---
title: 'Senior Marketing Operations Manager at Axonify'
canonical: 'https://feeny.ai/job/senior-marketing-operations-manager-axonify-waterloo-wf4xg5a9xvw3'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Marketing Operations Manager at Axonify

- **Company:** Axonify
- **Location:** Waterloo, Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-30
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.gem.com/axonify/am9icG9zdDo8o1afqjKTVpvtC7BmYrGI

## Job description

Axonify is the AI-Powered Frontline Enablement Platform that helps organizations close the gap between learning and execution. By unifying learning, execution and insights capabilities, Axonify drives real business impacts for the world’s largest frontline organizations across retail, grocery, healthcare, and financial services.

More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next.

We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible.

## The Role

As Senior Marketing Operations Manager, you'll own the systems, data, and processes that keep our marketing and revenue teams running — from campaign operations and attribution to tech stack governance and lead lifecycle management.

This role exists to make the marketing funnel measurable, trustworthy, and scalable,  ensuring pipeline and revenue decisions are grounded in reliable data. Reporting to the Senior Director, Business Operations, you act as the end-to-end owner of Marketing Operations.

## What You’ll Build

Marketing Technology & Infrastructure

- Own the strategy, administration, and governance of the marketing tech stack (Marketo, Bizible/Adobe Measure, 6sense, Qualified) as the final decision-maker on configuration and standards
- Define and enforce data standards across marketing systems, ensuring clean, reliable data flows into Salesforce
- Own vendor relationships for Marketing Ops-administered tools: manage renewals, usage, and performance against business needs
- Set build-vs-buy direction for the marketing stack, evaluating new tools against existing capabilities and owning the recommendation Campaign & Demand Generation Operations
- Define and maintain the campaign infrastructure in Marketo — program templates, scoring models, lifecycle stages, lead routing, and nurture logic — that the marketing team executes within
- Define campaign operations standards for the marketing team: briefing process, QA, and post-campaign measurement frameworks
- Own account list management and data workflows in 6sense that support ABM program execution
- Partner with the broader Business Operations team on Clay workflows supporting marketing use cases including list building and audience segmentation Attribution, Analytics & Reporting
- Own marketing attribution infrastructure (Bizible) and ensure attribution models are accurate, well-documented, and trusted by stakeholders
- Build and maintain dashboards for the VP Marketing and CRO: pipeline contribution, MAL→SQL conversion, CAC, campaign ROI, and channel performance
- Define the funnel definitions and reporting standards used across Marketing and RevOps, driving alignment on data interpretation
- Support forecasting and planning cycles with clean, accurate funnel data Data Quality & Lead Operations
- Own lead routing logic and rules — in partnership with RevOps — ensuring inbound leads reach the right rep at the right time (Qualified, RingLead, Marketo)
- Establish and maintain data hygiene practices: deduplication, list management, contact and account data maintenance, and enrichment standards Process, Governance & Enablement
- Define, document, and maintain Marketing Ops processes — making them repeatable, auditable, and understood across the teams that depend on them
- Partner with Enablement to train GTM teams on new tools, workflows, and processes as they're introduced
- Own the alignment of Marketing Ops strategy with the broader RevOps strategy

## What You’ll Bring

- 6+ years in Marketing Operations or Revenue Operations, ideally in B2B SaaS
- Marketo admin certification or equivalent hands on experience is required
- Salesforce proficiency required; admin experience is an asset.
- Strong working knowledge of marketing attribution (Bizible experience strongly preferred)
- Experience with Clay is an asset
- Familiarity with ABM platforms (6sense or Demandbase) is an asset
- Strong analytical skills with hands on experience in funnel data, reporting, and translating insights into recommendations
- Proven ability to manage complex, cross-functional projects and influence without authority
- Proven ability to document processes clearly and communicate them across teams
- Experience working inside a RevOps structure that connects marketing, sales, and CS is a strong asset

Work Location

This role is open to candidates who are located in, and authorized to work in, Canada, with working hours aligned to the Eastern Time Zone. Strong preference will be given to candidates who are located within a commutable distance of our Waterloo office.

For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments.

Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.

What You’ll Love About Axonify:

We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:

Competitive Compensation: The estimated base salary range for this role is:

- $103,000 - $128,000 - $153,000 CAD for candidates based in Canada This range reflects growth from building capability in the role to fully excelling over time, with most new hires joining near the midpoint. Actual salaries may vary within the range, or above or below it, based on factors such as experience, skills, location, and business needs. Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing. Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you. Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you. Home Workspace Set-Up: Home Office Spending Account so your workspace works for you. Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future. Growth & Learning: Professional Development Budget to learn new skills and grow your craft. Community Impact: Paid Volunteer Time to give back to the causes that matter to you. In-Office Connection: Tasty Tuesdays in the office every other week because good food brings people together.

