--- title: 'Senior Paid Media Associate at SeatGeek' canonical: 'https://feeny.ai/job/senior-paid-media-associate-seatgeek-united-states-jrr6thcqz8nj' type: 'job' last_seen: '2026-09-17' --- # Senior Paid Media Associate at SeatGeek - **Company:** SeatGeek - **Location:** United States - **Work type:** remote - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-17 - **Apply:** https://seatgeek.com/jobs/8201816?gh_jid=8201816 ## Job description SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry. SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth. You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments. ## What you'll do - Media Strategy & Planning - Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels - Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix - Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities - Campaign Management & Execution - Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting - Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full - Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback - Monitor campaign delivery and performance and identify opportunities for in-flight optimization - Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting - Maintain budget trackers and support media invoicing and reconciliation - Measurement & Testing - Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more - Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches - Apply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisions - Maintain monthly and ad hoc reporting - Cross-functional collaboration - Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels - Build strong relationships with agency, platform, publisher, and measurement partners ## What you have - Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field - Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats - Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation - Experience working with media agencies and/or directly with publishers - Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality - A performance-oriented mindset and ability to use data to make recommendations about where and how to invest - Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously - Strong written and verbal communication skills and comfortable working with a range of stakeholders - A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance ## Perks - Discretionary annual bonus - Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely - A WFH stipend to support your home office setup - Unlimited PTO - Up to 16 weeks of fully-paid family leave - 401(k) matching - Student loan matching program - Health, vision, dental, and life insurance - Up to $25k towards family building, reproductive health services and Gender-affirming care - $500 per year for wellness expenses - Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical - $360 per quarter to spend on tickets to live events - Annual subscription to Spotify, Apple Music, or Amazon music The salary range for this role is $80,000 - $116,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location. SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us! To review our candidate privacy notice, [click here.](https://seatgeek.com/privacy/USApplicantNotice) #LI-Remote ## About SeatGeek ## Company Overview - **One-liner**: SeatGeek is a live entertainment ticketing platform that operates a consumer marketplace for buying and selling tickets and provides enterprise ticketing software for teams, venues, and shows. - **Entity Type**: Private (Series E, last valuation ~$1 B in October 2022) - **Headquarters**: New York City, New York, USA - **Founded**: 2009 - **Founders**: Jack Groetzinger (CEO), Russell D’Souza (President, Supply), Eric Waller ## Core Business - **Primary Industry**: Live entertainment ticketing (secondary marketplace and primary ticketing provider) - **Target Customers**: B2C (fans buying/selling tickets), B2B (sports teams, arenas, theaters, Broadway, concert venues) – ranging from major professional leagues (NFL, NBA, NHL, English Premier League) to small venues - **Mission / Purpose Statement**: “Start with fans” – building a more open, fan-first entertainment industry ## Products & Services - **Consumer Marketplace (SeatGeek.com & mobile app)**: Secondary ticket marketplace for sports, concerts, and theatre events; features include Deal Score (ticket-rating technology), all-in pricing (fees included upfront), and ticket-swap/resale tools. - **Enterprise Ticketing Platform**: Primary ticketing software for teams and venues, handling sales, access control, and analytics. Powers partners like AT&T Stadium, Rocket Arena, Liverpool F.C., and Jujamcyn Theaters. - **Rally**: In-app event experience platform for concessions