--- title: 'Senior Media Buyer, RoadWarrior at System1' canonical: 'https://feeny.ai/job/senior-media-buyer-roadwarrior-system1-los-angeles-ndz09enep3sw' type: 'job' last_seen: '2026-11-03' --- # Senior Media Buyer, RoadWarrior at System1 - **Company:** System1 - **Location:** Los Angeles, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-03 - **Apply:** https://jobs.lever.co/system1/6af8ad03-d5d0-412a-a581-64d226c04d03 ## Job description [RoadWarrior](https://roadwarrior.app) is System1's route-planning platform for drivers, field teams and the dispatchers who manage them, sold as a subscription on iOS, Android and the web. You will own hands-on paid acquisition for RoadWarrior across Google Search, Google App Campaigns, Apple Ads and Meta, on both the mobile and web funnels, and decide how budget moves between them. Success is measured in trials that convert, subscribers still paying at month six, and Teams accounts that add drivers. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA  90066. What you'll do: - Run Google Search end to end for Pro and Teams: keywords, bids, budgets and ad copy. - Run Meta: prospecting, retargeting and weekly creative tests. - Run Apple Ads and Google App Campaigns for Pro installs and trials on iOS and Android. - Optimize to trial start, trial-to-paid and Teams signup, not clicks or installs. - Build Teams demand: high-intent search, directory listings and dispatcher retargeting. - Use AI tools daily for copy, visuals and creative analysis. - Own conversion tracking and keep it reconciled with billing. - Report weekly on CAC, cohort ROAS and payback by channel, platform and plan. The stack you'll work in: - Ad platforms: Google Ads (Search and App Campaigns), Apple Ads, Meta Ads Manager - Attribution: GA4, Meta CAPI, app-store attribution - Billing: app-store subscriptions, Stripe - Analytics and data: Amplitude, Snowflake, Sigma Metrics you'll own: - MRR and net new MRR, Pro and Teams - MAU and paid MAU across app and web - Cost per trial and CAC per paying subscriber - Trial-to-paid conversion on the 7-day trial - Monthly churn and month-3 / month-6 retention - 6- and 12-month LTV, cohort ROAS and payback period - Drivers added per Teams account - Attribution match rate What we're looking for: - 3–5 years of paid acquisition for subscription software, app and web. - Deep hands-on Google Search experience, plus working Meta proficiency. - Hands-on experience with Apple Ads (formerly Apple Search Ads) and Google App Campaigns (formerly Universal App Campaigns). - Comfortable with GA4 and conversion tracking. - A demonstrated AI workflow for media buying and creative. - Reads cohort retention and LTV curves and makes budget calls from them. - Bachelor's degree in Marketing, Communications or a related field, or equivalent experience. Nice to have: - Selling a per-seat SMB SaaS tier alongside a consumer app. - RevenueCat, Stripe, Capterra / G2. - Amplitude, Snowflake or Sigma. - Familiarity with the gig-delivery, courier or field-service world. - Would rather fix a broken postback than write a deck about it. The U.S. base salary range for this full-time position is $109,000 - $137,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits. System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA. Employees near office locations are returning to the office. Equal Employment Opportunity: System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. ## SECURITY NOTICE: Please be aware that fraudulent individuals or organizations may pose as System1 Recruiters or Hiring Managers in an attempt to solicit personal or financial information.  All legitimate System1 career opportunities are published directly on our official website, [www.System1.com](https://www.System1.com).   Authentic emails from our recruiting team will only come from an official @system1.com email address.  System1 will never ask candidates for money, banking information, processing fees, or equipment purchases during any stage of the recruitment process. ## About System1 ## Company Overview - **One-liner**: System1 is an omnichannel digital marketing platform that uses AI and machine learning to monetize internet traffic by connecting advertisers with high-intent customers. - **Entity Type**: Public (NYSE: SST) - **Headquarters**: Marina del Rey, California, United States - **Founded**: 2013 - **Founders**: Michael Blend and Charles Ursini ## Core Business - **Primary industry/industries**: Digital Marketing, Advertising Technology (AdTech), Software Development, Consumer Internet - **Target customers**: B2B (advertisers and advertising partners across hundreds of verticals), B2C (consumers via owned brands like MapQuest, HowStuffWorks, Info.com, and Startpage) - **Mission or purpose statement**: System1 aims to deliver high-intent customers to advertising partners while building powerful consumer brands and developing privacy-focused products. ## Products & Services - **RAMP (Responsive Acquisition Marketing Platform)**: A closed-loop digital customer acquisition platform using proprietary algorithms, intent data, and auctioning technology to enable customer acquisition at scale. - **Owned & Operated Publishing Websites**: A portfolio of brands reaching 120 million consumers each month across verticals like