--- title: 'Senior Media Buyer, Subscription Products at System1' canonical: 'https://feeny.ai/job/senior-media-buyer-subscription-products-system1-los-angeles-s0b20h5q4vb8' type: 'job' last_seen: '2026-09-15' --- # Senior Media Buyer, Subscription Products at System1 - **Company:** System1 - **Location:** Los Angeles, CA - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-02-03 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.lever.co/system1/42c2e098-7ee9-47d9-b402-53d234a9fc4b ## Job description We are seeking a high-impact Sr. Media Buyer to serve as the primary "hands-on-keyboard" engine for our Meta and TikTok growth. This role is built for a technical tactician who lives in the dashboards and understands that in 2026, media buying is a blend of algorithmic mastery, AI-driven creative iteration, and deep subscription unit economics. You will own the end-to-end execution of our paid social ecosystem. This is an execution-heavy role for a specialist who thrives on the "craft" of campaign setup, data-driven optimizations, and scaling profitable subscription cohorts. This position is an onsite role requiring you to work in our headquarters located at 4235 Redwood Ave. Los Angeles, CA  90066. Key Responsibilities: - Campaign Management: End-to-end execution of ads on Meta (Facebook/Instagram) and TikTok. This includes daily "knob-turning"—bidding, budget scaling, and audience refinement. - AI-Native Workflow (Mandatory): Leverage AI tools (e.g., LLMs for copy, generative AI for visual iterations, or AI-driven attribution tools) to increase creative testing velocity and optimize campaign performance. - Creative Testing & Iteration: Rapidly test ad formats (Spark Ads, UGC, Carousel) to identify winners. Translate performance data into actionable feedback for creative teams, identifying high-performing hooks to combat fatigue. - Subscription Lifecycle Focus: Optimize for long-term subscriber health, not just the initial click. Monitor "90-day drop-off" and adjust targeting to acquire high-LTV cohorts. - Analytics & Scaling: Daily monitoring of ROAS, CPA, and CTR. Increase spend on successful campaigns while maintaining efficiency and monitoring the "payback period." - Technical Integrity: Ensure all tracking (UTMs, Pixels, and CAPI) is functioning correctly across Shopify, GA4, and our subscription platforms. Professional Qualifications: - Experience: 3–5 years of direct experience in digital marketing for a D2C/consumer brand. A track record of working within a subscription-based business model is essential. - Technical Mastery: Hands-on proficiency in Meta Ads Manager, TikTok Ads Manager, and Google Ads. - AI Proficiency: You must demonstrate a workflow that incorporates AI to enhance media buying efficiency and creative production. - Subscription Tech: Familiarity with subscription apps like Recharge, Skio, or Stay is highly advantageous. - Analytical Skills: Strong ability to interpret data. You should be comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam). - Execution-Minded: You are someone who enjoys the technical details of campaign setup and the "craft" of digital marketing. You are an operator at heart. - Education: Bachelor’s degree in Marketing, Communications, or a related field. Key Performance Indicators (KPIs): - Customer Acquisition Cost (CAC): Maintaining efficiency across paid channels. - LTV (6-Month & 12-Month): Increasing the projected value of acquired subscriber cohorts. - ROAS & Conversion Rate: Optimizing the path to purchase for first-time subscribers. - Churn Rate: Improving retention through optimized targeting and lifecycle messaging. What We Have To Offer: - Competitive salary + bonus + equity - Generous PTO + 11 company holidays - Open sick time - 100% covered Medical, Dental, Vision for employees - 401k with match - Health & Dependent Care Flex Spending Account - Paid professional development - Leadership & growth opportunities - Virtual company and team building events The U.S. base salary range for this full-time position is $109,000 - $137,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in U.S. role postings reflect the base salary only, and do not include bonus, equity, or benefits. System1’s headquarters is located in Marina del Rey, CA with an additional office in Bellevue, WA. Employees near office locations are returning to the office. Equal Employment Opportunity: System1 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. ## About System1 ## Company Overview - **One-liner**: System1 is an omnichannel digital marketing platform that uses AI and machine learning to monetize internet traffic by connecting advertisers with high-intent customers. - **Entity Type**: Public (NYSE: SST) - **Headquarters**: Marina del Rey, California, United States - **Founded**: 2013 - **Founders**: Michael Blend and Charles Ursini ## Core Business - **Primary industry/industries**: Digital Marketing, Advertising Technology (AdTech), Software Development, Consumer Internet - **Target customers**: B2B (advertisers and advertising partners across hundreds of verticals), B2C (consumers via owned brands like MapQuest, HowStuffWorks, Info.com, and Startpage) - **Mission or purpose statement**: System1 aims to deliver high-intent customers to advertising partners while building