---
title: 'Senior Optimization Manager at Launch Potato'
canonical: 'https://feeny.ai/job/senior-optimization-manager-launch-potato-chicago-2ez8wx8d5a1x'
type: 'job'
last_seen: '2026-09-21'
---

# Senior Optimization Manager at Launch Potato

- **Company:** Launch Potato
- **Location:** Chicago, IL / Columbus, OH / Detroit, MI / Kansas City, KS / Madison, WI / Saint Louis, MO
- **Work type:** remote
- **Posted:** 2026-09-18
- **Last confirmed live:** 2026-09-21
- **Apply:** https://job-boards.greenhouse.io/launch2/jobs/6199713004

## Job description

WHO ARE WE?

[Launch Potato](https://launchpotato.com/careers?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-back-to-careers) is the discovery and conversion company. We reach tens of millions of people every month through our brands, including [FinanceBuzz](https://financebuzz.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), [All About Cookies](https://allaboutcookies.org/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand), and [OnlyInYourState](https://www.onlyinyourstate.com/?utm_source=greenhouse&utm_medium=jobpost&utm_campaign=careers-to-brand). We turn that attention into real outcomes for our partners, some of the world's leading companies.

Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.

We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.

WHY JOIN US?

You own outcomes here, not tasks. We measure work by impact, not activity. The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle. Feedback runs direct and lands with respect. Ordinary people make themselves extraordinary at Launch Potato.

BASE SALARY: $100,000 - $120,000 per year

## MUST HAVE:

- Strong follow-through and task ownership; thrives on getting things done
- Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
- Experience running A/B tests, QA'ing launches, and reporting on test outcomes
- Comfortable updating copy, layout, and page flows within testing tools or CMS
- Solid understanding of what impacts conversion, even if you're not the strategist
- Working knowledge of analytics platforms like Google Analytics, Looker, or similar
- Ability to balance internal and external pressure to drive competing KPIs
- Experience  optimizing lead form pages end-to-end through UI/UX savvy
- Clear communicator who can work across Copy, Design, and Media teams
- Creative mindset — can spot UX friction and suggest improvements based on behavior
- Add bullet about industry/vertical experience here as well

EXPERIENCE: 5+ years in a performance marketing or CRO execution role. You’ve launched tests, owned strategy, QA and implementation, and collaborated with strategic leads to bring ideas to life.

## YOUR ROLE

Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You’ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you’ll balance expectations of internal and external KPIs.

Outcomes (Performance Expectations)

- Test Execution: Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order)
- QA & Launch Reliability: Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately.
- Insight Documentation: Summarize and document test results clearly to inform future optimizations.
- Task Velocity Support: Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals.
- Collaboration & Handoff: Work cross-functionally to get inputs, finalize creative, and prep launches efficiently.
- Multi-Variable Analyses: Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external

Success Looks Like

- You consistently ship high-quality tests and optimizations that match the strategy brief
- You stay on top of timelines and follow through on implementation steps
- You catch bugs or tracking issues before they go live
- You share learnings that help the broader team execute better
- You’re a reliable executor who enables strategists and creatives to move faster

Competencies

- Industry-Savvy: Experience within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
- Execution Machine: Detail-oriented and efficient; gets things done with speed and care.
- Process-Focused: Follows structured workflows and tracks everything from briefs to results.
- Analytical: Has the eye for creating easy-to-read and effective reports to keep track of performance.
- QA Mindset: Spots gaps before they cause issues — from typos to misfiring events.
- Collaborative Doer: Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line.
- Adaptable: Comfortable shifting priorities and managing multiple launches at once.
- Hungry to Learn: Curious about what’s working, why, and how to improve results over time.

## TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

## About Launch Potato

## Company Overview
- **One-liner**: Launch Potato is a bootstrapped, profitable digital media company that owns and operates a portfolio of brands and technologies designed to connect consumers with new products and services.
- **Entity Type**: Private (Bootstrapped, no external investment)
- **Headquarters**: Delray Beach, Florida, United States
- **Founded**: 2014
- **Founders**: Not publicly listed, but described as a group of young, ambitious entrepreneurs. The CTO is Ryan Van Horn.

