--- title: 'Senior Marketing Manager, ABM at Figure Lending' canonical: 'https://feeny.ai/job/senior-marketing-manager-abm-figure-lending-remote-69dfj29p8xkb' type: 'job' last_seen: '2026-09-09' --- # Senior Marketing Manager, ABM at Figure Lending - **Company:** Figure Lending - **Location:** Remote - **Work type:** remote - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/figure/jobs/8769252002 ## Job description ## About Figure Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions. By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes. Together with our 170+ partners, we’ve originated over $22 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets. We’re proud to be recognized as one of [Forbes’ Most Innovative Fintech Startups in 2025](https://www.forbes.com/lists/fintech50/) and [Fast Company’s Most Innovative Companies in Finance and Personal Finance](https://www.fastcompany.com/91269557/finance-personal-finance-most-innovative-companies-2025). ## About the Role We are looking for a dynamic, driven B2B marketing professional to own our Account-Based Marketing (ABM) and cold outbound initiatives. In this role, you will act as the bridge between marketing (content, events), partnerships and sales, driving the pipeline for our key segments: Independent Mortgage Banks / Servicers, Wholesale Brokers, SMBs, Home Improvement, Banks, and Credit Unions. You are an "outbound hacker" at heart, but one who knows how to build scalable systems, and coordinate with sales . You won't be executing every channel yourself; instead, you will bring the data together, target the accounts, define the messaging, and hand those systems off to our strong channel marketing team to deploy. Above all, you are obsessed with defining and measuring success: Sales Qualified Leads (SQLs), meetings booked, and pipeline generated. ## What You’ll Do - Build and manage the entire cold email engine. Take a hands-on approach to grading, tiering, and contact-mapping our core target segments. Identify key behavioral trigger points to launch highly impactful, "always-on" automated journeys. - Tie everything together. You are ultimately responsible for defining what success looks like and tracking cross-channel performance to prove direct impact on meetings booked, SQLs, and pipeline generated. You will build reports in Salesforce to tell a clear story with data and diagnose CRM sync issues to convey solutions to our tech team. - Build the targeting and messaging systems that power our ABM efforts for both cold outbounding and current prospects. Taking cold leads to warm leads to keeping the warm leads engaged throughout a longer sales cycle. Working in tandem with sales to discover key points in the sales prospecting cycle to pull accounts faster to onboarding. You will supply our highly capable channel teams with the exact data and messaging they need to execute direct mail, gifting, and LinkedIn campaigns effectively. - While you won't be writing all the content yourself, you will act as the final filter. You should have an opinion on whether messaging will resonate and be able to give direction if the output misses the mark. You will also build streamlined systems for deploying this content to the sales team. - Partner closely with our Field Marketing Manager to identify the highest-impact events to reach our target accounts, supplying them with the targeted ABM data and tactics (pre- and post-event) to maximize our physical presence. ## What We Look For - Proven experience in B2B marketing, specifically building Account-Based Marketing, Outbound, or Demand Generation engines. - You don’t just "set it and forget it." You love building automated workflows, you are constantly running A/B tests on messaging and targeting, and you use data to relentlessly optimize your approach. - Hands-on experience with cold email and data platforms (e.g., Lemlist, Apollo, Clay, Outreach). - You are comfortable working inside HubSpot and Salesforce. You don't need to be a backend developer, but you know how the systems talk to each other, how to diagnose sync issues, and how to pull a reliable pipeline report. - Experience in fintech or banking is a massive plus. - Adhere to all company security policies and data handling procedures. - Complete mandatory security awareness training within required timeframes. - Promptly report any suspected security incidents or suspicious activity to the Security team. What Success Looks Like - In 30 Days: Audit our current target account lists using Apollo and