powerful consumer brands and developing privacy-focused products. ## Products & Services - **RAMP (Responsive Acquisition Marketing Platform)**: A closed-loop digital customer acquisition platform using proprietary algorithms, intent data, and auctioning technology to enable customer acquisition at scale. - **Owned & Operated Publishing Websites**: A portfolio of brands reaching 120 million consumers each month across verticals like health, automotive, personal finance, travel, and entertainment. Key brands include MapQuest, HowStuffWorks, Info.com, and Startpage (a private search engine). - **Applications Portfolio**: A growing portfolio of mobile and web applications leveraging audience expansion capabilities. - **Privacy Products**: Development and operation of privacy-focused services, including the world’s most private search engine (Startpage) and a privacy-friendly browser (Waterfox). ## Market Standing - **Valuation/Market Cap**: $95.3 million (as of recent data) - **Key Metric**: Annual Revenue of $266.1 million; Q2 FY2026 (quarter ended June 30, 2026) revenue was $30.2 million. - **Notable Investors/Partners**: Public company; notable partners include major digital ad networks and monetization channels (search, display, video, commerce, lead generation, subscription). - **Growth Signals**: Completed strategic acquisitions including CouponFollow (2022), InfoSpace (2016 for $45M), and Waterfox (2020). Workforce distributed across 12 countries. Recent hiring for AI-focused roles (Lead AI Product Engineer, Lead Product Manager - AI Agents) signals investment in emerging technologies. ## Competitive Advantages - **Proprietary AI & Machine Learning Platform (RAMP)**: A differentiated, closed-loop platform that optimizes customer acquisition across hundreds of verticals and monetization channels. - **Diverse Brand Portfolio**: Ownership of well-known, high-traffic consumer brands (MapQuest, HowStuffWorks, Startpage) provides a large, direct audience and significant data assets. - **Privacy Leadership**: A strong commitment to user privacy, operating the world’s most private search engine and a privacy-friendly browser, positioning the company favorably in a privacy-conscious market. - **Omnichannel & Omnivertical Capability**: The platform integrates with every major ad network and operates across hundreds of verticals, reducing dependency on any single channel or sector. ## Strategic Focus - **AI & Emerging Products**: Actively investing in AI agents and emerging product areas, as evidenced by dedicated leadership roles (Lead AI Product Engineer, Lead Product Manager for AI Agents). - **Privacy-First Innovation**: Continuing to develop and expand privacy-focused products and services, seeing it as a core duty and market differentiator. - **Portfolio Growth & Optimization**: Managing and growing a portfolio of owned brands (publishing, search, apps) while leveraging the RAMP platform for customer acquisition. - **Talent Acquisition**: Hiring senior leadership in engineering, product management, and growth strategy to drive technical strategy and execution. ## Why Work Here - **Culture & Values**: Emphasizes a growth mindset, ambitious goals, teamwork, respect, open communication, and individual responsibility. Promotes an environment where different backgrounds and points of view are valued. - **Work Environment**: Offers a mix of in-office and on-site roles (e.g., Los Angeles, CA). The company has 7 offices across the US, including locations in Marina del Rey, Bellevue, and Guelph (Canada). - **Perks & Benefits**: Great compensation, 401k with company match, excellent benefits, education subsidy, in-office events, weekly workouts, employee resource groups, volunteer opportunities, lunch & learns, access to LinkedIn Learning, monthly all-team events, team building events, and hackathons. - **Engineering Culture**: Described as having an incredible group of engineers, product managers, and data scientists. The company holds hackathons and encourages creative innovation. Recent job postings include Senior Director of Engineering – Technical Strategy & Execution. - **Growth Opportunities**: As a public company with a history of acquisitions and a focus on AI, there are opportunities to work on cutting-edge technology and be part of a growing organization. ## Sources 1. [linkedin.com](https://linkedin.com/company/system1co) 2. [system1.com/careers](https://system1.com/careers) 3. [system1.com/who-we-are](https://system1.com/who-we-are) 4. [system1.com/what-we-do](https://system1.com/what-we-do) 5. [jobs.lever.co/system1](https://jobs.lever.co/system1) ## Other roles at System1 - [General Manager, Startpage](https://feeny.ai/job/general-manager-startpage-system1-los-angeles-5n93ja2wdf00) — Los Angeles, CA - [Lead AI Product Engineer - AI Agents & Emerging Products](https://feeny.ai/job/lead-ai-product-engineer-ai-agents-emerging-products-system1-los-angeles-sbmgmjtm2p7e) — Los Angeles, CA - [Lead Product Manager - AI Agents & Emerging Products](https://feeny.ai/job/lead-product-manager-ai-agents-emerging-products-system1-los-angeles-tt4hzeztrvfk) — Los Angeles, CA - [Senior Growth Strategist, Startpage](https://feeny.ai/job/senior-growth-strategist-startpage-system1-los-angeles-424tb040r6e1) — Los Angeles, CA