--- title: 'Senior People Business Partner at GWI' canonical: 'https://feeny.ai/job/senior-people-business-partner-gwi-london-fp1fgmcaxdkw' type: 'job' last_seen: '2026-09-09' --- # Senior People Business Partner at GWI - **Company:** GWI - **Location:** London, United Kingdom - **Posted:** 2026-09-09 - **Last confirmed live:** 2026-09-09 - **Apply:** https://job-boards.greenhouse.io/globalwebindex/jobs/8779986002 ## Job description Senior People Business Partner Location: London Office requirement: Minimum 2 days in the office Employment type: Permanent As our Senior People Business Partner you’ll: Report to the VP, People and Culture, and partner closely with our Chief Revenue Officer, Chief Marketing Officer and their senior leaders to own the talent agenda for our Go-To-Market (GTM) teams, translating the business and People & Culture (P&C) strategy into an impactful plan that drives business growth, high performance, engagement and inclusion. You’ll: - Develop a deep understanding of Revenue and Marketing, collaborating with your business leaders to translate commercial strategy (growth targets, territory changes, GTM shifts) into people plans that deliver growth, efficiency, engagement and inclusion. - Use internal and external data insights to proactively identify strategic and operational opportunities and address challenges, connecting the dots and influencing key business and talent decisions relating to org design and talent management (including performance, reward, recognition and growth). - Provide consultation and coaching for leaders and managers on performance, talent development and employee relations, aligning to the GWI approach. - Support compensation design specific to sales roles (OTE structures, commission plans, territory/quota-linked incentives) in partnership with Finance. - Champion culture and engagement initiatives adapted to the realities of a target-driven environment. - Drive performance management tailored to sales, quota attainment, ramp time, pipeline metrics, alongside broader frameworks. - Partner with Talent Acquisition and Learning and Development on sales hiring plans, talent mobility and skill development, ensuring quality of hire and speed-to-productivity to drive a skills first approach. - Lead cyclical processes for your business area including performance, compensation, headcount planning and budgeting, in partnership with Finance. What do I need to bring with me? - Proven senior people business partnering experience, with direct exposure to Sales, Revenue, or another quota-carrying commercial functions, in a progressive Tech global environment. - Comfortable with ambiguity and pace, commercial teams move fast, and priorities shift with the pipeline. - Strong employee relations and UK employment law knowledge, with a practical, pragmatic approach to policy application. - Commercial fluency - understands how value is created, for our customers and for our business, and uses that knowledge to drive smarter decisions, stronger performance, and sustainable growth. - Data judgement - able to critically evaluate, interpret, and apply data to make sound, informed decisions. - AI fluency - collaborates with AI effectively, ethically, and safely, using it as a thinking partner to solve problems. Stays curious about its evolving capabilities and limits, without losing sight of human judgement. - Proactive problem-solver - identifies challenges, understands their root causes and develops practical, effective solutions. Thinks critically using data and insights to guide decisions and approaches problems with curiosity and creativity. - Emotionally intelligent - understands own emotions and impact, reads the room accurately, and uses this insight to communicate clearly, handle challenge well, and build strong, psychologically safe working relationships, especially when things are difficult, fast-moving, or high-stakes. - Good management skills with an ability to role model high standards at a team, department and company level. - A growth mindset - sees challenges, obstacles and failures as opportunities to develop themselves further. Able to push self forward and go above and beyond what is expected. ## What We Offer 🧘 At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes: - Time to recharge – 25 days’ annual leave, plus office closures over the holidays. - Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support. - Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success. - Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget. - Career growth – Accredited learning, leadership development, and global career mobility. - Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving. Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked. Diversity, Equity & Inclusion 🫶 Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully. #li-hybrid ## #LI-VS1 ## About GWI ## Company Overview - **One-liner**: GWI provides a global consumer insights platform that delivers verified, anonymized human data to power smarter business decisions and more reliable AI. - **Entity Type**: Private (Series B) - **Headquarters**: London, UK (with hubs in New York, Athens, Prague, and Singapore) - **Founded**: 2009 - **Founders**: Tom Smith (CEO) ## Core Business - **Primary Industry**: Market Research & Consumer Insights / AI Data Infrastructure - **Target Customers**: Brands, agencies, media companies, and tech firms (B2B Enterprise). - **Mission**: To provide the human truth behind the numbers, making AI smarter, more reliable, and grounded in real human behavior. ## Products & Services - **GWI Global Human Insights Platform**: A subscription-based SaaS platform that allows users to explore consumer attitudes, interests, and behaviors across 50+ markets. It provides trended data and deep analysis tools. - **GWI Spark (Agent Spark)**: An AI-powered analyst tool that allows users to query the company's 35 billion data points using natural language, getting instant, data-backed answers. It is designed to integrate with other AI tools like ChatGPT and Claude. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (classified as a "Soonicorn" by Sifted in 2024). - **Key Metric**: **$100M in total bookings** (achieved in 2025). Total funding raised: **$180M** (Series B in 2022). - **Notable Investors/Partners**: Not explicitly listed in the provided sources, but the company is backed by institutional investors following its $180M Series B. - **Growth Signals**: Hit $100M in total bookings in 2025. Recognized by the Financial Times as one of Europe’s Long-Term Growth Champions (2024). Featured on Sifted’s “Soonicorns to watch” list (2024). Processes 35 billion data points and 2M+ interviews annually. ## Competitive Advantages - **Scale of Proprietary Data**: 35 billion data points from 2M+ interviews annually across 50+ markets, providing a massive, defensible dataset. - **Verification & Authenticity**: Unlike web-scraped data used by many AI models, GWI’s data is sourced from verified, anonymized survey respondents, making it more reliable and accurate for human truth. - **First-Mover in AI Integration**: Launching "Agent Spark" positions them at the intersection of market research and the AI agent ecosystem, making their data a critical input for enterprise AI applications. ## Strategic Focus - **AI-Native Product Development**: Transforming from a traditional insights platform into an AI-powered data infrastructure company. The launch of GWI Spark and making data available inside AI tools are key priorities. - **Expanding Data Monetization**: Moving beyond direct subscriptions to licensing data for use within third-party AI models and tools. - **Global Reach**: Continued expansion into key markets like APAC (Singapore office opened in 2021). ## Why Work Here - **Culture**: Described as open, autonomous, and trust-based. Values include curiosity, collaboration, and a genuine commitment to DEI. - **Work Environment**: Flexible working hours and a hybrid/office model with hubs in London, New York, Athens, Prague, and Singapore. The company emphasizes that work-life balance is a core principle, not a perk. - **Growth & Rewards**: Offers bespoke personal development, accredited leadership training, and a data-led rewards program. The company has a "scale-up mindset" with world-changing ambition. - **Engineering Culture**: Focus on building the "missing element" for the next generation of AI, offering engineers the chance to work on cutting-edge problems at the intersection of data science and AI. ## Sources 1. [gwi.com](https://www.gwi.com/) 2. [gwi.com/careers](https://www.gwi.com/careers) 3. [gwi.com/about-us](https://www.gwi.com/about-us) 4. [en.wikipedia.org](https://en.wikipedia.org/wiki/GWI_(company)) 5. [linkedin.com](https://www.linkedin.com/company/gwidotcom) ## Other roles at GWI - [Sales Development Representative](https://feeny.ai/job/sales-development-representative-gwi-london-9zh0hp36p21r) — London, United Kingdom - [VP of Research and Insights](https://feeny.ai/job/vp-of-research-and-insights-gwi-new-york-h6e63ykqg8d9) — New York, NY - [Salesforce Product Lead](https://feeny.ai/job/salesforce-product-lead-gwi-london-zvs7pzbwbgbv) — London, United Kingdom - [VP Customer Success](https://feeny.ai/job/vp-customer-success-gwi-london-vrdy342mxy3w) — London, United Kingdom - [Senior Product Experience Executive](https://feeny.ai/job/senior-product-experience-executive-gwi-athens-6rbv34xpd66v) — Athens, Greece - [Product Experience Executive](https://feeny.ai/job/product-experience-executive-gwi-athens-85n0f2842t1a) — Athens, Greece - [Commercial Customer Success Manager](https://feeny.ai/job/commercial-customer-success-manager-gwi-london-nyzqnj625zfh) — London, United Kingdom - [Mid-Market Account Executive](https://feeny.ai/job/mid-market-account-executive-gwi-london-qdr9sb2tjs1a) — London, United Kingdom - [Technical Product Manager (Data Platform)](https://feeny.ai/job/technical-product-manager-data-platform-gwi-athens-remq9n7bfeg5) — Athens, Greece - [Marketing Operations Executive](https://feeny.ai/job/marketing-operations-executive-gwi-london-h8ebamesm5px) — London, United Kingdom