
- **Integrated B2B Ecosystem**: The Group uniquely combines premium journalism, data-driven intelligence (EIU), strategic advisory (Economist Impact), and executive education under one roof, creating a powerful cross-sell and integrated client offering.
- **High-Value, Loyal Audience**: 1.25 million subscribers, predominantly high-income, influential decision-makers in business, government, and finance. The digital transition is strong (85% of new subs are digital-only).
- **Anonymous Journalism**: The "no by-lines" policy reinforces a collective institutional voice and consistency of view, differentiating it from personality-driven media.

## Strategic Focus
- **Digital & Subscription Growth**: Continuing the shift to digital subscriptions (85% of new subscriptions are digital-only) and growing the subscriber base globally.
- **AI & Product Innovation**: Actively hiring for AI roles (Lead AI Engineer, Senior AI Engineer, Senior Product Manager - Gen AI) and building an AI Lab to integrate generative AI and conversational platforms into products.
- **Expanding B2B Enterprise Solutions**: The launch of Economist Enterprise in 2026 signals a strategic push to bundle research, advisory, events, and education for large organizations.
- **Global Reach & Local Insight**: Maintaining offices in 14 countries and serving a global readership, while deepening local expertise in key markets like North America (largest market), China, and Asia-Pacific.
- **Sustainability & Impact**: Committed to reducing greenhouse-gas emissions (34% reduction since 2020) and embedding inclusivity and belonging in organizational design.

## Why Work Here
- **Purpose-Driven Mission**: Employees work for a company whose purpose is "the pursuit of progress," producing independent journalism and analysis that informs global leaders and shapes policy.
- **Intellectual Rigor & Quality**: The culture values excellence, integrity, and openness. Employees are surrounded by passionate, curious colleagues and work on high-impact, intellectually demanding content and products.
- **Diverse, Global Environment**: 1,540 colleagues across 26 countries; 52% of colleagues are women; 40% of the global top pay quartile are women. The company is committed to belonging and inclusion.
- **Flexible Working**: Hybrid-working policy (most full-time colleagues expected in office a minimum of three days a week) with the ability to work from a location of choice for up to five weeks a year. Editorial roles have different flexibility.
- **High Engagement**: Employee engagement score of 7.6 out of 10 (above sector benchmark) with 84% participation in the annual "Your Voice" survey.
- **Career Development**: Offers a Talent Network for future opportunities, clear career paths across product, technology, data, marketing, sales, and editorial (including paid journalism internships and fellowships in the UK and US).
- **Strong Financial Health**: Profitable, growing, and debt-light (£37.7m net cash), providing stability and resources for innovation.

## Sources
1. [economistgroup.com - Careers](https://www.economistgroup.com/careers)
2. [economistgroup.com - About Us](https://www.economistgroup.com/about-us)
3. [economistgroup.com - Homepage](https://www.economistgroup.com/)
4. [Greenhouse - Jobs at The Economist Group](http://job-boards.eu.greenhouse.io/theeconomistgroup)
5. [economistgroup.com - Annual Report 2025 (PDF)](https://www.economistgroup.com/pdfs/reports/TEG_Annual_Report_2025.pdf)

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