---
title: 'Senior Marketing Manager, EMEA at Xero'
canonical: 'https://feeny.ai/job/senior-marketing-manager-emea-xero-cape-town-j5dbt77nvz6x'
type: 'job'
last_seen: '2026-10-17'
---

# Senior Marketing Manager, EMEA at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** Cape Town, South Africa
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-16
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/xero/4c3021eb-1366-4bfa-88cf-8ff37270262f

## Job description

## The role & impact

Reporting to the Head of Marketing EMEA, you will play a pivotal role in planning and executing marketing campaigns for national Accounting and Bookkeeping Partners and Small Business customers in South Africa, Ireland, and the UAE. Working closely with sales and operations, global marketing, public relations, creative teams, and external agencies, you will deliver on the regional marketing plan. You will be a collaborative problem solver who develops and implements tactical initiatives and multi-channel campaigns to achieve brand and commercial goals. By partnering with our sales teams and clients, you will drive product awareness, support customer conversion, and deliver impactful experiences that help small businesses and their advisors thrive. The team & how they connect You will join a highly collaborative regional marketing team focused on driving growth and delivering exceptional customer journeys. We work closely with cross-functional groups across the business, including sales, product, and partnerships, to align our strategies and elevate our brand. Together, we champion the needs of our small business and accounting audiences, ensuring their voices are at the heart of our marketing initiatives. Initially, you will focus on

- Developing and optimising multi-channel regional marketing plans that incorporate digital, content, email, events, and public relations.
- Partnering with product marketing to launch new features and value propositions, taking ownership of timelines, segmentation, and messaging.
- Supporting accounting and bookkeeping partners with tailored marketing activities to drive shared metrics and commercial goals.
- Managing a dedicated marketing budget while embedding testing, measurement, and optimisation into all campaign activities.

Where and how you can work We offer a supportive working environment with hybrid options that allow you to balance home and office working. You will have access to our local office spaces to connect with colleagues during our regular boost days, ensuring you feel connected whether you are collaborating in person or working remotely. Here are some of the things we are looking for

- You will bring a deep understanding of small business or accounting and bookkeeping audiences.
- Your background will show a proven track record of delivering successful, full-funnel marketing campaigns and meeting commercial targets.
- A data-driven approach will come naturally to you, using insights to inform decisions, optimise campaigns, and measure results.
- You will possess outstanding communication, organisational, and problem-solving abilities.
- Familiarity with tools like Salesforce, marketing automation platforms, and analytics software will aid your success.
- An ability to influence and align cross-functional teams smoothly will be essential to your day-to-day work.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

## Other roles at Xero

- [Director of Product Design](https://feeny.ai/job/director-of-product-design-xero-london-abh2s5vwzpns) — London, United Kingdom
- [Customer Experience Specialist - Melio](https://feeny.ai/job/customer-experience-specialist-melio-xero-manchester-0apnfjtyx359) — Manchester, United Kingdom
- [Lead Engineer - Payments Platform](https://feeny.ai/job/lead-engineer-payments-platform-xero-washington-m6pkscwf9c0q) — Washington, DC
- [Engineering Manager](https://feeny.ai/job/engineering-manager-xero-london-qqad92mfhj3h) — London, United Kingdom
- [Workplace Experience Lead](https://feeny.ai/job/workplace-experience-lead-xero-san-mateo-chd8q5sc97s4) — San Mateo, CA
- [Senior Software Engineer - AI](https://feeny.ai/job/senior-software-engineer-ai-xero-melbourne-wy84yt8bba9z) — Melbourne, Australia
- [Lead/Staff Software Engineer](https://feeny.ai/job/lead-staff-software-engineer-xero-san-mateo-eajgj6wa9bk4) — San Mateo, CA
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- [Senior Engineer, Salesforce Platform](https://feeny.ai/job/senior-engineer-salesforce-platform-xero-melbourne-xjxr6wyvevph) — Melbourne, Australia
- [Junior Accountant](https://feeny.ai/job/junior-accountant-xero-wellington-j7f0nkfym64q) — Wellington, New Zealand