AI at Axonify

We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.

We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter.

What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.

Here’s what that means for you as a candidate:

- Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
- Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
- Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.

Diversity & Accessibility

We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.

We want to remove any barriers that may limit you from joining Axonify. Email accessibility@axonify.com to let us know how we can support you with reasonable accommodations throughout the candidate journey.

What’s Next?

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.

Learn more about Axonify at[www.axonify.com/careers](https://www.axonify.com/careers)

## About Axonify

## Company Overview
- **One-liner**: Axonify is an AI-powered frontline enablement platform that combines microlearning, task management, and insights to help large distributed workforces learn, connect, and perform.
- **Entity Type**: Private (Series funding, 8 rounds totaling $35.2M)
- **Headquarters**: Waterloo, Ontario, Canada
- **Founded**: 2011
- **Founders**: Not publicly available in provided sources (assumed co-founders include Carol Leaman as CEO, but not explicitly listed; will state not found)

## Core Business
- Primary industry/industries: Frontline enablement, employee training and engagement, learning and development, HR technology
- Target customers: B2B, primarily large enterprises with distributed frontline workforces (retail, grocery, logistics, financial services, hospitality, healthcare)
- Mission or purpose: To maximize the potential of frontline workforces by closing the gap between learning and execution, enabling every shift to deliver measurable business outcomes.

## Products & Services
- **Immersive Microlearning**: Bite-sized, brain-science-based training with daily intelligent reinforcement to drive knowledge retention.
- **Guided Execution**: Task management that shows employees exactly how to put training into practice every day.
- **Insights & Actions**: Analytics and dashboards that give leaders visibility into performance and enable proactive coaching.
- **Embedded Communication & Feedback**: Two-way communication and feedback tools to keep employees engaged and informed across scale.

All delivered as a unified SaaS platform, accessible on mobile and desktop.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual Revenue $54.8M (estimated, based on LinkedIn company data)
- **Total Funding**: $35.2M across 8 rounds (source: LinkedIn)
- **Notable Customers**: Lowe’s, Kroger, Walmart, Citizens Bank, Marriott (source: Great Place to Work, About page)
- **Growth Signals**:  
  - Supports over 4 million frontline workers across 160+ countries and 260+ global customers (source: Careers page)  
  - Industry-leading 83% engagement rate (source: Built In)  
  - Headcount: 184 employees; distributed across Canada, US, Brazil, UK, and Australia (source: LinkedIn)
- **Notable Investors/Partners**: Not publicly listed in provided sources

## Competitive Advantages
- **Brain Science + AI**: Combines neuroscience-based microlearning with AI-driven personalization, resulting in higher retention and engagement than traditional training.
- **Unified Platform**: Integrates learning, communication, task management, and analytics into one daily-use tool, reducing fragmentation.
- **Proven Enterprise Adoption**: Serves some of the world’s largest frontline organizations (retail, grocery, finance, hospitality) with measurable impact on CX, sales, safety, and retention.

## Strategic Focus
- Continuing to expand AI capabilities across the platform (all teams actively use AI tools in workflow – Careers page)
- Deepening presence in key verticals like retail, healthcare, and financial services
- Scaling globally with employees already in 5 countries and customers in 160+ countries
- Driving innovation in frontline enablement – “reinventing the frontline experience” (Careers page)

## Why Work Here
- **Culture**: Certified Great Place to Work® Canada (2024) – 87% of employees say it’s a great place to work vs. 62% at a typical company (source: Great Place to Work)
- **Values-Driven**: Core values of “Think Outside-In”, “Learn & Adapt”, “Take Action”, “One Team” – with real celebration and recognition (250 recognition pins sent per month)
- **Work Model**: Hybrid/remote flexibility; HQ in Waterloo, ON with offices in Toronto and distributed team across Canada, US, Brazil, UK, Australia (source: Built In, Careers page). Some roles listed as “In-Office or Remote”.
- **Perks & Benefits**: Company equity, performance bonuses, diversity-based Employee Resource Groups, healthcare benefits, job training and talent development (source: Built In)
- **Impact**: Employees see direct impact on millions of frontline workers and top global brands; every role connected to measurable outcomes

## Sources
1. [Axonify Careers page](https://axonify.com/careers/)
2. [Axonify LinkedIn company page](https://linkedin.com/company/axonify)
3. [Axonify About page](https://axonify.com/about/)
4. [Great Place to Work Canada - Axonify](https://www.greatplacetowork.ca/en/certified-company/z4870188000001311389)
5. [Built In - Axonify Company Profile](https://builtin.com/company/axonify)

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