---
title: 'Senior Marketing Manager, Digital Brand Media (US Remote) at Fanatics Betting & Gaming'
canonical: 'https://feeny.ai/job/senior-marketing-manager-digital-brand-media-us-remote-fanatics-betting-gaming-mgtpabyydwya'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Marketing Manager, Digital Brand Media (US Remote) at Fanatics Betting & Gaming

- **Company:** Fanatics Betting & Gaming
- **Location:** Denver CO, United States / New York NY, United States
- **Compensation:** $115k–$150k
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/fanaticsfbg/jobs/4354276009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

## Overview

Fanatics Betting & Gaming is seeking a results-driven Senior Marketing Manager, Digital Brand Media to lead digital brand media strategy and execution across our Online Sportsbook and Casino businesses. This role will be responsible for developing and managing upper- and mid-funnel media initiatives that position Fanatics Betting & Gaming as an industry leader while driving measurable brand and business impact.

The ideal candidate combines strategic thinking with hands-on execution, thrives in an intense and fast-paced environment, is technically fluent, and highly analytical. This individual will manage agency partners, collaborate cross-functionally, oversee platform relationships, and deliver end-to-end campaign reporting and optimization.

## Responsibilities

- Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino.
- Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business.
- Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio.
- Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel.
- Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback.
- Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations.
- Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency.
- Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps.
- Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact.
- Identify and activate cross-functional digital opportunities that ladder up to broader business objectives.
- Drive innovation through structured testing roadmaps and emerging channel experimentation.
- Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance.
- Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes.
- Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.

## Qualifications

- 7+ years’ experience in a related role, examples include Marketing Manager Account Manager, or Business Manage
- Bachelor qualification in marketing and/or business
- Digital Marketing expertise preferable with strong relationships across vendors and media partners
- Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.)
- Strong presentation skills across internal and external stakeholders
- Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar
- Detail oriented, deadline focused, observant, adaptable and innovative
- Extensive knowledge of the sports betting and gaming industry preferred
- Strong analytic skills and the ability to relate results to business objectives
- Track record of delivering successful campaigns on-time and with measurable results
- Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/ Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $115,000—$150,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

## About Fanatics Betting & Gaming

## Company Overview
- **One-liner**: Fanatics Betting & Gaming is the online and retail sports betting and iGaming subsidiary of Fanatics, building a real-money wagering platform that integrates with the broader Fanatics ecosystem of commerce and collectibles.
- **Entity Type**: Private (subsidiary of Fanatics Inc., which is also private)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Michael Rubin (Founder & CEO of Fanatics)

## Core Business
- **Primary industry**: Online Sports Betting & iGaming (Real-Money Wagering)
- **Target customers**: B2C — sports fans and bettors in the United States
- **Mission or purpose statement**: "Relentlessly enhancing the fan experience" by allowing sports fans to buy, collect, and bet through a unified digital platform.

## Products & Services
- **Fanatics Sportsbook**: A native iOS and Android mobile app for online sports betting, available in 23 states and Washington D.C., covering approximately 95% of the U.S. addressable online sports bettor market. Features include "Fair Play" (refunds single-player prop bets if a player is ruled out early) and "FanCash" (up to 10% cashback on every bet, win or lose, redeemable for merchandise, collectibles, and bonus bets).
- **Fanatics Casino**: An online casino platform available in Michigan, New Jersey, Pennsylvania, and West Virginia, offering slots, blackjack, roulette, live dealer games, and exclusive titles from Fanatics Game Studios (e.g., Fanatics Blackjack, Field Goal Frenzy).
- **Retail Sportsbooks**: Operates 22 retail sports betting locations, including the only sportsbook inside an NFL stadium (Northwest Stadium).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for Fanatics Betting & Gaming as a standalone entity. Fanatics Inc. was valued at $31 billion in a 2022 funding round, though more recent reports suggest a lower valuation in private markets.
- **Key Metric**: Total Funding — Fanatics Inc. has raised significant capital (over $7 billion in total) from investors; FBG is funded internally by Fanatics.
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, Fidelity Management & Research, SoftBank Vision Fund, BlackRock, and the National Football League (NFL). FBG partners with over 900 sports properties, including major leagues (NFL, NBA, MLB, NHL), players associations, teams, and colleges.
- **Growth Signals**: Claims to be "the fastest growing sportsbook in America." Acquired PointsBet's U.S. business in August 2023 (final state closed April 2024), accelerating market expansion and integrating PointsBet's risk management and trading technology from Banach Technology. 75% of Sportsbook customers use FanCash monthly, with up to 10% of FanCash redeemed on Fanatics.com.

