---
title: 'Senior Marketing Manager at Yotpo'
canonical: 'https://feeny.ai/job/senior-marketing-manager-yotpo-sydney-exv87xqgc5f8'
type: 'job'
last_seen: '2026-11-06'
---

# Senior Marketing Manager at Yotpo

- **Company:** Yotpo
- **Location:** Sydney, Australia
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-11-06
- **Apply:** https://www.yotpo.com/careers/gid-8300785?gh_jid=8300785

## Job description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

At Yotpo, we help brands build lasting customer relationships as AI changes how people shop. Our Marketing team builds awareness and demand through campaigns, events, and partnerships.

We're looking for a Senior Marketing Manager, APAC to lead marketing across the region. You'll develop the regional strategy and deliver campaigns, events, and partner programmes that generate demand and qualified pipeline. You'll balance regional priorities with global campaigns and resources.

This role suits someone who enjoys bringing people together, whether hosting an industry event, working with a technology partner, or helping Sales turn interest into opportunities.

You'll report to the VP of Demand Generation and work closely with teams across Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations. You'll combine strategic thinking with hands-on delivery and sound commercial judgement.

## What you'll do

Own the APAC marketing strategy and targets. Develop and execute a regional plan that builds Yotpo's presence and generates qualified pipeline across key APAC markets. Prioritise activity based on business goals, market opportunities, and performance.

Work closely with Sales to drive pipeline. Understand regional commercial priorities, connect marketing activity to pipeline goals, and ensure timely follow-up on marketing-generated opportunities. Use funnel data and Sales feedback to improve campaigns.

Run integrated demand-generation campaigns. Work with global teams to connect digital campaigns, content, events, partner programmes, and Sales activity to generate demand and qualified pipeline. Develop regional messaging and adapt global campaigns for local audiences.

Plan and deliver regional events. Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences. Own the concept, audience strategy, promotion, delivery, and follow-up. Set clear goals for each event and measure its contribution to relationships and pipeline.

Build partner marketing programmes. Work with technology partners, agencies, platforms, and ecosystem leaders on joint campaigns, co-hosted events, content, and webinars. Develop programmes that reach new audiences and generate shared pipeline.

Develop customer stories. Work with Customer Success and Sales to identify customer advocates and develop case studies, speaking opportunities, webinars, and content that demonstrate customer results.

Manage campaigns end to end. Own planning, execution, follow-up, and analysis. Coordinate regional and global stakeholders, manage competing priorities, and deliver high-quality work on time with measurable results.

Track and improve performance. Measure registrations, attendance, engagement, marketing-qualified leads (MQLs), opportunities, pipeline, average contract value (ACV), and return on investment (ROI). Use the results to improve programmes and decide where to invest next.

Know your market. Understand Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics. Use that knowledge to identify opportunities and sharpen our positioning.

## About you

- You're a commercially minded marketer who can turn audience interest into measurable growth.
- You can turn business priorities into a clear plan and deliver it.
- You enjoy bringing people together and know how events and partnerships can build relationships that lead to revenue.
- You communicate clearly, bring teams together, and influence senior stakeholders.
- You're organised and calm under pressure. You can manage multiple campaigns, partners, vendors, and deadlines while paying attention to the details.
- You enjoy trying new ideas and use data to understand what worked.
- You're proactive and comfortable working autonomously. You can make decisions, manage competing priorities, and keep things moving while knowing when to collaborate or ask for input.
- You're comfortable working across cultures and time zones, with the flexibility to coordinate with global colleagues.

## What you'll bring

- 4+ years of B2B marketing experience, ideally within SaaS, technology, or ecommerce.
- Experience building and executing regional, field, or demand-generation strategies.
- A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
- Experience developing co-marketing programmes with strategic partners, agencies, platforms, or technology providers.
- A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
- Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
- Strong project management skills and experience managing competing priorities independently and across global teams.
- Familiarity with Salesforce and the broader marketing technology ecosystem.
- Confidence using performance data to evaluate programmes, communicate impact, and make investment decisions.
- Willingness to travel across APAC for events and partner activities.
- Current authorisation to work in Australia.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo - Australia:

- A monthly wellness budget (minimum of $400).
- In addition to holidays, you’ll enjoy 25 days off each year to do the things you love.
- Join a growing team as we continue to launch across Asia!
- Individualized career development, rewards, and recognition.
- Wellness and philanthropic programming and events.
- We are working in a hybrid capacity, spending 3-4 days per week in our Sydney office.

