---
title: 'Senior Marketing Project Manager at Doctoralia Mexico'
canonical: 'https://feeny.ai/job/senior-marketing-project-manager-doctoralia-mexico-mexico-city-8qzjdfzhkmwt'
type: 'job'
last_seen: '2026-11-06'
---

# Senior Marketing Project Manager at Doctoralia Mexico

- **Company:** Doctoralia Mexico
- **Location:** Mexico City, Mexico
- **Employment:** full-time
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/doctoralia-mexico/d632aaa4-c6eb-41b6-b805-a1834290b4c0

## Job description

Descripción de la empresa En Doctoralia, nuestra misión es ayudar a las personas a vivir más, con salud. Como la plataforma líder en el mercado mexicano y referente global en soluciones SaaS para el sector médico, conectamos a millones de pacientes con especialistas, transformando la práctica clínica en una experiencia digital eficiente y centrada en el paciente.

Actualmente buscamos un Senior Marketing Project Manager apasionado, estratégico y orientado a resultados, que impulse el crecimiento y la toma de decisiones informadas a través de la gestión integral de proyectos multicanal y eventos comerciales.

Descripción del rol Como Senior Marketing Project Manager, serás responsable de liderar proyectos de marketing multicanal de alto impacto de principio a fin, teniendo los congresos médicos y eventos comerciales como el eje principal de tu gestión. Tu rol consistirá en orquestar especialistas (operaciones de marketing, CRM, contenido, performance y ventas) para asegurar la ejecución perfecta y transformar cada inversión en resultados comerciales medibles (MQLs, pipeline y ROI).

Responsabilidades clave

- Liderazgo integral de proyectos: Definir, planificar, ejecutar y cerrar proyectos de marketing (congresos y campañas integradas) estableciendo objetivos, presupuestos, cronogramas y KPIs claros desde el día uno.
- Estrategia y ejecución de eventos: Liderar el calendario de eventos y congresos, priorizando la inversión y coordinando la logística y proveedores sin perder de vista el objetivo comercial.
- Orquestación de marketing integrado: Articular las necesidades del proyecto (landing pages, automatizaciones en CRM, WhatsApp, campañas pagadas y contenido) coordinando a los equipos de Marketing Ops, Contenido y Performance.
- Alineación con Ventas: Definir metas de prospección, ruteo de leads y acuerdos de nivel de servicio (SLA) de seguimiento con el equipo comercial antes de cada evento, midiendo la conversión de MQL a cliente ganado.
- Medición y retorno de inversión: Establecer el plan de medición pre-evento, analizar los resultados posteriores (MQL, pipeline, ROI, costo por MQL) y documentar aprendizajes replicables para la mejora continua.

🎯Perfil Profesional

- Experiencia: Experiencia previa comprobable liderando proyectos complejos y multidisciplinarios con resultados medibles. Entendimiento sólido de los fundamentos de marketing y ventas (experiencia previa en eventos o congresos es un plus).
- ADN Tech: Te mueves como pez en el agua en entornos Startup, Marketing o Publicidad, colaborando de manera transversal e influyendo positivamente sin requerir autoridad formal.
- Tech Stack: Manejo de herramientas de Project Management (Asana, Monday o similares), CRM y automatización de marketing (HubSpot o similar), herramientas de análisis de datos/dashboards (Excel, GA, Tableau) y conocimientos en journeys digitales (landing pages, email marketing, WhatsApp, paid media).
- Soft Skills: Tienes una mentalidad orientada al ownership y rendición de cuentas, criterio comercial, gran capacidad de organización, priorización, comunicación proactiva y adaptabilidad.
- Requisitos de idioma y educación: Licenciatura concluida en Marketing, Administración de Empresas o afines, e inglés avanzado.

