--- title: 'Senior People Insights Analyst at Attentive' canonical: 'https://feeny.ai/job/senior-people-insights-analyst-attentive-new-york-jcngwn8x0qd7' type: 'job' last_seen: '2026-10-30' --- # Senior People Insights Analyst at Attentive - **Company:** Attentive - **Location:** New York, NY - **Work type:** hybrid - **Posted:** 2026-10-23 - **Last confirmed live:** 2026-10-30 - **Apply:** https://job-boards.greenhouse.io/attentive/jobs/4463318009 ## Job description Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights. Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers. With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in [Deloitte’s Fast 500](https://www.deloitte.com/content/dam/assets-zone3/us/en/docs/services/deloitte-private/2025/us-2024-technology-fast-500-rankings.pdf) (four years running!), [LinkedIn’s Top Startups](https://www.attentive.com/blog/attentive-ranked-8-on-linkedins-2020-top-startups-list-in-the-united-states), [Forbes’ Cloud 100](https://www.forbes.com/lists/cloud100/) (five years running!), [Inc.’s Best Workplaces](https://www.inc.com/best-workplaces/2025), and the [Human Rights Campaign Foundation's Corporate Equality Index](https://www.hrc.org/resources/corporate-equality-index)! ## About the Role The Senior People Insights Analyst will help turn talent data into action to help the People Team achieve our most important goals and improve the health of our organization. They will develop compelling data stories, partner across People Team functions, and help advance the team's shift toward AI-enabled ways of working. Due to the breadth of the responsibility and impact, it's essential that they are able to motivate, empathize with, and communicate effectively with stakeholders at every level of the organization. The ideal candidate is self-motivated, collaborative, adept at navigating interpersonal relationships, and quantitatively and qualitatively analytical. They believe no task is too small if it's in service of the broader outcome. They thrive in ambiguity and act as a strong operator with a service mentality. ## What You’ll Accomplish - Analyze workforce composition, employee performance, compensation, and engagement data to make recommendations to the People Leadership Team; execute quickly on those recommendations - Own the day-to-day administration of the HR analytics tool, including dashboard configuration, data hygiene, and user authorizations - Execute existing cross-functional processes such as headcount planning, goal setting, and business metric tracking - Continuously refine our data methodologies to ensure we are using the right metrics to tell clear, compelling stories - Partner with Total Rewards, Recruiting, Talent Development, and other People Team functions on ad hoc data analysis projects - Help lead the evolution of how the People team serves the organization with AI as a core enabler, building automated solutions that improve velocity and impact - Identify gaps in current analyses-supported processes, propose and develop scalable solutions - Coordinate with multiple stakeholders to ensure timely execution of projects ## Your Expertise - At least 4 years experience in management consulting (preferred) or people analytics in a high-growth environment - Previous experience managing simultaneous complex projects with many stakeholders - Strong quantitative and qualitative skills - Proven ability to operate effectively in a fast-paced and ambiguous environment with high emotional intelligence - Openness and responsiveness to feedback and suggestions You'll get competitive[perks and benefits](https://www.attentive.com/benefits), from health & wellness to equity, to help you bring your best self to work. For US based applicants: - The US base salary range for this full-time position is $100,000 - $125,000 annually + equity + benefits - Our salary ranges are determined by role, level and location ## #LI-AL1 By applying for this position, your data will be processed as per [Attentive's Privacy Policy](https://drive.google.com/file/d/1RViE_YUnu0ipiJQ9xDpC-iSJ9sYJBbX8/view?usp=sharing). Attentive Company Values Default to Action - Move swiftly and with purpose Be One Unstoppable Team - Rally as each other’s champions Champion the Customer - Our success is defined by our customers' success Act Like an Owner - Take responsibility for Attentive’s success Learn more about [AWAKE](https://www.attentive.com/awake), Attentive’s collective of employee resource groups. If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience. At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. ## About Attentive ## Company Overview - **One-liner**: Attentive helps brands create more personal customer experiences through an AI-powered SMS, email, RCS, and push marketing platform. - **Entity Type**: Private (late-stage venture-backed) - **Headquarters**: New York, NY, USA (with offices in San Francisco, London, and Sydney) - **Founded**: 2016 (founded as Franklin Mobile) - **Founders**: Not publicly listed in provided materials ## Core Business - **Primary industry**: Marketing technology (SMS, email, push, RCS) - **Target customers**: B2B – e-commerce brands ranging from startups to global enterprises - **Mission/purpose**: “Marketing made personal” – create timely, relevant, and real connections between brands and customers across channels ## Products & Services - **SMS Marketing**: AI-driven text message campaigns with personalization and compliance built in. - **Email Marketing**: Integrated email campaigns powered by customer signals and a single customer ID. - **Push Notifications**: Timely, targeted push messages to re-engage users. - **RCS (Rich Communication Services)**: Next-generation messaging with rich media and interactivity. - **AI Journeys & AI Pro**: Agentic AI tools that turn customer signals into automated, multi-channel journeys. - **Single Customer ID**: Unifies customer data across channels for consistent, personalized messaging. - **Omnichannel Platform**: Plan, send, and measure across SMS, email, push, and RCS in one place. - **100+ Integrations**: Connects with major e-commerce and CRM platforms. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (achieved unicorn status in 2021) - **Key Metric**: Annual Recurring Revenue (ARR) surpassed **$500M** in 2024 - **Notable Investors/Partners**: Not specified in provided materials (known investors from external reports include Sequoia Capital and IVP) - **Growth Signals**: - 1,000+ employees worldwide - Offices in 4 cities (NYC, San Francisco, London, Sydney) - Named to **2025 Forbes Cloud 100** - Recognized as **America’s Greatest Workplaces for Diversity 2024** - Achieved **HRC Corporate Equality Index 2026** - **Best generative AI platform** award ## Competitive Advantages - **AI-powered personalization**: Real-time signal processing for individualized messaging. - **Single Customer ID**: Unified view of each customer across channels. - **Built-in compliance**: Tools designed to protect against risk (e.g., TCPA, GDPR). - **100+ integrations**: Seamless connection with existing tech stacks. - **Hands-on support**: Dedicated team to help launch, optimize, and grow. - **Global reach**: Active in 20+ countries. ## Strategic Focus - **Expanding AI capabilities**: Continued investment in AI Journeys, AI Pro, and agentic AI. - **Omnichannel depth**: RCS and push as new channels alongside core SMS/email. - **International growth**: Offices in London and Sydney to serve global brands. - **Product innovation**: Turning customer signals into smarter, automated marketing decisions. ## Why Work Here - **Hybrid work model**: Offices in NYC, San Francisco, London, and Sydney; some teams (especially Engineering and Product) work best with more in-person time. - **Culture & belonging**: Employee Resource Groups (e.g., AWAKE) foster connection and inclusion. - **Recognition**: Great Place to Work (2025), Forbes Cloud 100, Campaign’s UK Best Places to Work. - **Benefits**: Medical/dental/vision insurance, generous PTO, parental leave, company equity, remote work & wellness benefits. - **Engineering impact**: “Build the systems and tools that power billions of messages every month” – solving meaningful technical challenges at scale. - **Core values**: Innovation, collaboration, personalization, and inclusion. ## Sources 1. [attentive.com/about](https://www.attentive.com/about) 2. [attentive.com/careers](https://www.attentive.com/careers) 3. [attentive.com](https://www.attentive.com/) 4. [linkedin.com/company/attentivehq](https://www.linkedin.com/company/attentivehq) 5. 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