Clay, launch your first always-on cold email sequences, and familiarize yourself with our HubSpot/Salesforce reporting dashboards. - In 60 Days: Build the data and messaging hand-off system for our channel managers to launch a coordinated ABM campaign. Establish a strong feedback loop with the sales team to review the quality of SQLs and meetings being booked, and begin running your first structured A/B tests on outbound messaging. - In 90 Days: Have a fully functioning outbound engine and event-support motion running. You will be able to clearly point to the SQLs and pipeline generated by your systems and share data-backed optimization plans for the next quarter. If you love living in data enrichment tools, building multi-channel systems, obsessing over A/B testing, and have a sharp eye for what makes B2B messaging convert, this role is for you. Salary - Base Compensation Range: $118,800 - $178,200/yr - 25% annual bonus target, paid quarterly - Company equity in the form of RSUs This is the compensation range for the role in the United States. Actual compensation may vary based on a candidate’s experience, skills, location, internal equity, and evolving business needs. While most offers are generally made within the middle of the range, final compensation is determined based on the factors above. ## Benefits - Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans - Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits - Employer-paid life and disability insurance - 11 observed holidays and PTO plan - Up to 12 weeks of paid family leave - Continuing education reimbursement Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our [California Employee](https://www.figure.com/ca-employee-privacy-notice/) and [General Workforce Privacy Notice](https://www.figure.com/workforce-privacy-notice/) for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice. Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. #LI-RF1 #LI-Remote ## About Figure Lending ## Company Overview - **One-liner**: Figure is a financial technology company leveraging blockchain and AI to originate and securitize home equity lines of credit and other consumer loan products. - **Entity Type**: Public (NASDAQ: FIGR) - **Headquarters**: New York City, New York, United States - **Founded**: 2018 - **Founders**: Mike Cagney (Co-Founder, Executive Chairman), June Ou (Co-Founder, Advisor, Board Member) ## Core Business - **Primary industry**: Financial Services – Consumer Lending / Fintech - **Target customers**: B2C (homeowners seeking HELOCs, cash-out refinance, crypto-backed loans) and B2B (350+ partner banks, credit unions, fintechs, home improvement companies) - **Mission / Purpose**: “Building the future of capital markets at the intersection of blockchain and AI” – reducing costs and increasing efficiency in the private credit marketplace. ## Products & Services - **Figure HELOC**: Home equity line of credit – approval in under 5 minutes, funding in as few as 5 days. Rates as low as 6.75% APR. Borrow up to $750,000. [figure.com](https://www.figure.com/) - **Crypto-Backed Loan**: Borrow against BTC, ETH, or SOL with interest-only payments for a 12-month term. [figure.com](https://www.figure.com/) - **DSCR Refinance**: Debt Service Coverage Ratio refinance for real estate investors using rental income (not personal income) for qualification. [figure.com](https://www.figure.com/) - **Cash-Out Refinance**: Consolidate debt or access equity with a single monthly payment. [figure.com](https://www.figure.com/) - **Democratized Prime**: Lend cash or crypto for up to 9% yield, or borrow with a Flex Rate Loan. [figure.com](https://www.figure.com/) - **YLDS Stablecoin**: SEC-approved interest-bearing stablecoin issued by Figure. [figure.com](https://www.figure.com/about/) ## Market Standing - **Valuation / Market Cap**: Not disclosed (public company; market cap not provided in search results) - **Key Metrics**: - **Annual Revenue**: $506.9M (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/figuretechnologies) - **Total Funding**: $2.6B across 16 rounds [linkedin.com](https://www.linkedin.com/company/figuretechnologies) - **Headcount**: 469 employees (+35.3% YoY) [linkedin.com](https://www.linkedin.com/company/figuretechnologies) - **Scale**: $25B+ equity unlocked, 253K+ households served [figure.com](https://www.figure.com/) - **Market Position**: #1 non-bank HELOC lender in the U.S.; 40% of HELOC volume transacted on Figure Connect; 75% market share in real-world asset tokenization [figure.com](https://www.figure.com/about/) - **Notable Investors / Partners**: Goldman Sachs, J.P. Morgan, Barclays, Jefferies (HELOC securitization ratings); Janus Henderson (first sale of crypto-backed loan pool); partnerships with OpenAI GPT, Google Gemini [figure.com](https://www.figure.com/about/) - **Growth Signals**: Acquired HomeBridge Financial Services (2021); first SEC-approved interest-bearing stablecoin; AAA-rated HELOC securitizations; processing costs slashed 20x in 2025 alone. ## Competitive Advantages - **Blockchain-native platform** that removes intermediaries, enabling faster approvals and lower costs. - **AI-enhanced lending** (powered by OpenAI GPT, Google Gemini) for near-instant underwriting. - **Vertically integrated capital markets platform** – origination, custody, trading, and securitization of whole loans. - **First-mover status**: First SEC-approved interest-bearing stablecoin, first non-bank to achieve AAA-rated HELOC securitizations. - **Broad partner network**: 350+ B2B partners embedding Figure’s technology. ## Strategic Focus - **Expand the capital markets platform** to cover consumer assets beyond home equity (e.g., crypto-backed loans, DSCR refinance). - **Scale stablecoin (YLDS)** for institutional and retail use. - **Continue AI and blockchain integration** to further reduce costs and improve speed. - **Grow loan origination volume** through partner channels and direct-to-consumer digital experience. ## Why Work Here - **Culture & Values**: “Good people, shared values, & a supportive environment” – emphasis on inclusion, innovation, customer success, and integrity. [figure.com](https://www.figure.com/careers/) - **Work Model**: Hybrid / remote flexibility – offices in San Francisco, CA; New York, NY; Reno, NV; St. Louis, MO; Charlotte, NC. Many roles listed as “Remote” (e.g., Director, Crypto Protocols; Product Counsel, Crypto). [greenhouse.io](https://job-boards.greenhouse.io/figure/jobs/8451115002) - **Growth Trajectory**: Rapid headcount growth (+35% YoY) and public-company status signal strong scaling phase. - **Engineering & Innovation**: Opportunity to work at the intersection of blockchain, AI, and consumer finance; teams building protocols, stablecoins, and AI-driven lending. - **Diversity & Inclusion**: Equal Opportunity Employer committed to mutual respect. [figure.com](https://www.figure.com/careers/) - **Perks & Recognition**: Named to Fast Company’s Most Innovative Companies (2024, 2025); Investopedia Best HELOC 2025; Money.com 2025. ## Sources 1. [figure.com/about](https://www.figure.com/about/) – Company overview, metrics, leadership, awards 2. [figure.com](https://www.figure.com/) – Product descriptions, rates, blockchain/AI positioning 3. [figure.com/careers](https://www.figure.com/careers/) – Culture, values, office locations, EEO statement 4. [linkedin.com/company/figuretechnologies](https://www.linkedin.com/company/figuretechnologies) – Headcount, revenue, funding, stock symbol, open positions 5. [job-boards.greenhouse.io/figure](https://job-boards.greenhouse.io/figure/jobs/8451115002) – Current job listings, remote/hybrid indicators ## Other roles at Figure Lending - [Site Operations Manager](https://feeny.ai/job/site-operations-manager-figure-lending-reno-5876kmtd1z7m) — Reno, NV - [Director, Digital Assets FinOps](https://feeny.ai/job/director-digital-assets-finops-figure-lending-remote-2mhykb445zwb) - [Workforce Management Forecasting Analyst](https://feeny.ai/job/workforce-management-forecasting-analyst-figure-lending-reno-msvx6d1rhv46) — Reno, NV / Charlotte, NC - [Director of Treasury & Financial Operations](https://feeny.ai/job/director-of-treasury-financial-operations-figure-lending-new-york-8jwjx2szeh5y) — New York, NY - [Post Close Operations Associate](https://feeny.ai/job/post-close-operations-associate-figure-lending-reno-6q4y099bw27a) — Reno, NV - [Director, Partnerships - Banks & Credit Unions](https://feeny.ai/job/director-partnerships-banks-credit-unions-figure-lending-remote-1facjh0scmtv) - [Customer Success Associate](https://feeny.ai/job/customer-success-associate-figure-lending-honolulu-16fd6p7bm4cr) — Honolulu, HI - [Team Manager](https://feeny.ai/job/team-manager-figure-lending-dallas-8tcvpf15sqx8) — Dallas, TX - [Senior Manager of SEC Reporting & Technical Accounting](https://feeny.ai/job/senior-manager-of-sec-reporting-technical-accounting-figure-lending-remote-pt541jkfxzkx) - [Director, Revenue Accounting](https://feeny.ai/job/director-revenue-accounting-figure-lending-remote-1n9jhr2sv33z)