---
title: 'Senior Media Strategist at Bold Orange Company, LLC'
canonical: 'https://feeny.ai/job/senior-media-strategist-bold-orange-company-llc-minneapolis-s3rga4xg5gvp'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Media Strategist at Bold Orange Company, LLC

- **Company:** Bold Orange Company, LLC
- **Location:** Minneapolis, MN / St. Paul, MN
- **Compensation:** $75k–$105k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.lever.co/bold-orange/797b27e1-134b-4abb-b399-a82f2c5c8966

## Job description

Location: Minneapolis, MN Hires local to the Twin Cities Metro-Area can anticipate an in-office component of 1-2 days a week, employed with Bold Orange. If this position lists, “Open to Remote”, hires outside of the metro area can anticipate travel to our Minneapolis, MN office on an as-requested basis. We value human connection and some travel is anticipated.

About Bold Orange:

Bold Orange (BOCO) is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside, future focused perspective to our clients.

Position Summary:

The Senior Media Strategist will play a pivotal role on the Bold Orange media team, driving the strategy behind paid media efforts for our clients. You excel at building and recommending clients’ omnichannel media and providing campaign strategy guidance from ideation to implementation. You constantly look for opportunities to improve the model or framework you are working with and hungry for the next opportunity to learn and grow. You will often decide “what’s next” on projects and interact regularly with clients to derive a clear understanding of customer business needs/priorities. Adept at both relationship building and problem solving, you understand the importance of keeping the client’s objectives front of mind - and you're constantly seeking potential new channels and strategies to keep us ahead of industry trends.  We want to see your curiosity come to life at Bold Orange. Our mantra is to Stay Curious, Stay Bold, and Stay Brave. We love talent who has a passion for life and digs in to make every moment matter. Duties and Responsibilities: Paid Media Strategy, Execution, and Optimization: Develop, launch, and optimize cross-channel media strategies via a range of digital platforms and mediums Own the build-out of complex campaigns and help build best practices for campaign creation across the team Execute, report, and continuously optimize digital marketing campaigns across channels such as paid search, paid social, display advertising, and remarketing Implement and manage programmatic buys across multiple demand-side platforms and social media platforms Serve as an expert on all aspects of programmatic planning and campaign management processes, RTB, exchanges, and ad networks Expertly execute advanced remarketing campaigns Responsible for budget adherence and results across all platforms Develop testing strategies and roadmaps across campaign efforts to ensure decisions and optimizations are data and market driven Drive strategic alignment with all media stakeholders to ensure the client’s strategic approach is integrated into all paid media, including content, messaging, and creative Execute optimization strategies through automation tools and through platform editor/interfaces to meet or exceed user and client goals Synthesize larger amounts of information, understanding what’s needed and where to find it, to guide strategy and decision-making Client-Facing Expertise: Partner with clients to develop paid media strategies that support client business objectives Drive client narrative integrating organic media channels and omnichannel analytics Present and make recommendations to clients with varying levels of digital marketing and business experience, in an educational and support services capacity Industry and Channel Continued Learning: Stay informed on the latest thinking and best practices around digital marketing trends, media buying, and attribution to identify potential new channels and strategies to keep us ahead Easily reimagine what “media” means in a rapidly changing world, staying current with emerging trends Utilize media tools and platforms to their highest functionality, and may participate in new tool exploration Required Qualifications: Minimum of five years’ experience (agency preferred) or equivalent, with demonstrated experience mentoring or coaching junior team members Vast experience in broad media planning/channels, digital and otherwise, and national campaign management Data-driven mindset, with the ability to synthesize large volumes of information into clear insights and recommendations Strong decision-making, organization, time-management, planning, and problem-solving skills

