---
title: 'Senior Marketing Operations Manager at Teamworks'
canonical: 'https://feeny.ai/job/senior-marketing-operations-manager-teamworks-united-states-bzgypwz4wf31'
type: 'job'
last_seen: '2026-10-17'
---

# Senior Marketing Operations Manager at Teamworks

- **Company:** Teamworks
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-28
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/teamworks/cfc2044f-4d86-4ae2-aa45-86e16ab5936c

## Job description

We're hiring a Senior Marketing Operations Manager to build the attribution and tracking foundation that gives us a trusted picture of marketing's influence across the customer journey, and to lead the shift from manual campaign and event work into automation. I'm [Karla Anderson](https://www.linkedin.com/in/karla-anderson/), EVP, Marketing at Teamworks, and this role reports directly to me. Marketing operations has lived in different places across the company over the past few years, and I'm bringing it back under one clear owner inside marketing. With 25 products across multiple markets, connecting marketing activity to pipeline and revenue is complex. Getting it right takes someone who understands both the mechanics of marketing operations and the nuance of enterprise B2B attribution. You'll map our journey end to end, from campaigns and events to website engagement and in-app messaging, and build the tracking infrastructure that lets us trust the numbers behind the funnel. This is also a chance to shape what an AI-native marketing function looks like at Teamworks. We want a team that builds automation and agents into how we work, not as a side experiment, but as core infrastructure that scales campaign execution, list building, and reporting across demand gen and product marketing. You'll have real ownership here and the freedom to build this function largely from scratch.

## The Role

- Map end-to-end marketing attribution and build the tracking that shows how demand gen and product marketing campaigns influence pipeline and revenue
- Own the systems and setup behind every campaign, event, and in-app message, including list building and lifecycle triggers, so tracking works correctly from day one
- Lead the shift from manual campaign and project work into automated workflows, freeing our team to focus on strategy instead of setup
- Partner with Tech Ops and RevOps to keep marketing data clean and aligned across the stack, without duplicating work already happening elsewhere
- Build our AI native marketing function, designing and shipping the automations and agents that scale work across demand gen and product marketing

What I'm Looking For

## What You Must Bring

- 4-5 years running marketing operations in a complex, enterprise B2B environment, not a startup or single-product business, because Teamworks' multi-product, multi-market structure makes attribution genuinely harder to map
- A track record of building marketing attribution and campaign tracking from scratch, not just maintaining systems someone else designed
- Direct experience shifting marketing work from manual to automated, including AI-built automations or agents, not just using AI tools day to day
- Working knowledge of the marketing tech stack, including how campaign, CRM, and in-app messaging systems connect and where data breaks down
- Comfort operating as a team of one, owning strategy and execution without a team to delegate to, at least initially

Even Better If

- Experience with HubSpot, Salesforce, or customer.io or an equivalent in-app messaging platform
- Familiarity with website analytics tools like Google Analytics and how to tie web behavior into the broader attribution picture
- Background in sports, media, or another complex vertical

## Why This Role

This function doesn't exist yet in its current form, which means you get to define it. You'll set the standard for how marketing operations runs at Teamworks, build the attribution model the business will use to judge marketing's contribution to revenue, and help lead the shift into an AI native way of working, all while operating across a genuinely complex, global, multi-product business.

This role is not eligible for sponsorship at this time.

Please submit your application through this posting only. We're unable to review applications or resumes sent via email, LinkedIn, or other channels.

To all recruitment agencies: Teamworks does not accept agency resumes. Please do not forward resumes to our jobs alias, Teamworks employees or any other organization location. Teamworks is not responsible for any fees related to unsolicited resumes.

## About Teamworks

We're the Operating System for Sports™, powering 7,000+ organizations worldwide, from collegiate programs to every major pro league. Founded in 2006, we've evolved from a messaging tool for college football into the leading sports tech platform, with 600+ global teammates building the future of sports tech. Our solutions span Personnel, Coaching, Performance, Operations, and Intelligence - helping teams recruit smarter, train better, stay compliant, and win.

Teamworks is an equal opportunity employer - if you live our core values every day and are honest, hardworking, humble, committed, innovative, and an all-around exceptional person, you'll thrive at Teamworks. We are committed to building a diverse and inclusive workforce and take affirmative action to not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. This policy applies to all employment practices within our organization, including but not limited to recruiting, hiring, promotion, termination, compensation, benefits, and training. Teamworks is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email talent@teamworks.com.

## About Teamworks

## Company Overview
- **One-liner**: Teamworks provides an "Operating System for Sports™," a unified software platform that powers operations, performance, recruiting, and analytics for elite sports organizations worldwide.
- **Entity Type**: Private (has raised ~$400M in funding)
- **Headquarters**: Durham, North Carolina, USA
- **Founded**: 2005 (originally founded; official entity date often listed as 2006) [teamworks.com](https://teamworks.com/about-us/)
- **Founders**: Zach Maurides (CEO), Mitch Heath (Co-Founder) [teamworks.com](https://teamworks.com/about-us/)

## Core Business
- **Primary industry/industries**: Sports Technology (SaaS), Athlete Performance, Collegiate Athletics, Military & Tactical
- **Target customers**: Professional sports teams, leagues, collegiate athletic departments, military and tactical organizations, and performance coaches
- **Mission or purpose statement**: "To empower athletes and those who support them with technology that unlocks their full potential." [teamworks.com](https://teamworks.com/about-us/)

