---
title: 'Senior Marketing Specialist at Coin Market Cap Ltd'
canonical: 'https://feeny.ai/job/senior-marketing-specialist-coin-market-cap-ltd-global-c9nbabgdeg4w'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Marketing Specialist at Coin Market Cap Ltd

- **Company:** Coin Market Cap Ltd
- **Location:** Global
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-07
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/coinmarketcap/b71b07d0-5a27-4101-b30d-ea442a2e096f

## Job description

Role Summary: We are looking for a seasoned Senior Marketing Specialist to drive marketing strategy and execution across our product ecosystem. You will work closely with senior leadership and cross-functional teams to define marketing objectives, execute campaigns, and deliver measurable commercial impact. You will lead by influence, collaborating with internal stakeholders and external partners to scale our brand and community presence.

Key Responsibilities:

- Assist in defining marketing objectives in collaboration with senior leadership, translating high-level goals into actionable plans.
- Support the execution of marketing strategies and tactics on a quarterly and annual basis, ensuring timely delivery and quality output.
- Coordinate with business unit marketing leads and local/community management teams to help expand the addressable market for our products and the overall ecosystem.
- Contribute to a data-driven culture by managing project workflows across social media, web, chat, content, and video channels, tracking performance and identifying areas for improvement.
- Partner with Brand and PR teams to develop and maintain a consistent, compelling narrative about the company's role in the decentralized web.
- Help manage a portfolio of products across multiple brands and customer segments, supporting campaign planning and budget tracking.
- Leverage your professional network and industry knowledge to support business development and team growth as needed.

Requirements:

- 5–8 years of experience in technology, financial services, or fintech companies, with at least 2 years in a marketing specialist role.
- Demonstrated ability to contribute to growth metrics such as web traffic, leads, client conversions, or revenue generation.
- Demonstrated ability to use AI to improve work efficiency.
- Familiarity with managing multi-brand or multi-audience product portfolios and basic understanding of conversion funnels.
- Experience supporting budget management and making data-informed recommendations on marketing program trade-offs.
- Strong project management skills with keen attention to detail and ability to juggle multiple priorities.
- Experience engaging with user or developer communities to support technology adoption.
- Comfortable working in a remote-first environment with diverse, distributed teams.
- Collaborative mindset with the ability to communicate effectively with senior stakeholders.
- Ability to tap into a professional network to support business objectives and team scaling efforts.

## About Coin Market Cap Ltd

## Company Overview
- **One-liner**: CoinMarketCap is the world’s most trusted source for real-time cryptocurrency data, market capitalizations, pricing, and on-chain analytics.
- **Entity Type**: Private (acquired by Binance)
- **Headquarters**: Dover, Delaware, United States (registered); has remote-first operations across 47 countries
- **Founded**: May 2013
- **Founders**: Tran Van Hien (Co-Founder)

## Core Business
- **Industry**: Information Services / Cryptocurrency Data & Analytics
- **Target Customers**: Crypto traders, investors, institutions, media, and web3 developers (B2C, B2B)
- **Mission**: To accelerate the crypto revolution by organizing the world’s crypto intelligence and making it easily accessible to all.

## Products & Services
- **CoinMarketCap Website & Mobile App**: Flagship platform tracking 13M+ cryptocurrencies, ranked by market cap. Includes portfolio tracking, watchlists, and community features.
- **CMC API**: Public and Professional API endpoints for DEX data, market data, and on-chain analytics.
- **DexScan**: On-chain data tool covering 70+ blockchain networks with real-time security features and advanced filters.
- **CMC Academy**: Educational portal for learning about crypto and blockchain.
- **CMC Labs**: Startup accelerator for early-stage crypto projects.
- **Diamonds Loyalty Program**: Gamified rewards system for user engagement.
- **Market Indicators**: Fear & Greed Index, Altcoin Season Index, Token Unlocks, BTC ETF Tracker.
- **AI-Powered Tools**: TLDR summaries, Whitepaper Summaries, and Community Price Predictions.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; acquired by Binance in April 2020 for **$400 million**.
- **Key Metric – Annual Revenue**: ~$22.1 million (Recent estimate from LinkedIn/BuiltIn).
- **Key Metric – Total Funding**: $5 million (Initial Coin Offering, 2022).
- **Notable Investors/Partners**: Parent company is Binance Digital Limited. Partners include major exchanges, media outlets (Forbes, Bloomberg, CNBC, U.S. government).
- **Growth Signals**:
  - Tracks over **13 million** cryptocurrencies (as of Feb 2025).
  - Surpassed **13.2 billion page views** in 2021.
  - Employs **181 people** across 47 countries.
  - 276,292 LinkedIn followers.
  - Over 65 active job openings as of 2026.
  - Achieved ISO 27001 and ISO 27701 certification (June 2026).

## Competitive Advantages
- **Trust & Credibility**: Widely cited by major news outlets and even the U.S. government for research and reports.
- **First-Mover Advantage**: Founded in 2013, it is the longest-running and most established price-tracking website in the crypto space.
- **Comprehensive Data**: Tracks 13M+ cryptocurrencies, offering the most extensive coverage.
- **Data Alliance**: Pioneered the DATA Alliance to promote transparency and accountability in crypto data.
- **Binance Backing**: As a subsidiary of the world’s largest crypto exchange, it has immense resources, network effects, and distribution.
- **ISO Certifications**: Recently achieved ISO 27001 (Information Security) and ISO 27701 (Privacy), giving them institutional-grade trust.

## Strategic Focus
- **Expansion of On-Chain & DeFi Data**: Continued investment in DexScan and DEX data endpoints.
- **AI & Automation**: Deepening AI integration (TLDR summaries, chatbots, Smart Contract QA).
- **Developer Ecosystem**: Growing API usage and developer-focused tools.
- **Community Engagement**: Scaling features like Community Sentiment, Price Predictions, and loyalty programs.
- **Globalization**: Maintaining a fully remote, distributed workforce across 47 countries.

## Why Work Here
- **Culture**: Described as "Hardcore" – results driven, fast learning, and passionate. The company emphasizes a DNA of talented, hardworking individuals.
- **Remote-First**: Most roles are remote/global, with hubs in Dubai, Hong Kong, and Singapore.
- **Compensation**: Competitive salary with the option to be paid in crypto.
- **Benefits**: Health insurance, flexible working hours, company-sponsored holidays, team-building activities.
- **Growth & Impact**: Opportunity to work on a product used by hundreds of millions of users and cited by global governments and media.
- **Engineering Focus**: Heavy investment in blockchain infrastructure, on-chain data, AI, and smart contract QA.

## Sources
1. [CoinMarketCap About Page](https://coinmarketcap.com/about/)
2. [CoinMarketCap Careers Page](https://coinmarketcap.com/jobs/)
3. [LinkedIn – CoinMarketCap](https://www.linkedin.com/company/coinmarketcap)
4. [Built In – CoinMarketCap Careers](https://builtin.com/company/coinmarketcap)
5. [Jobs at CoinMarketCap (Lever)](https://jobs.lever.co/coinmarketcap)

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