---
title: 'Senior Media Activation Executive at WPP Media'
canonical: 'https://feeny.ai/job/senior-media-activation-executive-wpp-media-jakarta-0h6ggbc6yvqf'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Media Activation Executive at WPP Media

- **Company:** WPP Media
- **Location:** Jakarta, Indonesia
- **Posted:** 2026-07-20
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/wppmedia/jobs/5276353008

## Job description

## About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

The Opportunity:

We are seeking an experienced and results-oriented Sr. Media Activation Executive, Performance Marketing to join our growing team in Indonesia. This pivotal role will lead the strategic planning, execution, and optimization of high-performance digital advertising campaigns specifically for the APAC market. You will be instrumental in driving client success by maximizing ROI, generating qualified leads, enhancing user acquisition and engagement for their digital properties and mobile applications within APAC.

You will act as a key local expert and strategic advisor to our client, translating their business objectives into effective, localized digital advertising strategies for APAC. This role demands a hands-on approach to multi-platform campaign management, deep analytical prowess, a creative problem-solving mindset, and the ability to articulate complex market dynamics and performance data into clear, actionable insights.

Key Responsibilities:

Strategic Campaign Management and Execution:

Develop and champion comprehensive, data-driven performance marketing strategies tailored for APAC, aligning with specific client business objectives (e.g., lead generation, app installs, customer lifetime value). Define target audiences, keyword strategies, audience segmentation, and campaign structures that align with client goals and the nuances of APAC across various platforms. Own the development and management of the market-specific test plan and learning agenda for our key client, fostering a culture of continuous improvement and local market innovation. Develop accurate performance forecasts for campaigns and then strategically achieve those targets against defined client KPIs. Forecast campaign performance, manage significant client advertising budgets, and proactively identify opportunities for growth and scale.

Multi-Platform Campaign Execution & Optimization Expertise:

Lead the end-to-end setup, launch, and daily management of digital advertising campaigns for assigned client, ensuring best practices in account structure, ad group segmentation, and ad serving across: Google Ads (Search, Display, App Campaigns, YouTube Ads): Advanced bidding, conversion tracking, remarketing, and optimization tailored for APAC. Apple Ads : Strategy, keyword selection, bid management, and optimization for app discovery and installs within the Apple ecosystem. Social Media Ad Platforms: Managing performance-driven campaigns on key social platforms (e.g. Meta, TikTok), including audience targeting, creative testing, and budget optimization. Hold ultimate accountability for adherence to platform best practices and agency quality standards across all managed campaigns, ensuring optimal performance and compliance. Conduct ongoing, meticulous keyword research, ad copy optimization (text, responsive search ads), and creative testing across all relevant platforms. Implement and monitor robust conversion tracking, remarketing lists, and audience segments within each platform and relevant analytics tools for client accounts. Collaborate closely with creative and client teams to develop compelling ad creatives and landing page experiences that are optimized for conversion across different ad formats and devices. Work with client, product and development teams to ensure proper app tracking (SDK integration) for App Campaigns, driving valuable installs and in-app actions if required.

Performance Measurement & Reporting:

Define, track, and report on critical KPIs for APAC campaigns, including CPA  and app-specific metrics (installs, in-app actions, cost-per-install) across all active platforms. Utilize analytics tools for deeper insights into user behavior, cross-channel attribution, and campaign performance across all client digital properties. Conduct regular A/B testing on ad copy, creatives, landing pages, and campaign settings to continuously improve client performance and identify winning strategies. Perform in-depth data analysis to identify trends, opportunities, and areas for budget reallocation and optimization, presenting clear, actionable insights and strategic recommendations to clients. Provide strategic inputs and comprehensive data analysis for campaign wrap-up reports, summarizing performance, key learnings, and future recommendations specific to Japan. Continuously monitor market performance against initial forecasts and actively implement strategies to ensure targets are met or exceeded.

Client Management & Collaboration:

Serve as a primary point of contact for assigned clients regarding digital advertising strategy and performance within APAC, building strong, trusted relationships. Partner with client management, creative, and analytics teams to ensure integrated strategies and seamless execution. Communicate complex market insights, performance data, and strategic recommendations clearly and concisely to clients, demonstrating value and future opportunities in Japan. Act as an internal subject matter expert for digital platforms, providing training and guidance to junior team members or colleagues as needed.

Market Intelligence & Innovation (APAC):

Stay abreast of the latest digital advertising trends, platform features, bidding strategies, policy updates, and competitor activities within the APAC digital landscape. Research and recommend new ad formats, targeting capabilities, automation features, and AI-driven optimizations across all relevant platforms that can benefit client campaigns in Japan. Stay informed on mobile advertising trends, privacy regulations, and their impact on campaign effectiveness and measurement for our clients in Japan.

Required Qualifications:

5+ years of progressive experience in hands-on performance marketing campaign management within APAC, preferably in an agency environment or a client-side role. Business-level fluency in English (verbal and written). Demonstrated expertise and hands-on experience in managing and optimizing campaigns across: Google Ads (Search, Display and App Campaigns) Apple Search Ads (ASA) Key Social Media Ad Platforms (e.g., Meta / TikTok) Deep understanding of Google Ads functionalities, including advanced bidding strategies, audience targeting, remarketing, campaign structuring, conversion tracking, and Google Merchant Center (if applicable). Solid understanding of the app ecosystem, including app store optimization (ASO) principles, mobile measurement partners (MMPs), and in-app conversion tracking and optimization. Strong analytical skills with the ability to interpret complex local market data, identify trends, and derive actionable insights for continuous campaign optimization. Proven experience with A/B testing methodologies for market-specific initiatives, including the ability to design and manage a comprehensive testing agenda for Japan. Exceptional communication, presentation, and client-facing skills, with the ability to influence and collaborate with diverse stakeholders both internally and externally.