## Core Business
- **Primary industry/industries**: Digital Media, Advertising Services, Performance Marketing, Content Publishing
- **Target customers**: B2B (advertisers and brands looking for customer acquisition) and B2C (consumers discovering products and services through their content brands).
- **Mission or purpose statement**: To connect consumers with the world’s leading brands through data-driven content and technology. The company describes itself as "The Discovery and Conversion Company."

## Products & Services
- **Content & Media Brands**: A portfolio of owned-and-operated digital properties that attract over 30M+ monthly visitors. Key brands include:
    - **FinanceBuzz**: Personal finance content and product recommendations.
    - **All About Cookies**: Digital privacy and security advice.
    - **OnlyInYourState**: Travel and lifestyle content focused on U.S. states (acquired in July 2025).
- **Technology & Marketing Platform**: A proprietary technology stack for audience development, engagement, viral distribution, and monetization. This includes data pipelines, A/B testing (over 10,000 variations tested), and conversion optimization tools that connect advertisers to consumers.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped, no external investment).
- **Key Metric**: Annual Revenue of approximately **$41.5 million** (as of latest data).
- **Notable Investors/Partners**: No external investors (bootstrapped). Partners are the world's leading brands and advertisers they connect with consumers.
- **Growth Signals**: 
    - Reaches over 30 million monthly active users across its portfolio.
    - Has grown several digital properties to over 10 million active monthly users.
    - Acquired the travel publication "Only In Your State" in July 2025.
    - Named the 3rd Fastest-Growing Technology Company in South Florida (2021) and #4 (2024).
    - Tripled the size of its team in recent years.
    - Named an Inc. Magazine Best Workplace.

## Competitive Advantages
- **Bootstrapped & Profitable**: The company is self-funded and profitable, allowing for long-term strategic thinking and reinvestment without external pressure.
- **Proprietary Tech & Data**: A sophisticated, in-house technology stack focused on data science, A/B testing, and conversion optimization gives them a competitive edge in performance marketing.
- **Diversified Portfolio**: A portfolio of strong, independent content brands (FinanceBuzz, All About Cookies, OnlyInYourState) across different verticals reduces risk and provides multiple traffic and revenue streams.
- **Remote-First Culture**: A proven, globally distributed team operating across 15+ countries, allowing them to hire top talent regardless of location.

## Strategic Focus
- **Portfolio Growth & Acquisition**: Actively acquiring and scaling new digital media brands, as evidenced by the recent acquisition of OnlyInYourState.
- **Technology & Data Science**: Continuing to invest in and enhance its proprietary technology stack, data pipelines, and machine learning capabilities to improve audience targeting, content personalization, and conversion rates.
- **Audience Expansion**: Growing the reach of its existing brands (30M+ monthly visitors) and entering new content verticals to capture more consumer attention.
- **Engineering Excellence**: Building scalable web applications, large-scale data pipelines, and front-end libraries to support rapid experimentation and growth.

## Why Work Here
- **Culture**: Described as a high-growth, high-performance culture with a focus on ownership, speed, and measurable impact. Core values include "Focus and Win," "Better Every Day," "Stronger Together," and "Embrace Change."
- **Remote/Hybrid Policy**: **Remote-first**. The company was an early advocate for remote work and has a global team across 15+ countries. They also have a headquarters office in downtown Delray Beach, Florida, which is dog-friendly and steps from the beach.
- **Engineering Culture**: Engineers work with a modern tech stack (Python, Django, VueJS/Nuxt, GraphQL, PostgreSQL, AWS, Docker, RabbitMQ, Celery) and are encouraged to solve complex problems at scale. They have a strong emphasis on data science and A/B testing.
- **Notable Perks**: Flexible work environment and vacation policy, unlimited monitors and standup desks, a stocked kitchen with healthy drinks and snacks, and a dog-friendly office. The company emphasizes employee well-being and mental health.

## Sources
1. [launchpotato.com](https://launchpotato.com/about)
2. [launchpotato.com](https://launchpotato.com/careers)
3. [linkedin.com](https://www.linkedin.com/company/launchpotato)
4. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/launch2)

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