Propuesta de Valor (Compensación y Beneficios) Ofrecemos un entorno de alto rendimiento con una estructura de beneficios competitiva:

- 🏠 Esquema Híbrido: El equilibrio perfecto entre la energía de la oficina y la comodidad del home office.
- 🌴 Descanso Real: 22 días de vacaciones desde el año 1 + tu cumpleaños libre para celebrar.
- 🏥 Salud Primero: Seguro de Gastos Médicos Mayores para tu tranquilidad.
- 💰 Futuro y Beneficios: Fondo de ahorro, vales de despensa y beneficios mensuales extra.
- 💪 Bienestar: Membresía en TotalPass & iFeel para tu bienestar físico y emocional.
- 🌍 Cultura Global: Proyección profesional en una empresa internacional con presencia en más de 13 países.

¿Estás listo para transformar el sector salud en México? ¡Queremos conocerte!

## About Doctoralia Mexico

## Company Overview
- **One-liner**: Doctoralia Mexico is the Mexican subsidiary of Docplanner Group, the world’s largest healthcare platform, connecting patients with doctors and clinics for online and in-person consultations.
- **Entity Type**: Private (part of Docplanner Group, a unicorn)
- **Headquarters**: Miguel Hidalgo, Mexico City, Mexico
- **Founded**: 2007 (parent group Docplanner founded; Doctoralia brand launched)
- **Founders**: Dr. Michał Pędziwiatr, Dr. Łukasz Kłopotowski, and Piotr Kędzierski (Docplanner Group founders)

## Core Business
- **Primary industry**: Healthcare Technology / HealthTech / Digital Health
- **Target customers**: B2B (clinics, hospitals, individual practitioners) and B2C (patients seeking booking and reviews)
- **Mission statement**: "Helping people live more, with better health" by digitalizing the healthcare sector and improving the relationship between patients and professionals.

## Products & Services
- **Doctoralia Platform (Patient-facing)**: A marketplace where patients can search for specialists, read verified reviews, and book appointments (online or in-person) with over 330,000 healthcare professionals.
- **Doctoralia Pro (Practice Management Software)**: A SaaS suite for clinics and individual doctors that includes online scheduling, patient management, automated reminders (SMS/email), telemedicine, and invoicing.
- **Noa Notes (AI Assistant)**: An AI-powered tool that automatically summarizes medical consultations, allowing doctors to focus on patients instead of taking notes.
- **Doctoralia for Clinics**: Enterprise-grade software for larger medical centers to manage operations, automate repetitive tasks, and boost patient loyalty.

## Market Standing
- **Valuation**: Parent company Docplanner Group is a unicorn (valued at over $1 billion), though exact current valuation is not separately disclosed for Doctoralia Mexico.
- **Key Metric**: The Docplanner Group globally processes over 22 million booked appointments per month, with more than 90 million patients using the platform monthly. Doctoralia Mexico serves as the group’s lead market in the Americas.
- **Notable Investors/Partners**: Docplanner Group is backed by leading VCs including **One Peak Partners**, **Point Nine Capital**, **Piton Capital**, and others. In Mexico, key strategic integrations include Salesforce, HubSpot, Google Ads, and Talkdesk.
- **Growth Signals**:
  - Workforce grew 14.8% YoY (242 employees currently).
  - Certified as a **Great Place to Work** (2025-2026).
  - Headcount from 190 to 242 in one year.
  - Actively hiring across sales, customer success, and AI/analytics roles (20+ open positions).
  - Launched AI-driven products like Noa Notes and AI Sales Executive roles.

## Competitive Advantages
- **Market Leadership**: Dominant healthcare platform in 13 countries, with the #1 position in Mexico for doctor discovery and booking.
- **Network Effects**: Over 330,000 registered healthcare professionals and millions of patient reviews create a powerful, defensible moat.
- **Data Moat**: Proprietary data on patient behavior, booking patterns, and reputation analytics that competitors cannot easily replicate.
- **Parent Backing**: Part of Docplanner Group, a well-funded unicorn, providing resources for R&D, AI, and rapid scaling without public market pressure.
- **AI Integration**: Early mover in using generative AI (Noa Notes) to reduce administrative burden for doctors, directly improving adoption and stickiness.