Preferred Qualifications:

Familiarity with APAC digital platforms or publishers not explicitly listed. Experience working with mobile measurement partners (e.g., Adjust, Branch, AppsFlyer) and integrating their data for client campaign optimization is a plus Understanding of incrementality testing and advanced attribution modeling. Prior experience managing campaigns for enterprise clients Familiarity with local data privacy laws and advertising regulations in APAC.

Please read our [Privacy Notice](https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment) for more information on how we process the information you provide.

## About WPP Media

## Company Overview
- **One-liner**: WPP Media is WPP's global media collective that combines AI, data, and creative to deliver intelligent growth for the world's leading brands.
- **Entity Type**: Division of Public Company (WPP plc – LSE: WPP, NYSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: Not publicly available (parent WPP plc founded 1971; WPP Media formed as a unified media collective in recent years)
- **CEO**: Brian Lesser (CEO, WPP Media)

## Core Business
- **Industry**: Advertising Services, Media Planning & Buying, Marketing Technology
- **Target Customers**: B2B and B2C enterprise brands across all sectors; global clients include major Fortune 500 companies
- **Mission or Purpose Statement**: "Intelligent growth for the AI era" – helping brands harness data, AI, and media to drive measurable outcomes.

## Products & Services
- **Open Media Studio (OMS)**: An end-to-end media delivery platform integrated with WPP Open, enabling scaled creative, production, data, commerce, and personalized media execution. (SaaS/Platform)
- **Open Intelligence**: An AI-enabled data solution that unifies fragmented data across ecosystems into predictive marketing intelligence, supporting privacy-first activation. (Data & Analytics Platform)
- **Data and Technology Consulting**: Consulting services for data strategy, technology architecture, advanced analytics, audience insight, cloud integration, and platform adoption. (Service)
- **Media Management & Delivery**: Expert activation, smart investment, strategic partnerships, and proprietary media solutions powered by AI and advanced analytics for personalized advertising at global scale. (Service)
- **Service and Strategy**: Dedicated teams offering deep sector expertise, creative strategy, and business outcomes aligned with client goals. (Service)

## Market Standing
- **Valuation/Market Cap**: Not disclosed separately (parent WPP plc market cap approx. £8 billion as of July 2025)
- **Key Metric**: $65 billion in managed media annually (from wppmedia.com)
- **Notable Investors/Partners**: WPP is publicly traded; works with hundreds of global brands including many Fortune 500 companies. Key technology partners include major cloud and AI providers.
- **Growth Signals**:
  - 40,000+ media experts worldwide
  - 160 offices across 80+ markets
  - 1,600+ active job postings (LinkedIn, July 2025) with +8.7% monthly job growth
  - Strong investment in AI-first capabilities and privacy-forward data unification

## Competitive Advantages
- **Scale**: One of the largest media buying organizations globally, managing $65B in media.
- **AI Integration**: End-to-end platform (OMS + Open Intelligence) deeply embedded with AI for predictive analytics, automation, and personalization.
- **Integrated Ecosystem**: Unique ability to unify media, data, creative, production, and commerce under one roof.
- **Global Reach**: 40k+ experts in 80+ markets providing local insights with global execution.
- **WPP Network**: Access to 100,000+ experts across WPP's integrated agency network.

## Strategic Focus
- **AI-Driven Growth**: Embedding AI across all capabilities to deliver smarter, faster, more measurable outcomes.
- **Privacy-First Data Unification**: Building Open Intelligence as a secure, cross-ecosystem data platform that respects consumer privacy.
- **Talent Development**: Investing in AI-enabled learning frameworks and internal mobility to future-proof skills.
- **Sustainability & Inclusion**: Part of WPP's broader commitment to building better futures for people, planet, clients, and communities.

## Why Work Here
- **Culture**: Described as open, optimistic, and extraordinary – with emphasis on collaboration, innovation, and challenging the status quo.
- **Growth**: AI-enabled learning framework, cross-team mobility across WPP’s global network of 100k+ experts.
- **Work Environment**: Hybrid/office-based roles across 160 offices; global opportunities in 80+ markets.
- **Perks**: Competitive compensation, performance-based rewards, access to cutting-edge AI tools, and work with leading global brands.
- **Team**: Join a collective of 40k+ media experts, data scientists, technologists, and creatives.

## Sources
1. [wppmedia.com](https://www.wppmedia.com/)
2. [WPP Media Company Info](https://www.wppmedia.com/company-info)
3. [WPP Media Careers](https://www.wppmedia.com/careers)
4. [WPP Media – What We Do](https://www.wppmedia.com/what-we-do)
5. [WPP Media LinkedIn](https://www.linkedin.com/company/wpp-media)
6. [WPP Media Greenhouse Careers](https://job-boards.greenhouse.io/wppmedia)

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