---
title: 'Senior Paid Marketing Strategist at Typeform'
canonical: 'https://feeny.ai/job/senior-paid-marketing-strategist-typeform-germany-ireland-netherlands-portugal-jyxg6xjkq2ba'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Paid Marketing Strategist at Typeform

- **Company:** Typeform
- **Location:** Germany / Ireland / Netherlands / Portugal / Spain / United Kingdom
- **Work type:** remote
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/typeform/jobs/8134637

## Job description

## Who we are

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

Typeform is fully remote by design. For this role, we can hire candidates based in the UK, Ireland, Germany, Portugal, Spain or The Netherlands

## About the role

We’re looking for a Senior Paid Marketing Strategist to help us rethink how Typeform approaches paid acquisition.

You’ll own and grow key channels including TikTok, YouTube, Google Performance Max and Uber Ads, while helping us test new opportunities across areas such as audio and CTV.

This is a hands on role with real ownership. You’ll manage significant media budgets, build channel strategy, develop campaigns, work closely with our creative teams, and help us understand the true business impact of our investment through MMM, incrementality testing and other measurement approaches.

You’ll join the Acquisition team within Marketing and partner closely with Creative, Product Marketing, Data, RevOps and Finance.

## What you’ll do

- Own the strategy and day to day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
- Build a multichannel strategy that helps Typeform reduce its reliance on paid search and find new sources of efficient growth.
- Manage six figure monthly media budgets, making decisions based on customer acquisition, revenue, CAC and LTV to CAC performance.
- Build, launch and optimise campaigns that drive Typeform signups and new paid customers.
- Turn creative ideas into campaigns by briefing and partnering closely with copywriters and designers.
- Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies.
- Explore and test new channels such as audio and CTV.
- Own and develop our paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks.
- Design experiments that help us understand the incremental impact of our campaigns rather than relying solely on traditional attribution.
- Work closely with our Tracking and Data teams to strengthen our measurement capabilities as digital advertising continues to change.
- Share insights, results and recommendations across Marketing and the wider business.
- Contribute to Typeform’s broader full funnel acquisition strategy across demand creation and demand capture.

## What we’re looking for

- Around six or more years of hands on and strategic experience in performance marketing and media buying.
- Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta.
- Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement.
- A track record of managing six figure budgets and delivering efficient performance.
- Experience working with MMM, incrementality testing or other measurement methods beyond traditional attribution.
- Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV.
- A strong understanding of digital measurement, from tagging and attribution through to incrementality.
- Experience developing creative and UGC assets for paid social channels.
- The ability to balance creative thinking with strong commercial judgement.
- Curiosity and a willingness to figure things out. When you do not know the answer, you know how to find it, whether that means speaking to the right person, digging into documentation or using AI tools.
- Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance.
- Comfort operating with uncertainty. You are happy testing ideas, learning from the results and changing direction when the data tells you to.

## Nice to have

- Experience working in SaaS or B2B lead generation.
- Experience across sales technology or marketing technology.
- Experience managing external agencies or digital production partners.
- Experience with ad servers and campaign trafficking.

*Typeform drives hundreds of millions of interactions each year, enabling conversational, human-centered experiences across the globe. We move as one team, empowering our collective efforts by valuing each individual’s unique perspective. This fosters strong bonds grounded in respect, transparency, and trust. We champion our diverse customer base by anticipating their needs and addressing their challenges with priority. Committed to excellence, we hold high expectations for ourselves and each other, continuously striving to deliver exceptional results.

We are proud to be an equal-opportunity employer. We celebrate diversity and stand firmly against discrimination and harassment of any kind—whether based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Everyone is welcome here.

## About Typeform

## Company Overview
- **One-liner**: Typeform is a SaaS platform that enables businesses to build interactive, conversational forms, surveys, and quizzes designed to increase response rates and collect better data.
- **Entity Type**: Private (Series C)
- **Headquarters**: Barcelona, Spain (with a distributed team HQ in the United States)
- **Founded**: 2012
- **Founders**: Robert Muñoz, David Okuniev

## Core Business
- **Primary industry**: Software Development / SaaS (Form Building, Data Collection, Customer Engagement)
- **Target customers**: B2B (SMB to Enterprise), with use cases spanning marketing, sales, HR, product research, and customer success.
- **Mission or purpose**: To give forms a better look and feel—so customers can get more out of them. The core philosophy is that you should give people something before you can ask them for anything.