health, automotive, personal finance, travel, and entertainment. Key brands include MapQuest, HowStuffWorks, Info.com, and Startpage (a private search engine). - **Applications Portfolio**: A growing portfolio of mobile and web applications leveraging audience expansion capabilities. - **Privacy Products**: Development and operation of privacy-focused services, including the world’s most private search engine (Startpage) and a privacy-friendly browser (Waterfox). ## Market Standing - **Valuation/Market Cap**: $95.3 million (as of recent data) - **Key Metric**: Annual Revenue of $266.1 million; Q2 FY2026 (quarter ended June 30, 2026) revenue was $30.2 million. - **Notable Investors/Partners**: Public company; notable partners include major digital ad networks and monetization channels (search, display, video, commerce, lead generation, subscription). - **Growth Signals**: Completed strategic acquisitions including CouponFollow (2022), InfoSpace (2016 for $45M), and Waterfox (2020). Workforce distributed across 12 countries. Recent hiring for AI-focused roles (Lead AI Product Engineer, Lead Product Manager - AI Agents) signals investment in emerging technologies. ## Competitive Advantages - **Proprietary AI & Machine Learning Platform (RAMP)**: A differentiated, closed-loop platform that optimizes customer acquisition across hundreds of verticals and monetization channels. - **Diverse Brand Portfolio**: Ownership of well-known, high-traffic consumer brands (MapQuest, HowStuffWorks, Startpage) provides a large, direct audience and significant data assets. - **Privacy Leadership**: A strong commitment to user privacy, operating the world’s most private search engine and a privacy-friendly browser, positioning the company favorably in a privacy-conscious market. - **Omnichannel & Omnivertical Capability**: The platform integrates with every major ad network and operates across hundreds of verticals, reducing dependency on any single channel or sector. ## Strategic Focus - **AI & Emerging Products**: Actively investing in AI agents and emerging product areas, as evidenced by dedicated leadership roles (Lead AI Product Engineer, Lead Product Manager for AI Agents). - **Privacy-First Innovation**: Continuing to develop and expand privacy-focused products and services, seeing it as a core duty and market differentiator. - **Portfolio Growth & Optimization**: Managing and growing a portfolio of owned brands (publishing, search, apps) while leveraging the RAMP platform for customer acquisition. - **Talent Acquisition**: Hiring senior leadership in engineering, product management, and growth strategy to drive technical strategy and execution. ## Why Work Here - **Culture & Values**: Emphasizes a growth mindset, ambitious goals, teamwork, respect, open communication, and individual responsibility. Promotes an environment where different backgrounds and points of view are valued. - **Work Environment**: Offers a mix of in-office and on-site roles (e.g., Los Angeles, CA). The company has 7 offices across the US, including locations in Marina del Rey, Bellevue, and Guelph (Canada). - **Perks & Benefits**: Great compensation, 401k with company match, excellent benefits, education subsidy, in-office events, weekly workouts, employee resource groups, volunteer opportunities, lunch & learns, access to LinkedIn Learning, monthly all-team events, team building events, and hackathons. - **Engineering Culture**: Described as having an incredible group of engineers, product managers, and data scientists. The company holds hackathons and encourages creative innovation. Recent job postings include Senior Director of Engineering – Technical Strategy & Execution. - **Growth Opportunities**: As a public company with a history of acquisitions and a focus on AI, there are opportunities to work on cutting-edge technology and be part of a growing organization. ## Sources 1. [linkedin.com](https://linkedin.com/company/system1co) 2. [system1.com/careers](https://system1.com/careers) 3. [system1.com/who-we-are](https://system1.com/who-we-are) 4. [system1.com/what-we-do](https://system1.com/what-we-do) 5. [jobs.lever.co/system1](https://jobs.lever.co/system1) ## Other roles at System1 - [Head of Creator Content](https://feeny.ai/job/head-of-creator-content-system1-los-angeles-200cm3pwn802) — Los Angeles, CA - [Principal Solutions Architect, API's](https://feeny.ai/job/principal-solutions-architect-api-s-system1-remote-fmf3v007b03s) - [Director of Enterprise Sales, MapQuest Platform](https://feeny.ai/job/director-of-enterprise-sales-mapquest-platform-system1-remote-nyk53zvdbz8j) - [Vice President, Consumer Products & Growth - CouponFollow](https://feeny.ai/job/vice-president-consumer-products-growth-couponfollow-system1-remote-qezbqq6kexac) - [Senior Media Buyer, Subscription Products](https://feeny.ai/job/senior-media-buyer-subscription-products-system1-los-angeles-s0b20h5q4vb8) — Los Angeles, CA - [Lead AI Product Engineer - AI Agents & Emerging Products](https://feeny.ai/job/lead-ai-product-engineer-ai-agents-emerging-products-system1-los-angeles-sbmgmjtm2p7e) — Los Angeles, CA - [Lead Product Manager - AI Agents & Emerging Products](https://feeny.ai/job/lead-product-manager-ai-agents-emerging-products-system1-los-angeles-tt4hzeztrvfk) — Los Angeles, CA