---
title: 'Senior Marketing Writer at IANS'
canonical: 'https://feeny.ai/job/senior-marketing-writer-ians-boston-330cx7txr1xs'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Marketing Writer at IANS

- **Company:** IANS
- **Location:** Boston, MA
- **Posted:** 2026-02-09
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/ians/jobs/5046806007

## Job description

Senior Marketing Writer Role Description

-Requires 2 days a week onsite in Boston, MA office

-$110,000 -$130,000 + bonus

## About the Role

IANS is evolving from a research-and-advisory firm into a security Intelligence Platform — shifting from static content delivery to a data-as-a-service model that gives security leaders real-time, benchmarked, and actionable intelligence. We’re looking for a Senior Marketing Writer who can translate that evolution, and the complex ideas behind it, into clear, compelling copy that drives engagement, demand, and brand authority. You’ll lead the development of high-impact marketing content across channels shaping messaging, elevating quality, and ensuring consistency with our brand voice.

This role is ideal for a strategic writer who understands how words perform in the real world: attracting the right audience, supporting the funnel, and reinforcing brand credibility.

The successful candidate will also be highly skilled in short-form communication, someone who can craft email subject lines that grab attention, write body copy that converts, develop calls to action that drive measurable results, and contribute to a team shaping the conversation around cybersecurity leadership and strategy.

You’ll also develop original creative concepts for integrated marketing campaigns — the central idea, messaging platform, and copy themes that extend across email, social, web, and events.

This role sits at the intersection of creativity and performance: you’ll write, test, and refine marketing and sales content that connects with our audience and moves them to act.  You’ll collaborate closely with marketing, product, sales, and design teams to ensure every piece of copy is on-brand, audience-centric, and optimized for engagement and conversion.

This is a mission-critical role in telling that story: you’ll be one of the primary voices communicating how IANS is helping security teams navigate a time of unprecedented change, and how our evolution into an Intelligence Platform built on a data-as-a-service model gives them an edge. We’re looking for someone who brings an AI-first mindset to the work itself — using AI as a force multiplier to accelerate ideation, drafting, and testing, so our storytelling can move as fast as the market we cover.

## Key Responsibilities

- Write and edit high-quality marketing copy across channels, including:
- Website pages, landing pages, and product messaging
- Email campaigns, social copy, and ads
- Blogs
- Event, webinar, and campaign messaging
- Write clear, compelling, and high-performing sales and marketing emails, including nurture sequences, campaign promotions, and event audience acquisition campaigns
- Own and evolve brand voice, tone, and messaging guidelines.
- Lead messaging frameworks for key initiatives, launches, and thought leadership.
- Champion the narrative of IANS’s evolution into a security Intelligence Platform, translating our shift to a data-as-a-service model into messaging that resonates with security leaders.
- Bring an AI-first mindset to the work — using AI tools as a force multiplier to accelerate ideation, drafting, and testing without sacrificing quality or brand voice.
- Develop original creative concepts for integrated marketing campaigns
- Edit and elevate copy from other writers and contributors.
- Use performance data, audience insights, and feedback to improve content continuously.
- Ensure copy aligns with business goals, audience needs, and SEO best practices.
- Stay current on content best practices, trends, and compliance requirements

## Experience & Qualifications

- Bachelor’s degree in marketing, Communications or related field
- 8+ years of experience in marketing writing or copywriting
- AI-first mindset — fluent with AI writing, research, and ideation tools, and driven to use them as a force multiplier for speed and quality
- Experience writing to security & IT leaders
- Proven ability to write for multiple audiences and stages of the funnel.
- Experience working with complex, technical, or B2B subject matter.
- Experience communicating platform, product, or business-model transformations (e.g., SaaS, data-as-a-service) to enterprise or technical audiences is a plus
- Strong editing skills and a high bar for clarity, structure, and quality.
- Deep understanding of brand storytelling and messaging strategy.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Demonstrated ability to develop campaign creative concepts, not just execute against briefs — examples showing concept-to-execution work
- Experience working with HubSpot is helpful but not essential
- Understanding of how to optimize content for SEO/GEO

## About IANS

## Company Overview
- **One-liner**: IANS delivers vendor-agnostic cybersecurity intelligence and advisory services to CISOs and security leaders, powered by a proprietary database of practitioner-validated conversations.
- **Entity Type**: Private (self-funded / bootstrapped; no disclosed funding rounds)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2001
- **Founders**: Phil Gardner

## Core Business
- Primary industry: Cybersecurity (computer and network security)
- Target customers: CISOs, security leaders, and their teams at Fortune 1000, mid-market, and enterprise organizations (B2B)
- Mission / Purpose: To become the intelligence layer behind every security decision by providing governed, first-party data that generic AI cannot replicate – turning what peers actually practice into actionable insights.

