---
title: 'Senior Media Analyst at AIP Connect'
canonical: 'https://feeny.ai/job/senior-media-analyst-aip-connect-markham-qp74xk15cchr'
type: 'job'
last_seen: '2026-10-16'
---

# Senior Media Analyst at AIP Connect

- **Company:** AIP Connect
- **Location:** Markham, Canada
- **Compensation:** $90k–$95k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-21
- **Last confirmed live:** 2026-10-16
- **Apply:** https://jobs.lever.co/aipconnect/f3a00f08-2ba1-4951-84cc-9f669a57350f

## Job description

Open Vacancy: This role is a current, active position and we are accepting applications.

Our client is a global leader in media and marketing, helping some of the world’s leading brands connect with their audiences through data-driven strategies and innovative solutions. With expertise across media planning, buying, analytics, and digital, they deliver impactful results for clients across industries.

## About the Role

We are seeking a Senior Media Analyst to support a leading client in understanding and improving media performance across channels. This role will analyze media data, develop reporting and visualizations, uncover actionable insights, and make recommendations to optimize future marketing campaigns.

The Senior Media Analyst will work closely with client and agency teams, using data and business intelligence tools to evaluate campaign performance, identify opportunities, and improve reporting processes. This is a highly analytical, client-facing role with exposure to a broad range of media channels and data sources.

Key Responsibilities:

- Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search, assessing effectiveness and contribution to business objectives.
- Develop measurement frameworks and standardized KPIs to evaluate digital marketing performance.
- Translate business and marketing objectives into measurable media strategies and actionable recommendations.
- Bring together data from internal data warehouses, vendor and partner platforms, campaign briefs, and other sources to provide a holistic view of performance.
- Analyze cross-channel campaign performance across media, social, email, site, and creative.
- Identify trends, opportunities, and potential causes of performance changes to inform optimization strategies.
- Develop clear, compelling dashboards, reports, and data visualizations using business intelligence tools.
- Build operational checks and alerts to identify data quality issues, ingestion failures, and anomalies.
- Improve reporting processes, data transparency, and workflow efficiency.
- Monitor reporting quality and proactively identify and resolve issues.
- Lead client conversations related to performance, insights, and opportunities for future optimization.
- Collaborate with internal teams and clients to develop insights and continuously improve marketing measurement and reporting.

Qualifications & Experience:

- 5+ years of experience in media analytics, performance marketing, marketing analytics, or a related field.
- Bachelor’s degree in Business, Marketing, Mathematics, Computer Science, Information Technology, Economics, Analytics, Data Science, or a related field preferred.
- Strong understanding of digital media KPIs, including CPM, CPC, CPV, CPA, CTR, and related performance metrics.
- Demonstrated experience applying statistical analysis to datasets, interpreting results, and communicating insights clearly.
- Experience with Power BI, Domo, Looker, Tableau, or similar business intelligence and data visualization tools.
- Strong understanding of marketing and media performance, with the ability to connect data trends to business outcomes and optimization opportunities.
- Excellent analytical and problem-solving skills with strong attention to detail.
- Strong communication and collaboration skills, including experience presenting findings and recommendations to clients or senior stakeholders.
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
- Self-directed and accountable, with the ability to work effectively both independently and as part of a team.

Assets:

- Experience with Media Mix Modeling (MMM) to simulate or optimize campaigns.
- Professional certifications in digital media analytics, such as Google Analytics, Adobe, or Meta certifications.
- Power BI or other business intelligence certifications.
- SQL skills.
- Experience working across multiple media channels and marketing data sources.
- Advanced degree is an asset.

AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.

Accessibility:  If you need any accommodations during the interview process, please let us know.

Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.

For the most accurate and up-to-date details on this role, please refer directly to AIP Connect’s careers page, as third-party sites may not reflect current information.

## About AIP Connect

## Company Overview
- **One-liner**: AIP Connect is a boutique recruitment and staffing agency that connects companies with top talent through a human-centric, high-touch approach.
- **Entity Type**: Private (Founded and bootstrapped by its CEO)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2006
- **Founders**: Nicol Kalman

## Core Business
- **Primary industry**: Staffing and Recruiting
- **Target customers**: B2B — primarily mid-to-large enterprises and agencies in sectors like technology, marketing, media, and professional services
- **Mission/purpose statement**: To connect the right people to the right employers with a refreshingly different approach — prioritizing authenticity, transparency, and long-term fit over volume.

## Products & Services
- **Executive Search / Permanent Recruitment**: Full-service headhunting for senior-level and specialized roles across account management, operations, data & analytics, human resources, and media.
- **Temporary Staffing**: Short-term and contract placements for roles needing immediate support, managed by a dedicated AIP Staffing Inc. division under Managing Director Leslie Barrow.
- **Freelance & Contracts**: A curated pipeline for companies needing flexible, project-based talent, ranging from creative to technical fields.
- **General Application & Pipeline**: An open channel for candidates to register interest even when no specific role is listed, allowing AIP to proactively match them to future opportunities.

