---
title: 'Senior Media Planner, Contract at PlayStation Global'
canonical: 'https://feeny.ai/job/senior-media-planner-contract-playstation-global-united-states-san-mateo-gbktpj0dd7xf'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Media Planner, Contract at PlayStation Global

- **Company:** PlayStation Global
- **Location:** United States San Mateo, CA
- **Compensation:** $75–$100/hr
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal/jobs/6146030004

## Job description

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Senior Media Planner, Contract *remote considered

This is a 6-month role supporting PlayStation’s Global Media team. The position will provide senior-level media planning support across priority hardware and software campaigns, helping maintain continuity across active workstreams and ensuring high-quality planning and execution throughout the six-month period.

As a Senior Media Planner, you will play a key role in bringing PlayStation’s global media strategies to life across hardware and software. Working across multiple high-profile campaigns, you will translate approved media strategies into tactical media plans, guide agency execution, and partner with cross-functional teams to deliver campaigns that drive both brand impact and business performance.

This role is ideal for an experienced media professional who can quickly integrate into a complex global organization, operate with a high degree of independence, and bring strong judgment and operational excellence to active campaign workstreams. While deep expertise in digital media planning and activation is essential, success also requires a strong understanding of the broader media ecosystem, enabling you to evaluate channel roles, challenge recommendations, and build integrated media plans that deliver against business objectives. You will partner closely with Media Strategy, Audience Infrastructure & Measurement, and agency partners to optimize campaigns, improve planning processes, and deliver world-class media campaigns for some of the industry’s most recognizable entertainment brands.

Main Areas of Responsibility

- Own end-to-end planning and activation workflows for assigned global paid media campaigns across PlayStation hardware and software titles.
- Translate approved media strategies into tactical media plans while proactively identifying risks, opportunities, and tradeoffs that could influence campaign outcomes.
- Evaluate media recommendations across channels, markets, and audiences, providing clear rationale and optimization recommendations that improve campaign effectiveness and business outcomes.
- Shape integrated tactical media plans that translate strategy into effective campaign execution across markets and channels.
- Partner with internal stakeholders and agency teams to develop media plans that align with marketing objectives and audience strategies.
- Drive tactical media plans through stakeholder review and approval, building alignment and addressing feedback throughout the planning process.
- Own creative readiness for campaign launch, coordinating specifications, asset delivery, trafficking requirements, and landing page inputs with agency partners.
- Lead day-to-day agency engagement, providing direction, resolving executional issues, and holding partners accountable for delivery.
- Serve as a trusted media advisor to cross-functional stakeholders, providing recommendations on channel strategy, audience planning, measurement, and emerging media opportunities.
- Lead campaign performance reviews in partnership with agency and internal teams, translating results into actionable recommendations that improve future planning and investment decisions.
- Drive continuous improvement across planning workflows, campaign documentation, approval processes, and stakeholder communications.
- Identify opportunities to simplify operations and improve scalability while maintaining high-quality execution.
- Maintain clear documentation across active workstreams, ensuring campaign status, key decisions, risks, and next steps remain visible to stakeholders.

Leadership & Ways of Working

- Operate independently once priorities and objectives have been established.
- Take ownership of campaign outcomes while fostering accountability across agency and cross-functional partners.
- Build alignment across stakeholders to maintain campaign momentum and resolve issues quickly.
- Communicate risks early and recommend practical mitigation plans.
- Influence decisions through expertise, thoughtful recommendations, and collaborative partnership.

## Key Performance Indicators

- Deliver tactical media plans on time, within budget, and aligned to approved strategy.
- Maintain continuity across assigned planning workstreams with minimal disruption.
- Keep agency partners and stakeholders on track against planning, approval, trafficking, and reporting milestones.
- Identify and escalate budget, timing, creative, localization, and measurement risks before they become blockers.
- Deliver clear, concise communications that enable timely decision-making.
- Ensure campaign recommendations are grounded in media fundamentals, audience strategy, campaign performance, and business objectives.
- Maintain accurate campaign documentation and handoff materials across active workstreams.

## Requirements

- 8+ years of paid media, integrated media planning, or digital marketing experience.
- Experience planning and managing large-scale global or multi-market paid media campaigns.
- Deep expertise across digital media channels - including programmatic, paid social, paid search, online video, and emerging media - paired with a strong understanding of integrated media planning principles across both digital and offline channels.
- Demonstrated ability to lead agency partners, evaluate recommendations, and influence strategic media decisions.
- Strong understanding of media planning fundamentals, including audience strategy, channel mix, reach and frequency, pacing, optimization, and measurement.
- Experience managing complex campaign timelines, budgets, creative workflows, and stakeholder approvals.
- Excellent analytical, project management, and communication skills with the ability to translate complex information into clear recommendations.
- Demonstrated AI proficiency, with the ability to effectively leverage AI to improve productivity, accelerate analysis, strengthen decision-making, and enhance the quality of work.
- Advanced PowerPoint and Excel skills, with experience using media reporting tools, campaign trackers, and planning documentation.

Candidate Preferred Qualities

- Bachelor’s degree, MBA, or equivalent experience.
- Experience working within a global matrix organization.
- Experience in gaming, entertainment, technology, consumer electronics, streaming, or direct-to-consumer marketing.
- Experience supporting campaign localization, creative versioning, or dynamic creative workflows.
- A process-oriented mindset with a passion for continuous improvement and operational excellence.