## Equal parts big thinker and big doer

Strong understanding of digital marketing and the implications that technology has on developing strategies and execution plans Solid grasp of how paid media channels work together to create a cohesive, personalized marketing program for the customer (not just knowledge of one channel) Ability to manage multiple campaigns in a fast-paced environment Ability to plan, negotiate, and purchase print, OOH, and small-scale broadcast as needed Excellent communication skills, including experience delegating to and coaching junior team members Willingness to earn or current certification in the following: Google Ads, Meta Blueprint, Microsoft Ads Equivalent level expertise or certification in Google Analytics (GA4) Solid understanding of Google Tag Manager Ability to persuasively explain and justify paid media strategies and recommendations Ease and comfort presenting strong data-driven solutions to an audience of varying levels of experience Desire to collaborate and partner with multiple internal disciplines and agency experts to ensure diverse, holistic customer experience solutions

Benefits That Matter: Our benefits are designed to support life’s many stages—expected and unexpected. Eligible employees can access:

- Medical, dental, and vision insurance
- Virtual mental health support
- Health Savings and Flexible Spending Accounts (including dependent care)
- Infertility and critical illness benefits
- 401(k) with generous 6–10% employer contribution
- Paid parental leave
- Tuition reimbursement
- Free parking and commuter support Note: Some benefits apply only to full-time employees. Who We Are: Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun. Important to note: While we value AI as a tool, AI is not invited to Bold Orange interviews. We want to meet the wonderfully talented human you! Any suspected use of AI to inform or assist, while actively in an interview with Bold Orange, will result in exclusion from consideration for the role to which you applied or were referred. Equal Opportunity Employer: We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients, or vendors.

## About Bold Orange Company, LLC

## Company Overview
- **One-liner**: Bold Orange is a customer experience agency that helps B2B and B2C brands drive acquisition, growth, and retention through end-to-end CX strategy, performance marketing, marketing automation, and analytics.
- **Entity Type**: Private (backed by private equity; acquired by Beringer Capital in August 2025)
- **Headquarters**: Minneapolis, Minnesota, United States
- **Founded**: 2018
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Marketing Services / Customer Experience (CX) Agency
- **Target customers**: B2B and B2C enterprise brands across financial services, healthcare, manufacturing, retail, and e‑commerce
- **Mission statement**: “Transform customer experiences to drive stronger acquisition, growth, and retention” – creating purposeful connections between brands and their customers.

## Products & Services
Bold Orange delivers integrated CX solutions through four service pillars:

- **Go‑to‑Market & CRM/Loyalty**: Strategy, CRM and lifecycle marketing, loyalty‑driving initiatives.
- **Performance Marketing & Media**: Campaign strategy, integrated search (SEO, GEO, paid search), social, display, programmatic, media management.
- **Marketing Automation & Technology**: Data strategy, technical development, Salesforce Marketing Cloud implementation, AI strategy and maturity mapping.
- **Analytics & Insights**: CX audits, data visualization/dashboard development, marketing analytics, measurement frameworks, and data partner support.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Annual revenue of **USD $25 million** (latest estimate)
- **Notable Investors/Partners**: 
  - Mountaingate Capital (led initial PE round in 2018, then sold stake in 2025)
  - Beringer Capital (acquired Bold Orange in August 2025 via Fund III)
  - Clients include industry‑leading B2B and B2C brands
- **Growth Signals**: 
  - Headcount grew 18.4% YoY (172 employees as of mid‑2025)
  - Ranked #2 on *Minneapolis / St. Paul Business Journal*’s Fast 50 for two consecutive years (2022, 2023)
  - Acquired Three Deep (2021) and RaiseRight (2018) to expand capabilities
  - Hosted CX Midwest conference in 2025

## Competitive Advantages
- **End‑to‑end CX offering** – from strategy through implementation and analytics, all under one roof.
- **Deep Salesforce Marketing Cloud expertise** – a certified implementation partner with a strong track record.
- **Data‑driven DNA** – analytics embedded in every service line, with a tech stack spanning Snowflake, Databricks, Tableau, Looker, and AI tools.
- **Cross‑disciplinary teams** – marketers, designers, technologists, and data scientists collaborate nimbly to solve complex customer challenges.

