---
title: 'Senior Paid Social Manager at Pearmill'
canonical: 'https://feeny.ai/job/senior-paid-social-manager-pearmill-canada-74j4w8jy1xvt'
type: 'job'
last_seen: '2026-10-17'
---

# Senior Paid Social Manager at Pearmill

- **Company:** Pearmill
- **Location:** Canada
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-03-06
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/pearmill/5d35a44a-45ef-4fb7-a8a0-961c54758c02

## Job description

## About the role

As a Paid Social Manager, you'll work closely with our growth & creative teams to plan, launch, and optimize campaigns across Meta, TikTok, LinkedIn, and other social platforms. You'll be responsible for executing campaigns, monitoring performance, and testing new ideas to drive growth for our clients. This is a hands-on role, ideal for someone who has some experience in paid social and wants to deepen their skills in a fast-paced agency environment. You'll get exposure to diverse industries, work directly with clients, and collaborate with senior team members who will support your growth. You’ll join a collaborative paid social team that supports each other, brainstorms together, and continually improves how we work. As Pearmill grows, you’ll have opportunities to expand your responsibilities and make a meaningful impact on the business.

## What you will do

- Help manage and lead other paid social managers, and influence our paid social processes.
- Own end-to-end paid social strategy and execution for a portfolio of performance marketing clients.
- Build media plans and manage budgets, pacing, forecasting, and ongoing optimizations.
- Launch, manage, and iterate campaigns across platforms like Meta, TikTok, LinkedIn, Reddit, Snapchat, and other emerging channels when there is a clear testing rationale.
- Drive a structured experimentation program for each of your clients, defining hypotheses and tests, and documenting learnings and next steps.
- Partner with creative, landing page, and tech teammates to develop and QA assets, troubleshoot performance or tracking issues, and improve conversion rates.
- Communicate clearly with clients to align on strategy, performance goals, and results.

## What we are looking for

- 5+ years of hands-on paid social experience in a performance environment (agency experience is a plus).
- Experience managing budgets over $300k a month for a single brand.
- Deep expertise in Meta Ads Manager (planning, building, troubleshooting, and scaling).
- Comfort managing multiple campaigns and priorities at once, while still maintaining QA discipline.
- Strong analytical ability:
- can use data to find patterns and diagnose issues
- can turn insights into clear actions.
- Understand attribution models and incrementality testing.
- Clear writing and communication skills (especially helpful in async environments).
- +/- 2 hours of ET required.

## Nice to have

- Experience running paid social for B2B, lead gen, or long cycle products.
- Have worked with start-ups and SMBs before and understand the differences in their strategies.

## Benefits

- Distributed and global culture.
- Remote work budget and equipment budget.
- Learning budget (books, courses, coaches).
- Share in profits.
- Unlimited vacation (3 weeks required).
- And more.

Flourishing at Pearmill We get an unreasonable amount of satisfaction out of making the things around us better at their jobs. Clients who arrived wanting a channel fixed and left with a system. People who joined to run ad accounts and left able to build a team that runs global strategy. And most recently, our little AI agents running around our Notion docs and giving us super powers. We're a fast growing, diverse group of goofy yet dedicated marketers, creatives, engineers, and analysts, running over $500M in ad spend across 15+ platforms. Join us!

## About Pearmill

## Company Overview
- **One-liner**: Pearmill is an AI-native creative and performance marketing agency that helps fast-scaling startups and category creators achieve exponential growth through data-driven insights, beautiful advertising, and a tech-company culture.
- **Entity Type**: Private (Operating as an Agency / Partnership)
- **Headquarters**: New York, New York, United States
- **Founded**: 2018
- **Founders**: Nima Gardideh (Co-founder, President, CTO), Mary Boyagi (Co-founder, Creative Director), Donovan McKnight (Partner, Head of Creative), Leala King (Partner, Head of Creative)

## Core Business
- **Primary industry/industries**: Advertising Services, Digital Performance Marketing, Creative Production, Growth Analytics
- **Target customers**: B2B and B2C startups, fast-scaling brands, and category creators in fintech, DTC, consumer goods, healthcare, and B2B.
- **Mission or purpose statement**: "To shift advertising towards a more trustworthy industry by producing beautiful, honest, and high-performing ads, while creating a healthier and more transparent environment for our people." [pearmill.com](https://pearmill.com/careers)

## Products & Services
For each major offering:
- **[Full-Funnel Performance Marketing]**: End-to-end management of paid social and paid search campaigns across platforms like Meta, Google, and TikTok, focused on delivering measurable ROAS.
- **[Data-Informed Creative Production]**: A specialized service combining creative strategy, copywriting, and design to produce high-performing ad assets that are "beautiful and honest."
- **[Conversion Rate Optimization (CRO) & Analytics]**: Services that help clients optimize landing pages and user flows, paired with advanced growth analytics and attribution modeling to understand campaign effectiveness.
- **[Proprietary AI & Tech Stack]**: An "AI-native" approach where the team integrates data engineering and proprietary technology to automate workflows and enhance human judgment, setting them apart from traditional agencies. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Privately held).
- **Key Metric**: Annual Recurring Revenue / Run Rate not disclosed; workforce of **24-30 employees**; reported to be growing faster than traditional agencies, achieving a run rate that most agencies require over a decade to reach within 5 years. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Notable Investors/Partners**: Not publicly disclosed. The company is structured as a partnership (Pearlstein McCullough, LLP) rather than a VC-backed startup. [linkedin.com](https://www.linkedin.com/company/pearmill)
- **Growth Signals**: 
    - Reports helping clients **3x their ROAS** on average.
    - Operates in **10 countries** with a highly distributed team.
    - Has strong LinkedIn follower growth (+18.0% yearly, total 1,630 followers). [linkedin.com](https://www.linkedin.com/company/pearmill)
    - Identifies as a "fastest-growing performance marketing agency in the US."