## Products & Services
- **[Ask IANS]**: An AI-powered, always-on intelligence platform that surfaces benchmarks, implementation guidance, and vendor insights drawn from 6,000+ anonymized practitioner conversations, 6,500+ content pieces, and proprietary surveys. Type: SaaS / Data Platform.
- **[End User Decision Support]**: Subscription-based access to 170+ experienced Faculty (active CISOs and practitioners) for 1:1 consultations, curated research, and decision support. Type: Advisory Service.
- **[Consulting Services]**: Field-tested advisory engagements including architecture reviews, program assessments, risk analysis, and incident response support. Type: Professional Services.
- **[Professional Development]**: Leadership coaching, team training, and CISO development programs. Type: Education / Training.
- **[Events]**: Annual conferences, roundtables, and peer networking events for security leaders. Type: Events.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Estimated annual revenue of **$39.8M** (LinkedIn data); headcount of **329 employees** (+13.7% YoY growth)
- **Notable Investors/Partners**: Bootstrapped; no external investors disclosed. Partners include Fortune 100 companies and a network of 170+ active practitioner Faculty.
- **Growth Signals**: Operating in 9 countries, revenue growth, headcount expansion, new product launch (Ask IANS AI platform), and growing demand for practitioner-validated cybersecurity intelligence.

## Competitive Advantages
- **Proprietary Practitioner-Validated Data**: Intelligence base built from thousands of consented, anonymized conversations with real CISOs and practitioners – not scraped web data or analyst reports.
- **Vendor-Agnostic Model**: Faculty have no vendor affiliations; insights are free from marketing bias, focused on what actually works under real constraints.
- **Governance & Anonymization**: Strict protocols (consent, anonymization, human verification) make the data trustworthy and legally defensible.
- **AI with a Moat**: General-purpose AI learns from published sources; IANS learns from practiced experience, giving it a durable competitive edge.

## Strategic Focus
- **Scale the Ask IANS platform** to become the default intelligence layer for security decision-making.
- **Expand data collection** through Research Interviewer roles that capture fresh, granular insights.
- **Grow the Consulting and Professional Development** practices to deepen client relationships and recurring revenue.
- **Maintain high-touch human validation** alongside AI to preserve data quality and trust.

## Why Work Here
- **Culture & Values**: Guided by Grit, Results, Initiative, Passion, Positivity, Teamwork, and Curiosity. Emphasis on collaboration, ownership, and fast growth ("talent is the engine").
- **Work Environment**: Hybrid model – 2 days/week in the Boston office with a weekly lunch stipend. Remote roles may exist for some positions.
- **Perks & Benefits**: Fidelity 401(k) with match, medical/dental/vision, deductible reimbursement, fitness stipend, Calm app subscription, dependent care and healthcare FSAs, transit/parking pre-tax benefits. Work/life balance includes PTO, paid holidays, sick time, and Summer Fridays (early close on summer Fridays). Social events: monthly "Club IANS", annual summer outing, team events.
- **Volunteer & Community**: Paid volunteer day, employee-led community initiatives.
- **Growth & Development**: Mentorship, real responsibility, transparent promotion criteria. Strong learning culture for cybersecurity professionals.

## Sources
1. [iansresearch.com – Careers page](https://www.iansresearch.com/who-we-are/careers)
2. [iansresearch.com – About page](https://www.iansresearch.com/who-we-are/about-us)
3. [iansresearch.com – Homepage](https://www.iansresearch.com/)
4. [Greenhouse job board – IANS](https://job-boards.greenhouse.io/ians/jobs/4665746007)
5. [LinkedIn – IANS company page](https://www.linkedin.com/company/ians)

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