## Strategic Focus
- **AI & Automation**: Scaling tools like Noa Notes and AI-powered sales processes to drive efficiency for both internal teams and client doctors.
- **Digital Trust**: Strengthening the reputation economy by expanding the review system and transparency (84% of patients read reviews before choosing).
- **Market Penetration in LATAM**: Using Mexico as a hub to expand into Colombia, Argentina, and other Spanish-speaking markets (already operating in 5 countries from Mexico City).
- **Enterprise Growth**: Pushing beyond individual practitioners to larger clinic and hospital chains with more complex software solutions.
- **Operational Excellence**: Investing in customer success and field sales to drive retention and expansion among existing provider base.

## Why Work Here
- **Culture**: Certified as a **Great Place to Work** (2026). Emphasis on "building our own path every day" – described as a fast-paced, purpose-driven culture focused on improving healthcare.
- **Hybrid/Office**: Office-first hybrid model based in Lomas de Chapultepec / Polanco area (Boulevard Manuel Ávila Camacho 118, Piso 19). Flexibility is implied for some roles, but customer-facing roles (Field Sales) are in-person around CDMX.
- **Modern Tech Stack**: Engineering and analytics teams use Python, SQL, Tableau, Power BI, Looker, Salesforce, HubSpot, Jira, ClickUp, and more (75+ tools in stack).
- **Growth & Perks**: Fast-growing company (14.8% headcount increase YoY). Active internal promotions (most management hired from within). Perks include Gympass/Wellhub, modern office, and a strong focus on professional development.
- **International Exposure**: Work in a global company with colleagues in Spain, Poland, Italy, Brazil, and others. Many alumni go on to top tech firms (Mercado Libre, Rappi, Uber, Clip, DiDi).
- **Role Variety**: Open roles span Customer Success, Sales (Field & Inside), Account Management, AI Sales, Commercial Insights/Analytics, and Key Account Management.

## Sources
1. [doctoralia.com.mx](https://www.doctoralia.com.mx/)
2. [pro.doctoralia.com.mx - About](https://pro.doctoralia.com.mx/sobre-nosotros)
3. [LinkedIn - Doctoralia México](https://www.linkedin.com/company/doctoraliamx)
4. [Ashby Careers - Doctoralia Mexico](https://jobs.ashbyhq.com/doctoralia-mexico)
5. [Press Room - Doctoralia Mexico](https://press.doctoralia.com.mx/)

## Other roles at Doctoralia Mexico

- [Sales Executive B2B](https://feeny.ai/job/sales-executive-b2b-doctoralia-mexico-mexico-city-h9rh49tyqje7) — Mexico City, Mexico
- [Head of Rev Ops & BI](https://feeny.ai/job/head-of-rev-ops-bi-doctoralia-mexico-mexico-city-n011rvzdt2ws) — Mexico City, Mexico
- [Field Sales Executive](https://feeny.ai/job/field-sales-executive-doctoralia-mexico-mexico-city-zwat67qmm7j5) — Mexico City, Mexico
- [Ejecutivo de ventas - (nuevos productos)](https://feeny.ai/job/ejecutivo-de-ventas-nuevos-productos-doctoralia-mexico-mexico-city-fqg7m13yyra5) — Mexico City, Mexico
- [Human Resources Business Partner](https://feeny.ai/job/human-resources-business-partner-doctoralia-mexico-mexico-city-ryky87h86jw8) — Mexico City, Mexico
- [Ejecutivo de ventas - (nuevos productos)](https://feeny.ai/job/ejecutivo-de-ventas-nuevos-productos-doctoralia-mexico-mexico-city-2731wkyccm9t) — Mexico City, Mexico
- [Ejecutivo Closer Sr. (Inbound)](https://feeny.ai/job/ejecutivo-closer-sr-inbound-doctoralia-mexico-mexico-city-baxt2pspp6wc) — Mexico City, Mexico
- [Senior Marketing Project Manager](https://feeny.ai/job/senior-marketing-project-manager-vestwell-new-york-088z2vf128r1) — New York, NY
- [Senior Marketing Project Manager](https://feeny.ai/job/senior-marketing-project-manager-feverup-madrid-2afdnvft47ae) — Madrid, Spain
- [Senior Marketing Project Manager](https://feeny.ai/job/senior-marketing-project-manager-wizeline-guadalajara-s9yszsndnw55) — Guadalajara, Mexico