---
title: 'Senior Paid Search Performance Marketing Specialist at Emma – The Sleep Company'
canonical: 'https://feeny.ai/job/senior-paid-search-performance-marketing-specialist-emma-the-sleep-company-1qx3q5bw0ncp'
type: 'job'
last_seen: '2026-11-01'
---

# Senior Paid Search Performance Marketing Specialist at Emma – The Sleep Company

- **Company:** Emma – The Sleep Company
- **Location:** Manila, Philippines
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-01
- **Apply:** https://jobs.lever.co/emma-sleep/918c7c12-25d0-4e71-8567-7f748101775a

## Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?

## What You'll Do

- You will be responsible for developing and implementing a paid search marketing strategy that sustainably accelerates Emma’s growth in the APAC region. You will leverage a data-first approach to conduct the following:
- Campaign Management: Manage the end-to-end execution of Google paid search campaigns, including account structure updates, keyword maintenance, seasonality adjustments, etc. You will define actions and implement them based on your findings.
- Budget Steering: Control and optimize paid search bidding strategies, ensuring effective allocation and maximizing return on investment across all markets.
- Testing and Optimization: Implement testing on the campaign type, landing pages, and bidding strategies scale best practices across the APAC markets. You will explore opportunities and lead integration of new functionalities, technologies, and tools to improve efficiency, harness automation, and identify new sources of growth.
- Performance Analysis: Track key performance metrics and utilize advanced analytics tools to generate insights that drive optimization and improve results across diverse markets. You will develop data-driven analyses, models, and reports to effectively measure efficacy and predict trends.
- Reporting and Insights: Regularly communicate campaign performance, insights, and strategic recommendations to senior management and stakeholders.
- Market Research: Stay abreast of global e-commerce trends, competitive landscapes, and emerging technologies to inform strategy and maintain a competitive edge.
- Cross-Functional Collaboration: Work closely with regional commercial teams and global marketing teams to ensure strategies are aligned and tailored to local market dynamics.

Who We're Looking For

- You have 5+ years of relevant experience in performance marketing with a focus on SEM.
- You have deep, hands-on expertise in Google Ads and Microsoft Ads, including Search, Shopping, and newer LLM surfaces.
- You are highly data-driven, with strong analytical skills and a passion for solving problems with data.
- You’re a structured thinker with strong organizational skills who manages priorities, stakeholders, and timelines effectively.
- You communicate clearly with both technical and non-technical stakeholders, including senior leadership and external partners.
- Nice to have: experience managing multi-market budgets, working with search automation or scripts, or running pilots on emerging ad platforms.

Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

## About Emma – The Sleep Company

## Company Overview
- **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries.
- **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: 2015
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Retail / Consumer Sleep Products (D2C)
- **Target customers**: B2C – end consumers looking for better sleep comfort
- **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products.

## Products & Services
- **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial.
- **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products.
- **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group.
- **Growth Signals**:
  - Headcount of 1,002 employees (+9.4% YoY as of 2025)
  - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City)
  - 1.5 million mattresses sold in 2020; now available in 35+ countries
  - Transitioning from e‑commerce into sleep tech

## Competitive Advantages
- **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness.
- **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas.
- **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration.
- **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups.

## Strategic Focus
- **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area).
- **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales.
- **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations.

## Why Work Here
- **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making.
- **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices.
- **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment.
- **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents.
- **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9).

## Sources
1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma)
2. [jobs.lever.co](https://jobs.lever.co/emma-sleep)
3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma)
4. [teams.emma-sleep.com](https://teams.emma-sleep.com/)
5. [linkedin.com](https://de.linkedin.com/company/lifeatemma)

## Other roles at Emma – The Sleep Company

- [Senior Paid Search Manager](https://feeny.ai/job/senior-paid-search-manager-emma-the-sleep-company-manila-8rqfv0780wrp) — Manila, Philippines
- [Internal Controls & Risk Manager](https://feeny.ai/job/internal-controls-risk-manager-emma-the-sleep-company-frankfurt-77fpmsf0gh94) — Frankfurt, Germany
- [Corporate Secretary, Legal & Compliance Manager India](https://feeny.ai/job/corporate-secretary-legal-compliance-manager-india-emma-the-sleep-company-delhi-t8mn4ympzyr0) — Delhi, India
- [Product Compliance Intern](https://feeny.ai/job/product-compliance-intern-emma-the-sleep-company-frankfurt-mwa1akaerkm0) — Frankfurt, Germany
- [Legal & Compliance Intern](https://feeny.ai/job/legal-compliance-intern-emma-the-sleep-company-lisbon-1x5erqmkvpe1) — Lisbon, Portugal
- [Sales Associate Munich (m/w/d)](https://feeny.ai/job/sales-associate-munich-m-w-d-emma-the-sleep-company-munich-tmra8wrg0509) — Munich, Germany
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- [Regional Stores Manager - French Speaker](https://feeny.ai/job/regional-stores-manager-french-speaker-emma-the-sleep-company-paris-19zf95ss45ra) — Paris, France
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