--- title: 'Senior Marketing Strategist at DealMaker' canonical: 'https://feeny.ai/job/senior-marketing-strategist-dealmaker-new-york-h4bck3c19891' type: 'job' last_seen: '2026-09-09' --- # Senior Marketing Strategist at DealMaker - **Company:** DealMaker - **Location:** New York, NY - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.ashbyhq.com/dealmaker/b371e8de-df24-4d79-9d3c-0442f8e66998 ## Job description DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market. ## WHO YOU ARE You are a Senior Marketing Strategist who has built a career on owning outcomes, not just managing processes. You thrive in high-pressure environments where founders are counting on you and the stakes are real. You know how to read a campaign that is going sideways, make the call, and bring clients along with confidence. You lead by doing, and you raise the level of everyone around you. ## WHAT YOU'LL DO - Own complex campaigns end to end, from strategy through close, with full accountability for capital raised and client satisfaction across your largest accounts. - Set strategic direction by developing marketing plans and funnel strategies for high-stakes campaigns, making the call on channel mix, budget allocation, and testing priorities. - Analyze performance across your portfolio continuously, diagnosing underperformance quickly and acting on it with both speed and rigor. - Advise founders and executive stakeholders as their trusted strategic partner, including through escalations, renegotiations, and campaign resets. - Mentor Client Strategists on funnel strategy, client communication, and problem-solving, sharing patterns and playbooks that raise the bar across the team. - Manage escalation and risk by stepping into off-track accounts, diagnosing root causes, and rebuilding a credible path to a successful outcome. - Lead cross-functionally by partnering with Paid Media, Creative, Partnerships, and Account Management to keep execution aligned with strategy and flagging process gaps that need fixing. - Report results and next steps clearly to clients and internal leadership, demonstrating impact on capital raised and campaign KPIs. ## WHAT SKILLS YOU NEED This role demands someone who has been in the room when things get hard and has a track record to prove it. You bring deep channel expertise, sharp analytical instincts, and the kind of client communication skills that build trust under pressure. - Experience in digital marketing, client services, or a related field, with a track record of owning client relationships independently. - Deep expertise across digital marketing channels (paid media, email, partnerships) including campaign strategy, execution, and optimization. - Strong analytical skills, with proven ability to use data to diagnose problems and drive decisions under time pressure. - Excellent client-facing communication skills, including experience navigating high-stakes or difficult conversations. - Demonstrated ability to mentor or informally lead less experienced team members. - Comfort operating with a high degree of autonomy in a fast-paced environment. - Experience with marketing automation platforms, CRM systems, and analytics tools. - You proactively use AI tools to improve your own workflows and are always looking for ways to make your team faster and smarter. This is a hybrid, New York–based role (3 days in-office at 23rd Street) or Los Angeles–based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration. Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us: - Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor - A diverse & distributed team of doers, innovators, and experts - Shared employee benefit plan (medical, vision, & dental) - We love AI and have tools to support you build innovative solutions - Annual learning support And more! We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers. Applicants may request information about the use of these tools or request an alternative selection process by contacting us at Talent@dealmaker.tech. For more information about how personal information is collected and used, please see our Privacy Notice. ## Equal Employment Opportunity DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application. ## About DealMaker ## Company Overview - **One-liner**: DealMaker provides an all-in-one digital platform that enables companies to raise capital online via Regulation A, Regulation Crowdfunding (CF), and Regulation D offerings, handling everything from investor acquisition to compliance and payments. - **Entity Type**: Private (multiple venture rounds, latest private equity round in 2024) - **Headquarters**: New York, New York, United States - **Founded**: 2018 - **Founders**: Rebecca Kacaba (CEO & Co-Founder) ## Core Business - **Primary industry**: Financial Services / Capital Markets Technology (Fintech) - **Target customers**: B2B – growth-stage companies, startups, and established organizations looking to raise capital from retail and institutional investors. - **Mission/purpose**: Empower founders to raise capital digitally from their own communities and through strategically marketed campaigns, making online capital raising mainstream. ## Products & Services - **DealMaker Platform (SaaS)**: End-to-end capital raising solution that provides investor acquisition, securities management, fund processing, and investor communications in one system. Acts as a one-stop-shop digital raise platform, transforming the process into a simple eCommerce experience – companies add an “Invest Now” button to their existing site and DealMaker handles compliance, payments, and everything in between. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual Revenue of ~$9.0 million (latest estimate); total capital raised for clients exceeds **$2 billion** (including notable clients like Green Bay Packers, Miso Robotics, Monogram Orthopaedics). - **Notable Investors/Partners**: CIBC Innovation Banking (led venture rounds in 2022 & 2023), The Canadian Securities Exchange (investor in 2022 round), and additional private equity investment (2024). - **Growth Signals**: Headcount grew 37.9% year-over-year to 143 employees; operates in 8 countries; acquired Rally On Media (2025) and Ridge Growth Agency (2022); active job postings for roles in sales, client strategy, and creative production. ## Competitive Advantages - **One-stop shop**: Integrates investor acquisition, securities management, compliance, and payments – eliminating the need for multiple vendors. - **Proven track record**: Helped raise over $2 billion for hundreds of companies, including high-profile names. - **Simplified user experience**: Capital raising is reduced to a single “Invest Now” button, drastically lowering friction for founders. - **Regulatory expertise**: Handles complex SEC regulations (Reg A, CF, D) and provides built-in compliance capabilities. ## Strategic Focus - **Current priorities**: Deepening marketing capabilities (acquisition of Rally On Media), expanding enterprise and partnership sales (Enterprise Account Manager, Director of Client Strategy roles), and growing the technology team to enhance platform features. - **Direction**: Scaling the platform to serve larger, more complex raises while maintaining the self-serve eCommerce model; increasing international presence (offices in US, Canada, Colombia, Brazil, Nigeria). ## Why Work Here - **Culture highlights**: The careers page describes an environment where “ideas flow freely, innovation is rewarded, and excellence is the standard.” The team is mission-driven, focused on making capital raising accessible. - **Location & hybrid policy**: Offices in New York (HQ) and Toronto, with team members across the Americas. Remote/hybrid details not explicitly stated; likely hybrid given multiple office locations. - **Engineering & team**: Tech stack includes Python, Django, React, Snowflake, dbt, and modern tools. Employees come from companies like Republic, StartEngine, and Strikepoint. - **Note**: Employee rating on LinkedIn is 2.7/5.0 (61 reviews), with below-average scores in work-life balance (2.1) and culture (2.3) – job seekers may want to investigate further. ## Sources 1. [dealmaker.tech](https://www.dealmaker.tech/) 2. [dealmaker.tech/about-us](https://www.dealmaker.tech/about-us) 3. [linkedin.com/company/dealmakertech](https://www.linkedin.com/company/dealmakertech) 4. [theorg.com/org/dealmaker](https://theorg.com/org/dealmaker) 5. 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