At SIE, working with our partners, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for benefit offerings that include medical, dental, and vision. Click [here](https://www.dzconnex.com/summary-of-benefits) to learn more.

This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below, this is an hourly rate. $75—$100 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our [Candidate Privacy Notice](https://www.playstation.com/legal/careers-privacy-notice/) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

## About PlayStation Global

## Company Overview
- **One-liner**: Sony Interactive Entertainment (SIE) is the global leader in interactive entertainment behind the PlayStation brand, delivering generation-defining hardware, pioneering network services, and award-winning games.
- **Entity Type**: Private (wholly owned subsidiary of Sony Group Corporation)
- **Headquarters**: San Mateo, California, USA (with global functions in London, United Kingdom, and Tokyo, Japan)
- **Founded**: 1994 (with the launch of the original PlayStation in Japan)
- **Founders**: Not publicly available as a single founder; the PlayStation brand was created by Sony Corporation

## Core Business
- **Primary industry**: Gaming & Interactive Entertainment
- **Target customers**: B2C (gamers and consumers worldwide), B2B (game developers, publishers, and partners)
- **Mission or purpose statement**: "To be the best place to play" – pushing the boundaries of play and inspiring remarkable experiences for players everywhere.

## Products & Services
- **PlayStation 5 (PS5)**: Flagship home video game console, including PS5 Pro model, with cutting-edge hardware and immersive gaming experiences.
- **PlayStation Network (PSN)**: Online service platform enabling multiplayer, digital storefront, and social features.
- **PlayStation Plus**: Subscription service offering online multiplayer, monthly games, and cloud storage.
- **PlayStation VR2**: Next-generation virtual reality headset for PS5.
- **PlayStation Studios**: A collective of first-party game development studios producing iconic franchises (The Last of Us, God of War, Horizon, Spider-Man, etc.).
- **PlayStation Accessories**: Controllers (DualSense), headsets, and other peripherals.
- **PlayStation Store**: Digital marketplace for games, add-ons, and media.
- **PlayStation 5 Console & Games**: Hardware and software sold globally.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (wholly owned subsidiary of Sony Group Corporation)
- **Key Metric**: PS5 generation has generated more than **$136 billion in sales** and **$13 billion in operating income** as of March 31, 2026. PlayStation 5 sold-in over **93 million units** worldwide. **125 million monthly active users** (as of March 31, 2026). **Over 1.64 billion software units** sold across PS4 and PS5. **51 billion hours** of annual gameplay (as of March 31, 2025).
- **Notable Investors/Partners**: Sony Group Corporation (parent company); extensive network of third-party publishers, developers, and platform partners.
- **Growth Signals**: Record-high engagement levels; continued expansion of first-party studios; successful launch of PS5 Pro; increasing digital and subscription revenue; strong global brand recognition.

## Competitive Advantages
- **Integrated Ecosystem**: End-to-end control over hardware, software, network services, and first-party content creation.
- **Iconic IP Portfolio**: Beloved franchises (The Last of Us, God of War, Horizon, Gran Turismo, etc.) that drive platform loyalty.
- **Global Brand Power**: PlayStation is one of the most recognized entertainment brands worldwide.
- **Scale & Reach**: 125 million MAU, 93 million PS5 consoles sold, and a massive library of software.
- **Innovation Track Record**: Consistently pushing boundaries in graphics, haptics, VR, and online services.

## Strategic Focus
- Continuing to grow the PlayStation 5 install base and expand into new hardware (PS5 Pro, PS VR2).
- Strengthening first-party game development and acquiring/expanding studios.
- Growing network services and subscription revenue through PlayStation Plus.
- Leveraging IP across other media (film, TV, merchandise) via Sony Pictures.
- Enhancing cloud gaming and streaming capabilities.
- Fostering an inclusive, diverse, and innovative workplace culture.

## Why Work Here
- **Culture**: Celebrated for being "trailblazers, passionate, one" – a united, diverse, and innovative global team. Recognized as a 2025 & 2026 Company Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Corporate Equality Index 100).
- **Flexible Work**: "Flex Modes" blend in-person collaboration and remote flexibility, allowing teams to connect when it counts and work from anywhere.
- **Benefits & Perks**: Comprehensive benefits package including learning & development tailored paths, well-being initiatives, and top-tier amenities.
- **Engineering & Tech**: Opportunities across software engineering, game development, network services, cybersecurity, data analytics, and more.
- **Global Presence**: Offices in San Mateo (HQ), London, Tokyo, and additional studios worldwide.
- **Internship Program**: "Internships that Inspire" for students and early-career talent.

## Sources
1. [playstation.com](https://www.playstation.com/en-us/corporate/about-us/) – About Us, facts, and leadership
2. [sonyinteractive.com](https://sonyinteractive.com/en/our-company/) – Company overview, values, fast facts
3. [careers.playstation.com](https://careers.playstation.com/) – Careers page with culture, benefits, and hiring process
4. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/sonyinteractiveentertainmentglobal) – Current job listings (e.g., Corporate Development, Business Analyst)

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