## Market Standing
- **Valuation**: Not publicly available (private company)
- **Key Metric**: Total headcount of ~29 employees (Year-over-Year growth: +15.4%, adding ~6 people); LinkedIn following of 8,192 (Yearly growth: +8.6%)
- **Notable Investors/Partners**: Bootstrapped — no external investors; key executives include Nicol Kalman (Founder/CEO), Kristine Sanderson (Partner, CHRL MHRM), Sarah Glynn (Snr. Recruitment Manager), and Leslie Barrow (Managing Director, AIP Staffing).
- **Growth Signals**: Active hiring across multiple geographies (Canada and US); 8 office locations; recent job postings for internal roles like Operations Systems Administrator signal internal scaling.

## Competitive Advantages
- **Truly human-centric**: Rejects algorithms and automated matching in favor of in-person briefings and deep conversations — a strong differentiator against large, tech-driven competitors.
- **Full transparency**: Communicates directly about salary, skill gaps, and role realities for both candidates and clients, building trust and reducing mis-hires.
- **Candidate-first philosophy**: Explicitly treats candidates as long-term partners, not commodities, focusing on fair compensation, career progression, and cultural fit.
- **Strong leadership team**: Led by an experienced founder and a team with deep industry knowledge and HR credentials (CHRL).

## Strategic Focus
- **Growth as a "connector" brand**: Emphasizing its role as a community builder that brings like-minded people together, rather than just a transaction facilitator.
- **Operational expansion**: Investing in internal systems and talent (e.g., Operations Systems Administrator) to support scaling across North America while maintaining its high-touch model.
- **AI as a support tool, not a replacement**: Leveraging AI to assist in resume review and candidate assessment, but explicitly keeping final decisions human — a balanced approach to technology.

## Why Work Here
- **Culture**: Described internally and externally as "refreshingly different" — values high integrity, openness, and a genuine commitment to people. The team is described as "born connectors."
- **Work environment**: Offers hybrid, remote, and on-site roles depending on the position and location. Geographies include Toronto, Vancouver, Montreal, Calgary, Halifax, Richmond (VA), and New York City.
- **Notable perks/engineering culture**: While the company is not a tech product firm, its internal use of AI in the hiring process shows a forward-looking, pragmatic attitude toward technology. The culture prioritizes low-ego, high-trust collaboration. Candidates are respected and never treated as commodities.
- **Alumni network**: Alumni have gone on to reputable firms like Wealthsimple, PwC Canada, Bell Media, and Spencer Stuart, reflecting a strong talent development environment.

## Sources
1. [aipconnect.com/about-us](https://aipconnect.com/about-us/)
2. [jobs.lever.co/aipconnect](https://jobs.lever.co/aipconnect)
3. [linkedin.com/company/anithing-is-possible-recruiting](https://linkedin.com/company/anithing-is-possible-recruiting)
4. [aipconnect.com/team/](https://aipconnect.com/team/)
5. [aipconnect.com/current-roles/](https://aipconnect.com/current-roles/)

## Other roles at AIP Connect

- [Omnichannel Media Manager](https://feeny.ai/job/omnichannel-media-manager-aip-connect-greater-toronto-area-ffbxjjy14ykv) — Greater Toronto Area, Canada
- [Account Director](https://feeny.ai/job/account-director-aip-connect-greater-toronto-area-7sjkgr71dq6v) — Greater Toronto Area, Canada
- [Accounting Manager](https://feeny.ai/job/accounting-manager-aip-connect-mississauga-yz66shpx7ant) — Mississauga, Canada
- [Senior Art Director/ Brand Designer - 3 Month Contract](https://feeny.ai/job/senior-art-director-brand-designer-3-month-contract-aip-connect-toronto-xbk0t6pngxz3) — Toronto, Canada
- [Marketing Specialist](https://feeny.ai/job/marketing-specialist-aip-connect-toronto-d8tmghpmvdfj) — Toronto, Canada
- [Senior Site Analyst](https://feeny.ai/job/senior-site-analyst-aip-connect-toronto-0nb99ggh2p08) — Toronto, Canada
- [Senior Project Manager, Tech](https://feeny.ai/job/senior-project-manager-tech-aip-connect-toronto-qmysb5qasjwk) — Toronto, Canada
- [Business Lead](https://feeny.ai/job/business-lead-aip-connect-new-york-3526jz0wjw9c) — New York, NY
- [Operations Logistics Coordinator (Multiple Shifts Available)](https://feeny.ai/job/operations-logistics-coordinator-multiple-shifts-available-aip-connect-b7efb72n91xd) — Mississauga, Canada
- [Service Coordinator](https://feeny.ai/job/service-coordinator-aip-connect-whitby-65e06ef2zd78) — Whitby, Canada