---
title: 'Senior Marketing Specialist at OpenTable'
canonical: 'https://feeny.ai/job/senior-marketing-specialist-opentable-melbourne-zr1keeg8r96f'
type: 'job'
last_seen: '2026-11-07'
---

# Senior Marketing Specialist at OpenTable

- **Company:** OpenTable
- **Location:** Melbourne, Australia
- **Posted:** 2026-07-22
- **Last confirmed live:** 2026-11-07
- **Apply:** https://job-boards.greenhouse.io/opentable/jobs/8644091002

## Job description

## About OpenTable

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

## About the Job

We are looking for a highly organised, driven, and passionate Senior Marketing Specialist, for APAC.

The ideal candidate will be a strong project manager and excellent communicator, solid experience in event management, reliably partnering with creatives, B2C and B2B channel marketing, product marketing, as well as functional collaborators. Your role will be to define, and project lead the entire life cycle of marketing campaigns in various markets, with the focus on Australia, and support other Asia markets. Your work will reflect your passion and interest in dining and restaurant culture!

You are quick-acting, diligent to details, independent, but also able to work through stakeholder requirements with a positive and flexible demeanour. Being organised, ability to handle feedback and ‘make-it-work’ mentality are critical factors to succeed in this role.

## Responsibilities

- Event management: Plan and coordinate diner and restaurant events, ensuring seamless execution and alignment with marketing objectives.
- Go-to-market plans: Develop and execute GTM strategies for new opportunity areas, ensuring seamless alignment with overall business objectives and brand positioning.
- Cross-team collaboration: Work closely with local and international teams across product, performance, content, and engagement to enhance overall marketing performance.
- Restaurant support: Partner with local sales and account management to provide marketing solutions for restaurant partners.
- Campaign management: Own the campaign briefing process, setting clear timelines, requirements and expectations for all marketing activities. From briefing and content ideation to distribution, communications, and performance reporting to drive brand awareness, diner acquisition, and reservations (B2C), while also supporting lead generation and restaurant retention (B2B) across APAC.
- Content creation: Develop compelling copy for web, blog, email, social media, and paid marketing channels in an engaging and relevant tone.
- Digital and social strategy: Craft engaging social media plans, and collaborate with influencers and third parties to amplify campaigns.
- Brand partnerships: Support the team across third party brand partnerships, including identifying new opportunities, nurturing existing relationships, stakeholder management, and campaign reporting.
- Analytics and optimisation: Track key metrics, analyse campaign performance, and refine strategies based on insights and industry best practices.
- Market Insights: Stay informed on competitor activity, market trends, and seasonal events, making recommendations and adapting marketing plans to incorporate best practices and key learnings for future campaigns.
- Agency & Vendor Coordination: Manage external agencies for PR and campaign execution as needed.

## Minimum Qualifications

- 5+ years of marketing experience in Australia, experience in Asia markets is a plus
- Strong writing and verbal communication skills (English fluency required; additional Asian language skill is a plus).
- Exceptional project management skills, with the ability to manage multiple inputs and maintain clear documentation.
- Experience executing campaign testing and making data-driven strategic decisions.
- Strong analytical skills and ability to use data to inform marketing decisions.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing cross-functional stakeholders across different regions.
- Highly organised and detail-oriented, with the ability to troubleshoot inefficiencies and improve processes.
- Experience in digital marketing and CMS management (WordPress preferred).
- Comfortable with a range of marketing technologies and quick to learn new tools.

## Benefits and Perks

- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Annual health and wellness reimbursement
- Monthly social events
- Free lunch 2 days per week

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

## #LI-MJ1

#LI-Hybrid

## About OpenTable

## Company Overview
- **One-liner**: OpenTable is the world’s leading provider of online restaurant reservation and dining technology, connecting diners with over 65,000 restaurants, bars, and wineries worldwide.
- **Entity Type**: Public (NASDAQ: BKNG, as part of Booking Holdings Inc.)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 1998
- **Founders**: Chuck Templeton

## Core Business
- **Primary industry/industries**: Hospitality Technology, Restaurant Reservation Software, Online Dining
- **Target customers**: B2B (restaurants, bars, wineries of all sizes – from independent to large chains) and B2C (dining consumers)
- **Mission or purpose statement**: "We serve restaurants so they can serve the world." Also: "We love what can happen around the restaurant table."

