---
title: 'Senior Marketing Manager at The Orchard'
canonical: 'https://feeny.ai/job/senior-marketing-manager-the-orchard-lagos-drdv6st7ctq1'
type: 'job'
last_seen: '2026-10-20'
---

# Senior Marketing Manager at The Orchard

- **Company:** The Orchard
- **Location:** Lagos, Nigeria
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-10-20
- **Apply:** https://job-boards.greenhouse.io/theorchard/jobs/8810520002

## Job description

The Orchard is a leading music distribution company operating in over 45 markets worldwide. We work with independent artists, record labels, and content creators to power their growth through cutting-edge technology, global sales and marketing networks, and comprehensive video services. Our Pan African team drives marketing, strategic partnerships, and label services across the African continent.

As team we meet in the office Monday-Thursday. Fridays are usually spent working remotely.

What you will do:

- Client & Label Management: Manage end-to-end relationships with distributed music clients, labels, and management teams across Africa (handling frontline releases and high-volume catalogues).
- Campaign Execution: Design, logistically execute, and measure multi-channel release marketing campaigns from inception through post-release analysis.
- Business Development & Content Acquisition: Pitch and onboard high-potential labels, independent artists, and catalog owners to The Orchard's distribution ecosystem.
- Cross-Territory Alignment: Partner with regional team members, international marketing, finance, legal, and video services teams to deliver comprehensive support for client projects.
- Brand & Strategic Partnerships: Identify and secure brand partnerships, event sponsorships, and co-marketing opportunities to amplify client visibility.
- Product & Platform Adoption: Drive client adoption of internal tech suite and workstation analytics tools to empower partner growth.
- Industry Representation: Serve as an active local representative for The Orchard at music industry events, showcases, and conferences across Africa.

Who You Are:

- Experience: Minimum 5+ years of experience in digital marketing, product management, or account management within the African music industry (label, distribution, or DSP context).
- DSP & Metadata Expertise: Deep operational understanding of digital supply chains, content management systems, digital metadata, and streaming algorithms across Afrobeats, Afro-R&B, Gospel, and emerging genres.
- Communication Skills: Outstanding written and verbal communication in English, with strong skills in diplomatic stakeholder management and executive presentation.
- Industry Network: Established network of relationships across Brands, media outlets, talent managers, and independent label executives in Africa.
- Organizational Capability: Exceptional ability to multitask, prioritize tight delivery deadlines, and remain structured in a fast-moving release ecosystem.
- Flexibility: Willingness to work flexible hours (including evenings and weekends for shows and industry functions) and travel regionally/internationally as required.

Key Competencies & Professional Traits:

- Resourceful, proactive problem-solver who takes ownership of key deliverables.
- Technologically savvy and passionate about data-driven marketing.
- Collaborative teammate capable of navigating cross-cultural and international matrices.
- Deep knowledge of social media marketing trends, short-form viral strategy (TikTok, Instagram Reels, YouTube Shorts), and digital fan engagement.

What we give you:

- Competitive compensation package.
- Comprehensive health and wellness benefits.
- Dynamic, international work environment with career growth opportunities.
- Direct exposure to global music distribution and marketing strategies.

## Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click [here](http://files.smweb.host/za/pcp_sa.pdf)to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

## About The Orchard

## Company Overview
- **One-liner**: The Orchard is a global tech-driven music distribution and services company that empowers independent artists and labels to grow and adapt in the dynamic music industry.
- **Entity Type**: Private (wholly owned subsidiary of Sony Music Entertainment)
- **Headquarters**: New York, New York, USA
- **Founded**: 1997
- **Founders**: Richard Gottehrer, Scott Cohen, and John Hecker

## Core Business
- **Primary industry/industries**: Music distribution, artist and label services, digital marketing, rights management
- **Target customers**: Independent artists, record labels, content owners (B2B focus, serving creators and rights holders)
- **Mission or purpose statement**: "To empower creators to grow and adapt in the dynamic, global industry" – with a commitment to transparency, flexibility, and artist-first values.

## Products & Services
- **Music Distribution**: Global digital and physical distribution of recorded music to streaming platforms, download stores, and retail.
- **Artist & Label Services**: Marketing, promotion, sync licensing, royalty accounting, and data analytics for independent artists and labels.
- **Digital Operations & Channel Strategy**: YouTube channel management, content policy, and monetization optimization.
- **Kids & Family Division**: Specialized distribution and administration for children’s and family content (e.g., Hasbro partnership).
- **Physical Merchandise**: Via subsidiary Kings Road Merch, offering e-commerce and warehouse services for artists.
- **Metal Injection**: An online metal music publication (owned by The Orchard).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (subsidiary of Sony Music, which is part of Sony Group Corporation)
- **Key Metric**: Over 500 employees worldwide in 45 cities; vast roster of independent labels and artists across all genres globally.
- **Notable Investors/Partners**: Sony Music Entertainment (parent company); Hasbro (global administration deal); Above Board (recent acquisition for dance/electronic expansion); Music Business Academy for Africa (talent project partnership).
- **Growth Signals**: Recent acquisition of Above Board (dance/electronic roster); promotion of Tricia Arnold to EVP, Global Artist/Label Services and Sales; expansion of Kids & Family division with Hasbro deal; presence in growing markets like Thailand, Korea, Mexico.