## Competitive Advantages
- **Tech-Company Culture vs. Agency Model**: Pearmill explicitly designs itself to operate more like a tech company than a traditional agency. They focus on hiring "outliers" and providing extreme autonomy rather than relying on junior talent arbitrage. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Long-Term Client Relationships**: They are highly selective about client partnerships and are willing to "fire clients" who are not a good fit, fostering deep, long-term engagements. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Profit Sharing & Talent Retention**: A significant differentiator is their profit-sharing model, which ties team member compensation directly to the success of the business. This is rare in the agency world and aligns incentives. [pearmill.com](https://pearmill.com/careers)
- **Integrated AI & Human Judgment**: They combine human creativity with proprietary data engineering and AI tools, claiming this blend allows them to outperform competitors who rely solely on one or the other. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Strategic Focus
- **Scaling an "Outlier" Team**: The company is focused on recruiting "outliers" from unconventional backgrounds who thrive on autonomy and designing new solutions, rather than fitting a typical corporate mold. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Building a Global, Remote-First Infrastructure**: With people across New York, Bay Area, Kiev, Minneapolis, Berlin, and Skopje, they are actively building a distributed and global culture.
- **Productizing Agency Services**: They are moving toward a more tech-centric model by building AI tools and frameworks that can be reused and scaled, moving beyond one-off project work.

## Why Work Here
- **Culture & Transparency**: Pearmill emphasizes a "healthier and more transparent environment." They are open about their compensation philosophy, profit sharing, and even their willingness to fire incompatible clients. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Distributed, Remote, and Global**: The company is fully setup for remote work, providing a "remote work budget" and allowing staff to work from wherever they are most productive. [pearmill.com](https://pearmill.com/careers)
- **Exceptional Perks & Benefits**:
    - 99% coverage for Health Care, Dental, and Vision. [pearmill.com](https://pearmill.com/careers)
    - 16 weeks of fully paid parental leave and 6 weeks of fully paid parental leave. [pearmill.com](https://pearmill.com/careers)
    - Profit Sharing (compensation tied to client success).
    - Unlimited vacation with a mandatory 3-week minimum.
    - 401k with 100% matching up to 4%.
    - Matching charitable donations and budget for activism.
    - Budget for learning (books, seminars, courses) and equipment (laptop, indoor plants). [pearmill.com](https://pearmill.com/careers)
    - Unlimited mental or physical health leave.
- **Autonomy & Impact**: Employees are given extreme autonomy and are expected to act as "outliers" with outsized impact, similar to early hires at tech giants like Stripe or Airbnb. [pearmill.com](https://pearmill.com/blog/agency-culture)
- **Engineering & Tech Focus**: While an agency, they hire engineers and data scientists to build their internal tech stack, appealing to those who want to work on ad-tech and data engineering challenges. [pearmill.com](https://pearmill.com/blog/agency-culture)

## Sources
1. [pearmill.com Careers](https://pearmill.com/careers)
2. [linkedin.com Company Profile](https://www.linkedin.com/company/pearmill)
3. [builtin.com Company Overview](https://builtin.com/company/pearmill)
4. [theorg.com Org Chart](https://theorg.com/org/pearmill)
5. [pearmill.com Blog: Agency Culture](https://pearmill.com/blog/agency-culture)

## Other roles at Pearmill

- [Lifecycle Marketing Manager](https://feeny.ai/job/lifecycle-marketing-manager-pearmill-remote-7rd4jw6qn06w)
- [Client Success- Paid Ads](https://feeny.ai/job/client-success-paid-ads-pearmill-canada-rmd4yzz8gwxp) — Canada
- [Performance Creative Strategist](https://feeny.ai/job/performance-creative-strategist-pearmill-united-states-z8mrkjh5kwt4) — United States
- [Growth Manager](https://feeny.ai/job/growth-manager-pearmill-canada-8qs0znabwbvp) — Canada
- [Junior Growth Manager](https://feeny.ai/job/junior-growth-manager-pearmill-remote-eh7w5eb9vd9a)
- [Senior Paid Search Manager](https://feeny.ai/job/senior-paid-search-manager-pearmill-remote-cq7vp5qp1ndk)
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- [Senior Paid Social Manager](https://feeny.ai/job/senior-paid-social-manager-scribd-inc-san-francisco-kv96ex7k2tcy) — San Francisco, CA