---
title: 'Senior Paid Advertising Strategist, Fashion at Power Digital'
canonical: 'https://feeny.ai/job/senior-paid-advertising-strategist-fashion-power-digital-united-states-346nynw0ssyc'
type: 'job'
last_seen: '2026-09-13'
---

# Senior Paid Advertising Strategist, Fashion at Power Digital

- **Company:** Power Digital
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-24
- **Last confirmed live:** 2026-09-13
- **Apply:** https://job-boards.greenhouse.io/powerdigitalmarketing/jobs/5220480007

## Job description

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Senior Paid Advertising Strategist leads performance marketing strategy and execution across complex, high-value accounts, leveraging expert-level channel knowledge and advanced measurement techniques to drive results tied to broader business goals. They own campaign planning, optimizations, reporting, QA, and proactive client communication while navigating challenging conversations with confidence. They provide forward-thinking insights, facilitate strategic discussions, and enhance workflows through AI and the Nova ecosystem. As a senior leader, they mentor junior talent, uphold excellence across deliverables, and deepen cross-channel integration to elevate overall account performance.

Key Responsibilities:

- Lead performance marketing strategy and execution across marquee accounts, ensuring delivery against all client goals.
- Conduct thorough QA to prevent errors that could negatively impact client revenue.
- Ensure accurate budget pacing and advise on budget changes.
- Demonstrate expert-level proficiency in at least two major ad channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat).
- Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
- Analyze campaign data and client-specific sources of truth (including MMTs) to develop actionable insights and strategic recommendations.
- Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
- Apply advanced technical knowledge across attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel-specific best practices.
- Maintain consistent, high-quality communication with clients and internal teams.
- Lead proactive, strategic conversations around media buying, performance opportunities, and optimization plans.
- Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
- Serve as a key strategic leader within the department and account teams, influencing direction and decision-making.
- Complete new business appraisals as needed for the paid advertising product within your division.
- Support the growth of junior talent through coaching, knowledge-sharing, and participation in team ceremonies (scrums, 1:1s, etc.).
- Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
- Leverage AI technologies to enhance workflows, outputs, and business efficiency.
- Utilize and fully integrate Power Digital’s nova ecosystem tools and methodologies within day-to-day responsibilities.

Role Requirements:

- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Minimum 3-4 years of hands-on experience with at least 2+ of the following paid advertising channels
- Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development, campaign strategy, and optimizations
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
- Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
- Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills

## Key Performance Indicators (KPIs)

- Client Book Revenue per Employee: $30k
- Client Retention (bi-annual): 90%
- Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

- Delivering a top-tier paid advertising product for partners
- Advanced marketing and business strategy acumen
- Serve as a key strategic leader within the department and on the account teams

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/[.](https://powerdigitalmarketing.com/company/careers/) If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

## About Power Digital

## Company Overview
- **One-liner**: Power Digital is a tech-enabled growth marketing agency that integrates data intelligence, channel expertise, and proprietary technology to drive profitable revenue growth for brands.
- **Entity Type**: Private (backed by private equity)
- **Headquarters**: San Diego, California, United States
- **Founded**: 2012
- **Founders**: Not publicly listed on the website; Grayson Lafrenz serves as Founder & Chairman [powerdigitalmarketing.com](https://powerdigitalmarketing.com/meet-our-leadership-team/)

## Core Business
- **Primary industry**: Digital Marketing / Advertising Services
- **Target customers**: B2B and B2C brands across industries including consumer services, consumer packaged goods (CPG), private equity, healthcare, fashion, and retail. Serves both leading and emerging brands globally.
- **Mission/purpose**: To make profit predictable by operating at the intersection of data, technology, and human intelligence, providing total transparency and accountability for driving business impact [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).

## Products & Services
- **nova (Proprietary Technology Platform)**: A data intelligence platform that analyzes a company’s digital ecosystem using multiple first-party data sources to build informed, custom marketing plans. De-risks investments by optimizing capital allocation and providing actionable insights [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Growth Marketing Services**: Comprehensive suite including strategic consulting, search engine optimization (SEO), paid search (PPC), paid social media, programmatic media, conversion rate optimization (CRO), lifecycle marketing, content marketing, creative services, and retail marketplace management.
- **Data Intelligence & Analytics**: Consulting and measurement services to provide clear, actionable insights and reporting on ROI and business impact.
- **PR & Affiliate Marketing**: Services to manage public relations and affiliate partnerships.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual revenue of **$76.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Total Funding**: Raised private equity. A round in 2019 was led by **Periscope Equity**. A secondary market transaction in 2022 was led by **Court Square Capital Partners**, which is now the parent company [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
- **Notable Investors/Partners**: Court Square Capital Management, L.P. (parent company), Periscope Equity.
- **Growth Signals**: 
  - **Headcount**: 907 employees, with **+26.9% YoY growth** (+483 people year-over-year) [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Client Retention**: High retention rate (stated as "because exceeding expectations is our standard") [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Performance**: Claims to deliver YoY revenue growth 2.6x faster than the industry average for clients [powerdigitalmarketing.com](https://powerdigitalmarketing.com/).
  - **Global Reach**: Operates in 42 countries, with significant presence in the US, Colombia, India, Brazil, and the UK [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).
  - **Acquisition**: Acquired Factorial Digital in 2019 [linkedin.com](https://www.linkedin.com/company/powerdigitalmarketing).