## Strategic Focus
- **AI & Data Maturity** – Helping clients map AI readiness and activate data for personalized experiences.
- **Expansion of analytics and insights** – Growing the “Analytics & Insights” practice (e.g., hiring a Senior Analyst and a Solution Strategist for Snowflake).
- **Continued integration after Beringer Capital acquisition** – likely leveraging new capital to scale offerings and enter new verticals.

## Why Work Here
- **Culture & Work‑Life**: Rated **4.1/5.0** on employer review sites (Work‑Life 4.2, Compensation 4.3, Culture 4.2, Career 3.9)
- **Remote/Hybrid Policy**: Positions are listed as remote or hybrid (Minneapolis HQ); open to candidates outside Minnesota
- **Notable Perks**: Internship program with hands‑on experience across departments; emphasis on talent development and cross‑team collaboration
- **Engineering/Data Culture**: Strong focus on analytics, data science, and marketing technology – employees work with modern stacks (Snowflake, Databricks, Python, dbt, Fivetran, Braze, etc.)
- **Growth Opportunity**: Fast‑growing company (18%+ headcount increase) with clear career paths in analytics, strategy, and technology

## Sources
1. [boldorange.com](https://boldorange.com/)
2. [Bold Orange Services](https://boldorange.com/services/)
3. [Careers at Bold Orange](https://jobs.lever.co/bold-orange)
4. [LinkedIn Company Page](https://linkedin.com/company/boldorange)
5. [CB Insights Company Profile](https://www.cbinsights.com/company/bold-orange)
6. [Business Wire – Mountaingate Capital Announces Sale of Bold Orange](https://www.businesswire.com/news/home/20250827000001/)
7. [PRWeb – Beringer Capital makes second investment in Fund III](https://www.prweb.com/releases/beringer-capital-makes-second-investment-in-fund-iii-partnering-with-bold-orange-company-302260000.html)
8. [Minneapolis / St. Paul Business Journal – Fast 50 rankings](https://www.bizjournals.com/twincities/news/2023/10/26/fast-50-bold-orange-co-ranks-second.html)

## Other roles at Bold Orange Company, LLC

- [Senior Analyst](https://feeny.ai/job/senior-analyst-bold-orange-company-llc-minneapolis-t7e4e5a93f1k) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Senior Digital Project Manager](https://feeny.ai/job/senior-digital-project-manager-bold-orange-company-llc-minneapolis-w3azcpbdvn3p) — Minneapolis, MN / St. Paul, MN
- [Media Supervisor](https://feeny.ai/job/media-supervisor-bold-orange-company-llc-minneapolis-8qb1mf673wr6) — Minneapolis, MN / St. Paul, MN
- [Senior Account Director](https://feeny.ai/job/senior-account-director-bold-orange-company-llc-minneapolis-wqhxnx8krnb8) — Minneapolis, MN / St. Paul, MN
- [Account Director_Marketing Automation Focus](https://feeny.ai/job/account-director-marketing-automation-focus-bold-orange-company-llc-minneapolis-4ey2tw54mad2) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Copywriter](https://feeny.ai/job/copywriter-bold-orange-company-llc-minneapolis-eb488sccez6m) — Minneapolis, MN
- [Designer](https://feeny.ai/job/designer-bold-orange-company-llc-minneapolis-zqcq2spp4zzm) — Minneapolis, MN / St. Paul, MN
- [Production Designer](https://feeny.ai/job/production-designer-bold-orange-company-llc-minneapolis-1m2y0zdb3jvb) — Minneapolis, MN / St. Paul, MN
- [Solution Strategist, Snowflake](https://feeny.ai/job/solution-strategist-snowflake-bold-orange-company-llc-minneapolis-ecddcyh4ak18) — Minneapolis, MN / Open To Candidates Outside of, MN
- [Software Engineer, Data](https://feeny.ai/job/software-engineer-data-bold-orange-company-llc-minneapolis-z6g93nnvz3rn) — Minneapolis, MN / Open To Candidates Outside of, MN