## Products & Services
- **Typeform (Core Platform)**: A conversational form, survey, and quiz builder designed to be visually engaging and user-friendly. It features conditional logic, video/audio responses, and a high degree of customization to boost completion rates.
- **Research Flow**: An AI-powered research tool that builds studies, conducts thousands of AI-moderated interviews (text, video, voice) at scale, and synthesizes findings to deliver deep insights in hours.
- **Growth Flow**: An automated workflow tool that enriches leads, creates customer segments, and sends personalized follow-up messages (email, SMS) to convert and retain customers.
- **Data Enrichment**: A feature that completes customer profiles using industry-leading match rates (up to 92% for B2B, 71% for B2C).
- **Verified Panel Recruitment**: A service to recruit targeted audiences for research using 400+ criteria and built-in incentive management.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Private company).
- **Key Metric**: Total Funding of **$187.3M** (USD) across 5 rounds. Annual Revenue estimated at **€50.7M** (EUR).
- **Notable Investors/Partners**: Sofina (led Series C), General Atlantic (led Series B), Index Ventures (led Series A), Point Nine (Seed). Partners include Stripe, PayPal, Google Calendar, Calendly, and Salesforce.
- **Growth Signals**: Over 150,000 businesses use Typeform. Collects over 48 million responses monthly. Headcount has grown ~13.7% year-over-year to ~273 employees. Active job postings have increased significantly (monthly +40%, quarterly +366.7%).

## Competitive Advantages
- **High Response Rates**: Forms are designed to be conversational and visually engaging, achieving up to 3.5x more data and double the completion rate of traditional forms.
- **AI-Native Platform**: Deeply integrated AI for form creation (prompt-based), research moderation (Research Flow), and automated workflows (Growth Flow), setting it apart from legacy form builders.
- **Rich Data Capture**: Supports video, audio, and AI-generated follow-up questions, providing qualitative depth alongside quantitative data.
- **Strong Brand & Customer Base**: Trusted by over 150,000 businesses, including major brands like Apple, Airbnb, Uber, and Nike.

## Strategic Focus
- **AI-First Innovation**: Deepening AI capabilities across the entire platform, from form creation to research analysis and customer engagement automation.
- **Product-Led Growth**: Expanding the "Growth Flow" and "Research Flow" products to move beyond simple form building into a full customer lifecycle and insights platform.
- **Scaling the Team**: Actively hiring across multiple departments (Engineering, Product, Sales, Marketing) with a significant increase in job postings, indicating a phase of expansion.

## Why Work Here
- **Culture**: Emphasizes "Move as one team," "Champion customers," "Build strong bonds," and "Hold high expectations." The company values collaboration, customer-centricity, and a high-performance culture.
- **Work Model**: **Remote-first** company with an international team of over 250 employees from more than 35 countries. Has physical offices in Barcelona, Spain and San Francisco, US.
- **Engineering Culture**: Strong technical environment using a modern stack (Kubernetes, React, TypeScript, Python, Snowflake, etc.). The team is structured with a focus on product and engineering excellence.
- **Growth & Opportunity**: With a recent surge in hiring (+366.7% quarterly increase in job postings) and a focus on AI, there are significant opportunities for impact and career growth.
- **Benefits**: Competitive compensation and benefits are offered, with a focus on supporting professional growth.

## Sources
1. [typeform.com](https://www.typeform.com/)
2. [typeform.com/about-us](https://www.typeform.com/about-us)
3. [typeform.com/careers](https://www.typeform.com/careers)
4. [linkedin.com/company/typeform-](https://www.linkedin.com/company/typeform-)
5. [indeed.com/cmp/Typeform](https://www.indeed.com/cmp/Typeform)

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