---
title: 'Senior Marketing Manager (f/m/d) at Zeal Network'
canonical: 'https://feeny.ai/job/senior-marketing-manager-f-m-d-zeal-network-helsinki-3a0cr9bdkhx5'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Marketing Manager (f/m/d) at Zeal Network

- **Company:** Zeal Network
- **Location:** Helsinki, Finland
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-22
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.ashbyhq.com/zeal-network/f94f4e27-f5db-477f-84a3-4d4aa89eab24

## Job description

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.

Our team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

Purpose In this role, you will drive customer engagement, conversion and retention through a combination of CRM/lifecycle marketing and content execution. You’ll own CRM campaigns and customer journeys while coordinating content creation across agencies, creators and social channels. This is a hands-on role for someone who enjoys executing, optimising and managing multiple marketing workstreams.

Your tasks:

- Build, run and optimise CRM automations and campaigns across email, mobile and onsite channels.
- Own customer lifecycle journeys focused on conversion, onboarding, engagement, retention and churn reduction.
- Manage segmentation, targeting, campaign execution, QA and performance reporting.
- Coordinate the end-to-end content production process across external agencies, from briefing through to channel-ready assets.
- Source, brief and manage content creators and influencer partnerships, including contracts and usage rights.
- Manage the social media content calendar and community, including posting, comments and direct messages.
- Track campaign and content performance and use insights to continuously improve execution.
- Support wider brand campaigns, partnerships and marketing activations.

What you offer us:

- 5+ years of B2C marketing experience, including hands-on CRM/lifecycle marketing.
- Strong experience building CRM automations and campaigns using modern marketing automation tools.
- Proven experience driving customer conversion, retention or subscription growth.
- Experience managing external agencies and content production workflows.
- Experience working with content creators and/or influencers.
- Experience managing social media and online communities for a consumer-facing business.
- Strong organisational skills and the ability to manage multiple workstreams independently.
- Excellent Finnish with excellent copywriting skills and fluent written and spoken English.
- Experience with subscription businesses, start-ups or new market launches is a plus.
- Basic design skills in tools such as Figma or Canva are a plus.

What we offer you:

- International working environment where your ideas and contributions can have a real impact.
- A talented and supportive team with plenty of opportunity to take ownership and shape how we work.
- €1,500 annual development budget to support your personal and professional growth.
- A high level of trust and autonomy, giving you the freedom to own your work and make decisions.
- Unlimited vacation days in addition to your yearly 30-day vacation allowance.
- The opportunity to work temporarily from abroad with support through our WorkFlex platform.

## About Zeal Network

## Company Overview
- **One-liner**: ZEAL Network SE is the leading German online provider of lottery products, operating brands like LOTTO24 and Tipp24 to broker state-licensed lottery tickets to consumers.
- **Entity Type**: Public (Frankfurt Stock Exchange – Ticker: TIMA)
- **Headquarters**: Hamburg, Germany
- **Founded**: 1999
- **Founders**: Not publicly disclosed

## Core Business
- **Primary industry**: Online lottery brokering, e-commerce, and venture investing in lottery-related startups.
- **Target customers**: B2C (adult consumers in Germany and Spain who play lottery games).
- **Mission or purpose statement**: “Encourage people to dream” by innovating and driving change in the lottery sector while expanding market leadership.

## Products & Services
- **LOTTO24**: Online lottery brokerage for German state lottery products (LOTTO 6aus49, Eurojackpot, Spiel 77, Super 6, GlücksSpirale, Keno, etc.). Revenue comes from brokerage commissions; no book-making risk.
- **Tipp24**: Second brand offering the same lottery products, part of the multi-brand strategy.
- **Freiheit+**: A life-changing lottery concept (subscription-based).
- **Traumhausverlosung (Dream Car Raffle)**: Charity lottery launched in the regulated German market, offering dream homes and cars.
- **ZEAL Ventures**: Corporate venture arm investing in lottery-related startups (e.g., Omaze, DAYMADE) using a risk-managed portfolio approach.
- **International partnerships**: Collaborates with Spain’s ONCE (second-largest national lottery).

## Market Standing
- **Valuation/Market Cap**: Approximately €1,000 million (market capitalisation reached, as per official site); exact figure varies with share price.
- **Key Metric**: Annual revenue of €218 million (2025/2026 figures; €1,101 million in total billings). Public company – financials reported in quarterly/annual reports.
- **Notable Investors/Partners**: Public shareholders; strategic partners include ONCE (Spain). Key institutional investors not listed in provided sources.
- **Growth Signals**:
  - Market leader in Germany with 44% market share (online lottery brokerage).
  - Revenue grew ~180% since business model change (from previous Tipp24 model).
  - Expanded portfolio with charity lottery (Dream Car Raffle) in 2026.
  - 4 active startup investments via ZEAL Ventures.
  - Employee count of 265 (official) – LinkedIn data suggests 109 with +21.5% YoY growth (conflicting reports; official figure likely more accurate).

## Competitive Advantages
- **Market leadership**: No. 1 German online lottery provider with strong brand recognition (LOTTO24, Tipp24).
- **Diversified revenue model**: Brokerage commissions eliminate book-making risk; high margins from regulated products.
- **Innovation engine**: ZEAL Ventures provides exposure to lottery-tech startups and potential integrations.
- **Regulatory incumbency**: Deep expertise in Germany’s strict lottery regulatory environment.
- **Cash generation**: €51 million dividend paid (recent); strong financial health.

## Strategic Focus
- **Product expansion**: Launching new charity lotteries (Dream Car Raffle) and exploring additional licensed verticals.
- **International growth**: Deepening Spanish partnership with ONCE; potential entry into other regulated markets.
- **Digital innovation**: Improving user experience, mobile-first approach, and data-driven marketing.
- **Venture investing**: Continuing to back lottery-adjacent e-commerce startups to learn and capture new opportunities.

## Why Work Here
- **Culture**: Described as “outcomes, innovation, and trust” with a flat, cross-functional team structure. Emphasis on ownership, transparency, and “getting shit done.”
- **Hybrid & flexibility**: Hybrid work model (office in Hamburg, London, Madrid); fully flexible working hours; up to 4 weeks per year remote from anywhere.
- **Unlimited vacation**: No fixed cap on vacation days.
- **Other perks**: Financial and recreational benefits; a close-knit team of ~265 employees.
- **Engineering culture**: Cross-functional product teams; opportunities to work on high-traffic consumer platforms; tech stack not specified but likely modern web/mobile.
- **Diversity**: International team (locations in DE, UK, ES, PL); departments span technology, product, marketing, finance, legal, operations.

## Sources
1. [ZEAL Network Official Website – Company Overview](https://www.zealnetwork.de/)
2. [ZEAL Network At a Glance – Key Figures](https://www.zealnetwork.de/about-us/at-a-glance)
3. [ZEAL Career Page – Culture & Benefits](https://career.zealnetwork.de/)
4. [ZEAL Network LinkedIn Profile – Company Data & Headcount](https://de.linkedin.com/company/zealnetwork)
5. [ZEAL Network Corporate News – Q1 2026 Results & Product Expansion](https://www.zealnetwork.de/news)

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