--- title: 'Senior People Analytics Manager at Trustpilot' canonical: 'https://feeny.ai/job/senior-people-analytics-manager-trustpilot-london-dehha2vmgepc' type: 'job' last_seen: '2026-09-09' --- # Senior People Analytics Manager at Trustpilot - **Company:** Trustpilot - **Location:** London, United Kingdom - **Posted:** 2026-09-01 - **Last confirmed live:** 2026-09-09 - **Apply:** https://corporate.trustpilot.com/careers/job/8152767?gh_jid=8152767 ## Job description At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust! As our Senior People Analytics Manager, you’ll partner with cross-functional teams across the organisation to define and track key metrics, analyse people and business data, and turn complex insights into clear, actionable recommendations that shape people strategies and inform investment decisions. What you’ll be doing: - Manage end-to-end analytics and reporting domain delivery, covering everything from data extraction and validation to dashboard creation and insight generation. - Discover and implement opportunities to automate analytical processes and minimize manual effort. - Help define primary metrics for the people team and set up robust tracking mechanisms. - Collaborate with cross-functional partners (such as Finance, Sales, and People) to pinpoint analytical needs, gather required data, and evaluate metric performance. - Synthesize complex data analyses into compelling stories for executive and senior leaders to drive strategic decisions. - Serve as a technical advisor and subject-matter expert for the people team, enhancing data literacy across the function. - Conduct both ad-hoc deep-dive analyses and maintain a regular reporting cadence. - Partner with the Senior Director, Reward & Analytics to enhance data tooling, warehousing, and governance. - Provide backup and support to the Workforce Planning team during peak workloads or periods of leave. Who you are: - Strong background in data modelling, statistical analysis, and business intelligence (BI) and dashboarding tools. - Proven ability to thrive in a fast-paced, dynamic environment and manage competing priorities effectively. - Exceptional communication skills, with the ability to translate complex data and insights into clear, compelling recommendations for senior leaders and employees. - Highly autonomous and self-motivated, with a strong aptitude for learning new concepts, tools, and skills quickly. - Collaborative and service-oriented, with a strong focus on building trusted relationships and delivering solutions that meet the needs of stakeholders. - Advanced proficiency in Google Sheets. - Hands-on experience with Sage HR (Salesforce). - Experience working with Looker and BigQuery. What’s in it for you: - A range of flexible working options to dedicate time to what matters to you - Competitive compensation package + bonus - 25 days holiday per year, increasing to 28 days after 2 years of employment - Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community - Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist - Pension and life insurance - Health cash plan, online GP, 24/7, Employee Assistance Plan - Full access to Headspace, a popular mindfulness app to promote positive mental health - Paid parental leave - Season ticket loan and a cycle-to-work scheme - Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for - Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials. - Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more. - Independent financial advice and free standard professional mortgage broker advice - Talent acceleration programs: Fast-track your career with our tailored development programs designed to support growth at whatever stage of your career Still not sure? We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we'd still really like to hear from you! #LI-RS1 #LI-Hybrid ## About us Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve. Today, we have more than 350 million reviews and 60 million monthly active users across the globe, with 149 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 1000 employees and we’re headquartered in Copenhagen, with operations in  Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas. Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go. Join us at the heart of trust. Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust. Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our [Privacy Policy.](https://corporate.trustpilot.com/legal/for-everyone/data-privacy-notice-for-candidates/dec-2024) If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team (talent.acquisition@trustpilot.com) quoting the role you wish to apply for. ## About Trustpilot ## Company Overview - **One-liner**: Trustpilot operates a leading online review platform that connects consumers and businesses through open, transparent, and independent reviews. - **Entity Type**: Public (London Stock Exchange: TRST.LN) - **Headquarters**: Copenhagen, Denmark - **Founded**: 2007 - **Founders**: Peter Holten Mühlmann (original founder; current leadership includes CEO Adrian Blair) ## Core Business - **Primary industry/industries**: Online Reviews, Consumer Trust & Transparency, SaaS, Marketplace - **Target customers**: B2B (businesses of all sizes, from SMBs to large enterprises) and B2C (consumers seeking reliable product and service reviews) - **Mission or purpose statement**: “To become the universal symbol of trust, empowering consumers to make confident, informed buying decisions while allowing businesses to credibly signal the quality of their services and to gain actionable insights to improve them.” ([trustpilot.com/about](https://www.trustpilot.com/about)) ## Products & Services - **Trustpilot Review Platform**: The core product — an open, independent, and impartial platform where consumers can leave reviews for any business. Businesses can claim their profile, respond to reviews, and manage their online reputation. - **TrustBox**: A widget that businesses embed on their own websites to display Trustpilot reviews and ratings, driving trust with potential customers. Generates ~160 billion annual impressions ([FY 2025 Fact Sheet](https://assets.ctfassets.net/wonkqgvit51x/7Lhsm4uUuW5g59N1HFmfAc/a21f69bf15d1180c8faaba1229e012d3/FY_2025_Fact_Sheet_FINAL.pdf)). - **Business Subscription (Freemium Model)**: Paid plans that provide businesses with tools to automate review invitations, analyze feedback, showcase review content, and access AI-powered features for insights and content integrity. - **Trustpilot API & Integrations**: Allows businesses to integrate review data into their own systems, CRM, and marketing tools. ## Market Standing - **Valuation/Market Cap**: Market cap is publicly available via LSE (TRST.LN). As of March 2026, the company is publicly traded. Specific market cap fluctuates; refer to financial sources for current figure. - **Key Metric (Annual Revenue)**: Not publicly disclosed in the provided sources, but the business operates on a high-margin B2B subscription model with accelerating growth ([FY 2025 Fact Sheet](https://assets.ctfassets.net/wonkqgvit51x/7Lhsm4uUuW5g59N1HFmfAc/a21f69bf15d1180c8faaba1229e012d3/FY_2025_Fact_Sheet_FINAL.pdf)). - **Notable Investors/Partners**: Not specified in provided sources. As a public company, institutional investors are disclosed in filings. - **Growth Signals**: - Over 361 million reviews on the platform (as of March 2026). - ~64 million monthly active users on average globally. - ~160 billion annual TrustBox impressions. - Subscribing businesses in over 120 countries. - Ranked as the 5th most cited domain globally on ChatGPT, indicating strong presence in the AI/LLM ecosystem. - Removed 7.8 million fake reviews in 2025 (11% of total submissions), demonstrating a strong commitment to content integrity. - More than 1,000 employees (“Trusties”) representing over 50 nationalities. ## Competitive Advantages - **Scale & Network Effects**: The platform’s massive consumer audience (64M MAUs, 160B TrustBox impressions) creates a powerful incentive for businesses to participate and maintain a good score, reinforcing the value of the network. - **Open & Transparent Model**: Unlike some competitors, Trustpilot is open, independent, and impartial. Businesses cannot hide negative reviews, which builds consumer trust in the platform’s integrity. - **Content Integrity & AI**: Heavy investment in technology and data to detect and remove fake reviews (7.8M removed in 2025). This trustworthiness is a key differentiator and is increasingly important in an AI-driven world. - **Brand Recognition & SEO Power**: Trustpilot is a globally recognized brand. Its profiles are structured for Answer Engine Optimization (AEO), and it is a top-cited domain for LLMs like ChatGPT, giving it significant organic visibility. - **High-Margin Subscription Model**: The B2B freemium model with high margins provides a strong, predictable