ordering, rideshare booking, stadium guides, and venue navigation (now includes Concourse Maps). - **Other Features**: Smart Pricing (AI-powered listing tool), Parties (ticket sharing), Beyond the Seat (enhanced premium ticket listings). ## Market Standing - **Valuation / Market Cap**: ~$1 billion as of Series E (October 2022); SPAC merger valued at $1.35 billion was terminated in 2022. - **Key Metric**: Total funding – $238 M Series E (led by Accel) with participation from Wellington Management, Arctos Partners, and Ryan Smith (Qualtrics founder). Annual revenue is not publicly disclosed. - **Notable Investors / Partners**: Accel, Wellington Management, Arctos Partners; enterprise clients include Dallas Cowboys, New Orleans Saints, Cleveland Cavaliers, Florida Panthers, Manchester City F.C., Liverpool F.C., and five Broadway theatres. - **Growth Signals**: 825+ employees (PitchBook, 2026); average of 66 M+ tickets available daily in 2024; 46 M+ all-time app downloads; #1 TrustPilot rating among major ticketers (4.5/5 stars); expanded into NHL with Utah Mammoth (2024); launched AI-powered Smart Pricing, Concourse Maps (2025), and Beyond the Seat (2025). ## Competitive Advantages - **All-in Pricing**: Early adopter of transparent, fee-inclusive pricing (aligned with FTC guidelines), driving consumer trust. - **Top-Tier Customer Ratings**: 4.9 app store rating; #1 Net Promoter Score (NPS) among major ticketers; 3× Fast Company Most Innovative Company award. - **Primary Ticketing Momentum**: Secured high-profile primary ticketing deals (NFL, NBA, NHL, English Premier League, Broadway), directly challenging Ticketmaster. - **Vertical Integration**: Owns both the secondary marketplace and the primary enterprise platform, creating a unified fan and venue ecosystem. ## Strategic Focus - **Grow Primary Ticketing**: Deepen partnerships with leagues and venues; expand internationally (especially in European football). - **Enhance Fan Experience**: Continue investing in AI (Smart Pricing, venue navigation, personalization) and in-app features (concessions, rideshare, group sharing). - **Price Transparency & Trust**: Leverage all-in pricing and high NPS to differentiate from competitors. - **Workplace & Culture**: Flexible remote/hybrid model, company-wide hackathons 3–4 times per year, and a strong emphasis on “start with fans” values. ## Why Work Here - **Remote/Hybrid Policy**: Flexible work environment – employees can work as many days in the office as they like or 100% remotely; WFH stipend provided. - **Perks & Benefits**: Monthly ticket stipend for live events, 16 weeks parental leave, access to One Medical, Ginger.io, Headspace, 401k matching, high-quality health insurance, ample PTO. - **Engineering & Culture**: Regular hackathons, virtual team events, and a culture built around connectedness and fan obsession. Hiring process includes application review, initial screen, technical/pairing rounds, and final interviews. - **Growth Trajectory**: Private company with strong revenue growth (undisclosed), recent product launches (Concourse Maps, Beyond the Seat), and a large enterprise client base – good for professionals seeking high-impact roles in a scaling tech company. ## Sources 1. [seatgeek.com/about](https://seatgeek.com/about) 2. [seatgeek.com/jobs](https://seatgeek.com/jobs) 3. [wikipedia.org](https://en.wikipedia.org/wiki/SeatGeek) 4. [pitchbook.com](https://pitchbook.com/profiles/company/46779-22) ## Other roles at SeatGeek - [Technical Architect](https://feeny.ai/job/technical-architect-seatgeek-new-york-ge7e47yy3wp1) — New York, NY - [Technical Architect](https://feeny.ai/job/technical-architect-seatgeek-united-states-nz5e8xyk7yrs) — United States - [Senior Paid Media Associate](https://feeny.ai/job/senior-paid-media-associate-seatgeek-new-york-84czj65yc3x7) — New York, NY - [Senior UX Designer](https://feeny.ai/job/senior-ux-designer-seatgeek-new-york-ykr704dq5s2x) — New York, NY - [Senior UX Designer](https://feeny.ai/job/senior-ux-designer-seatgeek-united-states-wvse9yb8ah0c) — United States - [Director of Engineering, Enterprise Product](https://feeny.ai/job/director-of-engineering-enterprise-product-seatgeek-new-york-342268bd6x4c) — New York, NY - [Director of Engineering, Enterprise Product](https://feeny.ai/job/director-of-engineering-enterprise-product-seatgeek-united-states-7kn5kxynt5jj) — United States - [Lead Technical Recruiter](https://feeny.ai/job/lead-technical-recruiter-seatgeek-new-york-kmk01t4qqkak) — New York, NY - [Lead Technical Recruiter](https://feeny.ai/job/lead-technical-recruiter-seatgeek-united-states-22mamfm0r388) — United States - [Senior Software Engineer, Platform](https://feeny.ai/job/senior-software-engineer-platform-seatgeek-new-york-7est51gnvef4) — New York, NY