## Competitive Advantages
- **Proprietary Technology (nova)**: A key differentiator that provides data-driven marketing plans and capital allocation optimization, reducing guesswork for clients.
- **Integrated Model**: Combines strategic consulting, data intelligence, channel expertise, and technology under one roof, offering a holistic, full-funnel approach rather than siloed services.
- **Transparency & Accountability**: Emphasizes total transparency with "receipts" for what drives business impact, positioning itself as a partner focused on measurable ROI and EBITDA growth.
- **Talent & Training**: Invests heavily in employee development with over 100 training sessions per year, a dedicated onboarding program, and a strong focus on culture and growth mindset [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).

## Strategic Focus
- **Growth & Scalability**: Continuing to scale the agency globally, with active hiring across multiple countries and departments.
- **Technology-Led Innovation**: Further developing the nova platform and its data intelligence capabilities to maintain a competitive edge in a rapidly changing digital landscape (especially around data privacy and first-party data).
- **Deepening Industry Verticals**: Targeting specific high-growth verticals such as healthcare, CPG, retail, and private equity with specialized teams and services.
- **Talent Acquisition & Development**: Prioritizing building a best-in-class team with a strong growth mindset, as evidenced by their robust training programs and emphasis on employee experience.

## Why Work Here
- **Culture**: Described as collaborative, innovative, and driven by a "growth mindset." The company values having fun while striving for excellence. A dedicated DE&I committee works to educate, celebrate, and give back to diverse communities [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Remote/Hybrid Policy**: Offers remote positions across the United States, Latin America (Argentina, Brazil, Colombia, Ecuador, Honduras, Mexico, Peru, Costa Rica), the United Kingdom, and other locations. The company is globally distributed with a remote-first approach for many roles.
- **Benefits**: Includes 401k match, unlimited PTO, paid service hours, mental health recharge days, and medical coverage [powerdigitalmarketing.com](https://powerdigitalmarketing.com/company/careers/).
- **Professional Development**: Provides a seamless onboarding training program and over 100 additional training sessions per year for professional and personal development. The company invests significantly in employee growth and internal mobility.
- **Engineering & Tech Culture**: The technology team (nova engineering, data intelligence, product) is integrated with the business, working on proprietary tools that directly impact client outcomes. This offers a unique blend of agency work and product development in a fast-paced, data-driven environment.
- **Diversity & Inclusion**: Actively fosters an inclusive workplace with dedicated initiatives and training, and a diverse global team spanning many nationalities and backgrounds.

## Sources
1. [Power Digital Marketing Official Website](https://powerdigitalmarketing.com/)
2. [Power Digital Marketing - LinkedIn Company Page](https://www.linkedin.com/company/powerdigitalmarketing)
3. [Power Digital Marketing - Careers Page](https://powerdigitalmarketing.com/company/careers/)
4. [Power Digital Marketing - Leadership Team Page](https://powerdigitalmarketing.com/meet-our-leadership-team/)
5. [Power Digital Marketing - Employee Development Page](https://powerdigitalmarketing.com/leading-employee-development-program/)

## Other roles at Power Digital

- [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-mexico-b5y7adj9cqet) — Mexico
- [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-brazil-htcdtq48tyd8) — Brazil
- [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-argentina-5rhpj57jdd9z) — Argentina
- [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-chile-costa-rica-ecuador-0exweb6x8937) — Chile / Costa Rica / Ecuador / Honduras / Nicaragua / Peru
- [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-colombia-e05zcv2p3bmw) — Colombia
- [Marketing Account Director (Start-Ups)](https://feeny.ai/job/marketing-account-director-start-ups-power-digital-united-states-2amnhpw40yd3) — United States
- [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-united-states-5amn19kv32a0) — United States
- [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-argentina-brazil-chile-costa-rica-tatnkna4s3g9) — Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru
- [Social Media Strategist, CPG](https://feeny.ai/job/social-media-strategist-cpg-power-digital-colombia-9dh1nz7x711x) — Colombia
- [Paid Social Senior Media Manager, Healthcare](https://feeny.ai/job/paid-social-senior-media-manager-healthcare-power-digital-argentina-brazil-ys1fc2cfxcdz) — Argentina / Brazil / Chile / Costa Rica / Ecuador / Honduras / Mexico / Nicaragua / Peru