## Products & Services
- **OpenTable for Restaurants**: An all-in-one SaaS platform for front-of-house and back-of-house operations, including reservation management, guest management, table management, online ordering, and marketing tools. Integrated with hundreds of technology partners.
- **OpenTable for Diners**: A mobile app and website that allows consumers to discover new restaurants via personalized recommendations, curated guides, and data-backed lists, and to book and manage reservations seamlessly.
- **OpenTable GuestCenter**: A suite of tools for restaurants to manage guest relationships, loyalty programs, and marketing campaigns.
- **OpenTable Payment & POS Integration**: Payment processing solutions tightly integrated with the reservation and management platform.

## Market Standing
- **Valuation/Market Cap**: OpenTable is a wholly owned subsidiary of Booking Holdings Inc. (BKNG). Booking Holdings' market cap is not broken out for OpenTable alone, but the parent company is valued at over $100 billion.
- **Key Metric**: Annual Revenue is not publicly disclosed as a separate entity. However, OpenTable helps restaurants fill over 1.9 billion seats annually (over 150 million seats per month) and processes an average of 8 reservations every second.
- **Notable Investors/Partners**: Part of Booking Holdings Inc. (the world leader in online travel & related services, which also owns Booking.com, KAYAK, Priceline, Agoda, and Rentalcars.com).
- **Growth Signals**: OpenTable serves 65,000+ venues worldwide, operates in 36 countries, has a global team of ~1,249 employees (+1.3% YoY), and recently launched its inaugural U.S. Restaurant Ambassador Council (April 2026) to shape strategy and innovation. The company continues to expand its international footprint with offices in the UK, Mexico, Australia, India, Germany, and more.

## Competitive Advantages
- **Network Effects**: The largest global network of diners and restaurants creates a powerful two-sided marketplace. More diners attract more restaurants, and vice versa.
- **Data Moat**: Over 136 million restaurant reviews and decades of reservation data provide unique insights into dining trends, consumer behavior, and restaurant performance.
- **Parent Company Backing**: As part of Booking Holdings, OpenTable has access to immense resources, global reach, and cross-platform synergies (e.g., with KAYAK’s travel portfolio).
- **Brand Trust & Longevity**: Operating since 1998, OpenTable is the most recognized and trusted brand in restaurant reservations.

## Strategic Focus
- **Global Expansion**: Growing its international presence, particularly in APAC and LATAM, with offices in India, Mexico, and Australia.
- **Product Innovation**: Continuously developing new tools for restaurants (e.g., AI-driven recommendations, enhanced operations software) and for diners (personalized discovery, seamless booking).
- **Integration & Partnerships**: Deepening integrations with hundreds of tech partners to create a unified restaurant tech stack.
- **Community Building**: The new Ambassador Council demonstrates a focus on collaborative innovation with the restaurant industry.

## Why Work Here
- **Hybrid & Flexible Work**: OpenTable offers a hybrid work environment with "Work From Almost Anywhere" days, generous holidays, dedicated Recharge Days, and company-wide weeks off.
- **Culture & Mission**: Employees work on technology that directly helps small businesses and culinary icons thrive, fostering a sense of purpose and community impact. The culture is described as "relentless hospitality."
- **Career Growth**: Opportunities for rapid career development in a global company that is part of the Booking Holdings family. The company has a strong track record of employees moving on to top tech companies (Google, Amazon, Salesforce, Uber).
- **Global & Diverse Team**: With 10 offices worldwide and employees from 36 countries, the work environment is international and collaborative.
- **Engineering & Product Focus**: Strong emphasis on product design, machine learning, and data engineering, with a tech stack that includes modern tools and frameworks.

## Sources
1. [OpenTable About Us](https://www.opentable.com/about/)
2. [OpenTable Careers](https://www.opentable.com/c/careers/)
3. [OpenTable LinkedIn Company Profile](https://www.linkedin.com/company/opentable)
4. [Built In OpenTable Profile](https://builtin.com/company/opentable)
5. [OpenTable Careers by Location](https://www.opentable.com/c/careers-by-location/)

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