---
title: 'Senior Marketing Manager- Japan at Binance'
canonical: 'https://feeny.ai/job/senior-marketing-manager-japan-binance-tokyo-5jcpv4xenffr'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Marketing Manager- Japan at Binance

- **Company:** Binance
- **Location:** Tokyo, Japan
- **Work type:** remote
- **Posted:** 2026-06-05
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.lever.co/binance/d462b313-674b-4985-8789-bc5f4f45b6b9

## Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

## Responsibilities

- Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
- Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
- Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
- Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.
- Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.
- Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.
- Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.
- Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.
- Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.
- Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.
- Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.
- Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.
- Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.

## Requirements

- 10+ years of marketing experience, with solid hands-on experience in brand marketing and campaign execution.
- 7+ years of experience in brand marketing, with a strong understanding of brand communication, campaign planning, and local market execution.
- 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.
- 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support.
- Proven ability to manage multiple marketing projects simultaneously and deliver high-quality execution in a fast-paced environment.
- Comfortable working across both large-scale marketing initiatives and detailed day-to-day execution, with a hands-on and flexible approach.
- Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.
- Native level written and verbal communication skills in Japanese, with the ability to create clear, engaging, and locally relevant marketing content.
- Business-level English skills to collaborate effectively with regional and global stakeholders.
- Strong coordination and project management skills, with attention to detail and the ability to manage timelines and priorities effectively.
- Comfortable working cross-functionally with internal teams such as business, PR, compliance, product, and regional marketing teams.
- Data-aware mindset with the ability to track performance, interpret results, and support optimization of campaigns and content.
- Self-motivated, hands-on, and execution-focused, with a practical approach to problem-solving.

## Why Binance

- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

## About Binance

## Company Overview
- **One-liner**: Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, operating the largest digital asset exchange by volume.
- **Entity Type**: Private (Venture-backed; Series A, ICO, and later venture rounds)
- **Headquarters**: United States (with global offices in Cayman Islands, Lithuania, and over 100 locations worldwide)
- **Founded**: 2017
- **Founders**: Changpeng Zhao (CZ)

## Core Business
- **Primary industry/industries**: Cryptocurrency exchange, blockchain infrastructure, decentralized finance (DeFi), digital asset trading and custody.
- **Target customers**: B2C (retail traders and investors), B2B (institutional clients, market makers, and partners), and developers (via blockchain APIs and SDKs).
- **Mission or purpose statement**: “Increase the freedom of money” by accelerating the adoption of crypto assets, blockchain, and distributed ledger technology.

## Products & Services
- **Binance Exchange**: The flagship centralized cryptocurrency trading platform supporting spot, margin, futures, options, and staking. (Type: Trading platform)
- **Binance Chain / BNB Smart Chain**: High-performance blockchain for decentralized applications (dApps) and DeFi protocols, with BNB as the native token. (Type: Blockchain infrastructure)
- **Binance Wallet**: Self-custody wallet for managing crypto assets, interacting with dApps, and accessing DeFi. (Type: Software wallet)
- **Binance Labs**: Venture capital arm investing in early-stage blockchain and crypto projects. (Type: VC/Incubation)
- **Binance Academy**: Free educational platform covering blockchain, crypto trading, and Web3 topics. (Type: Education)
- **Binance Research**: In-depth market analysis and reports on the crypto industry. (Type: Research)
- **Binance Pay & Binance Card**: Fiat on/off ramp and payment solutions for merchants and users. (Type: Payment services)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Annual Revenue of ~$20B (LinkedIn estimate as of 2025) and Total Funding of $2.025B (including $10M Series A in 2017, $15M ICO in 2017, and a $2B venture round in March 2025).
- **Notable Investors/Partners**: Over 5 investors in Series A; the $2B venture round (2025) had one lead investor (name not disclosed). Partners include CoinMarketCap (acquired), WazirX (acquired), and various blockchain projects.
- **Growth Signals**: Headcount grew 24.5% YoY to ~4,845 employees; serves over 200 million users worldwide; active job postings up 44.2% year-over-year (907 open roles as of mid-2026). Expanded into DeFi, AI, and crypto infrastructure.

## Competitive Advantages
- **Scale & Liquidity**: The world’s largest crypto exchange by trading volume, offering deep liquidity across hundreds of pairs.
- **Product Ecosystem**: A comprehensive suite of products (exchange, blockchain, wallet, research, education, venture) creates strong network effects and user stickiness.
- **Global Reach**: Operations in over 100 countries with a diverse, multilingual workforce (110+ nationalities), enabling localized compliance and user support.
- **Speed of Innovation**: Flat organizational structure and a “results-driven” culture allow rapid iteration and launch of new features (e.g., DeFi, AI integrations).

## Strategic Focus
- **Decentralized Finance (DeFi)**: Building and supporting DeFi protocols on BNB Smart Chain and other chains.
- **Artificial Intelligence**: Integrating AI into risk operations, backend engineering, and product personalization (e.g., Risk Operations AI Specialist, Backend Engineer + LLM roles).
- **Infrastructure & Compliance**: Scaling fiat on/off ramps, regulatory compliance, and institutional-grade custody solutions.
- **Talent Development**: Expanding the Binance Seeds program (Pioneer Talent & Accelerator) to nurture early-career crypto talent.

## Why Work Here
- **Culture**: Flat hierarchy, fast-paced, outcome-focused environment where “your voice matters” and ideas drive action.
- **Remote & Flexibility**: Many roles are fully remote with flexible working hours; option to be paid in crypto.
- **Benefits**: Competitive salary, health insurance, company-sponsored holidays, team-building activities, free language classes, and relocation support.
- **Learning & Growth**: Tailored training, 1:1 mentorship, and access to a global network of experts through Binance Seeds; internal mobility across teams and international transfers.
- **Diversity**: 110+ nationalities represented; distributed across 138 countries with a strong remote-first ethos.

## Sources
1. [jobs.lever.co/binance](https://jobs.lever.co/binance)
2. [binance.com/en-BH/careers/](https://www.binance.com/en-BH/careers/)
3. [linkedin.com/company/binance](https://www.linkedin.com/company/binance)
4. [binance.com/en](https://www.binance.com/en)
5. [binance.com/en/careers/seeds](https://www.binance.com/en/careers/seeds)

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