--- title: 'Senior Marketing Manager at VGW EU' canonical: 'https://feeny.ai/job/senior-marketing-manager-vgw-eu-wroclaw-3m2y3a6h88rz' type: 'job' last_seen: '2026-10-18' --- # Senior Marketing Manager at VGW EU - **Company:** VGW EU - **Location:** Wroclaw, Poland - **Posted:** 2026-09-17 - **Last confirmed live:** 2026-10-18 - **Apply:** https://job-boards.greenhouse.io/vgw-eu/jobs/8815913002 ## Job description Senior Marketing Manager VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. We have an exciting opportunity to join our Growth Products team in Poland and are currently looking for a Senior Marketing Manager to join the team. In this role, you will take full strategic ownership of user acquisition for our Monopoly Match product, scaling performance marketing channels, driving creative and app store monetization strategies, and bringing our marketing capability in-house. Key responsibilities will include: - Take full ownership of paid user acquisition strategy across channels, including spend allocation, scaling decisions, and hitting ROAS and payback targets - Drive overall creative strategy and App Store Optimization (ASO), steering external partners as execution arms while building internal strategic capability - Lead, coach, and support the CRM Manager, setting clear KPIs and translating high-level marketing strategy into actionable operational plans - Align brand, organic, and lifecycle marketing initiatives with product teams to deliver a unified, high-performing player experience What you will bring to the role: - Deep user acquisition experience in casual mobile gaming, with a specific focus on the casual Match-3 genre - 7+ years of proven track record of managing multi-million-dollar performance marketing budgets, programmatic advertising, and scaling UA channels - Strong background in leading creative strategy and App Store Optimization (ASO) - Hands-on leadership experience, with a track record of coaching team members and driving performance to achieve business targets - Strong strategic capability to design long-term growth roadmaps and transition execution functions effectively ## About VGW VGW is an interactive entertainment company, harnessing technology and creativity to deliver world-class, free-to-play online social games. Our high-quality, acclaimed brands include Monopoly Match, Chumba Casino, Global Poker and LuckyLand Casino, which are enjoyed by millions of players in North America. Our Social Plus games are based on a freemium model, meaning they are available to play at no cost, but include optional in-game purchases to enhance gameplay. We also offer sweepstakes promotions where players can collect free entries for the chance to win real-world prizes. At VGW, one of our core values is “our players come first”. This means always striving to deliver a safe, responsible and positive player experience. Why VGW? At VGW, we’re more than just a team. We’re a diverse and inclusive group of individuals, each playing a vital role in our success. Our core values are clear and strong; we win together, do what’s right, put our players first and are powered by passion. We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work - that’s why we’re all about flexibility so you can strike a healthy balance between your personal life and career. We’re also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits. But it’s not all business. We inject fun into the workplace, celebrate together and create lasting memories, from a mix of in-person and online events, to social gatherings and much more. It’s our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we’ll achieve remarkable things. If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team. Find out more at[www.vgw.co](http://www.vgw.co) [Privacy Policy](https://www.vgw.co/wp-content/uploads/2025/04/241105-POL-VGW-Candidate-Privacy-Policy-FINAL-TEMPLATE-EU.docx.pdf) ## About VGW EU ## Company Overview - **One-liner**: VGW is an interactive entertainment company that pioneered free-to-play social games (Social Plus model), where players can enjoy games at no cost and enter sweepstakes for a chance to win real-world prizes. - **Entity Type**: Private (no disclosed funding rounds; self-funded or bootstrapped) - **Headquarters**: Perth, Australia (global entity); VGW EU operations are headquartered in Poland (Krakow/Warsaw offices) - **Founded**: 2010 - **Founders**: Laurence Escalante (Founder, Chairman & CEO) ## Core Business - **Primary industry**: Online social gaming (free-to-play games with sweepstakes promotions) - **Target customers**: B2C – players primarily in North America and other regulated markets; VGW EU serves the European region - **Mission**: "To make games that create exciting experiences for our players." Vision: "To be the biggest gaming company in the world." ## Products & Services - **Chumba Casino**: A free-to-play online social casino featuring slots, table games, and live dealer experiences. Players use virtual currency and can enter sweepstakes to win real prizes. - **Global Poker**: A free-to-play social poker platform offering casino-style poker games with sweepstakes prize opportunities. - **LuckyLand Slots**: A branded social slots platform providing free-to-play slot machines with sweepstakes promotions. All products follow the "Social Plus" freemium model – free to play with optional in-game purchases and sweepstakes entries. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company) - **Key Metric**: Not publicly available – revenue not disclosed. The company is self-funded and profitable per industry speculation. - **Notable Investors/Partners**: No external investors publicly known. VGW has grown organically. - **Growth Signals**: Expanded from one brand (Chumba Casino) to multiple successful brands (Global Poker, LuckyLand Slots). The company has a global presence with offices in Australia, United States, Canada, Poland, and the UK. In 2025, LuckyLand Casino launched as a new platform reinforcing commitment to innovation. VGW established a dedicated EU entity with engineering hubs in Krakow and Warsaw, Poland. ## Competitive Advantages - **First-mover in "Social Plus" model**: Pioneered the freemium + sweepstakes format, creating a defensible niche between social casinos and real-money gambling. - **Strong regulatory compliance**: Adheres to strict policies on responsible social gameplay, data security, anti-money laundering, and fraud. - **Proprietary technology platform**: Built and scaled by an experienced engineering team, enabling rapid iteration and new brand launches. - **Brand portfolio**: Multiple trusted, high-engagement brands (Chumba Casino, Global Poker, LuckyLand Slots) capture diverse player segments. ## Strategic Focus - **Global expansion**: Extending the Social Plus model beyond North America into European markets (hence the VGW EU entity and Polish engineering hubs). - **Product innovation**: Continuing to develop immersive, safe, and entertaining free-to-play games while enhancing the player experience. - **Technology scaling**: Investing in engineering talent to build a world-class platform that can support millions of players across multiple brands and jurisdictions. ## Why Work Here - **Culture**: VGW emphasizes "Create together. Learn together. Win together." Values include "our players come first," integrity, and passion. - **Remote/Hybrid Policy**: The company offers flexibility and work-life balance; some roles may be office-based in locations like Krakow, Warsaw, Sydney, Perth, or North America. - **Growth Opportunities**: Strong focus on professional development, upskilling, and career progression. - **Perks**: Competitive remuneration, financial benefits, wellness programs, and diverse online/in-person social events. - **Engineering Culture**: With a CTO (Patrick Di Loreto) who holds a Master's in Software Engineering from University of Bologna and a background at Entain and IBM, the technology team is given autonomy to solve complex problems and build scalable systems. ## Sources 1. [vgw.co - Company page](https://www.vgw.co/company/) 2. [vgw.co - Main site](https://www.vgw.co/) 3. [Greenhouse - VGW EU jobs](https://job-boards.greenhouse.io/vgw-eu/jobs/8464468002) 4. 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