## Competitive Advantages
- **Ecosystem Integration**: Uniquely positioned as the first true sports brand to enter legal sports betting, FBG is tightly integrated with Fanatics Commerce (licensed fan gear, Lids retail stores) and Fanatics Collectibles (trading cards, memorabilia). FanCash can be used across the entire ecosystem, creating a powerful loyalty loop.
- **Massive Existing User Base**: Fanatics has a database of over 100 million global sports fans, providing a built-in acquisition channel that competitors lack.
- **Proprietary Technology**: Built natively on iOS and Android for superior user experience. Acquired Banach Technology (via PointsBet) for advanced quantitative trading and risk management models.
- **Innovative Product Features**: "Fair Play" and "FanCash" are unique differentiators that reduce bettor frustration and increase loyalty.

## Strategic Focus
- **Market Expansion**: Continuing to launch in new states as legalization expands. Recently launched Fanatics Casino web version and standalone app (March 2025).
- **Product Enhancement**: Deepening personalization through the Fanatics ecosystem, leveraging data from commerce and collectibles to offer tailored betting experiences. Investing in exclusive casino game development via Fanatics Game Studios.
- **Technology Leadership**: Building on the Banach Technology acquisition to improve trading, risk management, and in-play betting capabilities.
- **Prediction Markets**: Expanding into prediction markets as part of the broader Fanatics platform.

## Why Work Here
- **Culture**: Described as "fast-paced," "intense," and "relentless" — employees are expected to "jump in at a moment's notice to deliver the win." The company emphasizes a "By Fans, For Fans" ethos and seeks high performers who are passionate about sports and technology.
- **Remote/Hybrid Policy**: Many engineering and corporate roles are listed as "Remote (US)" on the careers page, though some roles may be office-based in New York, Denver, Leeds, or Dublin.
- **Notable Perks**: Opportunity to work at the intersection of sports, technology, and gaming. Employees get to be part of a company that owns the only sportsbook inside an NFL stadium. The company emphasizes employee welfare, wellness, and professional development.
- **Engineering Culture**: Heavy investment in native mobile development (iOS/Android), data engineering, machine learning, and trading systems. Roles include Analytics Engineer, Machine Learning Engineer, Data Platform Engineer, and Engineering Manager for Market Maker.

## Sources
1. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-betting-gaming)
2. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-sportsbook-online-experience)
3. [fanaticsinc.com](https://www.fanaticsinc.com/join-our-team)
4. [greenhouse.io](https://job-boards.greenhouse.io/fanaticsfbg)
5. [fanaticsinc.com](https://www.fanaticsinc.com/)

## Other roles at Fanatics Betting & Gaming

- [Manager, Control Design & Assurance](https://feeny.ai/job/manager-control-design-assurance-fanatics-betting-gaming-new-york-ny-md7mygk55meq) — New York NY, United States
- [Associate Trader, Part Time](https://feeny.ai/job/associate-trader-part-time-fanatics-betting-gaming-denver-co-b0myj6tjac8r) — Denver CO, United States
- [CRM Associate](https://feeny.ai/job/crm-associate-fanatics-betting-gaming-denver-co-hmapttt1vs4f) — Denver CO, United States
- [Sr. Security Engineer- FBG](https://feeny.ai/job/sr-security-engineer-fbg-fanatics-betting-gaming-new-york-ny-r74nv6hmtgjy) — New York NY, United States
- [Associate Trader - Part Time](https://feeny.ai/job/associate-trader-part-time-fanatics-betting-gaming-denver-co-cxkgbjk8nzcs) — Denver CO, United States
- [Software Engineer III - Data - FMX](https://feeny.ai/job/software-engineer-iii-data-fmx-fanatics-betting-gaming-london-england-8fmb3k1a9a10) — London England, United Kingdom
- [Staff Software Engineer, Sportsbook Retail](https://feeny.ai/job/staff-software-engineer-sportsbook-retail-fanatics-betting-gaming-new-york-ny-xnd21n3j5c35) — New York NY, United States
- [AI Strategy Analyst](https://feeny.ai/job/ai-strategy-analyst-fanatics-betting-gaming-denver-co-fdvw2ar9fyx0) — Denver CO, United States
- [Associate Trader - Part Time](https://feeny.ai/job/associate-trader-part-time-fanatics-betting-gaming-denver-co-4y1x64h6paqx) — Denver CO, United States
- [Principal Engineer - Core](https://feeny.ai/job/principal-engineer-core-fanatics-betting-gaming-new-york-ny-w89nf16ak28c) — New York NY, United States