Artificial Intelligence (AI) Disclosure If AI is used to screen, assess, or select applicants, employers must disclose this in the publicly advertised job posting. “AI” is broadly defined to mean “a machine-based system that, for explicit or implicit objectives, infers from the input it receives in order to generate outputs such as predictions, content, recommendations or decisions that can influence physical or virtual environments. #LI-Hybrid

## About Yotpo

## Company Overview
- **One-liner**: Yotpo is an eCommerce retention marketing platform that helps brands build trust and loyalty through AI-powered reviews, loyalty programs, referrals, and AI visibility tools.
- **Entity Type**: Private (Series F, last raised $230M in 2021 at a $1.4B valuation)
- **Headquarters**: New York, New York, United States
- **Founded**: 2011
- **Founders**: Tomer Tagrin and Omri Cohen

## Core Business
- **Primary industry/industries**: eCommerce marketing platform, customer retention, user-generated content, loyalty management
- **Target customers**: B2B – direct-to-consumer brands, retailers, and eCommerce merchants of all sizes (SMB to enterprise)
- **Mission or purpose statement**: “We help brands earn trust, build loyalty, and grow with confidence. Yotpo turns customer voice into proof, and everyday moments into long‑term relationships.”

## Products & Services
- **Reviews & UGC**: AI-driven review collection, display, and moderation; includes smart review prompts, multi-language support, and AI summaries of common themes.
- **Loyalty & Referrals**: Points-based and tiered loyalty programs, referral campaigns, and rewards to drive repeat purchases and advocacy.
- **AI Visibility (Yotpo Discover)**: Helps brands control how their products appear in AI engines (ChatGPT, Gemini, etc.) by optimizing on-site and off-site signals, tracking AI rankings, and surfacing recommendations.
- **SMS & Email Marketing**: Tools for sending personalized messages, milestone celebrations, and urgency campaigns integrated with the loyalty and reviews data.

## Market Standing
- **Valuation**: $1.4 billion (March 2021, Series F) per Forbes; no recent public valuation update.
- **Key Metric**: Annual revenue of approximately $100M (LinkedIn estimate as of 2025); total funding reported as $406M (Forbes) or $451M (LinkedIn) – conflicting reports.
- **Notable Investors/Partners**: Bessemer Venture Partners (led Series F), Blumberg Capital, Marker, Access Industries. 180+ integrations with platforms like Shopify, Salesforce, Klaviyo, and Adobe Commerce.
- **Growth Signals**: Named to Forbes Cloud 100 (2023); powers tens of thousands of brands globally; expanded to 6 office locations across North America, Europe, Asia-Pacific, and Israel; recently launched AI Visibility product to address AI-driven commerce trends.

## Competitive Advantages
- **Platform approach**: Integrates reviews, loyalty, referrals, and AI visibility into a single retention marketing platform, reducing the need for multiple point solutions.
- **Deep integration ecosystem**: 180+ pre-built integrations with leading eCommerce, marketing, and CRM tools.
- **AI-native capabilities**: From AI review summaries to controlling product rankings in AI engines, Yotpo positions itself as a leader for the AI era of eCommerce.
- **Proven scale**: Trusted by tens of thousands of ambitious brands including Steve Madden, Away, Rothy’s, Princess Polly, Brooklinen, and Moroccanoil.

## Strategic Focus
- **Current priorities**: Doubling down on AI-powered features (Yotpo Discover, AI summaries) to help brands maintain visibility and trust in an AI-driven shopping landscape; expanding global reach with local offices; strengthening platform integrations.
- **Direction for growth**: Becoming the central retention engine for eCommerce brands navigating the shift toward personalized, AI-influenced customer experiences.

## Why Work Here
- **Culture highlights**: Described as a “community of builders, operators, and creatives” focused on solving real problems for brands. Forbes ranked Yotpo among America’s Best Startup Employers (2021).
- **Remote/hybrid/office policy**: Global presence with offices in New York, Tel Aviv, London, Sydney, Sofia (Bulgaria), and Toronto. Roles span multiple locations; specific remote/hybrid policies vary by role and are not publicly detailed.
- **Notable perks or engineering culture**: Significant engineering presence (19% of workforce in technical roles) working on modern stacks (full-stack, backend, DevOps, platform). Recent job postings include Senior Full-Stack Engineer, DevSecOps Engineer, and Frontend Team Leader. Employee reviews on LinkedIn rate culture 3.5/5, work-life 3.5/5, compensation 3.1/5.

## Sources
1. [yotpo.com](https://www.yotpo.com/careers/) – Careers & Jobs page
2. [yotpo.com](https://www.yotpo.com/about/) – About Us page
3. [forbes.com](https://www.forbes.com/companies/yotpo/) – Forbes Company Overview & News (valuation, funding, employee count)
4. [linkedin.com](https://www.linkedin.com/company/yotpo) – LinkedIn Company Page (revenue, funding, headcount, employee breakdown, reviews)

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