## Products & Services
- **Teamworks Operations**: Centralized platform for scheduling, communication, travel, compliance, and roster management. Type: SaaS.
- **Teamworks Performance (formerly Smartabase)**: Athlete management system for monitoring health, wellness, training load, and injury tracking. Type: SaaS.
- **Teamworks Recruiting**: End-to-end recruiting software for managing prospects, visits, and compliance. Type: SaaS.
- **Teamworks Intelligence (formerly Zelus Analytics)**: Advanced machine learning and predictive modeling for athlete evaluation, roster construction, contract valuation, and game strategy. Type: SaaS / Data Analytics.
- **Teamworks Personnel**: HR and staff management tools tailored to sports organizations. Type: SaaS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total funding of ~$400M. They power over 7,000 organizations globally, including teams in every major professional league and 520+ collegiate athletic departments. [teamworks.com](https://teamworks.com/)
- **Notable Investors/Partners**: Has raised $400M in total funding; specific lead investors include firms like Vista Equity Partners (from a 2021 growth investment).
- **Growth Signals**: Rapid growth through acquisition of multiple best-in-class tech companies (e.g., Zelus Analytics, Smartabase). Global expansion now covers 17 countries with 485+ employees. Named one of *Sports Business Journal’s* Best Places to Work in Sports 2023 (Gold Medalist). [teamworks.com](https://teamworks.com/careers/)

## Competitive Advantages
- **Unified Platform**: The only company offering a single, integrated "Operating System for Sports" that covers operations, performance, recruiting, and analytics—reducing fragmentation for clients.
- **Deep Industry Entrenchment**: With 7,000+ organizations as clients, including all major professional leagues and hundreds of D1 colleges, the switching costs for clients are high.
- **Data Moat**: Teamworks Intelligence (ML/AI) generates proprietary predictive models and metrics, creating a data advantage that competitors struggle to replicate.

## Strategic Focus
- **AI & Data Leadership**: Heavy investment in machine learning (Teamworks Intelligence) to provide predictive insights for recruiting, talent evaluation, and in-game strategy.
- **Global Expansion**: Continuing to expand their footprint beyond North America into new markets and sports.
- **Product Integration**: Deepening the integration between their acquired products (Operations, Performance, Recruiting) to deliver a seamless, end-to-end experience.
- **Military & Tactical Sector**: Growing a dedicated vertical for military and tactical organizations, using their platform for logistics and personnel management.

## Why Work Here
- **Culture & Mission**: "Founded by athletes, for athletes, in support of sport." The company emphasizes humility, hard work, innovation, and commitment. [teamworks.com](https://teamworks.com/about-us/)
- **Remote-First & Flexibility**: Described as a "remote-first company" with a focus on quality of work, not hours. Offices in Durham (HQ), Brisbane, Reading, Birmingham, Broomfield, and Boston are open for collaboration but not mandatory. [builtin.com](https://builtin.com/company/teamworks)
- **Award-Winning Workplace**: Voted a Gold Medalist in *Sports Business Journal’s* "Best Places to Work in Sports" (2023). [teamworks.com](https://teamworks.com/careers/)
- **Growth & Development**: Offers a professional development budget and encourages internal mobility and career growth.
- **Total Rewards**: Competitive salaries (recalibrated annually), equity, retirement plans, and best-in-class health, dental, and vision benefits. [teamworks.com](https://teamworks.com/careers/)
- **Engineering Culture**: Remote-friendly engineering roles focused on modern tech stacks (AI, Data Science, Engineering). Active hiring for Data Engineers, Applied AI Engineers, and Computer Vision Researchers.

## Sources
1. [teamworks.com](https://teamworks.com/) - Official website for product and company overview.
2. [teamworks.com/about-us/](https://teamworks.com/about-us/) - Company history, mission, leadership, and values.
3. [teamworks.com/careers/](https://teamworks.com/careers/) - Careers page with culture, benefits, and interview guide.
4. [jobs.ashbyhq.com/teamworks](https://jobs.ashbyhq.com/teamworks) - Official job listings portal.
5. [builtin.com](https://builtin.com/company/teamworks) - Third-party profile with office locations, tech stack, and employee count.

## Other roles at Teamworks

- [Product Manager II (Soccer)](https://feeny.ai/job/product-manager-ii-soccer-teamworks-united-states-ypsr0c03ds95) — United States
- [Senior Account Executive I (General Manager/Influencer, DI, North America)](https://feeny.ai/job/senior-account-executive-i-general-manager-influencer-di-north-america-d9f0s9bf7v1z) — United States
- [Senior Account Executive I (Performance, Pro, North America)](https://feeny.ai/job/senior-account-executive-i-performance-pro-north-america-teamworks-united-states-z00embctnfg9) — United States
- [Senior Software Engineer, Full Stack (Coaching & Player Personnel)](https://feeny.ai/job/senior-software-engineer-full-stack-coaching-player-personnel-teamworks-5bgy94pg6vsp) — Noblesville, IN
- [Data Scientist II (Soccer)](https://feeny.ai/job/data-scientist-ii-soccer-teamworks-united-states-q3qa1td0twjg) — United States
- [Senior Software Engineer (AMS)](https://feeny.ai/job/senior-software-engineer-ams-teamworks-united-states-wqpntj1e9jdm) — United States
- [Manager, Engineering (Inventory Management)](https://feeny.ai/job/manager-engineering-inventory-management-teamworks-belfast-8jy246ghdwjz) — Belfast, United Kingdom
- [Customer Success Manager II (Japan)](https://feeny.ai/job/customer-success-manager-ii-japan-teamworks-japan-sk4w6ghpr96e) — Japan
- [Senior Director, Product](https://feeny.ai/job/senior-director-product-teamworks-united-states-ywsdc1yx0g6b) — United States
- [Account Executive II (Italy)](https://feeny.ai/job/account-executive-ii-italy-teamworks-united-kingdom-fp19e8dx7mw6) — United Kingdom