---
title: 'Senior Paid Media & Search Marketing Manager at Vectra'
canonical: 'https://feeny.ai/job/senior-paid-media-search-marketing-manager-vectra-bengaluru-9zedta0478m4'
type: 'job'
last_seen: '2026-09-06'
---

# Senior Paid Media & Search Marketing Manager at Vectra

- **Company:** Vectra
- **Location:** Bengaluru, India
- **Posted:** 2026-08-31
- **Last confirmed live:** 2026-09-06
- **Apply:** https://www.vectra.ai/about/jobs?gh_jid=8163734

## Job description

Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.

The Vectra AI Platform delivers integrated signal across public cloud, SaaS, identity, and data center networks in a single platform. Powered by patented Attack Signal Intelligence, it empowers security teams to rapidly prioritize, investigate and respond to the most advanced cyber-attacks. With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND, organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers. For more information, visit www.vectra.ai.

## Role Overview

Vectra AI is looking for a strategic, execution-focused Senior Paid Media Manager to scale our digital demand engine and drive engagement across target accounts and buying groups.

This is a hands-on role for a performance marketer who combines experience, strategic thinking, and strong execution skills with a passion for building programs that generate measurable, qualified pipeline. Success in this role requires a growth mindset and a willingness to leverage AI, automation, and emerging technologies to improve efficiency, scale execution, and drive better business outcomes.

This role will lead Vectra AI’s digital distribution strategy across paid search, paid social, programmatic, and emerging channels. Working closely with Brand, Product Marketing, Campaigns, Field Marketing, and Sales, you will activate integrated campaigns across digital channels and continuously optimize audience engagement, conversion, and business impact.

## Key Responsibilities

Digital Distribution & Campaign Activation

- Own the digital distribution strategy for integrated marketing campaigns across paid search, paid social, programmatic, and emerging channels.
- Partner with Brand, Product Marketing, Campaigns, and Field Marketing teams to activate campaigns across target accounts and buying groups.
- Manage the end-to-end execution of paid media programs, including campaign builds, audience targeting, budget allocation, bidding strategies, creative testing, tracking validation, and ongoing performance optimization.
- Continuously evaluate channel mix, investment levels, and campaign performance to maximize account engagement and qualified pipeline.
- Build and continuously refine AI-powered workflows and automations, including AI-assisted campaign builds, predictive bidding, and agentic optimization tools, that accelerate campaign execution, improve collaboration, and scale performance.
- Explore and help pilot secure, permissioned connections between paid media platforms and AI tools (for example, via MCP), distinguishing read-only from read/write access and building in the right guardrails before scaling any automation.
- Serve as the subject matter expert for paid media and digital advertising platforms, leveraging deep hands-on experience across Google Ads, LinkedIn Campaign Manager, Meta Ads, Reddit Ads, programmatic advertising tools, and marketing technologies to drive execution, optimization, and performance.

Audience Engagement & Conversion Optimization

- Develop programs that engage target accounts and influence buying groups throughout the buyer journey.
- Leverage intent, engagement, and behavioral signals to activate relevant audiences and improve account penetration.
- Partner closely with the Web team to optimize landing pages, conversion paths, and digital experiences that improve campaign performance and conversion rates.
- Design and execute testing programs across audiences, messaging variations, creative, offers, and website experiences.
- Identify opportunities to increase engagement, improve conversion rates, and accelerate account progression through continuous experimentation.

Performance Optimization & Innovation

- Partner with the Digital Analyst and Marketing Operations Team to leverage reporting, attribution, and audience insights that inform optimization decisions.
- Translate performance data into actionable recommendations that improve campaign effectiveness and business outcomes.
- Identify opportunities to improve performance, efficiency, and scalability through automation, process optimization, and emerging technologies.

## Qualifications Required

- 7+ years of hands-on experience managing paid media and performance marketing programs in B2B SaaS, cybersecurity, or enterprise technology.
- Proven experience directly managing and optimizing campaigns within advertising platforms, including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Reddit Ads, programmatic advertising tools, and other digital media technologies.
- Proven ability to independently build, launch, optimize, and scale campaigns from strategy through execution.
- Strong understanding of audience development, campaign operations, attribution, conversion optimization, and performance measurement.
- Experience leveraging AI tools and automation to improve marketing efficiency, campaign execution, and cross-functional collaboration.
- Demonstrated success driving engagement, account penetration, and qualified pipeline in complex B2B buying environments.
- Proven ability to collaborate effectively across Product Marketing, Brand, Campaigns, Field Marketing, Sales, Marketing Operations, and other marketing stakeholders to execute integrated demand generation programs.
- The expected work hours will be 1:00 PM – 9:30 PM IST, aligned with Eastern Time (ET) business hours.