## Competitive Advantages
- **Global Reach**: Presence in 45+ cities worldwide with locally expert teams, enabling tailored market strategies.
- **Tech-Driven Foundation**: Built as a technology-first music company with proprietary tools for distribution, analytics, and rights management.
- **Artist-First Transparency**: Commitment to transparent royalty reporting and flexible partnerships, differentiating from major-label models.
- **Sony Music Backing**: Access to Sony’s resources, network, and industry influence while retaining independent agility.
- **Diverse Roster**: Covers all genres and includes both emerging and established independent acts, plus specialized divisions (kids, metal, dance).

## Strategic Focus
- **Global Expansion**: Strengthening presence in Asia (Thailand, Korea), Latin America (Mexico City), and Africa through partnerships and local hiring.
- **Digital & Channel Growth**: Investing in YouTube channel strategy, content policy, and paid media to maximize artist revenue.
- **Genre Diversification**: Acquiring specialized labels (e.g., Above Board for dance/electronic) and building verticals like Kids & Family.
- **Talent & Culture**: Committed to diversity, equity, and social justice through internal councils (Council for Equity and Progressive Action) and external initiatives.

## Why Work Here
- **Culture**: Emphasis on creativity, tenacity, and passion for music; described as a "global team of diverse individuals united in our love for music."
- **Diversity & Inclusion**: Active Council for Equity and Progressive Action; commitment to racial equity and amplifying underrepresented voices.
- **Growth Opportunities**: 32+ open roles globally across finance, marketing, operations, label management, and technology; promotes internal mobility and "a place to grow."
- **Work Environment**: Hybrid/office depending on location (roles in New York, Los Angeles, London, Berlin, Toronto, Seoul, etc.); some remote college marketing roles.
- **Perks**: Being at the intersection of music and technology; ability to work with independent artists and labels; transparent, artist-first ethos.

## Sources
1. [theorchard.com](https://www.theorchard.com/) – Company overview, mission, values
2. [theorchard.com/careers](https://www.theorchard.com/careers/) – Careers page with values, diversity info
3. [boards.greenhouse.io/theorchard](https://boards.greenhouse.io/theorchard) – Current job listings
4. [theorchard.com/about-us](https://www.theorchard.com/about-us/) – About page
5. [theorchard.com/careers/openings](https://www.theorchard.com/careers/openings/) – Openings page with talent community
6. (Search result) The Orchard Promotes Tricia Arnold – News on executive promotion
7. (Search result) The Orchard Expands Dance and Electronic Music Roster with Acquisition of Above Board – Growth signal
8. (Search result) Hasbro Signs Exclusive Global Administration Deal with Sony Music Publishing – Partnership mention

## Other roles at The Orchard

- [Manager, Marketing Strategy, Mexico - The Orchard](https://feeny.ai/job/manager-marketing-strategy-mexico-the-orchard-the-orchard-mexico-city-wf7t9c2kvz68) — Mexico City, Mexico
- [eCommerce Manager - GSA](https://feeny.ai/job/ecommerce-manager-gsa-the-orchard-berlin-ahedkyjnfqd7) — Berlin, Germany
- [Manager, Corporate Development - The Orchard](https://feeny.ai/job/manager-corporate-development-the-orchard-the-orchard-new-york-brxg38ak000z) — New York, NY
- [Solution Manager - The Orchard](https://feeny.ai/job/solution-manager-the-orchard-the-orchard-seoul-bkheymvrz03d) — Seoul, South Korea
- [VP, Nordics and Baltics](https://feeny.ai/job/vp-nordics-and-baltics-the-orchard-sweden-gg05v17kheew) — Sweden
- [Jr. Manager, Marketing Strategy, Argentina - The Orchard](https://feeny.ai/job/jr-manager-marketing-strategy-argentina-the-orchard-the-orchard-buenos-aires-tnj1qfc7rfca) — Buenos Aires, Argentina
- [Senior Accountant – Finanzbuchhalter:in (m/w/d)](https://feeny.ai/job/senior-accountant-finanzbuchhalter-in-m-w-d-the-orchard-hamburg-pg8nq3dfqn2m) — Hamburg, Germany
- [Solutions Manager - The Orchard](https://feeny.ai/job/solutions-manager-the-orchard-the-orchard-berlin-ek8kbewz1613) — Berlin, Germany
- [VP, Commerce, Latin/Iberia - The Orchard](https://feeny.ai/job/vp-commerce-latin-iberia-the-orchard-the-orchard-miami-8xxa4x8scsgh) — Miami, FL
- [Business and Legal Affairs Manager, GSA](https://feeny.ai/job/business-and-legal-affairs-manager-gsa-the-orchard-berlin-yv0c3fw7yswa) — Berlin, Germany