revenue stream and allows for reinvestment in platform growth and integrity. ## Strategic Focus - **Content Integrity & Trust**: Continuing to invest heavily in AI and manual enforcement to maintain the integrity of reviews, which is core to the platform’s value proposition and regulatory engagement. - **AI & Answer Engine Optimization**: Positioning the platform to be a primary source of trusted data for AI assistants and large language models (LLMs), ranking as the 5th most cited domain on ChatGPT. - **Global Expansion**: Growing the subscriber base across verticals (online and offline) and geographies (already in 120+ countries). - **Product Innovation**: Enriching the platform with AI-powered features for both consumers and businesses, and making profiles “AEO ready” to capture the shift in how consumers search for information. ## Why Work Here - **Mission-Driven Work**: Employees (“Trusties”) work on a globally impactful mission — building trust between consumers and businesses. The company emphasizes that their work “influences the daily choices and real-world experiences of millions of people.” - **Culture & Values**: The company is built on strong values: integrity, customer obsession, collaboration (“win together”), positivity, and a bias for action. The culture is described as open, transparent, and fun, with a focus on psychological safety and respect. - **Flexible Work**: Trustpilot offers a range of hybrid, office, and remote working options, understanding that “it's not always about where and when — it's about being able to do our best work” ([corporate.trustpilot.com/careers](https://corporate.trustpilot.com/careers)). - **Diversity, Equity & Inclusion**: The company is dedicated to creating an environment where everyone can bring their authentic self to work, supported by Employee Resource Groups and ongoing listening. - **Wellbeing & Perks**: Employees have access to the Headspace mindfulness app, an Employee Assistance Program, and online mental health resources. The company also offers two paid volunteer days per year. - **Growth & Development**: Trustpilot emphasizes autonomy and personal development, offering personal development plans, exposure to career-defining projects, and development courses. - **Global & Diverse Team**: With over 1,000 employees from 50+ nationalities across 9 offices (Copenhagen, Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan, New York), it’s a highly international and collaborative environment. ## Sources 1. [Trustpilot About Page](https://www.trustpilot.com/about) 2. [Trustpilot Careers Page](https://corporate.trustpilot.com/careers) 3. [Trustpilot FY 2025 Fact Sheet (Investor Relations)](https://assets.ctfassets.net/wonkqgvit51x/7Lhsm4uUuW5g59N1HFmfAc/a21f69bf15d1180c8faaba1229e012d3/FY_2025_Fact_Sheet_FINAL.pdf) 4. [Trustpilot LinkedIn](https://www.linkedin.com/company/trustpilot) 5. [Trustpilot Job Board (Greenhouse)](https://job-boards.greenhouse.io/trustpilot) ## Other roles at Trustpilot - [Account Manager - Benelux Market](https://feeny.ai/job/account-manager-benelux-market-trustpilot-amsterdam-k0c8hnwvtmer) — Amsterdam, Netherlands - [Enterprise Account Executive - Sweden](https://feeny.ai/job/enterprise-account-executive-sweden-trustpilot-copenhagen-fqc4nvhmrfaw) — Copenhagen, Denmark - [Senior Legal Counsel (9 month FTC)](https://feeny.ai/job/senior-legal-counsel-9-month-ftc-trustpilot-edinburgh-15bs17t4d8k3) — Edinburgh, United Kingdom / London, United Kingdom - [Customer Success Manager](https://feeny.ai/job/customer-success-manager-trustpilot-denver-g47g3jeagrs9) — Denver, CO - [Commercial Student Assistant, BENELUX](https://feeny.ai/job/commercial-student-assistant-benelux-trustpilot-amsterdam-3y34exgpd563) — Amsterdam, Netherlands - [Commercial Student Assistant, France](https://feeny.ai/job/commercial-student-assistant-france-trustpilot-copenhagen-fwkgk3qj0n59) — Copenhagen, Denmark - [Commercial Student Assistant](https://feeny.ai/job/commercial-student-assistant-trustpilot-hamburg-y057qmqg61yb) — Hamburg, Germany - [Commercial Student Assistant, Nordics](https://feeny.ai/job/commercial-student-assistant-nordics-trustpilot-copenhagen-amnp89qb7gsa) — Copenhagen, Denmark - [Small Business Account Manager](https://feeny.ai/job/small-business-account-manager-trustpilot-new-york-wmh39j8vp090) — New York, NY - [Account Executive](https://feeny.ai/job/account-executive-trustpilot-new-york-wergkbmhmses) — New York, NY