Nice to have:

- Experience with account-based marketing platforms such as Demandbase, 6sense, ZoomInfo, or similar technologies.
- Experience partnering closely with web teams on landing page optimization and conversion rate improvement.
- Familiarity with intent data, account-based marketing, and buyer journey orchestration.
- Exposure to connecting marketing or ad platforms to AI tools via APIs or protocols such as MCP, with an understanding of data governance and access-level risk (read-only versus read/write).

Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.

Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

## About Vectra

## Company Overview
- **One-liner**: Vectra AI is a cybersecurity company that uses AI-driven behavioral analysis to detect, investigate, and respond to cyber threats across hybrid and multi-cloud environments.
- **Entity Type**: Private (funding stage: Series F)
- **Headquarters**: San Jose, California, United States
- **Founded**: 2011
- **Founders**: Not publicly available as founders; the current CEO is Hitesh Sheth.

## Core Business
- **Primary industry/industries**: Cybersecurity, specifically Network Detection and Response (NDR), Identity Threat Detection and Response (ITDR), and AI-driven threat detection.
- **Target customers**: B2B, primarily mid-market and Enterprise security teams.
- **Mission or purpose statement**: "Make the world a safer and fairer place with AI."

## Products & Services
- **Vectra AI Platform**: An AI-native platform that provides continuous, real-time threat detection, investigation, and response across on-premises, multi-cloud, identity (M365), and IoT/OT environments. It focuses on behavioral AI to understand attacker movements and reduce noise.
- **Attack Signal Intelligence**: The core AI engine that correlates data across network, cloud, and identity to prioritize real attacks.
- **Cloud Detection & Response**: Expanded capabilities following the acquisition of Netography in 2025, providing scalable SaaS analysis of flow and DNS logs across AWS, GCP, Azure, and OCI.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric (Total Funding)**: Not publicly disclosed in the search results; the company is at the Series F stage.
- **Notable Investors/Partners**: Microsoft (named Vectra AI the #1 Security Customer Champion in the Microsoft Security Excellence Awards 2023). Partners include 468 transacting channel partners.
- **Growth Signals**:
    - Named a **Leader in the 2026 Gartner® Magic Quadrant™ for Network Detection and Response**.
    - Named a **Leader and Outperformer in the 2025 GigaOm Radar Report for Network Detection and Response**.
    - Recognized in the **Forbes AI 50** list.
    - Holds **39 patents** in AI threat detection.
    - **Most-referenced** in MITRE D3FEND (12 references).
    - **1,700+ customers** and growing.
    - **7M+ hosts monitored** across **113 countries**.
    - Acquired **Netography** in October 2025 to enhance multi-cloud visibility.

## Competitive Advantages
- **AI-Native Architecture**: Built from the ground up with behavioral AI, not bolted on. This provides high signal clarity (80%+ alert fidelity) and a 38x lighter analyst workload.
- **Network as Source of Truth**: Believes network data is the most reliable source for understanding real attacker behavior, providing visibility across silos (network, cloud, identity).
- **High MITRE ATT&CK Coverage**: Over 90% coverage, making it a top choice for mature security teams.
- **Strong Analyst Recognition**: Consistently ranked as a leader in NDR by Gartner, GigaOm, and QKS Group.

## Strategic Focus
- **Agentic AI & Automation**: Deepening AI-assisted and agentic workflow automation to help defenders move faster.
- **Multi-Cloud Dominance**: Expanding cloud visibility and detection capabilities, especially following the Netography acquisition.
- **Reducing Exposure**: Moving beyond detection to proactively reduce risk by identifying and prioritizing attack exposure.
- **Customer Obsession**: Maintaining a "customer first" culture, evidenced by a 95%+ customer retention rate.

## Why Work Here
- **Culture**: Described as "no drama teamwork," focused, collaborative, and low on politics. Core values include Integrity, Customer First, Speed, and No Drama Teamwork.
- **Flexible Workplace**: High-trust, flexible environment. Most roles allow for managing your own hours.
- **Benefits**: Competitive benefits including medical, dental, and vision insurance at no cost for employee coverage in most locations, generous paid time off, employee equity program, and on-demand learning through "VectraVersity."
- **Mission-Driven**: Opportunity to work on a meaningful mission—making the world a safer and fairer place with AI—at one of the fastest-growing AI companies in cybersecurity.
- **Employee Reviews**: Employees highlight work-life balance, a healthy culture of friendly and hardworking people, honest management, and exciting tech. (e.g., "Work life balance and employee wellness is a focus" - Recruiter; "Solid culture and values. Honest management. Exciting tech." - Software Engineer).
- **Headcount**: 580+ employees and growing.

## Sources
1. [vectra.ai](https://www.vectra.ai/)
2. [vectra.ai/about](https://www.vectra.ai/about)
3. [vectra.ai/about/careers](https://www.vectra.ai/about/careers)
4. [linkedin.com/company/vectra_ai](https://www.linkedin.com/company/vectra_ai)
5. [en.wikipedia.org/wiki/Vectra_AI](https://en.wikipedia.org/wiki/Vectra_AI)

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